Directorate of Agriculture

What Directorate of Agriculture does

The Directorate of Agriculture, Government of Goa, is a state-level government department established in 1961 following Goa's liberation, headquartered at Krishi Bhavan in Caranzalem, Panaji, with approximately 123 employees. It delivers agricultural extension, licensing, subsidy, training, and market support services to Goa's farmer population across 12 Zonal Agricultural Offices covering all state talukas, supported by specialized units including ATMA (north and south), Krishi Vigyan Kendra (South), two Farm Superintendents (Codar and Kalay), a Farmer Training Centre at Ela (Old Goa), and five Mechanical Cultivation Offices.

Its core technology stack is the e-Krishi Portal — an e-governance platform for Krishi Card registration, licensing (fertilizer, insecticide, nursery, seed), support price applications, fencing, and mechanization subsidies — augmented by the Goa Bhoomi GeoPortal (a GIS application with 13 categories of soil/land resource data and Soil Health Card computation across 12 micro-nutrients), and two mobile apps: LRIS Goa for plot-level land resource queries with GPS, and PCZ Mapper for crop suitability mapping. The department operates under the central Rashtriya Krishi Vikas Yojana (RKVY) and implements both central and state government schemes.

As a government entity, it is fully funded by state and central budget allocations rather than commercial revenue; services to farmers are subsidized or free, and financial assistance is disbursed through PM Kisan Samman, Shetkari Aadhar Nidhi, and state-level support price mechanisms for paddy, coconut, arecanut, oilpalm, and sugarcane. Its customer base consists of small and marginal farmers (nearly 80% holding <1 hectare), part-time farmers, and Khazan/upland farmers cultivating paddy, cashew, coconut, horticulture, and plantation crops across approximately 31,000 hectares (paddy) and 55,000 hectares (cashew).

Name

Directorate of Agriculture

Legal name

Directorate of Agriculture, Government of Goa

Website

https://agri.goa.gov.in

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

The Directorate of Agriculture, Government of Goa, is a state agricultural department delivering extension services, subsidies, licensing, training, and e-governance (e-Krishi portal, Goa Bhoomi GeoPortal, mobile apps) to ~12 lakh farmers across all 12 talukas of Goa, funded through central (RKVY) and state budget allocations.

Ownership category

akta.pro rank

Product category

Government Agricultural Extension Services

NAICS

Support Activities for Crop Production (11511), Support Activities for Crop Production (1151), Farm Management Services (115116)

SIC

Agricultural Services (700)

akta.pro industry

PRIMARYAFAAAFAF

Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting)

Agriculture & Food Production/Agricultural Equipment & Technology/Precision Agriculture & Farm Management Software (GIS, IoT, Telematics)

SECONDARYAFAAAFAB

Field Mapping, GIS & Remote Sensing Analytics

Agriculture & Food Production/Agricultural Equipment & Technology/Precision Agriculture & Farm Management Software (GIS, IoT, Telematics)

SECONDARYAFACACAE

Soil & Terrain Mapping Services (EC/EM Scanning, Topography, Zone Delineation)

Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Precision Agriculture Services (Remote Sensing, Variable Rate, Farm Data Services)

SECONDARYAFACACAL

Interoperability & Data Connectivity Services (API/ETL, ISOXML/AgGateway, Equipment Data Sync)

Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Precision Agriculture Services (Remote Sensing, Variable Rate, Farm Data Services)

Keywords

• Agricultural extension services
• Farmer support programs
• Agricultural e-governance
• Soil testing services
• Crop advisory services

Headquarters

HQ city

Panaji (Caranzalem)

HQ country

India

HQ region

Asia

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Government Budget Allocation: Funded through government budgets under Rashtriya Krishi Vikas Yojana (RKVY) and state agricultural schemes. Provides subsidized services, financial assistance for seeds, fertilizers, machinery, and support prices for agricultural produce.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

The Directorate of Agriculture, Government of Goa, delivers agricultural extension and farmer welfare services through an integrated digital and physical infrastructure. Its core offering is the e-Krishi portal, which supports Krishi Card registration, fertilizer/insecticide/nursery/seed licensing, support price schemes, fencing and mechanization assistance. This is complemented by the Goa Bhoomi GeoPortal (GIS-based land resource and soil information), mobile applications (LRIS Goa and PCZ Mapper), a Kisan Call Center, soil testing laboratories, and training programs for farmers across all 12 talukas of Goa.

