AGRIPRO

What AGRIPRO does

AGRIPRO is a privately held Tunisian B2B agricultural inputs distributor founded in 2012 and headquartered in the Bou Argoub industrial zone of Nabeul, Tunisia. The company operates as the exclusive Tunisian reseller of the German WUXAL brand — a foliar fertilization technology with 60+ years of expertise and proprietary oligopeptide-based formulation — and complements this core range with Azolon slow-release nitrogen fertilizers, Crescal EDDHA-chelated iron correctors, Fertisal water-soluble NPK fertigation products, and Terradrin humic acid soil amendments. AGRIPRO's portfolio totals approximately 33 products spanning foliar nutrition, bio-active biostimulants (seaweed extracts, amino acid formulations), functional nutrition (silicon and chitosan-based stress resistance), fertigation, seed treatment, and slow-release applications, serving fruit growers, vegetable producers, cereal farmers, greenhouse operations, and turf/sports-field managers across Tunisia.

The company's underlying technology is chemical-formulation-driven rather than digital: EDTA-chelated micronutrients for complete water solubility, oligopeptide additives for adhesion and wetting, Ascophyllum nodosum seaweed extracts preserving bioactive cytokinins and auxins, chitosan for plant defense activation, silicon at physiological pH for photosynthetic and structural benefits, and EDDHA chelation for iron chlorosis correction in calcareous soils. AGRIPRO supports customers with technical agronomic content, deficiency-identification guides, and the myWuxal mobile application for on-field product and compatibility guidance.

AGRIPRO's business model is a single-country, sales-led distribution operation: revenue is generated through one-time product sales (foliar fertilizers, biostimulants, fertigation inputs, slow-release fertilizers) priced per unit — typically per liter/hectare for foliar (1-10 L/ha depending on crop) or per 100 kg of seeds for seed treatment. Go-to-market combines direct B2B sales to enterprise growers and cooperatives with channel distribution through agricultural input retailers, supplemented by event-based demand generation (the Wuxal Event 2025, prior SALON AGRIPRO EXPO) and a digital presence via website, mobile app, and social media on Facebook, Instagram, and LinkedIn. With 12 employees, AGRIPRO is a lean specialty distributor reliant on the WUXAL brand partnership as its primary competitive anchor.

Name

AGRIPRO

Legal name

AGRIPRO

Website

https://agripro-tn.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AGRIPRO is a privately held Tunisian B2B agricultural inputs distributor and the exclusive Tunisian reseller of the German WUXAL foliar-fertilizer brand, supplying foliar fertilizers, biostimulants, fertigation products, and slow-release fertilizers to fruit, vegetable, cereal, and greenhouse growers across Tunisia.

Ownership category

akta.pro rank

Product category

Agricultural Fertilizers

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Fertilizer & Nutrient Retail (Dry, Liquid, Blends) (AFABAJAF)

akta.pro secondary industries

Foliar Fertilizers & Foliar Nutrition Programs (AFABACAC), Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH)

Keywords

• Foliar fertilization products
• Plant nutrition solutions
• Agricultural biostimulants
• Crop nutrition inputs
• Fertigation fertilizers

Headquarters

HQ city

Nabeul

HQ country

Tunisia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Foliar Fertilizer Sales: Agripro generates revenue through the sale of foliar fertilizers, plant nutrition products, biostimulants, and related agricultural inputs. The company distributes professional-grade products including WUXAL suspension fertilizers, Azolon slow-release fertilizers, Fertisal water-soluble NPK fertilizers, and Terradrin humic acid products to agricultural professionals in Tunisia.
2. Fertigation Products: Revenue from specialized fertilizers designed for drip irrigation systems including Fertisal, Crescal, and Terradrin product ranges. These products are used in greenhouse cultivation, open field agriculture, and hydroponic systems.
3. Slow-Release Fertilizers: Azolon product line generates revenue from controlled-release nitrogen fertilizers including Azolon Fluid (liquid) and Azolon 39N Granular for horticulture, turf, and ornamental applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

AGRIPRO is the exclusive Tunisian distributor of the German WUXAL brand, selling professional-grade foliar fertilizers, biostimulants, fertigation products, seed treatments, and slow-release fertilizers to farmers, cooperatives, and horticultural professionals across Tunisia. The portfolio spans 33+ products across five main ranges (WUXAL, Azolon, Crescal, Fertisal, Terradrin) and addresses foliar nutrition, crop stress resistance, micronutrient correction, and soil improvement for fruit, vegetable, cereal, greenhouse, and turf applications.

