Greenpeace France

What Greenpeace France does

Greenpeace France is a nonprofit environmental advocacy organization founded in 1977 (with the French office reopened in 1989 after a 1985–1987 closure triggered by the bombing of the Rainbow Warrior) and headquartered at 13 rue d'Enghien, 75010 Paris. It operates as the France-Luxembourg national office of Greenpeace International, a network of 28 national and regional offices and three campaign ships. Its mission is to conduct environmental research, public mobilization, and non-violent direct action on climate, biodiversity, oceans, forests, agriculture, nuclear energy, and peace and justice issues. The organization refuses government subsidies and corporate donations, relying exclusively on individual citizen donations, bequests, and membership contributions to maintain independence.

Its core "products" are digital engagement and field-action assets: the greenpeace.fr campaign platform, the don.greenpeace.fr donation portal (supporting one-time, recurring, solidarity-pool, bequest, and life-insurance giving), the emploi.greenpeace.fr careers portal, the secure Greenleaks whistleblower platform, a newsletter system reaching 1 million+ French subscribers, petition infrastructure, and community channels on WhatsApp and Telegram. Physical assets include access to the Rainbow Warrior III (launched 2011, with helicopter platform, satellite communications, and 30-crew capacity), the Arctic Sunrise, and the Esperanza. Marketing and analytics are built on commodity web infrastructure (GA4, Facebook/Meta/Instagram, Google Ads, DoubleClick, TikTok, Bing Ads, LinkedIn, Axeptio consent management).

Greenpeace France serves individual citizens and supporters, the only customer segment; there are no enterprise or government customers. The business model is recurring donation-funded: revenue comes from one-time and recurring contributions, bequests, and life-insurance donations channeled through the donation portal, plus a dedicated philanthropy program for high-net-worth donors. Distribution is direct-to-supporter via digital self-serve (website, donation portal, newsletter, petitions, social channels) and grassroots local volunteer groups across French regions.

Name

Greenpeace France

Legal name

Greenpeace France, association d'intérêt général à but non lucratif

Website

https://greenpeace.fr

Company type

Private

Founded year

1971

Operating status

Operating

Ownership category

akta.pro rank

Product category

Environmental Advocacy Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Environmental Education & Outreach (BPAGAGAH)

akta.pro secondary industries

Environmental Justice & Community Environmental Health (BPAGAGAL), Forestry & Reforestation (BPAGAGAD)

Keywords

• Environmental advocacy
• Climate campaigns
• Nonprofit activism
• Biodiversity protection
• Environmental research

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Individual Donations and Membership Contributions: Greenpeace France is funded exclusively by individual citizens. The organization refuses subsidies from public bodies and contributions from private companies to maintain independence. Revenue comes from one-time and recurring financial contributions made by supporters via the donation portal (don.greenpeace.fr), subscription to newsletters, and direct membership/adherence.

Distribution channels4 records

Marketing channels8 records

Core offering

Greenpeace France is an independent nonprofit environmental advocacy organization that conducts scientific investigations, non-violent direct actions, petition campaigns, legal challenges, and public mobilization on climate, oceans, forests, agriculture, nuclear energy, and social justice issues. The organization funds itself exclusively through individual citizen donations and membership contributions, refusing subsidies from governments and corporate sponsors to preserve its independence. It supports citizen engagement via a portfolio of digital platforms (campaign website, donation portal, whistleblower platform, petition system, newsletter) and field assets including the Rainbow Warrior III sailing vessel.

