Agor Engineering

What Agor Engineering does

AGOR Engineering Enterprises Ltd. is an Israel-based, privately held specialty engineering firm founded in 1990 by Yoash Zolar (Ph.D. Mechanical Engineering) and headquartered in Tel Aviv. The company designs, manufactures, installs, and maintains movable swimming pool floor systems based on a water-based hydraulic drive combined with stainless steel structural flooring. Its flagship product platform spans uprising movable floors, horizontal retractable floors, and folding floors, alongside rigid cover variants (sliding, bi-fold, tilting) and—more recently—broader architectural dynamic features including large-span retractable glass roofs and retractable windows/vitrines. Multiple premium finish options (mosaic, white/black granite porcelain, teak, ipe wood, reinforced glass) are offered to support luxury customization.

The company serves three primary customer segments: private homeowners seeking safety and architectural flexibility for residential pools, hotels and sports clubs needing safety-compliant and multi-purpose pool solutions, and high-end architects and interior designers requiring bespoke mechanical engineering for unique projects. Commercial configurations include modular solutions for Olympic-sized pools. The go-to-market is distributor-led, with regional channel partners such as Shape Engineering Pty. Ltd. (Australia, New Zealand, Singapore) and Durall Systems India Pvt. Ltd. (India) handling local sales, customer service, and technical support; AGOR is actively recruiting additional distributors across North America, Europe, and APAC.

Revenue mechanics are project-based rather than recurring: each installation is custom-engineered and quote-priced, with revenue recognized at delivery of the one-time hardware sale plus accompanying installation, warranty, and maintenance services. Marketing is a hybrid of organic social media (LinkedIn, Facebook, YouTube, Instagram) and distributor-led demand generation. The firm operates with approximately 7 employees, has never raised external funding, and remains founder-controlled with no parent company or institutional investors disclosed.

Name

Agor Engineering

Legal name

AGOR Engineering Enterprises Ltd.

Website

https://agor-eng.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

AGOR Engineering is an Israel-based privately held firm, founded 1990, that designs and installs custom movable swimming pool floors and rigid covers using proprietary water-based hydraulic and stainless steel technology, serving luxury residential, hotel, sports-club, and architectural customers via a global distributor network.

Ownership category

akta.pro rank

Product category

Movable Swimming Pool Floors

NAICS

Elevator and Moving Stairway Manufacturing (333921)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Pool Decking & Surrounds (HSAPALAK)

akta.pro secondary industries

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ)

Keywords

• Movable pool floors
• Hydraulic pool covers
• Swimming pool engineering
• Retractable pool floors
• Architectural pool systems

Headquarters

HQ city

Not specified

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Moveable Pool Floors: Sale of custom-designed, manufactured, and installed moveable floor systems for swimming pools. Systems are tailored to specific architectural requirements and pool shapes/sizes.
2. Installation and Maintenance Services: Every AGOR product is delivered with a warranty for parts and service, including pre/post-sales customer service and support through global distributors.
3. Custom Engineering Solutions: Creative engineering solutions including sliding roofs, retractable walls and windows, and moveable Jacuzzi covers for residential and public spaces.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

AGOR Engineering designs, manufactures, installs, and maintains custom movable swimming pool floors using water-based hydraulic systems and stainless steel construction, offered in uprising, horizontal retractable, and folding variants. The portfolio extends to rigid pool covers (sliding, bi-fold, tilting) and large-span retractable glass roofs and windows/vitrines for residential, hospitality, sports, and public spaces. Each system is custom-engineered to specific architectural and structural requirements and sold with installation and warranty service.

Product overview

AGOR Engineering Enterprises Ltd. is a single-product-focused company centered on movable swimming pool floor technology, with additional custom engineering solutions. The core offering consists of movable floors for swimming pools (available as uprising, horizontal retractable, and folding variants) that use water-based hydraulic systems and stainless steel construction. The product portfolio extends to rigid cover systems (sliding, bi-fold, tilting) and large-span architectural features (retractable glass roofs, retractable windows/vitrines). Supporting the core platform are finish/top cover options (mosaic, white/black granite porcelain, teak wood, ipe wood, reinforced glass) and safety features including automatic bottom inclination control. Solutions serve private homes, sports clubs, hotels, and public facilities with modular and Olympic-sized configurations available.

