Rocky Mountain Equipment

What Rocky Mountain Equipment does

Rocky Mountain Equipment LP is a privately-held, Alberta-based consolidator of agriculture and construction equipment dealerships, founded in 2012 and headquartered in Calgary. Operating under a multi-branch model, RME runs 46 CNH dealership locations across Alberta, Saskatchewan, and Manitoba, making it Canada's largest independent dealer of CNH Industrial brands including Case IH, New Holland Agriculture, New Holland Construction, and Case Construction. The company employs more than 1,000 people directly and serves tens of thousands of Western Canadian farmers and construction operators, with some cross-border reach into the United States.

The company's core offering spans new and used agricultural and construction equipment, a parts department, certified technician service and field repair, equipment financing and leasing, and a precision farming stack built around third-party platforms such as CNH FieldOps and DJI Agras drones. Beyond the core dealership network, RME owns a Family of Companies including Rocky Rents, Hammer Equipment, and Robertson Motorsports & Marine, extending the brand into equipment rental, construction rental, and recreational vehicles. Revenue is generated through unit sales of equipment, recurring parts and service work, and financing attach economics, with quote-based pricing on equipment ranging from approximately C$15,000 for used units to over C$1 million for new machines. RME markets through its website, digital flyers, newsletter, community involvement with organizations such as 4-H and the Calgary Stampede, and its RME Blog.

Name

Rocky Mountain Equipment

Legal name

Rocky Mountain Equipment LP

Website

https://rockymtn.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Rocky Mountain Equipment is Canada's largest independent CNH equipment dealer, operating 46 dealership branches across Alberta, Saskatchewan, and Manitoba that sell, service, and finance Case IH, New Holland, and Case Construction agricultural and construction equipment.

Ownership category

akta.pro rank

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Sales of new and used agricultural and construction equipment from major brands including Case IH, New Holland, Case Construction, and other manufacturers
2. Parts Sales: Parts sales for equipment maintenance and repair
3. Service and Maintenance: Equipment service, repairs, maintenance, and field services
4. Financing Services: Equipment financing including conditional sales contracts, operating leases, finance leases, manufacturer subsidized programs, extended warranties, and refinancing options

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rocky Mountain Equipment (RME) is Canada's largest independent CNH equipment dealer, operating 46 dealership branches across Alberta, Saskatchewan, and Manitoba. The company sells new and used agricultural and construction equipment from Case IH, New Holland, and Case Construction, complemented by parts, certified technician service, equipment financing and leasing, precision farming technology (CNH FieldOps, DJI Agras drones), and used equipment inventory under the Deal Zone discount program.

Product overview

Rocky Mountain Equipment (RME) is Canada's largest independent equipment dealer operating 46 CNH dealerships across Alberta, Saskatchewan, and Manitoba. The company operates as a multi-branch dealership model offering a unified portfolio of new and used agricultural and construction equipment, precision farming technology, parts, service, and financing services. The core product offering consists of New Agriculture Equipment and New Construction Equipment categories featuring Case IH, New Holland, Case Construction, and other partner brands. Add-on services include Precision Farming (CNH FieldOps, DJI drones), a comprehensive Parts department, Service capabilities, Financing Services, and a Deal Zone discount program. The company employs over 1,000 people and serves customers across Western Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Right By You™: Right By You is RME's customer service and support brand commitment, representing their dedication to being a dependable equipment partner to customers.
• Deal Zone

Products and services

• New Agriculture Equipment Sale of new agricultural machinery including tractors, combines, sprayers, hay tools, and tillage/seeding equipment from Case IH, New Holland, and other brands, offered to farming operations across Western Canada.
• New Construction Equipment Sale of new construction equipment including backhoe loaders, compact track loaders, compact wheel loaders, mini excavators, skid steer loaders, and forklifts from Case Construction and New Holland for construction companies.
• Used Equipment Canada's largest dealer used equipment inventory featuring pre-owned agricultural and construction machinery across all major brands, with prices ranging from approximately $15,000 to over $1 million CAD.
• Parts Parts department providing replacement components and accessories for all equipment sold, available through 46 branch locations and online ordering with current promotions and product categories.
• Service Comprehensive service capabilities including repairs, maintenance, field services, post-season inspections, and equipment support performed by certified technicians across all dealership branches.
• Financing Services Equipment financing including conditional sales contracts, operating leases, finance leases, manufacturer subsidized programs, extended warranty, third-party financing, and refinancing options for equipment purchases.
• Precision Farming Technology solutions package including CNH FieldOps platform, DJI Agras drones for precision spraying, precision specialists support, and technical components for advanced agricultural operations.
• Deal Zone Discounted premium equipment inventory program featuring reduced pricing across agricultural and construction categories, available to customers across the RME dealership network.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Brilliant HarvestminorGTM or Marketing Partner · 6 February 2026RME is a customer of Brilliant Harvest, an AI customer experience platform for the heavy equipment industry. RME has multi-year renewals with Brilliant Harvest alongside Titan Machinery, with the platform supporting dealerships representing over 50% of CNH Industrial's large dealer stores.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Titan Machinery: U.S.-listed (TITN) Case IH and New Holland agriculture and construction equipment dealer with a large multi-branch network across the U.S. and parts of Europe. Operates the same CNH-aligned dealership consolidation playbook as RME, making it the closest publicly traded comparable.
• Cervus Equipment: Canadian John Deere agriculture, commercial, and industrial equipment dealer group with branches across Western Canada. Direct competitor in the same geography and customer segments, operating an analogous multi-branch dealership consolidation model.
• Brandt Tractor: Canada's largest Caterpillar dealer and a major multi-branch equipment dealership group headquartered in Western Canada. Competes directly with RME in construction equipment and adjacent ag segments.
• Nortrax: John Deere construction and forestry equipment dealer with a branch network across Canada and the U.S. Direct competitor to RME's construction equipment segment in overlapping geographies.
• RDO Equipment Co. Large U.S.-based John Deere agriculture and construction equipment dealer with a multi-branch consolidated network. Closest U.S. analog to RME's multi-branch dealership consolidation model and recurring parts/service offering.
• Stotz Equipment: John Deere agricultural and turf equipment dealer group operating a multi-branch network across the U.S. Mountain West. Mirrors RME's regional consolidator model with shared parts/service infrastructure.
• Ag-Pro Companies: Large multi-branch John Deere agriculture equipment dealer in the southeastern U.S. Comparable scale of consolidated branch operations and full-line ag equipment retail model.
• Holt Cat: Largest Caterpillar dealer in the U.S. with a multi-branch network across Texas. Comparable in scale and breadth of construction equipment, parts, service, and rental offering.
• MacAllister Machinery: Caterpillar equipment dealer with multi-branch operations across Indiana and Michigan. Comparable multi-branch construction and ag equipment dealer model with parts/service infrastructure.

Broad incumbents

• Komatsu America Corp. OEM competitor to CNH/Case Construction that competes for construction equipment share with RME's portfolio. While not a dealer, relevant comparable as the upstream supplier whose dealer networks compete directly against CNH-aligned dealers like RME.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RMEHQ
• Facebookfacebook.com/RockyMountainEquipment
• Instagraminstagram.com/rockymtnequipment
• LinkedInlinkedin.com/company/rocky-mountain-dealerships-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocky Mountain Equipment