Agir pour l’environnement

What Agir pour l’environnement does

Agir pour l'environnement is a French nonprofit association (loi 1901), founded in February 1997 and headquartered at 11 rue du Cher, Paris (75020). It is a citizen-mobilization environmental advocacy organization that pressures political and economic decision-makers through campaigns, petitions, investigations, and public-awareness events. Its portfolio of programs includes Les Paniers d'agir (a quarterly subscription of rescued books and activist materials tied to tax-deductible donations at €60/€100/€150 annual tiers), Le Jour de la Nuit (an annual light-pollution awareness event scaled to 400+ events in 2025 across France and Quebec), Zone de Bzzz (a pollinator-protection citizen program with 100,000+ zones and 1 billion seeds distributed since 2017), Réserves de Biodiversité (14 land-protection reserves held under 99-year Environmental Real Obligations), an online petition and campaign platform, and a publications/press operation that conducts investigative work such as the 2025 neonicotinoid-in-honey and Nutella contamination study with the Union Nationale de l'Apiculture Française. The association holds official French environmental-protection agrément under Articles L141-1 and L141-3 of the Environmental Code, and uses this standing to pursue litigation at the Conseil d'État and the Court of Justice of the European Union.

The organization is led by Director General Stéphen Kerckhove and Deputy Director Aurore Bonnefoi, with a bureau comprising President Marie-Jeanne Husset, Treasurer Éric Ledoux, and Secretary Annie Lefur; the operational team includes 11 permanent staff and additional stagiaires and service-civique members organized into four campaign coordinators (agriculture/food, climate/energy/transport, biodiversity, lifestyle), plus specialists in investigations, digital tools, administration, and communications. Its technology stack is intentionally lean and privacy-respecting — Brevo for email, iRaiser for donation processing, Plausible Analytics for cookieless web analytics, and Mapbox for interactive maps — with no proprietary technology product.

Agir pour l'environnement is funded exclusively through private donations and subscription revenue, explicitly refusing any public funding in order to preserve operational independence. Membership has scaled to 25,000+ individual adherents, with 100+ partner associations, and 50,000+ active contributors across its programs. Documented legal and policy impacts include contributing to the 2016 Biodiversity Law, the 2019 suspension of nanoparticles in food, and the February 2022 Conseil d'État ruling that definitively banned imidaclopride for sugar beet seeds.

Name

Agir pour l’environnement

Legal name

Association Agir pour l'environnement

Website

https://agirpourlenvironnement.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Agir pour l'environnement is a French environmental advocacy association (founded 1997) that mobilizes 25,000+ members and 100+ partner associations to pressure policymakers through campaigns, litigation, and citizen programs on pesticides, biodiversity, and light pollution, funded exclusively by private donations.

Ownership category

akta.pro rank

Product category

Environmental Advocacy

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Environmental Education & Outreach (BPAGAGAH)

akta.pro secondary industry

Pollution Prevention & Toxics Reduction (BPAGAGAJ)

Keywords

• Environmental advocacy services
• Citizen mobilization campaigns
• Biodiversity conservation programs
• Nonprofit environmental association
• Petition and activism platforms

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Member donations and membership fees: The organization relies on donations from its 25,000+ members and supporters. Donations are tax-deductible (66% tax reduction in France). The association explicitly states it accepts no public funding to maintain independence.
2. Les Paniers d'agir (Action Baskets): Quarterly subscription model where supporters receive books, magazines, documentaries, and activist materials in exchange for tax-deductible donations. Three formulas offered: 60€, 100€, or 150€ per year.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Agir pour l'environnement is a French nonprofit association that conducts environmental investigations, organizes citizen mobilization campaigns on issues such as neonicotinoid pesticides, biodiversity loss, light pollution, and nanoparticles, and runs advocacy programs including Les Paniers d'agir (cultural subscription boxes), Zone de Bzzz (pollinator zones), Réserves de Biodiversité (land conservation), and the annual Le Jour de la Nuit event. The association maintains complete financial independence by refusing public funding and relying on tax-deductible member donations and subscriptions.