Product overview

AGRIPRO is a Tunisian company specializing in plant nutrition and fertilization, offering a comprehensive portfolio of agricultural solutions. The core product line is the WUXAL range (distributed exclusively in Tunisia), a German-made premium foliar fertilizer brand encompassing three sub-gammes: Gamme Nutrition de Performance (15 high-nutrient suspension fertilizers including WUXAL Magnesium, Macromix, Grano, K40, Agrumes, Bore, Calcibore, Calcium, Cuivre, Fer, Master, Microplant, P45, PK, and Soufre), Gamme Bio-Active (8 biostimulant products including Ascofol, Amino Sahara, Amino, Aminoplant, Aminocal, StressX, VitalX, and Fulvic derived from seaweed extracts and amino acids), and Gamme Nutrition Fonctionnelle (4 functional nutrition products including SiCure Plus, K40 SiCure, NutriGuard, and START). Beyond WUXAL, AGRIPRO distributes specialized product lines including Gamme Azolon (slow-release nitrogen fertilizers in fluid and granular forms), Gamme Crescal (EDDHA-chelated iron and poly-micronutrient correctors), Gamme Fertisal (water-soluble NPK fertilizers for fertigation), Gamme Terradrin (humic acid soil amendments), and WUXAL SoilCare (specialized drip irrigation fertilizers). The company serves as the exclusive Tunisian distributor for German WUXAL products, offering solutions for foliar application, seed treatment, fertigation, slow-release fertilization, and organic agriculture.

Differentiator

Problem solved

Functional benefit

Brands

• WUXAL: German brand of foliar fertilizers distributed exclusively by AGRIPRO in Tunisia. Includes multiple product lines: Gamme nutrition de performance, Gamme Bio-Active, and Gamme Nutrition Fonctionnelle.
• Gamme Azolon
• Gamme Crescal
• Gamme Fertisal
• Gamme Terradrin
• WUXAL SoilCare
• myWuxal

Products and services

• WUXAL SiCure Plus Silicon-based foliar fertilizer with balanced NPK and micronutrients that strengthens plant structural integrity, supports lignin biosynthesis, and improves resistance to drought, heat, and frost, for fruit, vegetable, and arable crop producers.
• WUXAL START Natural-origin foliar fertilizer suspension that synchronizes budburst and flowering, helping fruit trees emerge from dormancy optimally, for fruit growers.
• WUXAL NutriGuard Functional nutrition product combining chitosan with micronutrients to activate natural plant defense mechanisms, inducing resistance to abiotic stress (water and salt stress) and biotic stress (fungal diseases).
• WUXAL K40 SiCure Highly concentrated potassium suspension with water-soluble silicon for improving fruit quality parameters and plant resistance to hydric stress.
• WUXAL Fulvic Liquid nitrogen fertilizer with sulfur and micronutrients enriched with fulvic acids to enhance soil cation exchange capacity and plant stress resistance.
• WUXAL VitalX Bio-active nutrition product with amino acids and NPK nutrients that enhances vegetative growth and supports plant recovery after stress situations.
• WUXAL StressX Bioactive nutrition product with synthetic L-amino acids and micronutrients that prepares crops for stress situations and optimizes performance under difficult conditions.
• WUXAL Aminocal Highly concentrated liquid calcium formulation for late-stage bitter pit control and improvement of fruit storage quality, formulated without mineral nitrogen, for fruit growers.
• WUXAL Aminoplant Liquid biostimulant derived from plant extracts rich in bioactive compounds, particularly gamma-aminobutyric acid (GABA), that stimulates natural plant defense.
• WUXAL Amino Organic liquid biostimulant with 9% organically bound nitrogen and 766 g/l amino acids for rapid plant revitalization under stress conditions.
• WUXAL Amino Sahara Phosphorus-rich NPK suspension with biostimulant amino acids and micronutrients designed for intensive crops and phosphorus-deficient soils.
• WUXAL Ascofol Natural suspension of Ascophyllum nodosum seaweed extract that improves fruit set, stimulates disease resistance, and enhances early crop development.
• WUXAL Terios Micronutrient suspension for cereal seed treatment containing nitrogen, phosphorus, copper, manganese, molybdenum, and zinc for early seedling development.
• WUXAL SoilCare Special fertigation fertilizer designed to reduce salt stress in contaminated soils and improve nutrient absorption in drip irrigation systems.
• WUXAL Soufre Fluid foliar formulation enriched with nitrogen and sulfur designed for sulfur-demanding crops such as wheat, rapeseed, and sugar beets.
• WUXAL PK Highly concentrated PK suspension supporting fruit maturation with immediately available phosphorus, potassium, and chelated iron.
• WUXAL P45 Foliar fertilizer for crops with high phosphorus requirements, providing rapid correction of acute P deficiencies with chelated micronutrients.
• WUXAL Microplant Highly concentrated suspension of micronutrients for foliar application in intensive crops, providing immediate effect against visible and induced micronutrient deficiencies.
• WUXAL Master Highly concentrated potassium foliar fertilizer with calcium, magnesium, and micronutrients for improving fruit, vegetable, and grape quality parameters.
• WUXAL Fer Organic iron complex in suspension form for prevention and control of iron chlorosis in horticultural and arable crops.
• WUXAL Cuivre Organic copper complex in concentrated crystal suspension for prevention and correction of copper deficiency in arable and horticultural crops.
• WUXAL Calcium Calcium nitrate suspension for selective and effective calcium supply through foliar nutrition of fruits and vegetables.
• WUXAL Calcibore Formulation with high calcium and boron content for foliar nutrition of stone fruits, legumes, and cabbage to prevent deficiencies.
• WUXAL Bore Highly concentrated boron suspension fertilizer for foliar application ensuring extremely effective boron absorption by leaf and flower tissue.
• WUXAL Agrumes Zinc and manganese corrector specifically designed for citrus and other crops showing deficiencies in these micronutrients.
• WUXAL Magnesium Concentrated suspension foliar fertilizer for correcting magnesium deficiencies and preventing physiological diseases caused by magnesium deficiency.
• WUXAL Macromix Well-balanced NPK suspension offering complete micronutrient supply, promoting general growth and improving crop quality.
• WUXAL Grano High-quality suspension formulation rich in nitrogen, sulfur, magnesium, and micronutrients for increasing yield and quality of cereals (wheat, barley, oats, rye).
• WUXAL K40 Highly concentrated potassium suspension fertilizer with nitrogen, magnesium, and chelated micronutrients for improving fruit, vegetable, and grape quality.
• Crescal Premium EDDHA chelated iron granules for preventive and curative treatment of iron chlorosis, particularly in calcareous soils, for fruit and arable growers.
• Crescal Polymicro Plus Highly concentrated poly-micronutrient deficiency corrector with Fe, Mn, and Zn chelated by EDDHA/EDTA for fertigation on calcareous soils.
• Gamme Fertisal Range of high-purity soluble NPK compound fertilizers with magnesium and complexed micronutrients for greenhouse, field, and hydroponic crops.
• Terradrin Humilip 10-10 Liquid humic acid product extracted from high-quality leonardite for improving soil sponginess and increasing soil fertility.
• Azolon Fluid Stable liquid nitrogen fertilizer with long-lasting effect for foliar application in intensive crops and fertigation.
• Azolon 39N Granular Organic controlled-release nitrogen fertilizer based on methylene urea polymers containing 39% nitrogen with a 6-month nutrient release profile, for horticulture, turf, and ornamental applications.
• Azolon Sports Manager Slow-release compound fertilizer for sports turf, private gardens, and amenity areas with balanced nutrient content for excellent establishment.

