AgriHub Inc.

What AgriHub Inc. does

AgriHub Inc. is a privately held Canadian agricultural services holding company incorporated October 31, 2020 in Manitoba, with corporate offices in Winnipeg (140 Panet Rd) and Blumenort. The company operates a platform-plus-brands model, aggregating seven regional operating brands — Penner Farm Services (founded 1956), Western Ag Systems, United Agri Systems, Horizon Livestock & Poultry Supply, New Standard Ag, Dundas Agri Systems, and Penfor Construction — that maintain local branding and field operations while sharing centralized corporate functions (Finance, IT, HR, Marketing). Each operating brand delivers end-to-end design-build, equipment, supply, and ongoing service to hog, poultry, dairy, and grain producers across British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, and South Dakota.

The company's product portfolio spans complete farm systems including Nedap Electronic Sow Feeding (ESF) and tunnel ventilation for hog operations (delivered through a 2023 strategic MoU with Nedap N.V. and AgriSys Denmark, and extended via a June 2025 MAXIMUS Solutions partnership covering MAXIMUS ESF, Farrow Feeding, and Bold ESF); Lely and BouMatic automated milking for dairy; commercial egg, breeder, broiler, and turkey systems with custom farm controls for poultry; and grain storage and handling. In-house technology is delivered through subsidiary Cortex Agritechnology (DataPro, FeedPlannR, LagoonPro). A Regenerative Agriculture Division (formed March 2022) adds vertical fodder grow systems, biogas, alternative energy, Sprung Structures, aquaponics, and water recovery solutions.

AgriHub's revenue model combines hardware sales of equipment and consumables (Nedap, Lely, BouMatic plus proprietary), project-based design-build revenue from barn construction and renovation, recurring service/repair/maintenance from the installed base, and software/subscription revenue from Cortex Agritechnology products. Terms are arranged individually with each customer; tariffs (currently 25%) are passed through dollar-for-dollar. Distribution is exclusively through the regional operating brand sales channel — no third-party marketplaces — with each brand providing a dedicated representative across the full customer lifecycle. Leadership includes CEO Jeremy Hildebrand, CFO Andrew Simpson, and Directors of Operations (East/West), Supply Chain, and HR.

Name

AgriHub Inc.

Legal name

AgriHub Inc.

Website

https://agrihub.ca

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

AgriHub Inc. is a privately held Canadian holding company that aggregates seven regional agricultural operating brands delivering design-build, equipment, supply, and service to hog, poultry, dairy, and grain producers across Western Canada and the Upper Midwest USA, with in-house agtech via Cortex Agritechnology and global ESF reach via MAXIMUS and Nedap partnerships.

Ownership category

akta.pro rank

Product category

Agricultural Equipment and Farm Solutions

NAICS

Support Activities for Animal Production (11521)

SIC

Agricultural Services (700)

akta.pro primary industry

Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH)

akta.pro secondary industries

CEA Monitoring, Sensors & Automation Software (SCADA, IoT, Climate/Recipe Control) (AFAAAHAG), Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL), Soil Health & Regenerative Agronomy Consulting (AFACABAA)

Keywords

• Agricultural equipment supply
• Livestock barn systems
• Dairy farm solutions
• Hog production systems
• Poultry barn equipment

