What Label Emmaüs does

Label Emmaüs is a French cooperative (SCIC-SA) operating France's first online solidarity marketplace dedicated to second-hand goods, founded in 2016 and headquartered in Noisy-le-sec. The platform federates 180+ partner solidarity organizations — including ressourceries, friperies, librairies, recycleries, Emmaüs shops, and professional insertion structures — into a single e-commerce destination hosting over 2.3 million product listings across five verticals (Librairie, Maison, Mode, Loisirs, High-Tech). Boutiques own, list, and fulfill items directly, while Label Emmaüs provides the digital marketplace infrastructure, secure payment processing via Hipay, customer service, and a turnkey catalog solution for partners that otherwise lack e-commerce capabilities.

The business model is a transaction-fee marketplace, charging tiered service fees ranging from €0.59 to €4.99 depending on basket value. As a cooperative with disinterested management and mandated social/environmental objectives, 100% of revenues are reinvested into platform operations and professional reintegration programs — one-third of Label Emmaüs' 51-100 employees are on insertion contracts. The product portfolio has expanded to include Label Surprise (gift cards in €20-€100 denominations), Label Emmaüs Pro (B2B procurement service), L'École du Digital (digital skills training), cooperative membership (sociétariat), and curated Fait Main handmade artisan offerings. In May 2023, the company secured €1.5 million in funding from impact investors including Banque des Territoires, Mirova, France Active, and INCO Ventures to scale platform, logistics, and reintegration programs.

Name

Label Emmaüs

Legal name

Label Emmaüs SCIC-SA

Website

https://label-emmaus.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Label Emmaüs is a French cooperative marketplace federating 180+ solidarity boutiques to sell over 2.3 million second-hand items online, serving conscious consumers and B2B buyers while funding professional reintegration programs through transaction fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Noisy-le-sec

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Marketplace Service Fees: Label Emmaüs charges service fees on transactions conducted through its platform. The fee structure is tiered based on basket value: €0.59 for €0-9.99, €1.19 for €10-29.99, €2.49 for €30-49.99, €3.49 for €50-99.99, €4.49 for €100-499.99, and €4.99 for €500+. These fees support platform operations, customer service (available 9am-5pm weekdays), secure payment processing via Hipay with 3D Secure and SSL protocols, and fund professional reintegration programs. As a cooperative (SCIC-SA) with disinterested management and social/environmental objectives, 100% of revenues are reinvested into the organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Label Emmaüs operates a cooperative online marketplace (SCIC-SA) that federates 180+ partner solidarity boutiques — including friperies, ressourceries, librairies, recycleries, and Emmaüs shops — into a single e-commerce platform hosting 2.3+ million second-hand listings across Librairie, Maison, Mode, Loisirs, and High-Tech categories. Partner boutiques own and ship items directly while Label Emmaüs charges tiered transaction service fees (€0.59 to €4.99) and reinvests 100% of revenues into professional reintegration programs.

Product overview

Label Emmaüs is a cooperative online marketplace (SCIC-SA) that federates over 180 solidarity shops across France — including friperies (thrift stores), ressourceries (resource centers), librairies, recycleries, Emmaüs shops, and bric-à-brac outlets — into a single e-commerce platform. The core product is the Label Emmaüs Marketplace (label-emmaus.co), which hosts over 2.3 million second-hand, vintage, and handmade articles across five principal verticals: Librairie (books and stationery), Maison (home and decor), Mode (fashion), Loisirs (leisure and culture), and High-Tech (refurbished electronics). The platform functions as an intermediary — individual boutiques own and fulfill items directly — and funds professional insertion programs, with one-third of the workforce in integration contracts. The portfolio includes complementary offerings: Label Surprise (gift cards in €20–€100 denominations), Label Emmaüs Pro (B2B procurement and corporate engagement), a Cooperative Membership (sociétariat) program for citizen shareholders, L'École du Digital (digital skills training), promotional features (Bons Plans with tiered discounts up to -50%), seasonal Braderie sales events, and a Fait Main handcrafted-artisans sub-catalogue. All revenues are reinvested into the cooperative's social and environmental mission.

Differentiator

Problem solved

Functional benefit

Brands

• Label Transition: A fonds de dotation (endowment fund) created on July 10, 2019, focused on supporting professional integration, digital training, and transition for people in exclusion, as well as digital transition of social and environmental impact structures. SIRET: 893 178 491 00013.

Products and services

• Label Emmaüs Marketplace An online marketplace connecting individual buyers with 180+ partner solidarity boutiques (ressourceries, friperies, librairies, Emmaüs shops) across France. Hosts over 2.3 million listings across Librairie, Maison, Mode, Loisirs, and High-Tech categories; partner boutiques own and ship items directly; tiered service fees charged per transaction bracket.
• Label Surprise (Cartes Cadeaux) Gift card storefront offering prepaid digital cards in €20, €30, €50, and €100 denominations, redeemable against the full Label Emmaüs marketplace catalogue. Operated by the Label Surprise boutique based in Noisy-le-Sec, France.
• Label Emmaüs Pro (B2B Services) A professional-facing B2B service offering refurbished equipment procurement (furniture, office supplies) for businesses, corporate engagement programs ('Engager son entreprise'), and a channel for partner sellers to open an online boutique ('Ouvrir une boutique en ligne').
• Cooperative Membership (Sociétariat) A cooperative membership program allowing individuals ('citoyen·nes') to become shareholder-members ('sociétaires') of the SCIC-SA. Members support the solidarity economy mission, gain participatory governance rights, and access promotional benefits such as a 5% discount on first purchases via the newsletter.
• L'École du Digital (Digital School) A digital skills training program run by Label Emmaüs focused on building digital competencies for people facing social exclusion. Part of the broader Label Transition fund's mission to support professional insertion and digital transition for underserved populations.
• Fait Main (Handmade Artisans) A curated sub-catalogue featuring handmade and artisanal products from vetted social-insertion workshops and creators (e.g., Les Bobinettes, Les Surcyclés, Libre Objet). These are new, handcrafted goods made by workers in professional reintegration programs, distinct from the second-hand marketplace items.

Quantifiable outcome

• 1.5 million euros secured from impact investors in 2023

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Emmaüs FranceflagshipStrategic or Co-development PartnerLabel Emmaüs operates as an initiative under Emmaüs France, part of the broader Emmaüs movement. The movement is represented with the tagline 'Emmaüs - Ne pas subir, toujours agir' (Emmaüs - Not to suffer, always to act). This partnership provides brand association, access to the wider Emmaüs network of solidarity organizations, and alignment with the movement's social mission of fighting exclusion.
• Les Petits RienscoreChannel Partner/ Reseller/ DistributorBelgian solidarity organization Les Petits Riens operates a partner boutique on the Label Emmaüs marketplace. They curate and sell selected second-hand articles through the platform, including a featured selection at -50% discount. Located in Belgium, Les Petits Riens represents the platform's expansion beyond French borders through partnership with international ESS organizations.
• Label TransitioncoreStrategic or Co-development PartnerLabel Transition is a endowment fund (fonds de dotation) created on July 10, 2019 under French economic modernization law, with SIRET 893 178 491 00013. Its purpose is fighting all forms of exclusion and promoting ecological and solidarity transition. Priority areas include professional insertion, digital training for excluded populations, digital transition of social/environmental impact structures, and dissemination of solidarity and eco-responsible alternatives online. Label Transition supports the Label Emmaüs cooperative's activities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vinted: European C2C/B2C marketplace for second-hand fashion and lifestyle goods. Most direct competitor to Label Emmaüs in the French second-hand marketplace space, though Vinted is far larger, better capitalized, and broader in scope (no solidarity mission).
• Back Market: French-founded marketplace for refurbished electronics. Directly competes with Label Emmaüs's High-Tech vertical and shares the French second-hand/recommerce DNA, though Back Market is venture-backed and focused exclusively on consumer electronics.
• Vestiaire Collective: Global marketplace for pre-owned luxury and premium fashion. Direct peer in the Mode/Fashion second-hand vertical with similar curated marketplace model, though focused on luxury price points rather than mass-market solidarity positioning.

Broad incumbents

• Leboncoin: France's dominant general classifieds marketplace with deep second-hand goods penetration. Broader incumbent competing for the same conscious-consumer wallet across multiple categories including Mode, Maison, and High-Tech.

Emerging players

• RecycLivre: French social enterprise marketplace for second-hand books with similar solidarity/environmental positioning. Direct peer in the Librairie vertical with comparable mission-driven model.
• Geev: French mobile-first app for giving away and exchanging second-hand goods locally. Adjacent peer targeting the same conscious-consumer segment with a free/peer-to-peer model rather than marketplace fees.
• Oxfam France (boutique.oxfam.fr): French arm of Oxfam operating charity second-hand shops with growing e-commerce presence. Comparable mission-driven second-hand retailer in the same ESS ecosystem, though with more limited digital marketplace infrastructure.
• Patagonia Worn Wear: Brand-operated resale platform for used Patagonia apparel. Adjacent model demonstrating how mission-driven brands can build curated second-hand marketplaces; comparable in circular-economy positioning though vertically integrated rather than multi-seller.

Regional players

• Momox: German-based European recommerce platform for books, media, and clothing. Comparable as a large-scale second-hand books and media buyer/reseller, though primarily operating in German-speaking markets.

Others

• Emmaüs France: Parent movement organization of the Emmaüs solidarity network in France. Strategic ecosystem partner providing brand, legitimacy, and access to the broader community of Emmaüs groups that supply Label Emmaüs's partner boutique network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@labelemmaus
• Xx.com/labelemmaus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Label Emmaüs