What Variopool does

Variopool B.V. is a Dutch engineering and manufacturing firm headquartered in Oudkarspel, Netherlands, and a wholly-owned subsidiary of the publicly traded Fluidra Group. Founded on more than 50 years of specialized experience (with the current legal entity dated to 2001), the company designs, manufactures, installs, and maintains movable swimming pool floors, retaining walls (bulkheads), and foldable pool walls used to convert a single basin into multiple functional zones. Its core technology is a floating movable floor system using high-buoyancy, corrosion-resistant stainless steel cables and a proprietary polypropylene deck, allowing precise variable water depth for activities ranging from competitive swimming and instruction to hydrotherapy and interactive play.

The company operates a project-based B2B business model selling custom-engineered equipment through direct enterprise sales supported by BIM/CAD modeling, technical specifications, and tender documentation supplied to architects, consultants, construction companies, and pool operators. Pricing is project-specific with no public disclosure. Revenue is generated through three streams: hardware sales of movable floors and bulkheads, professional services (consulting, design, installation supervision), and recurring maintenance contracts delivered via in-water certified-diver servicing and remote diagnostics. Variopool serves municipal governments, Olympic-level aquatic centers, sports and recreation operators, therapy and rehabilitation facilities, and luxury residential clients through its subsidiary Holland Aqua Sight; complementary product lines for pool furnishings, covers, and timing equipment are delivered through sister subsidiaries Varioplay, Variodeck, and Variomedic, and a Swiss Timing distribution partnership covers the Netherlands and Belgium.

With 51-100 employees, 1,500+ installations across 57 countries, and reference projects including the London Aquatic Centre and Melbourne Sports and Aquatic Centre, Variopool positions itself as a global leader in multifunctional pool solutions. Commercial reach is amplified by its parent Fluidra Group, which reported €2,184 million in 2025 sales and provides worldwide distribution. The company holds granted patents on integrated water inlets and spraypark systems and maintains service operations in the Netherlands, France, and Poland to convert its installed base into recurring service revenue.

Name

Variopool

Legal name

Variopool B.V.

Website

https://variopool.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Variopool B.V. is a Dutch engineering firm and Fluidra subsidiary that designs, manufactures, installs, and maintains movable swimming pool floors, bulkheads, and foldable walls for municipal, Olympic, sports, therapy, and luxury-residential pool operators across 57 countries.

Ownership category

akta.pro rank

Product category

Swimming Pool Equipment Manufacturing

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industry

Pool, Aquatics & Water Feature Maintenance (EDAEAAAI)

Keywords

• Movable pool floors
• Pool bulkhead systems
• Swimming pool partitions
• Aquatic infrastructure equipment
• Hydrotherapy pool solutions

Headquarters

HQ city

Oudkarspel

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Pool Equipment Sales: Sale of movable pool floors, retaining walls, partition walls, and related pool equipment. Products are custom-manufactured for each project with dimensions and specifications tailored to the pool design. Revenue is project-based with long sales cycles involving municipal and commercial clients.
2. Professional Services: Consulting, design support, BIM/CAD modeling, installation supervision, and maintenance services. Includes technical documentation, tender specifications, and design drawings for architects and construction companies.
3. Maintenance & Service Contracts: Ongoing maintenance services including remote diagnostics, certified diver maintenance in filled pools, and spare parts supply. Service team provides support without draining pools for maintenance work.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Variopool designs, manufactures, installs, and maintains movable pool floors, horizontal and vertical retaining walls, and folding walls for public, therapy, and private swimming pools. The company's products enable variable water depth and multi-functional pool use across competition, recreation, hydrotherapy, and wellness segments, and are complemented by accessories such as underwater treadmills, accessibility stairs and lifts, pool covers, and timing equipment.

Product overview

Variopool is a global market leader in multifunctional swimming pool solutions, specializing in moveable pool floors and retaining walls. The product portfolio centers on core products including Beweegbare zwembadbodems (moveable pool floors), vertical and horizontal keerwanden (retaining walls), and klapwanden (folding walls), with add-on modules such as the Area H20 interactive floor, Swiss Timing equipment, Variodeck pool covers, Varioplay pool interiors, integrated water inlets, underwater treadmills, accessibility lifts, and therapy accessories. The company also offers specialized sub-brands including Holland Aqua Sight for private pools, Varioplay for pool interiors, Variodeck for pool covers, and Variomedic for therapy solutions. Products work together to create flexible, multifunctional pools that serve multiple user groups and activities from a single basin.

