Visiting Angels

What Visiting Angels does

Visiting Angels is a privately held franchise system, operated by its franchisor Living Assistance Services Inc. (headquartered in Bryn Mawr, Pennsylvania), that delivers non-medical in-home senior care through more than 600 independently owned and operated local offices across the United States, with additional presence in the United Kingdom, Canada, Mexico, and South Korea. Founded in 1998, the company assists seniors with activities of daily living (ADLs), including personal care, companion care, meal preparation, light housekeeping, mobility assistance, medication reminders, and transportation, delivered on flexible schedules ranging from a few hours per week to 24-hour or live-in care.

The service portfolio spans thirteen core care categories (Alzheimer's Care, Dementia Care, Parkinson's Care, Palliative Care, Personal Care, Respite Care, End-of-Life Care, Veterans In-Home Care, Transition to Home Care, Companion Care, Live-In Care, 24-Hour Care, and general Home Care Services), supported by specialized programs such as the Safe and Steady Fall Prevention Program, the Ready Set Go Home transitional care program, the GUIDE Model Program, and Palliative Care Certification delivered through Visiting Angels University. There is no proprietary software platform; the company operates without a mobile app, public API, or SDK, relying instead on its telephone contact center (800-365-4189), website office locator, and free in-home consultations for customer acquisition.

Revenue is generated through franchise royalties and marketing fees at the parent level and through hourly fee-for-service billing at the franchisee level. Pricing is subscription-style pay-as-you-go based on level of care, frequency, and geography, with no long-term contracts required; eligible funding sources include Long-Term Care Insurance, Veterans Aid and Attendance benefits, Medicare Advantage (Part C), and Medicaid. Customers are typically seniors aging in place, veterans, and family caregivers (including long-distance caregivers), acquired via local office marketing, content marketing and SEO, healthcare provider referrals, and the franchise network's geographic footprint.

Name

Visiting Angels

Legal name

Living Assistance Services Inc.

Website

https://visitingangels.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Visiting Angels is a private franchise network (operated by Living Assistance Services Inc., founded 1998) providing non-medical in-home senior care through 600+ independently owned offices in the U.S., U.K., Canada, Mexico, and South Korea, serving aging seniors, veterans, and family caregivers.

Ownership category

akta.pro rank

Product category

Senior In-Home Non-Medical Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Home Health Care Services (8082)

akta.pro primary industry

Companionship & Social Engagement Visits (HSABAAAA)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia Companion & Engagement Care (HSABAEAA), Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Dementia & Alzheimer’s Respite Care (HSABAGAF), In-Home Hospice Physician / Nurse Practitioner Visits (HSABAFAM)

Keywords

• Senior home care
• In-home elder care
• Non-medical home care
• Personal care services
• Respite care services

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Non-Medical Home Care Services: Visiting Angels provides non-medical in-home care services billed typically on an hourly basis. Services range from a few hours per week to 24-hour or live-in care. The company offers flexible scheduling allowing families to pay only for the help they need. No long-term contracts are required; services can be adjusted or cancelled with short notice.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Visiting Angels delivers non-medical, in-home senior care services through a network of 600+ independently owned and operated franchise offices across the United States. Services include companion care, personal care, dementia and Alzheimer's care, Parkinson's care, palliative care, end-of-life care, respite care, veterans in-home care, hospital-to-home transitional care, and 24-hour and live-in care arrangements. Each franchise provides caregiver matching, customized care plans, and free in-home consultations, with flexible hourly scheduling and no long-term contracts.