Product overview

The Directorate of Agriculture, Goa operates as a government e-governance platform providing agricultural services through a multi-channel approach. The core offering is the e-Krishi Portal, a unified online platform offering Krishi Card registration, licensing services (fertilizer, insecticide, nursery, seed), and scheme applications. Supporting this is the Goa Bhoomi GeoPortal - a GIS-based land resource information system with 13 functional categories including soil fertility, land use planning, and watershed data. Two mobile applications extend access: the LRIS Goa app for plot-level land resource queries with GPS tracking, and the PCZ Mapper app for crop suitability assessment. The Directorate also provides direct services including a Kisan Call Center (toll-free 1800-180-1551), Soil Testing Laboratories, and farmer training programs through KVK and FTC facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Goa Bhoomi GeoPortal: GIS application providing soil information, land resource data, and agricultural planning tools for Goa state
• Krishi Card
• LRIS Goa (Land Resource Information System)
• PCZ Mapper (Potential Crop Zone Mapper)

Products and services

• e-Krishi Portal

Quantifiable outcome

• Support price mechanism for paddy, coconut, arecanut, oilpalm, sugarcane
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Rashtriya Krishi Vikas Yojana (RKVY)coreOthersThe Directorate of Agriculture website and e-governance initiatives are implemented under the Rashtriya Krishi Vikas Yojana (RKVY), a central government scheme for agricultural development. This provides funding and framework for agricultural modernization initiatives.
• National Seeds CorporationminorOthersReferenced as career opportunity for agriculture graduates. Not a formal partnership but noted as employment destination.
• Food Corporation of IndiaminorOthersReferenced as career opportunity for agriculture graduates. Not a formal partnership but noted as employment destination.
• Fertilizer Corporation of IndiaminorOthersReferenced as career opportunity for agriculture graduates. Not a formal partnership but noted as employment destination.
• Warehousing CorporationminorOthersReferenced as career opportunity for agriculture graduates. Not a formal partnership but noted as employment destination.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Ninjacart: Ninjacart is an India-focused agri-supply-chain platform reducing farm-to-retail friction. It is comparable to the Directorate's marketing support function for Goan farmers, though operating as a private B2B supply chain rather than government service.

Direct peers

• Department of Agriculture, Government of Tamil Nadu: Tamil Nadu's agriculture department delivers the same set of services (extension, training, soil testing, input licensing, support prices) through a comparable taluka/block office network and is the most analogous direct peer in South India.
• Department of Agriculture, Government of Karnataka: Karnataka's state agriculture department is a direct peer — same government-delivered agricultural extension, training, and scheme delivery model across an Indian state, with overlapping GTM (taluka/block-level offices), licensing, and digital portal offerings.
• Department of Agriculture, Government of Maharashtra: Maharashtra's state agriculture department is a direct peer with a comparable mandate in agricultural extension, mechanization, soil health, and farmer welfare schemes, operating at significantly larger scale but on the same service-delivery model.

Emerging players

• ITC e-Choupal: ITC's e-Choupal is a digital agriculture platform providing farmers with advisory, market linkage, and inputs — overlapping with the Directorate's e-Krishi and Kisan Call Center offerings, but commercially operated and nationally scaled.
• CropIn Technology: CropIn is a private agtech platform offering farm management, GIS, and predictive analytics. Its decision-support and remote-sensing capabilities directly overlap with the Directorate's Goa Bhoomi GeoPortal and PCZ Mapper assets, though CropIn serves commercial agribusinesses.
• AgroStar: AgroStar is an agritech startup offering farmers advisory, input commerce, and agronomy services via a mobile app — comparable to the Directorate's Kisan Call Center, e-Krishi portal, and mobile app strategy, but operated as a venture-backed commercial platform.
• BigHaat: BigHaat is an online agri-inputs marketplace serving Indian farmers — overlapping with the Directorate's licensing and distribution of fertilizers, seeds, and crop-protection products, but as a digital-first private alternative.

Broad incumbents

• Mahindra Agri Solutions: Mahindra's agri division offers farm equipment, inputs, and advisory services. The Directorate's mechanization support (5 Mechanical Cultivation Offices, smaller-machinery subsidies) overlaps with Mahindra's tractor and farm-equipment business, making it a broad incumbent in agricultural inputs.
• ICAR (Indian Council of Agricultural Research): ICAR is the national apex body for agricultural research, education, and extension in India. The Directorate's KVK, training, and agronomy activities overlap with ICAR's mandate, making it a broad incumbent partner/peer in the same policy ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/directorate-of-agriculture

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Directorate of Agriculture