Association AGIR Alençon

What Association AGIR Alençon does

Association AGIR Alençon is a French non-profit social insertion organization (association loi 1901) founded in 1990 by a coalition of seven social organizations (Croix Rouge, Secours Catholique, Emmaüs, AIDE, ATRE, équipe Saint-Vincent, CCAS). It operates four legally distinct structures from Alençon in the Orne department of Normandy: La Redingote (second-hand textile retail through two physical boutiques and an e-boutique on Label Emmaüs), the textile sorting centre (Alençon + Flers), the Propreté pole (cleaning services), Propre&Nett.Orne (an Entreprise d'Insertion providing professional cleaning), and AIDE (an Association Intermédiaire providing temporary staffing). The organization employs approximately 115 full-time equivalents across 22 position types and serves around 400 clients in staffing and 50 in cleaning annually, while sorting 914 tonnes of textiles and operating 180 collection containers.

The business model combines commercial revenue-generating activities with a social mission: fee-for-service cleaning contracts and staffing placements (€18-25/hour indicative), second-hand clothing retail at ~€2.40 per item, and European Social Fund Plus subsidies (€344,509.68 for 2025-2027). Customer segments include local enterprises, social housing providers (Orne Habitat), public administration (Centre Épide, Maison Centrale, Médiathèque, Ephad), construction firms (Maison France Confort, Anova), and consumers. Service delivery is direct (field sales for cleaning, intermediation for staffing) with social clause fulfilment in public procurement as a key driver. The organization is supervised by the French Ministry of Labour and DREETS Normandie, and co-financed by the European Social Fund.

Technology use is limited to standard retail, textile sorting, and cleaning equipment. The e-boutique is hosted on the third-party Label Emmaüs marketplace rather than a proprietary storefront. No AI, ML, or proprietary technology platforms are disclosed. The organization's competitive position rests on a dense physical distribution network within the Orne department, regulatory authorization as an SIAE (Structures d'Insertion par l'Activité Économique), and deep integration with local employment services (France Travail, Cap Emploi, Mission Locale).

Name

Association AGIR Alençon

Legal name

AGIR ASSOCIATION

Website

https://agir-association.fr

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Association AGIR Alençon is a French non-profit social insertion organization operating from Alençon in Normandy, delivering textile retail, cleaning services, and staffing intermediation across four legal structures to provide employment pathways for job seekers facing social and professional barriers.

Ownership category

akta.pro rank

Product category

Social Integration Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Monitoring, Evaluation, Research & Learning (MERL) (BPAGABAO)

Keywords

• Social integration services
• Second-hand clothing retail
• Professional cleaning services
• Textile sorting recycling
• Staffing intermediation services

Headquarters

HQ city

Alençon

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Others, Marketing or Sales, Infrastructure

Revenue model

1. Textile retail sales: Sale of second-hand clothing and accessories through physical boutiques in Alençon and Flers and an e-boutique hosted on Label Emmaüs. Approximately 10% of collected textiles are resold in boutiques. Average price per item is €2.40. This revenue supports the insertion mission and covers operational costs.
2. Cleaning and janitorial services contracts: Propreté pole performs daily cleaning and occasional post-construction cleaning services for businesses, hotels, training centres, social housing (Orne Habitat), offices, and construction site facilities. Revenue is generated through service contracts with public and private clients.
3. Staffing and personnel placement services: AIDE association provides staffing services placing job seekers with businesses, public entities, and individuals for cleaning, catering, hospitality, building, and gardening work. A single invoice at a fixed hourly rate covers salary charges, medical visits, safety equipment, and accompaniment throughout the mission.
4. Professional cleaning services (Propre&Nett.Orne): Enterprise d'insertion providing professional cleaning services to enterprises, public entities, social housing providers, and individuals. Services include end-of-construction cleaning, between-tenancy cleaning, window and conservatory cleaning, floor maintenance and renovation. Billed on a per-contract or hourly basis.
5. European Social Fund subsidies: Fonds Social Européen Plus (FSE+) co-finances social and professional accompaniment actions and technical supervision on the employment basins of Alençon, Flers, and Argentan. Financial support for 2025-2027 amounts to €344,509.68.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Association AGIR Alençon is a non-profit social insertion organization that runs four interconnected commercial activities serving as professional integration ateliers: collecting and reselling second-hand clothing through La Redingote boutiques, providing commercial cleaning services via Pôle Propreté and Propre&Nett.Orne, and operating AIDE staffing intermediation to place job seekers with enterprises and individuals. The association collects approximately 914 tonnes of textiles annually, operates 180 collection containers, and generates revenue through cleaning contracts, staffing placements, and textile retail while providing socio-professional accompaniment to job seekers facing barriers to employment.

