Agrispray & Equipment
Highland Agri Solutions (formerly Agrispray & Equipment) is an independent farm supplies retailer and advisory business, selling crop protection, animal health, equipment, and related products to farmers and growers across the Otago and Southland regions of New Zealand.
- Company typePrivate
- Founded1970
- HeadquartersOtago and Southland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Agrispray & Equipment firmographics
Firmographics- Name
- Agrispray & Equipment
- Legal name
- Highland Agri Solutions
- Website
- https://agrispray.co.nz
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Highland Agri Solutions (formerly Agrispray & Equipment) is an independent farm supplies retailer and advisory business, selling crop protection, animal health, equipment, and related products to farmers and growers across the Otago and Southland regions of New Zealand.
- Ownership category
- akta.pro rank
Where Agrispray & Equipment is headquartered
LocationHeadquarters
- HQ city
- Otago and Southland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Agrispray & Equipment business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Farm Supplies Sales: Revenue generated from selling agricultural products including crop protection chemicals, animal health products, calf rearing supplies, farming equipment, lawn and turf products, and pest control solutions. Sales are primarily one-time transactions for physical products, with repeat purchases driven by seasonal farming needs.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Agrispray & Equipment product offering
Product offeringCore offering
Highland Agri Solutions (formerly Agrispray & Equipment) is an independent farm supplies retailer selling agricultural products and providing agronomic advisory services to farmers across the Otago and Southland regions of New Zealand. The company offers crop protection chemicals, calf rearing supplies, animal health products, farming equipment, lawn and turf products, and pest control solutions, supported by a team of agronomists delivering 360-degree farming advice.
Product overview
Highland Agri Solutions (formerly Agrispray & Equipment) is an independent farm supplies retailer offering a diverse portfolio of agricultural products across Otago and Southland. The company operates as a single-point supplier model rather than a unified software platform, providing six distinct product categories: Crop Protection, Calf Rearing, Animal Health, Equipment, Lawn & Turf, and Pest Control. These products are complemented by farming advice services, with the company emphasizing 360-degree farming support where seed choices, pasture management, stock handling, and equipment work together holistically.
Differentiator
Problem solved
Functional benefit
Products and services
- Crop Protection
Companies that use Agrispray & Equipment
Customer profileSegments1 record
Ideal customer profiles1 record
Agrispray & Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Agrispray & Equipment partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- New Zealand Agricultural Brands (Unspecified)coreAs an independently owned company, Highland Agri Solutions maintains relationships with New Zealand's best agricultural brands. These supplier partnerships enable the company to offer a comprehensive product range spanning crop protection, animal health, equipment, and other farm supplies. The nature of the relationships is commercial supply/distribution rather than formal technology or GTM partnerships.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Agrispray & Equipment competitors and assessment
Company assessmentDirect peers
- Carrfields: New Zealand family-owned agricultural company offering seeds, grain, livestock, and farm supplies across the South Island. Comparable as a regional NZ farm supplies retailer with similar product range and customer base, particularly in the South Island where Highland Agri Solutions also operates.
- Farmlands: New Zealand farming cooperative supplying crop protection, animal health, equipment, fuel, and feed to farmers. Comparable as a multi-product farm supplies retailer serving NZ farmers with a similar advisory-driven approach and broad product portfolio.
- PGG Wrightson: New Zealand's largest agricultural services and supplies company, offering seeds, crop protection, animal health, equipment, and advisory services to farmers nationwide. Directly comparable in product range, customer base, and advisory-led retail model serving NZ farmers.
- Ballance Agri-Nutrients: New Zealand farmer-owned cooperative supplying fertilizers, crop protection, and animal health products with agronomic advisory. Comparable as a farm supplies and advisory provider serving NZ farmers, with a similar cooperative-style customer relationship model.
- Ravensdown: New Zealand farmer-owned cooperative specializing in fertilizers, crop protection, and animal health products with agronomic advisory services. Comparable in providing crop inputs and expert advice to NZ farmers, though more focused on fertilizer than Highland Agri Solutions' broader retail mix.
- LIC (Livestock Improvement Corporation): New Zealand farmer-owned cooperative providing dairy genetics, herd testing, and farm software with advisory services. Comparable in the farmer-cooperative model and NZ animal health and advisory overlap, though more specialized in dairy genetics than Highland Agri Solutions' broader farm supplies focus.
Broad incumbents
- Nutrien Ag Solutions: Global agricultural retailer (subsidiary of Nutrien Ltd) offering crop inputs, advisory, and digital tools to farmers worldwide. Comparable in core farm supplies retail and agronomic advisory, but operates at vastly larger scale across multiple geographies with a broader product and service portfolio.
Regional players
- Elders Limited: Australian agricultural services company providing farm supplies, advisory, livestock, and real estate services to rural customers. Comparable in business model and product range, but primarily serves the Australian market rather than New Zealand.
- Combined Rural Traders (CRT): Australian rural supplies network providing farm inputs, agronomy, and advisory services to farmers through independent retailers. Comparable in the independent retailer model with agronomic advisory, but serves the Australian market rather than New Zealand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Agrispray & Equipment social profiles
Digital presenceAgrispray & Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agrispray & Equipment leadership team
Management profileNumber of profiles
Agrispray & Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agrispray & Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agrispray & Equipment
What does Agrispray & Equipment do?
Highland Agri Solutions (formerly Agrispray & Equipment) is an independent farm supplies retailer selling agricultural products and providing agronomic advisory services to farmers across the Otago and Southland regions of New Zealand. The company offers crop protection chemicals, calf rearing supplies, animal health products, farming equipment, lawn and turf products, and pest control solutions, supported by a team of agronomists delivering 360-degree farming advice.
Is Agrispray & Equipment a public or private company?
Agrispray & Equipment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agrispray & Equipment founded?
Agrispray & Equipment was founded in 1970. It employs 1 to 10 people.
Where is Agrispray & Equipment based?
Agrispray & Equipment is headquartered in Otago and Southland, New Zealand, in the Oceania region.
How does Agrispray & Equipment make money?
One revenue line is on record: farm Supplies Sales.
Who are Agrispray & Equipment's main competitors?
Direct peers on record are Carrfields, Farmlands, PGG Wrightson, Ballance Agri-Nutrients, Ravensdown and LIC (Livestock Improvement Corporation). Nutrien Ag Solutions is listed as a broad incumbent. Regional players are Elders Limited and Combined Rural Traders (CRT).
Does Agrispray & Equipment have an API?
No public API is recorded for Agrispray & Equipment.