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Equipment and Consumables Sales: Sale of agricultural equipment, hardware, and consumable supplies across hog, poultry, dairy, and grain sectors through multiple operating brands. Revenue is generated from the sale of equipment from strategic manufacturer partners (Nedap, Lely, BouMatic, etc.) as well as proprietary solutions developed through Cortex Agritechnology. Ongoing consumables and parts supply provides recurring revenue. Pricing is arranged individually with customers; tariffs are passed through on a dollar-for-dollar basis where unavoidable.
2. Design-Build Services: End-to-end design-build services provided to producers for barn construction and renovation. Each operating brand offers fully-integrated system design, build, and supply for poultry, dairy, hog, and grain operations. Includes construction services through Penfor Construction. Revenue is project-based, one-time per engagement, with long sales cycles typical of enterprise field sales.
3. Service, Repair, and Maintenance: Ongoing service, repair, and maintenance support provided by highly skilled technical teams across all operating brands. Each project and equipment sale includes a dedicated representative offering full-time support after installation. Generates recurring service revenue from the installed base of farm operations.
4. Technology and Software Solutions: Revenue from Cortex Agritechnology products including DataPro, FeedPlannR, and LagoonPro, as well as MAXIMUS ESF solutions. Software and hardware solutions for on-farm data management, feed optimization, and lagoon management. May include subscription or licensing components for software solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels6 records

Core offering

AgriHub Inc. is a privately held parent company that provides centralized corporate administration and professional services to a family of seven regional operating brands delivering end-to-end design-build, equipment, advisory, service/repair, and consumables solutions for hog, poultry, dairy, and grain producers across Canada and the Upper Midwest USA. The company complements its operating-brand platform with technology investments through subsidiary Cortex Agritechnology (DataPro, FeedPlannR, LagoonPro) and a Regenerative Agriculture Division, and leverages strategic manufacturer partnerships (Nedap, Lely, BouMatic) plus a MAXIMUS partnership to deliver next-generation electronic sow feeding solutions globally.

Product overview

AgriHub Inc. is a parent company providing central administration and professional services to a family of regional operating brands across Canada and the Upper Midwest USA. The company operates a platform-plus-brands model consisting of seven distinct operating brands (Dundas Agri Systems, Horizon Livestock & Poultry Supply, New Standard Ag, Penfor Construction, Penner Farm Services, United Agri Systems, and Western Ag Systems) that provide end-to-end design-build, equipment, service, and supplies to hog, poultry, dairy, and grain farming partners. AgriHub also holds technology investments including Cortex Agritechnology (offering DataPro, FeedPlannR, and LagoonPro for feed management, data aggregation, and manure management) and BOLD ESF Solutions for automated hog operation management. The portfolio includes Nedap Electronic Sow Feeding technology delivered through MAXIMUS partnership, providing ESF and farrow feeding solutions with weighing, heat detection, and multiple feeding formats. A Regenerative Agriculture Division offers vertical fodder grow systems, alternative energy solutions, and Sprung Structures for sustainable farming.

Differentiator

Problem solved

Functional benefit

Brands

• Cortex Agritechnology: Scale-up Ag-Tech company focused on systems, data and controls to improve farm management and performance for the livestock & poultry supply chain. Products include DataPro, FeedPlannR, and LagoonPro.
• DataPro
• FeedPlannR
• LagoonPro
• Bold ESF
• MAXIMUS ESF
• MAXIMUS Farrow Feeding