Product overview

Agir pour l'environnement operates a citizen mobilization platform offering environmental advocacy programs including Les Paniers d'agir (a quarterly cultural subscription box with rescued books and activist materials), Le Jour de la Nuit (annual light pollution awareness event), Zone de Bzzz (citizen pollinator protection program), and Réserves de Biodiversité (land conservation initiative). The organization also provides an online petition and campaign platform for mobilizing supporters, along with publications and press communications. The portfolio centers on citizen participation in environmental causes rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Les Paniers d'agir Quarterly subscription service offering rescued books, magazines, documentaries, and activist materials in exchange for tax-deductible donations. Three formulas: 60€, 100€, or 150€ per year, providing quarterly baskets containing a chosen book, a review, an online documentary, and surprise content such as posters and festival tickets. Targets French citizens who want to support environmental advocacy while receiving curated cultural content.
• Le Jour de la Nuit Annual national awareness event held to promote light pollution awareness, protect nocturnal biodiversity, and celebrate starry skies. Includes hundreds of activities across France and Quebec such as outdoor dinners, stargazing, nature walks, story readings, and public lighting shutdowns. The 2025 edition reached 400+ events and the 2023 edition 650+ events.
• Zone de Bzzz Citizen program enabling individuals to create pollinator-friendly zones by sowing nectariferous seeds. Over 100,000 zones created with 50,000 contributors and one billion seeds distributed. Targets French citizens wanting to take direct action for pollinator protection.
• Réserves de Biodiversité Biodiversity reserves created through Environmental Real Obligations (ORE) signed between landowners and the association, protecting natural spaces for up to 99 years even in case of ownership changes. Over 14 reserves created with more than 480 people having contacted the association to preserve their land.
• Pétitions et campagnes de mobilisation Online petition and campaign platform enabling citizens to sign petitions, send messages of support, and order free campaign materials. The platform has collected hundreds of thousands of signatures across various environmental campaigns, including more than 40,000 signatures against neonicotinoid reauthorization.
• Publications et communiqués de presse Press releases, news articles, action announcements, and interactive maps documenting the association's campaigns, investigative findings, and environmental policy advocacy work. Includes exclusive investigations such as the report on neonicotinoid traces found in imported honey and Nutella samples.

Quantifiable outcome

• Created 14 Réserves de Biodiversité protected for 99 years through Environmental Real Obligations
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Union Nationale de l'Apiculture FrançaisecoreStrategic or Co-development PartnerPartnership for neonicotinoid investigation campaigns. Joint publication of honey contamination analysis results demonstrating systematic presence of neonicotinoids in imported honey and Nutella products.
• Éditions Rue de l'ÉchiquierminorStrategic or Co-development PartnerPublishing partnership for the 'On arrête tout et on réfléchit!' collection of essays directed by the organization's Director General, offering new perspectives on ecological challenges.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Greenpeace France: Major French branch of the global environmental NGO, focused on climate, biodiversity, and pollution campaigns including aggressive pesticide opposition. Competes for similar citizen-donor base and uses similar petition/campaign mobilization tactics.
• Humanité et Biodiversité: French association founded by Pierre Rabhi (a patron of Agir pour l'environnement) focused on biodiversity preservation and humanist ecology. Overlapping donor base, campaign themes (biodiversity reserves, citizen mobilization), and shared patronage heritage.
• WWF France: French branch of the World Wildlife Fund, focused on biodiversity conservation, sustainable agriculture, and climate. Directly comparable in citizen mobilization, donor-funded model, and campaign topics (pesticides, biodiversity, pollinator protection).
• France Nature Environnement: Federation of French environmental associations representing over 6,000 member organizations on biodiversity, pollution, and climate. Direct peer in French environmental advocacy with overlapping campaign scope (pesticides, biodiversity loss, light pollution) and similar membership-based funding model.
• Fondation Nicolas Hulot (formerly FNH): Major French environmental foundation focused on ecological transition, climate, and biodiversity. Similar donor-funded advocacy model with comparable campaign scope in agriculture, energy, and biodiversity protection.
• Les Amis de la Terre (Friends of the Earth France): Federation member of Friends of the Earth International with 30+ local groups in France. Directly competes on pesticide advocacy, GMO opposition, and citizen mobilization on agricultural and environmental issues.
• Réseau Action Climat (RAC France): French climate policy advocacy network coordinating 30+ member organizations. Directly comparable in citizen mobilization on climate, energy, and transport policy; overlapping campaign topics such as pesticide reform and energy transition.

Emerging players

• Bloom: French nonprofit focused on marine environment, biodiversity, and corporate accountability. Similar small-staff advocacy model with litigation and investigations as core tactics (e.g., opposing bottom trawling, microplastics).
• L214: French animal welfare and ethical food advocacy association using investigations, campaigns, and citizen mobilization. Comparable donation-driven model and digital campaign tactics, though narrower scope (animal welfare vs. broad environmental).

Broad incumbents

• UICN France: French committee of the International Union for Conservation of Nature, coordinating scientific expertise and policy advocacy for biodiversity. Operates at broader institutional scale with public funding, contrasting with Agir pour l'environnement's independent model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/association.agirpourlenvironnement
• LinkedInlinkedin.com/company/agir-pour-l-environnement
• Instagraminstagram.com/agirpourlenvironnement

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agir pour l’environnement