Agriline
- Company typePrivate
- Founded2004
- HeadquartersGore, Southland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Agriline firmographics
Firmographics- Name
- Agriline
- Legal name
- Agriline Ltd
- Website
- https://agriline.co.nz
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Agriline is headquartered
LocationHeadquarters
- HQ city
- Gore, Southland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Agriline business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Agricultural Machinery Sales: Agriline generates revenue through the sale of agricultural land development and maintenance machinery including mulchers, wood chippers, stone crushers, and cultivation equipment. Products are sold directly to customers nationwide with options for financing through hire purchase or finance lease arrangements.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Agriline product offering
Product offeringCore offering
Agriline is New Zealand's specialist importer and distributor of agricultural land development and maintenance machinery. The company sources mulchers, forestry mulchers, stone crushers, wood chippers, orchard/vineyard mulchers, cultivation equipment, spreaders, and feedout equipment directly from top European manufacturers (Vigolo, Picursa, ORSI, Kirpy, Ufkes Greentec) and sells them nationwide with on-site delivery, setup, and operator training.
Product overview
Agriline is New Zealand's specialist importer of agricultural machinery, offering a comprehensive portfolio of land development and maintenance equipment. The core product lineup centers on mulchers from multiple brands (Vigolo, Picursa, ORSI, Kirpy) for applications ranging from compact orchard work to heavy-duty forestry clearing, complemented by wood chippers (Ufkes Greentec), stone crushers (Kirpy), and cultivation equipment. Vigolo mulchers (EAGLE, HAWK, FALCON, RAPTOR, Eagle R Front-Mounted) are Italian-engineered with high-body designs for vegetation clearing. Picursa forestry mulchers (Tekken, Combat, Boxing, Fighter, Retro Boxing, Retro Forestal) offer fixed tooth and swinging hammer options for demanding land clearing. The range spans compact machines for 25HP tractors to heavy-duty 600HP models. Supporting products include spreaders (ATV, linkage, trailed), feedout equipment (bale feeders, wagons), and cultivation gear (discs, harrows, rippers). All products are backed by nationwide delivery, on-site setup, and parts support from yards in both North and South Islands.
Differentiator
Problem solved
Functional benefit
Products and services
- Vigolo High Body Mulchers Italian-engineered range of high body mulchers including RAPTOR-DT, EAGLE-DT, EAGLE, HAWK, FALCON, and Eagle R Front-Mounted models for tractors from 30HP to 300HP. Designed for clearing invasive vegetation (gorse, broom, kikuyu), pasture topping, and firebreak creation across New Zealand farmland.
- Picursa Forestry Mulchers Spanish-engineered fixed tooth and swinging hammer forestry mulchers (Tekken, Combat, Boxing-DT, Boxing, Fighter, 350 Forestal, 450DT Forestal) for tractors 60-600HP. Features carbide-tipped teeth, Hardox construction, and auto-levelling gearboxes for demanding forestry and land clearing applications.
- Picursa Excavator Mulchers Hydraulic drive excavator-mounted mulchers (Retro-Boxing, Retro Forestal) for 8-24 tonne excavators with carbide-tipped fixed teeth or swinging hammers for stump grinding and forestry work.
- ORSI Skid Steer Mulchers Italian-engineered skid-steer mulchers (SS-FORREST, Semi-Forrest) for 50-75HP skid-steer loaders with bite limiter rotors and fixed reversible teeth for forestry and vegetation management.
- Kirpy Stone Crushers French-engineered stone crushers (BPS, BSC, BPB) rated 150-400HP for crushing limestone, sandstone, granite, schist, quartz, greywacke, and basalt. Used for road and lane construction, and turning stony land into pastoral land, working depths of 350-500mm.
- Ufkes Greentec Wood Chippers Dutch-engineered PTO-driven trailed wood chippers (e.g., Greentec 962) for tractors 250-450HP with advanced venturi discharge systems. Processes logs up to 75cm diameter at up to 165 cubic metres per hour.
- Vigolo Orchard and Vineyard Mulchers Specialised orchard and vineyard mulchers (RSA Catcher, MX, RSA/R Dual Mount, MX/R, TSA, TSA/R, RSA Heavy Duty) for tractors up to 180HP. Designed for processing pruning waste, with options for front or rear mounting and dual mount capability.
- Agriline Spreader Range Range of agricultural spreaders including ATV spreaders, 3-point linkage spreaders, trailed fertiliser spreaders, and slurry tankers for fertiliser and slurry application.
- Agriline Feedout Equipment Feedout equipment including bale feeders and feedout wagons for livestock feed distribution operations.
- Agriline Cultivation Equipment Full cultivation range including primary discs, power harrows, rippers, rollers, rotary hoes, speedtiller, spring tine cultivators and maxi tills, stone buriers, and Lehner air seeders for land preparation and seedbed creation.
- Agriline Parts and Accessories Parts and accessories including driveshafts, hydraulic top links, V-belts, mulcher flails, hammers and fasteners for maintenance and repair of agricultural machinery.
Quantifiable outcome
- Reduced fuel usage through efficient mulching requiring fewer passes
- +1 more outcomes
Companies that use Agriline
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Agriline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Agriline partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- VigolocoreAgriline is the sole New Zealand importer and distributor of Vigolo mulchers. Vigolo is an Italian manufacturer with over 50-60 years of experience building PTO-driven agricultural machinery. Products include high body mulchers, orchard/vineyard mulchers, and cultivation equipment specifically spec'd for New Zealand conditions.