Quantifiable outcome

• Bateman Dairy Farms achieved an approximate 20% increase in dairy output with higher nutritional value and beef grade improvement after 4 years using a vertical fodder grow system within a Sprung Structure.
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MAXIMUS SolutionscoreTechnology or Integration · 27 June 2025AgriHub Family of Companies and MAXIMUS partnered to bring the next phase of Nedap Electronic Sow Feeding (ESF) Solutions to hog producers globally. The partnership brings together legacy Nedap ESF designs, MAXIMUS solutions, and Cortex AgriTechnology digital services. Initial offerings include MAXIMUS ESF, MAXIMUS Farrow Feeding, and Bold ESF powered by MAXIMUS — providing a complete sow management system including weighing, heat detection, multiple feeding formats, and more.
• Nedap N.V.coreTechnology or Integration · 21 July 2023AgriHub and Nedap N.V. (Netherlands) signed a Memorandum of Understanding marking a strategic partnership. Nedap will assist AgriHub with technological knowledge, manufacturing know-how, and experience in the practical application of pig sector solutions. This followed Nedap's announcement to reduce investments in the pig market, with AgriHub and AgriSys taking over delivery and support of existing Nedap products in the pig market to ensure uninterrupted service, parts, and solutions for current dealers and customers worldwide.
• AgriSys (Denmark)coreStrategic or Co-development Partner · 21 July 2023AgriHub and AgriSys (Denmark) partnered to expand their pig sector activities together, including delivering and supporting Nedap's current product portfolio to business partners and end customers within the pig segment. AgriSys has developed a complete portfolio including ConSys control platform, AirSys, and AutoPig. Together with AgriHub, they intend to continue investing in product innovation to better support end customers in the pig sector.
• Canadian Biogas AssociationminorStrategic or Co-development Partner · 3 March 2022AgriHub acquired Canadian Biogas Association membership as part of the formation of its Regenerative Agriculture Division, supporting the company's core values and beliefs around being good stewards of the land and environment.
• Michael Hurst (Vertical Fodder Grow System Inventor/Consultant)minorStrategic or Co-development Partner · 3 March 2022Michael Hurst, inventor of the vertical fodder grow system, consulted with Bateman Dairy Farms on implementing the system in a Sprung Structure. AgriHub is introducing this system through its Regenerative Agriculture Division.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Ag Growth International (AGI): AGI is a Canadian-headquartered grain handling, storage, and conditioning equipment manufacturer, listed on the TSX. While AGI is more of a manufacturer than a dealer, it overlaps with AgriHub's grain handling/storage business and is a relevant incumbent in the Canadian ag equipment sector.
• Big Dutchman: Big Dutchman is a global leader in livestock housing equipment, particularly poultry and hog barn systems, comparable to AgriHub's turnkey hog and poultry barn solutions delivered through United Agri Systems and New Standard Ag.
• Deere & Company (John Deere): John Deere is the largest global manufacturer of agricultural equipment and a dominant player in precision agriculture, with a broad dealer network. While not Canadian-focused, it represents the gravitational incumbent in ag equipment, services, and digital farming that AgriHub competes against within its own geographies.
• AGCO Corporation: AGCO manufactures and distributes agricultural equipment globally (Massey Ferguson, Fendt, Valtra) through a portfolio of brands and dealers, and is a major incumbent comparable to AgriHub at the broader OEM-and-dealer-stack level.
• DeLaval: DeLaval is a global supplier of dairy milking systems, automation, and farm management software, directly comparable to AgriHub's dairy barn and Lely/BouMatic milking equipment offering. It is a larger incumbent with overlapping product categories, particularly in dairy automation.

Direct peers

• Brandt Group of Companies: Brandt is a large Western Canadian-based agriculture and construction equipment dealer (including former Cervus Equipment) that operates a multi-brand rollup model with multiple regional banners and dedicated service capacity, directly comparable to AgriHub's multi-brand equipment and dealer strategy.
• Rocky Mountain Equipment: Rocky Mountain Equipment is a Canadian agriculture equipment dealer network (Case IH and other OEM partners) operating across Western Canada, with a comparable model of multi-store dealership coverage, equipment, and aftermarket service to row crop and livestock producers.

Others

• Lely: Lely is a Dutch manufacturer of robotic milking and dairy automation systems, distributed through AgriHub's Dundas Agri Systems. As a strategic supplier partner, Lely is adjacent to AgriHub's dairy automation offering rather than a direct dealer competitor.
• Nedap N.V. Nedap is a Dutch technology company whose Electronic Sow Feeding, cow, and identification solutions are distributed and supported by AgriHub through the strategic MoU. As a technology partner (not a competitor), Nedap is a strategic comparable for the ESF technology layer AgriHub now markets globally.

Emerging players

• Semios: Semios is a Vancouver-based precision agriculture platform focused on crop pest management, climate, and IoT data, with some overlap into livestock data through its network. It is an emerging Canadian agtech player comparable to Cortex Agritechnology at the data and software layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agrihubinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgriHub Inc.