Differentiator

Problem solved

Functional benefit

Products and services

• Movable Floors for Swimming Pools Custom-designed movable floor systems for swimming pools using water-based hydraulic technology and stainless steel construction. Supports nearly three times average load capacity (kg per sq.m.) and provides adjustable water depth for safety and versatility; configurable with finish options such as mosaic, granite porcelain, teak, ipe wood, and reinforced glass.
• Horizontal Retractable Floors Horizontal retractable floor system that moves up and down to cover or expose swimming pools, with the ability to lock the floor in covered position and adjust water height.
• Folding Floors Folding floor system for swimming pools that provides architectural flexibility to cover or expose the pool area.
• Retractable Sliding Rigid Cover Automatic sliding rigid cover system for swimming pools and Jacuzzis that combines a movable floor at deck level with automatic storage room access.
• Bi-Fold Rigid Cover Bi-fold rigid cover system featuring a wooden deck design that creates comfortable open-air space over swimming pools.
• Tilting Rigid Cover Custom-made tilting rigid cover for uprising pools that allows partial use of the pool area for play and leisure activities.
• Retractable Glass Roof (Large Span) Large-span retractable glass roof system with a sliding mechanism; custom-made up to 17.5m and 17 tons, slides to an open position at the push of a button.
• Retractable Window / Vitrine (Large Span) Large-span retractable window and vitrine system with sliding roof capability, available with multiple top cover finish options.
• Custom Engineering Solutions Custom creative engineering solutions for residential and public spaces including moveable Jacuzzi covers, sliding roofs, and retractable or expandable walls and windows.

Quantifiable outcome

• Nearly 3x average load capacity (kg per sq.m.) when fully deployed

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Shape Engineering Pty. Ltd.coreChannel Partner/ Reseller/ DistributorRegional representative for Australia, New Zealand, and Singapore. Provides local sales, customer service, and technical support for AGOR's movable floor systems. Contact: [email protected], Sydney (+612 9439 4994), Melbourne (+613 8672 6606).
• Durall Systems India Pvt. Ltd.coreChannel Partner/ Reseller/ DistributorRegional representative for India. Provides local sales, customer service, and technical support for AGOR products. Contact: [email protected], Mumbai office (+91-22-2504 0918).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aqualift: French specialist in movable pool floors and pool covers. Competes head-to-head with AGOR in the European luxury pool segment with similar hydraulic floor-raising technology.
• Cover-Pools: US-based manufacturer of automatic pool covers and pool cover systems. Closest North American analogue to AGOR's pool covering/transforming solutions, though more weighted toward retractable fabric covers than full rigid floors.
• Hydrofloors: Belgian/Dutch maker of movable pool floors using hydraulic systems. Comparable offering to AGOR's horizontal retractable and uprising floors, focused on private and commercial pools.
• Coverstar: Manufacturer of automatic safety pool covers and pool cover systems in North America. Comparable to AGOR's rigid cover line for safety compliance in residential pools.
• Variopool: Dutch manufacturer of movable pool floors and pool covers. Directly comparable product category with AGOR, including variable-depth floors for residential and commercial pools. Most prominent direct competitor in Europe.
• Pool Safe: UK-based provider of automatic pool safety covers. Comparable to AGOR in the safety-driven pool covering category for residential and light-commercial installations.

Others

• Panda Windows & Doors: US manufacturer of custom large-scale sliding and folding glass door/wall systems. Comparable bespoke engineering capability to AGOR's large-span retractable window/vitrine line for luxury residential and hospitality projects.
• Sky-Frame: Swiss manufacturer of large-span frameless sliding glass facades. Comparable to AGOR's retractable glass roof and large-span window products in the custom luxury architectural features category.
• Solar Innovations: US custom manufacturer of large-span glass structures, skylights, and operable walls. Comparable custom-engineering and luxury-architect customer overlap with AGOR's architectural dynamic features line.
• Vitrocsa: Swiss maker of minimal-frame sliding glass walls and windows. Comparable custom-engineered large-span architectural systems serving the same luxury architect/developer buyer as AGOR's architectural dynamic features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agor-engineering

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agor Engineering