Quantifiable outcome

• WUXAL Ascofol increases cucumber yield (Hungary, 2010 trials)
• +13 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• WUXAL (Germany)coreChannel Partner/ Reseller/ DistributorAgripro serves as the exclusive distributor/reseller of the German WUXAL brand of foliar fertilizers and plant nutrition products in Tunisia. This exclusive partnership covers the entire WUXAL product portfolio including Performance Nutrition, Bio-Active, and Functional Nutrition ranges. WUXAL is a German brand with over 60 years of expertise in foliar fertilization technology, known for high-quality suspension fertilizers with proprietary oligopeptide-based formulation technology.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• Aglukon Spezialdünger: German manufacturer of the WUXAL foliar fertilizer brand — the upstream principal supplier of AGRIPRO; comparable not as a competitor but as the strategic partner whose continuation of the exclusive distribution mandate underpins AGRIPRO's business.

Broad incumbents

• ICL Group: Global specialty fertilizers and plant nutrition company offering foliar, fertigation, and controlled-release products across specialty agriculture — overlaps with AGRIPRO's portfolio across multiple specialty crop nutrition categories.
• Haifa Group: Israeli specialty plant nutrition company producing foliar fertilizers, controlled-release fertilizers, and water-soluble NPKs globally — directly comparable to AGRIPRO's WUXAL foliar and Fertisal fertigation ranges, with broader geographic reach and proprietary manufacturing.
• SQM (Sociedad Química y Minera de Chile): Chilean specialty plant nutrition company with strong foliar, fertigation, and micronutrient offerings including iodine, lithium, and specialty potassium — overlapping with WUXAL's specialty foliar range and global distribution model.
• Yara International: World's largest nitrogen fertilizer producer with a specialty crop nutrition division including foliar and fertigation products — comparable to AGRIPRO's range but operating at massive global scale.
• ADAMA: Global crop protection company with a growing plant nutrition and biostimulants portfolio — overlaps with AGRIPRO's distribution of foliar and stress-resistance products in specialty agriculture.

Direct peers

• Timac Agro (Roullier Group): French-based specialty plant nutrition company with strong foliar, fertigation, biostimulant, and soil amendment ranges — operates with a similar multi-range specialty distributor model as AGRIPRO.
• COMPO EXPERT: German specialty fertilizer company producing foliar, fertigation, slow-release, and biostimulant products — directly comparable to AGRIPRO's WUXAL distribution with similar premium German-engineered positioning.
• Tradecorp (Rovensa): Spanish biostimulants and specialty crop nutrition company with a strong foliar, biostimulant, and stress-resistance portfolio — closely mirrors AGRIPRO's Bio-Active and Functional Nutrition sub-ranges, including amino acid and seaweed biostimulants.
• Trade Corporation International: Spanish specialty fertilizer company with foliar, biostimulant, and specialty crop nutrition ranges — closely aligned with AGRIPRO's product portfolio and Mediterranean specialty agriculture focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AGRIPRO.TUNISIA
• LinkedInlinkedin.com/company/agripro
• Instagraminstagram.com/agripro.tn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGRIPRO