Carrfields
Carrfields is a privately held New Zealand agribusiness headquartered in Fairton that supplies products and services to farming businesses across machinery, livestock, and farm input categories, employing 51–100 staff.
- Company typePrivate
- Founded-
- HeadquartersFairton, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Carrfields does
Carrfields is a privately held New Zealand agricultural business headquartered in Fairton, with a stated focus on delivering products and services that add value to farming businesses, machinery, and livestock operations. The company operates with a workforce of 51–100 employees and maintains a web presence at carrfields.co.nz, indicating a multi-line agribusiness serving the rural sector across at least three vertical areas: farm inputs/services, agricultural machinery, and livestock.
The business model is consistent with a traditional rural supply and services firm: revenue is generated through the sale and servicing of agricultural machinery, livestock-related products, and farming inputs to New Zealand farmers. No pricing model, customer segmentation, distribution channel structure, or revenue mechanics are disclosed in the available source data, which is constrained by the company's website presenting a verification/loading page rather than extractable content. No technology stack, proprietary features, or digital products are documented.
The firm has received two small non-dilutive grants from Callaghan Innovation, the New Zealand government innovation agency, in November 2020 (approximately $20,362) and October 2021 (approximately $6,134). These amounts are immaterial to operating scale and most likely represent project-based R&D or innovation co-funding rather than growth capital, suggesting Carrfields is a self-sustaining, operationally funded agribusiness rather than a venture-backed growth company. Overall ownership, parent-subsidiary relationships, and detailed financials are not available in the source material.
Carrfields firmographics
Firmographics- Name
- Carrfields
- Website
- https://carrfields.co.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Carrfields is a privately held New Zealand agribusiness headquartered in Fairton that supplies products and services to farming businesses across machinery, livestock, and farm input categories, employing 51–100 staff.
- Ownership category
- akta.pro rank
Carrfields industry classification
Industry- Product category
- Agricultural Products and Services
- NAICS
- Support Activities for Crop Production (11511), Support Activities for Agriculture and Forestry (115), Support Activities for Animal Production (115210)
- SIC
- Agricultural Services (700), Farm Machinery & Equipment (3523), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Capital Projects & Farm Expansion Advisory (Feasibility, Site Planning, ROI) (AFACAJAN)
- akta.pro secondary industries
- Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH), Custom Equipment Operation & Rental with Operator (Tractors, Implements) (AFACAAAH)
Keywords
Where Carrfields is headquartered
LocationHeadquarters
- HQ city
- Fairton
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
Carrfields business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain
Carrfields product offering
Product offeringCore offering
Carrfields delivers products and services designed to add value to farming businesses, with a focus on machinery and livestock. The company operates in the New Zealand agricultural sector, supporting farming operations through its offerings. Detailed product/service breakdowns are not fully available due to limited source content.
Differentiator
Problem solved
Functional benefit
Companies that use Carrfields
Customer profileIdeal customer profiles1 record
Carrfields technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Carrfields partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Carrfields competitors and assessment
Company assessmentDirect peers
- PGG Wrightson: Largest New Zealand agricultural services group spanning livestock, wool, seed, rural supplies, and farm advisory. Directly comparable to Carrfields' multi-pillar farming/livestock/service model, though at much greater scale.
- Farmlands: New Zealand farmer-owned cooperative supplying farm inputs, machinery, livestock services, and agronomy support nationwide. Highly comparable as a multi-vertical NZ ag services competitor with shared customer base.
- CB Norwood: New Zealand's primary distributor of major tractor and farm machinery brands, with retail, parts, and service operations. Comparable to Carrfields' machinery pillar.
- Ravensdown: New Zealand farmer-owned fertiliser and agri-nutrient cooperative offering agronomy, environmental, and precision agriculture services. Comparable as an NZ ag inputs and advisory peer.
- Landpower: New Zealand agricultural machinery distributor (CLAAS and other premium brands) with parts and service. Directly comparable to Carrfields' machinery pillar.
- Tulloch: NZ-based agricultural machinery and contracting business with machinery sales, service, and custom field operations. Directly comparable on machinery distribution and farm services.
Regional players
- Allied Farmers: NZ-listed agribusiness with livestock and rural services exposure. Comparable as a smaller, NZ-focused ag services peer with overlapping livestock operations.
- Silver Fern Farms: NZ farmer-owned red meat processor and marketer with deep livestock procurement relationships. Comparable on the livestock pillar, though operating downstream in processing rather than farmgate services.
Broad incumbents
- AGCO Corporation: Global manufacturer of tractors and farm machinery (Massey Ferguson, Fendt, Valtra). Comparable as a machinery supplier whose NZ distribution channel likely overlaps with Carrfields' machinery business.
- John Deere: World's largest farm machinery OEM. Comparable as a global incumbent whose NZ dealer relationships intersect with Carrfields' machinery offerings and represent both a partnership opportunity and a competitive threat.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Carrfields social profiles
Digital presenceCarrfields financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carrfields leadership team
Management profileNumber of profiles
Carrfields funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carrfields M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carrfields
What does Carrfields do?
Carrfields delivers products and services designed to add value to farming businesses, with a focus on machinery and livestock. The company operates in the New Zealand agricultural sector, supporting farming operations through its offerings. Detailed product/service breakdowns are not fully available due to limited source content.
When was Carrfields founded?
Carrfields was founded in -1. It employs 51 to 100 people.
Where is Carrfields based?
Carrfields is headquartered in Fairton, New Zealand, in the Oceania region.
Who are Carrfields's main competitors?
Direct peers on record are PGG Wrightson, Farmlands, CB Norwood, Ravensdown, Landpower and Tulloch. Regional players are Allied Farmers and Silver Fern Farms. Broad incumbents are AGCO Corporation and John Deere.
Does Carrfields have an API?
No public API is recorded for Carrfields.
What industry is Carrfields in?
Carrfields's product category is Agricultural Products and Services. Its primary akta.pro industry code is AFACAJAN, Capital Projects & Farm Expansion Advisory (Feasibility, Site Planning, ROI), with a secondary code of AFAAAAAH, Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools). Its NAICS code is 11511 and its SIC code is 700.