Product overview

Visiting Angels operates as a non-medical home care franchise network offering personalized in-home senior care services. The core offering consists of 13 distinct care types including 24-Hour Care, Alzheimer's Care, Companion Care, Dementia Care, End-Of-Life Care, Live-In Care, Palliative Care, Parkinson's Care, Personal Care, Respite Care, Transition to Home Care, and Veterans In-Home Care. These services are delivered through a network of over 600 independently owned and operated franchise offices nationwide. Supporting the core care services are specialized programs including the Ready, Set, Go Home Program for hospital transitions, the GUIDE Model Program for family guidance, the Safe & Steady Fall Prevention Program, and Palliative Care Certification for caregiver training. The company positions itself as America's Choice in Home Care since 1998, providing flexible scheduling from hourly visits to 24-hour and live-in care arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• 24-Hour Care Continuous around-the-clock in-home care with caregivers present at all hours to assist seniors who need constant support throughout day and night.
• Alzheimer's Care Specialized non-medical care services for seniors living with Alzheimer's disease, focusing on safety, routine support, and cognitive care.
• Companion Care Non-medical assistance with meal preparation, light housekeeping, errands, and social interaction to combat isolation and support daily living.
• Dementia Care Comprehensive non-medical support for seniors with dementia, including safety monitoring, routine maintenance, and emotional support.
• End-of-Life Care Non-medical compassionate care for individuals in final stages of life, providing comfort, companionship, and support for families.
• Home Care Services General non-medical in-home senior care services encompassing various forms of assistance tailored to individual needs.
• Live-In Care A professional caregiver resides in the client's home to provide ongoing daily support, emphasizing consistency and relationship-building.
• Palliative Care Non-medical support for physical, emotional, social, and spiritual well-being of individuals with chronic conditions, offered at any stage of illness.
• Parkinson's Care Specialized non-medical in-home assistance for individuals with Parkinson's disease, addressing mobility, communication, and daily living needs.
• Personal Care Assistance with bathing, dressing, grooming, and toileting for seniors requiring personal hygiene support.
• Respite Care Temporary relief for family caregivers, providing professional in-home care while family caregivers rest or attend to other responsibilities.
• Transition to Home Care Support services helping seniors safely return home after hospitalization or rehabilitation, reducing readmission risk.
• Veterans In-Home Care Non-medical in-home care services for veterans, with potential eligibility for VA benefits such as Aid and Attendance.

Quantifiable outcome

• 4.8 Google Review Rating indicating high customer satisfaction

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BrightStar Care: BrightStar Care is a national franchise offering both medical and non-medical in-home care, including skilled nursing and personal care services for seniors. It is a direct competitor in the franchise-based home care segment and overlaps meaningfully with Visiting Angels' companion and personal care offerings.
• ComForCare: ComForCare is a national franchise system providing non-medical in-home care, including personal care, companion care, dementia care, and respite care for seniors. It competes directly with Visiting Angels on service scope, franchise model, and target customer segment.
• Right at Home: Right at Home is a global franchise network providing in-home senior care services including companionship, personal care, dementia care, and specialized chronic condition support. It directly competes with Visiting Angels in the non-medical home care franchise category.
• Comfort Keepers: Comfort Keepers operates a franchise network providing in-home care services including personal care, companion care, dementia care, and respite care for seniors—directly competing with Visiting Angels across nearly identical service categories and geographic markets.
• Senior Helpers: Senior Helpers is a national in-home senior care franchise offering personal care, companion care, Alzheimer's/dementia care, and Parkinson's care programs—competing head-to-head with Visiting Angels on franchise-based senior home care delivery.
• Home Instead: Home Instead is the largest direct competitor to Visiting Angels, operating a global franchise network of 1,200+ offices delivering non-medical personal care, companion care, and Alzheimer's/dementia support to seniors aging at home. Both companies compete on the same franchise-driven, locally owned delivery model and overlapping service menu.

Emerging players

• Honor Technology: Honor is a tech-enabled home care platform that partners with and acquires local agencies to deliver non-medical senior care with proprietary caregiver matching, scheduling, and family communication software. It competes with Visiting Angels as a digitally native, increasingly scaled alternative in the same customer segment.
• Care.com: Care.com operates a marketplace connecting families with caregivers for senior care, child care, and other in-home services. It is an adjacent competitor that captures demand for non-medical in-home care through a platform model rather than a franchise delivery system.

Broad incumbents

• Bayada Home Health Care: Bayada is one of the largest U.S. providers of home health services (skilled nursing, therapy, and personal care) operating across multiple states. It overlaps with Visiting Angels on personal care and senior aging-in-place services, but adds a clinical layer that differentiates its broader portfolio.
• Aveanna Healthcare: Aveanna Healthcare is a publicly traded home health and hospice provider offering skilled nursing, private duty nursing, and home health services. It is comparable as a broader home-based care incumbent serving medically complex and senior populations, though its service mix skews more clinical than Visiting Angels' non-medical model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/VisitingAngels1
• Xx.com/visangel_mn
• Facebookfacebook.com/visitingangelscorporate
• LinkedInlinkedin.com/company/visitingangels

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visiting Angels