Product overview

Association AGIR operates a multi-pillar social insertion organization centered on textile circular economy and cleaning/property services. The core portfolio consists of La Redingote (second-hand clothing boutiques), a textile sorting center (Alençon + Flers), the Propreté cleaning division, Propre&Nett.Orne (a separate cleaning enterprise), and AIDE (a staffing intermediary). All activities function simultaneously as social insertion support mechanisms — collecting, sorting, cleaning, and staffing operations serve as professional insertion ateliers where job seekers develop transferable skills. The group also runs accompaniment programs (socio-professional guidance, social support, mobility assistance) and responds to public procurement social clauses. The three main legal structures (Ateliers et Chantiers d'Insertion for AGIR textile and cleanliness; Entreprise d'Insertion for Propre&Nett.Orne; and Association Intermédiaire for AIDE) collectively employed approximately 115 full-time equivalents across 22 position types as of recent reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• La Redingote (Solidarity Boutiques) Second-hand clothing retail brand selling donated and sorted textiles through physical boutique stores in Alençon and Flers, plus an online e-boutique. Approximately 10% of collected textiles are resold at an average price of €2.40 per item. The boutiques function as learning ateliers where employees in professional insertion programs develop retail, logistics, and customer service skills.
• Textile Sorting Center Alençon + Flers