Differentiator

Problem solved

Functional benefit

Brands

• Holland Aqua Sight: Specialized in producing and installing underwater pool windows and movable pool floors for residential/consumer pools, as well as movable floors for residential pools.
• Varioplay
• Variodeck
• Variomedic
• Area H20

Products and services

• Movable Pool Floors (Beweegbare zwembadbodems) Engineered movable swimming pool floors that allow operators to vary the water depth of a pool, supporting multi-functional use for competition, lessons, recreation, and therapy. Sold to municipalities, sports facilities, and aquatic operators.
• Therapy Pool Movable Floor (Beweegbare bodem voor therapiebad) A movable floor solution specifically engineered for hydrotherapy and rehabilitation pools, enabling variable depth for therapy exercises, walking rehabilitation, and patient accessibility.
• DUO Movable Floor (DUO-beweegbare bodem) A DUO configuration movable floor that supports two distinct pool sections or depth profiles within a single basin, increasing the multi-functional capacity of an aquatic facility.
• Horizontal Retaining Wall (Horizontale keerwand) A horizontal bulkhead that subdivides a pool basin to enable multiple simultaneous activities and depths, typically used in competition and multi-use public pools.
• Vertical Retaining Wall (Verticale keerwand) A vertical bulkhead solution that separates and reconfigures pool zones, supporting flexible use of large aquatic facilities for different user groups and activities.
• Folding Pool Walls (Klapwanden) Folding walls that allow rapid reconfiguration of a pool basin into separate areas, supporting flexible programming of aquatic spaces.
• Area H20 Interactive Pool Floor An interactive movable floor product designed to add engaging, programmable visual and play elements to the pool floor, commonly used in leisure and family pool environments.
• Holland Aqua Sight - Private Movable Pool Floors Premium movable pool floors offered under the Holland Aqua Sight sub-brand for private luxury residences, boutique hotels, and exclusive hospitality projects, with customizable colors, patterns, and finishes.
• Holland Aqua Sight - Acrylic Underwater Windows Acrylic underwater viewing windows supplied under the Holland Aqua Sight sub-brand, complementing the private pool floor range for luxury residential and hospitality installations.
• Pool Covers (Variodeck)

Quantifiable outcome

• 50+ adults can stand on movable floor simultaneously due to buoyancy design
• +3 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Fluidra GroupflagshipOthersVariopool B.V. is a subsidiary of the Fluidra Group, a global leader in pool and wellness equipment with 2025 sales of €2,184 million. Fluidra provides corporate backing, global distribution network, and operational resources. The relationship is formalized as parent-subsidiary, with Variopool operating as an independent brand within the group.
• VarioplaycoreTechnology or IntegrationVarioplay is a subsidiary under VarioGroup providing complete pool furnishings, time registration systems, spray parks, slides, tribunes, water polo goals, LED screens, and play elements. Products are sold together under the Variopool umbrella for comprehensive pool solutions.
• VariodeckcoreTechnology or IntegrationVariodeck offers pool covers designed for both public and private pools, available in various sizes, colors, and types. Part of the comprehensive pool solution offering.
• Holland Aqua SightcoreTechnology or IntegrationSpecialized in producing and installing acrylic underwater windows and movable pool floors for private residential pools. Also produces movable floors for residential pools. Delivers the private pool segment under the Variopool brand.
• VariomediccoreTechnology or IntegrationProvides specialized movable pool floors and retaining walls for therapy pools, enabling hydrotherapy access for various user groups with efficient temperature control. Features include moving stairs, disabled platforms, and integrated ramps.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Fluidra: Variopool's publicly-traded parent company and broader pool equipment incumbent. Competes in adjacent pool categories (filtration, pumps, lighting, residential) and houses competing brands including AstralPool, Zodiac, and Jandy.
• AstralPool: Fluidra-owned pool equipment brand with broad residential and commercial portfolio across Europe, Latin America, and Asia. Sister brand to Variopool within Fluidra but covers adjacent equipment categories on the same projects.
• Maytronics: Israeli-listed global leader in robotic pool cleaners (Dolphin brand) and broader pool equipment. Operates in the same pool industry ecosystem and serves overlapping commercial and high-end residential pool customers.
• Hayward Holdings: Large US-listed pool equipment manufacturer with broad residential and commercial portfolio including pumps, filters, heaters, and automation. Overlaps with Variopool through commercial pool projects where Hayward supplies broader equipment packages.
• Waterco: Australia-listed manufacturer of pool and spa equipment including pumps, filters, heaters, and sanitizers with global distribution. Competes in adjacent pool equipment categories and overlaps on commercial pool project specifications.
• Pentair: Major US-listed pool and water solutions incumbent with broad residential and commercial pool equipment portfolio. Competes with Variopool-adjacent categories and frequently serves as the integrated equipment supplier on commercial pool projects.

Others

• Renolit: German manufacturer of pool liners, films, and waterproofing membranes serving the global pool construction market. Adjacent enabling supplier rather than direct competitor, but specified alongside Variopool equipment on commercial pool builds.

Direct peers

• Myrtha Pools: Italian modular pool builder and direct competitor in movable pool walls and bulkheads. Served as the official pool builder for Paris 2024 Olympics, competing head-to-head with Variopool in the same Olympic and large municipal project segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Variopool
• Facebookfacebook.com/Variopoolbv
• Instagraminstagram.com/variopool
• LinkedInlinkedin.com/company/variopool-b-v

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Variopool