- PicursacoreAgriline sources Picursa forestry and agricultural mulchers directly from the factory in Spain. Picursa specializes in fixed tooth forestry mulchers and excavator-mounted mulchers with carbide-tipped teeth technology.
- Orsi GroupminorAgriline distributes Orsi mulchers including the SS-Forrest skid steer mulcher and Semi-Forrest excavator mulcher. Orsi is an Italian manufacturer specializing in forestry and vegetation management equipment.
- KirpyminorAgriline distributes Kirpy stone crushers in New Zealand. Kirpy manufactures stone crushers for crushing limestone, sandstone, schist, quartz, greywacke, basalt and granite for road and lane work.
- Ufkes GreentecminorAgriline distributes Ufkes Greentec wood chippers in New Zealand. Ufkes is described as the world's leading manufacturer of PTO-driven wood chippers, based in the Netherlands. Products include trailed and engine-driven wood chippers.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Agriline competitors and assessment
Company assessmentDirect peers
- Power Farming New Zealand: Power Farming NZ is a major nationwide importer and distributor of agricultural machinery (including European tractor and implement brands). It uses the same NZ multi-yard, direct-sales distribution model that Agriline relies on, making it the most directly comparable peer for go-to-market and customer overlap (dairy, beef, sheep, contractor segments).
- Norwood New Zealand: Norwood is one of New Zealand's largest national agricultural machinery distributors, handling premium implement brands and serving the same farmer, contractor, and council customers as Agriline. While larger and broader in scope, Norwood operates the same nationwide import/distribute/sell-and-support business model and shares Agriline's NZ customer base.
- Loftness Manufacturing: Loftness is a US-based manufacturer of agricultural, biomass, and vegetation management equipment including flail and fixed-tooth mulchers. Its product range directly mirrors Agriline's mulcher portfolio across high-body, forestry, and skid-steer mounting configurations, positioning it as a direct substitute manufacturer peer.
- Vermeer Corporation: Vermeer is a major industrial and agricultural equipment manufacturer with a strong line of wood chippers, stump grinders, and vegetation management equipment. Its chipper and stump-grinder ranges compete directly with Agriline's Ufkes Greentec chippers and stump grinder offering for the same contractor and council end-customers.
- SEPPI M. SEPPI M. is a European manufacturer specializing in professional mulchers, flail mowers, and forestry equipment for tractors, excavators, and skid steers. Its product range directly overlaps Agriline's Vigolo, Picursa, and ORSI lines, making SEPPI M. a close substitute product peer competing for OEM share in the same mulcher category.
- Trimax Mowers: Trimax is a New Zealand-based manufacturer of commercial and agricultural mowing equipment, including flail and finishing mowers used in pastoral and roadside applications. Its product scope sits adjacent to Agriline's mowing and roadside mulching line, sharing the same NZ end-customers and import/distribute framework.
- Hustler Equipment: Hustler Equipment is a New Zealand-based manufacturer of bale feeders, feedout wagons, sprayers, and loaders, competing directly with Agriline's feedout equipment, spreader, and loader-attachment product lines. As a fellow NZ ag machinery specialist, Hustler shares Agriline's customer base and nationwide distribution economics.
- Landpower New Zealand / CLAAS Harvest Centre: Landpower NZ operates the CLAAS Harvest Centre network across New Zealand, importing and distributing premium European agricultural machinery and implements. It uses the same importer-of-European-OEM, multi-yard, direct-sales model as Agriline, serving an overlapping customer base of contractors, farmers, and councils.
- FAE Group: FAE Group is an Italian-headquartered global manufacturer of mulchers, forestry attachments, rock crushers, and tracked carriers. It competes head-to-head with Picursa and Vigolo - the two brands Agriline exclusively imports - for high-body, fixed-tooth, and excavator-mounted mulching applications, making FAE the most direct product-line peer.
- Bertolini (Maschio Group): Bertolini, part of the Maschio Group, is an Italian manufacturer of mulchers, flail mowers, and cultivation equipment for tractors and excavators. Its mulcher line directly competes with Picursa and Vigolo - the brands Agriline exclusively distributes - making Bertolini a direct substitute manufacturer peer in the same niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Agriline social profiles
Digital presenceAgriline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agriline leadership team
Management profileNumber of profiles
Profiles1 record
Agriline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agriline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agriline
What does Agriline do?
Agriline is New Zealand's specialist importer and distributor of agricultural land development and maintenance machinery. The company sources mulchers, forestry mulchers, stone crushers, wood chippers, orchard/vineyard mulchers, cultivation equipment, spreaders, and feedout equipment directly from top European manufacturers (Vigolo, Picursa, ORSI, Kirpy, Ufkes Greentec) and sells them nationwide with on-site delivery, setup, and operator training.
Is Agriline a public or private company?
Agriline is a private company. It is classified as family owned and is currently operating.
When was Agriline founded?
Agriline was founded in 2004. It employs 1 to 10 people.
Where is Agriline based?
Agriline is headquartered in Gore, Southland, New Zealand, in the Oceania region.
How does Agriline make money?
One revenue line is on record: agricultural Machinery Sales.
Who are Agriline's main competitors?
Direct peers on record are Power Farming New Zealand, Norwood New Zealand, Loftness Manufacturing, Vermeer Corporation, SEPPI M., Trimax Mowers, Hustler Equipment, Landpower New Zealand / CLAAS Harvest Centre, FAE Group and Bertolini (Maschio Group).
Does Agriline have an API?
No public API is recorded for Agriline.