Quantifiable outcome

• 38,800 hours worked / 124 employees / 400 clients per year in AIDE staffing operations
• +6 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Ministère du Travail (Ministry of Labour)coreOthersAGIR operates under the supervisory framework of the French Ministry of Labour. The association holds prefectoral authorisation as Atelier et Chantier d'Insertion. The Ministry logo is displayed in the institutional partner section of the website.
• Direction Régionale de l'économie, de l'emploi, du travail, des solidarités (DREETS Normandie)coreOthersDREETS Normandie (regional directorate) is listed as a partner organisation. AGIR's activities fall under the regional supervision of this body for matters relating to employment, work, and social solidarity.
• Département de l'OrnemajorOthersThe Department of Orne is listed as an institutional partner supporting AGIR's activities. AGIR operates its sorting centre and boutiques throughout the Orne department.
• CUA (Communauté urbaine d'Alençon)majorOthersThe Alençon urban community is listed as an institutional partner. AGIR's headquarters and main operations are located within the CUA territory.
• Flers Agglo (Territoire de l'agglomération de Flers)majorOthersThe Flers agglomeration community is listed as an institutional partner. AGIR operates a boutique and sorting centre in Flers, within the Flers Agglo territory.
• Ville d'Alençon (City of Alençon)majorOthersThe city of Alençon is listed as an institutional partner supporting AGIR's operations and mission.
• France TravailcoreOthersFrance Travail (formerly Pôle Emploi) is listed as a partner. AGIR coordinates with this public employment service to enrol job seekers in insertion programmes and facilitate their return to employment.
• Cap EmploicoreOthersCap Emploi Ornais is listed as a partner. This organisation supports employment access for people with disabilities and coordinates with AGIR on inserting job seekers with disabilities.
• Mission Locale du Pays d'AlençoncoreOthersThe Mission Locale du Pays d'Alençon supports young people (under 26) in their professional integration. Listed as a partner, it co-prescribes job seekers to AGIR's insertion programmes.
• Mission Locale des jeunes du BocagemajorOthersThe Mission Locale des jeunes du Bocage is listed as a partner, serving the Flers bocage area and coordinating with AGIR on youth insertion pathways.
• CooraceminorOthersCoorace is an 'Entreprise d'utilité sociale et territoriale' network whose logo is displayed in the institutional partners section. Coorace brings together insertion enterprises working in the social economy.
• Chantier ÉcolemajorOthersChantier École is the national network for Chantiers d'Insertion (insertion workshops). AGIR is an affiliated member. Chantier École supports AGIR in deploying the AFEST (Action de Formation en Situation de Travail) methodology for cleaning sector employees in 2026.
• Refashion (éco-organisme TLC)minorOthersRefashion is the eco-organisation for the Textiles, Linen and Footwear (TLC) sector. AGIR operates under a convention with this eco-body which allows it to sustain and develop its textile sorting activity, with the eco-contribution supporting collection and recycling costs.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Groupe Ares: Ares is a major French SIAE running multiple insertion enterprises across services, logistics, and recycling. Comparable to AGIR's multi-structure model combining staffing intermediation, cleaning, and recycling activities with social insertion outcomes.
• Halage: Halage is a French SIAE association providing insertion activities across gardening, cleaning, and second-hand goods in the Île-de-France region. Directly comparable to AGIR's cleaning and textile retail activities, both serving as vehicles for professional reintegration of disadvantaged job seekers.
• Le Relais: Le Relais is one of France's largest social-insertion networks focused on textile collection, sorting, and resale, founded within the Emmaüs movement. It is directly comparable to AGIR's La Redingote and sorting centre operations, including its reliance on insertion contracts and partnership with the Refashion eco-organisation.
• Vitamine T: Vitamine T is a prominent French SIAE group offering insertion pathways through cleaning, logistics, and textile activities. Its multi-site, multi-service insertion model closely mirrors AGIR's La Redingote, Propreté, AIDE, and Propre&Nett.Orne structure.
• La Varappe: La Varappe is a French social-insertion enterprise specialised in recycling, digital, and service-sector insertion pathways. Comparable to AGIR because it combines multiple insertion activities with commercial service delivery under a single social-mission umbrella.
• Groupe Id'ées: Groupe Id'ées is a French social-insertion group running multiple SIAEs (including in cleaning, building, and logistics). Comparable to AGIR's AIDE staffing intermediation and Propreté cleaning operations as parallel insertion enterprises with multi-sector B2B service delivery.

Others

• Label Emmaüs: Label Emmaüs is the e-commerce marketplace that hosts AGIR's La Redingote e-boutique. Comparable as a peer because it is both a distribution channel for AGIR's textile resale and a competing second-hand textile marketplace aggregating similar social-insertion sellers.
• Chantier École: Chantier École is the national network of Chantiers d'Insertion, of which AGIR is an affiliated member. Comparable as a network peer because it represents the broader institutional framework AGIR operates within, including AFEST training methodologies AGIR plans to deploy in 2026.
• Coorace: Coorace is the French network of 'Entreprises d'utilité sociale et territoriale' that brings together insertion enterprises; AGIR is a listed partner. Comparable as an ecosystem peer because its members operate the same multi-structure ACI/EI/AI insertion model with FSE+ co-financing.

Broad incumbents

• Emmaüs France: Emmaüs France is the national federation of Emmaüs groups, one of AGIR's co-founders and a broader social-insertion incumbent operating thrift retail, accommodation, and integration programmes across France. Comparable as a peer given shared textile-resale and social-mission orientation, but at national scale versus AGIR's regional focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AgirLaRedingote61
• LinkedInlinkedin.com/company/association-agir-alen%C3%A7on
• Instagraminstagram.com/agiralencon/?hl=fr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Association AGIR Alençon