Product overview

Greenpeace France operates primarily as an environmental advocacy organization rather than a technology company, offering a portfolio of digital engagement tools and physical assets. The core digital infrastructure includes the main greenpeace.fr website for campaign information and public engagement, a dedicated donation platform (don.greenpeace.fr), an employment portal (emploi.greenpeace.fr), and the Greenleaks secure whistleblower system. Community engagement is facilitated through WhatsApp and Telegram campaign channels, a newsletter system with over one million French subscribers, and a network of local volunteer groups coordinated via an interactive map. The organization maintains a petition platform for collective action and publishes scientific reports and investigations. Physically, the organization operates the Rainbow Warrior III sailing vessel (launched 2011) equipped for maritime campaign operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Greenpeace France Campaign Website Primary organizational website serving as the central digital hub for campaign information, news, petitions, volunteer coordination, and public engagement across environmental issues including climate, energy, agriculture, forests, oceans, nuclear, and transport.
• Donation Platform (don.greenpeace.fr) Dedicated donation portal enabling one-time and recurring financial contributions to support Greenpeace France's environmental campaigns, including solidarity fundraising pools (cagnottes solidaires) and planned giving through life insurance and bequests.
• Greenleaks Whistleblower Platform Secure document submission service enabling whistleblowers to report environmental information to Greenpeace France using confidential transmission channels.
• Newsletter Subscription Service Email newsletter subscription service providing analyzed environmental news, campaign updates, action alerts, and organizational information to over one million subscribers in France.
• Online Petition Platform Digital petition system enabling supporters to sign and share organizational calls to action on environmental issues including climate, agriculture, deforestation, oceans, and nuclear topics.
• Local Volunteer Groups Network Network of volunteer-based local groups coordinating grassroots campaign activities and mission relay across French regions, with an interactive map for locating nearby groups.
• Rainbow Warrior III Campaign Ship Purpose-built sailing vessel operating as Greenpeace's flagship, featuring helicopter landing platform, 50-meter observation mast, three zodiacs, satellite communication systems, and scientific analysis capabilities; accommodates 30 crew members and reaches maximum speed of 15 knots.
• Scientific Reports and Publications Library of scientific reports, investigative documents, and policy analyses covering environmental topics including climate, energy, oceans, forests, agriculture, and nuclear issues.

Quantifiable outcome

• The French state was found guilty of 'préjudice écologique' (ecological damage) for failing to meet its climate commitments — a historic legal ruling in 2021
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

One partnership is on record.

• Greenpeace InternationalcoreStrategic or Co-development PartnerGreenpeace France operates as the France-Luxembourg office within the Greenpeace international network, which spans 28 national and regional offices across all continents. The network shares strategy, resources, investigations, and campaigns globally.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Les Amis de la Terre (Friends of the Earth France): French grassroots environmental NGO active on climate, agriculture, and anti-nuclear campaigns with a similar mobilization-driven, member-funded operating model. Directly comparable advocacy posture and target audience.
• L214: French animal-welfare and agroecology advocacy organization running undercover investigations, petitions, and high-impact media campaigns. Comparable in confrontational advocacy style, video-driven campaigns, and individual-donor funding in France.
• Sea Shepherd France: Direct-action marine conservation organization operating vessels for at-sea campaigns. Comparable in confrontational advocacy posture, vessel-based operations, and individual-donor funding model in France.
• Notre Affaire à Tous: French climate-justice association that co-filed the Affaire du Siècle alongside Greenpeace France. Focused on legal action for climate accountability and citizen mobilization — directly comparable advocacy and litigation playbook.
• Oxfam France: Major French NGO addressing social and environmental justice. Co-plaintiff on Affaire du Siècle with Greenpeace France; comparable in scale, donor-funded model, and campaign-driven advocacy.
• WWF France: Major French environmental nonprofit conducting conservation campaigns, policy advocacy, and public engagement on biodiversity, climate, and oceans. Directly comparable mission, fundraising model, and French audience, though historically more conservation- than confrontation-oriented.
• Fondation pour la Nature et l'Homme (FNH): French environmental foundation co-led the Affaire du Siècle case alongside Greenpeace France. Operates with overlapping climate, agriculture, and ecological-transition advocacy programs aimed at French citizens and policymakers.

Broad incumbents

• Amnesty International France: Major French human-rights advocacy NGO with similar individual-membership funding model, petition-driven campaigns, and policy/legal advocacy. Comparable in operational structure and donor engagement mechanics, though different mission domain.
• Greenpeace International: Parent coordinating body of the Greenpeace network spanning 28 offices and three ships. Greenpeace France operates as the France-Luxembourg node within this federation, sharing brand, strategy, and assets (including the Rainbow Warrior III).
• Greenpeace USA: Sister U.S. office within the same Greenpeace network; comparable mission and campaign style but distinct national regulatory environment. Relevant peer given the cross-border Energy Transfer litigation risk linking both entities.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/greenpeacefr
• YouTubeyoutube.com/user/gpfrance
• Facebookfacebook.com/greenpeacefrance
• Instagraminstagram.com/greenpeace_france
• LinkedInlinkedin.com/company/greenpeacefrance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenpeace France