Tereos Açúcar e Energia Brasil - Unidade São José

What Tereos Açúcar e Energia Brasil - Unidade São José does

Tereos Açúcar e Energia Brasil - Unidade São José is a Brazilian sugarcane processing unit owned by Grupo Tereos, a French cooperative and the world's fourth-largest sugar producer (third-largest in Brazil, first in France). The unit operates under the Guarani consumer brand and produces refined sugar, crystal sugar, organic crystal sugar (IBD-certified), natural demerara sugar, and granulated sugar sachets for retail and foodservice channels. Its underlying technology centers on sugarcane milling for sugar and ethanol production, combined with biomass cogeneration from sugarcane bagasse that generates I-REC-certified renewable electricity for own use and third-party sale.

The unit generates revenue through a hybrid B2C and B2B model. On the consumer side, Guarani-branded packaged sugar is sold across Brazil via supermarket chains, atacadista wholesalers, and proprietary e-commerce (aguarani.com.br), supported by the 'Compre e Ganhe' (Buy and Win) promotional platform offering iFood vouchers and prizes. The foodservice channel is served by 5g sachet formats (2kg boxes of 400 sachets) for hotels, restaurants, bakeries, and offices. Industrial production contributes to Tereos Group's broader B2B supply of sugar, ethanol, and starch to food, cosmetics, fuel, and electricity industries, though unit-level B2B economics are not separately disclosed. Brand marketing is anchored in responsible-consumption messaging ('Tudo na medida faz bem'), sports and cultural event sponsorships, and social-impact programs such as 'Confeitando Sonhos' with SEBRAE.

The São José unit sits within a Tereos network spanning 13 countries, 19,800+ global employees, 18,000 sugarcane farmers (12,000 cooperative members), and 42 million tonnes of agricultural raw materials processed annually. While the unit itself employs 101-250 staff, it benefits from parent-group economies of scale in sugarcane procurement, processing, and energy. No public ownership, stock listing, or standalone financials are disclosed for this entity; it operates as a wholly-owned subsidiary of a private French cooperative parent.

Name

Tereos Açúcar e Energia Brasil - Unidade São José

Legal name

Tereos Açúcar e Energia Brasil

Website

https://aguarani.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Tereos Açúcar e Energia Brasil - Unidade São José operates a sugarcane processing facility in São Paulo state under the Guarani consumer brand, producing refined, crystal, organic, and demerara sugar plus renewable electricity from bagasse, selling to Brazilian households, foodservice, and industrial clients.

Ownership category

akta.pro rank

Product category

Sugar Production

NAICS

Cane Sugar Manufacturing (311314), Sugar Manufacturing (31131), Sugar and Confectionery Product Manufacturing (3113), Sugarcane Farming (111930)

SIC

Sugar & Confectionery Products (2060), Food And Kindred Products (2000), Beverages (2080)

akta.pro primary industry

Cane Sugar (Raw & Refined) (AFAJAAAA)

akta.pro secondary industries

Sugar & Sweeteners Trading/Wholesale (AFAIAKAB), Sugarcane Farming (AFAGAEAA)

Keywords

• Refined sugar production
• Sugarcane processing
• Consumer sugar brand
• Ethanol and starch production
• Biomass cogeneration

Headquarters

HQ city

Colina, Sp

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sugar Product Sales (B2C): Sale of consumer-packaged sugar products under the Guarani brand through retail supermarket chains, convenience stores, and direct-to-consumer e-commerce (www.aguarani.com.br). Products include refined sugar, crystal sugar, demerara, organic sugar, and sachets for foodservice.
2. Sugar, Ethanol, and Starch (B2B Industrial): Tereos Group produces and sells sugar, ethanol, and starch to food, cosmetics, fuel, and electricity industries. The São José unit is part of this broader industrial production platform.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Tereos Açúcar e Energia Brasil operates the Guarani consumer sugar brand in Brazil, producing and selling packaged sugar products (refined, crystal, organic, demerara, and sachet granulated) to retail consumers and foodservice operators through supermarket chains, wholesale distributors, and e-commerce. As part of Tereos Group, the São José unit is also part of an integrated industrial sugarcane platform that produces sugar, ethanol, starch, and renewable electricity from sugarcane bagasse for food, cosmetics, fuel, and electricity industries.

Product overview

Guarani is a consumer-facing sugar brand owned by Tereos Açúcar e Energia Brasil, offering a portfolio of sugar products: Açúcar Refinado Guarani (refined sugar), Açúcar Cristal Guarani (crystal sugar), Açúcar Cristal Granulado/Sachê (granulated crystal sugar in individual sachets), Açúcar Cristal Orgânico Guarani (organic crystal sugar with IBD certification), and Açúcar Natural Demerara Guarani (less processed natural sugar). These products serve retail consumers through various packaging sizes for household and commercial use.

Differentiator

Problem solved

Functional benefit

Products and services

• Açúcar Refinado Guarani Refined sugar that dissolves quickly and is suitable for any recipe or occasion; positioned as the Guarani sugar with the highest presence on consumer tables. Sold to households, foodservice, and retail through supermarket chains and e-commerce.
• Açúcar Cristal Guarani Crystal sugar with characteristic crystals that do not undergo the refining process; easily dissolves and can be used in numerous recipes such as bread and candy decorations. Targeted at retail consumers.
• Açúcar Cristal Granulado (Sachê) Natural sucrose sweetener in crystal form, packaged in sachets for commercial establishments, offices, or home use. Sold primarily to foodservice operators.
• Açúcar Cristal Orgânico Guarani Organic crystal sugar produced from natural agroindustrial processes without chemical or synthetic products, certified with the Organic Brazil seal by IBD (Instituto Biodinâmico). Targeted at health-conscious retail consumers.
• Açúcar Natural Demerara Guarani Less processed than refined and crystal sugar, Demerara preserves most of its original nutrients, has moister crystals with caramel coloring and a distinctive flavor, ideal for crepe and functional cake recipes.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• Orla RiominorGTM or Marketing Partner · 10 June 2024Partnership for the 'Mistura que dá Jogo' campaign on Copacabana beachfront in Rio de Janeiro (June–July 2024). Orla Rio operates and maintains the majority of Rio's kiosks. Guarani activated a kiosk with campaign branding; consumers buying 2kg of Guarani sugar won a special drink at the campaign kiosk and entered to win official Brazil football shirts.
• Experiência GastronômicaminorStrategic or Co-development Partner · 6 May 2024Partnership to run the 'Confeitando Sonhos' project — culinary training workshops for women in vulnerable social situations, focused on sweet production. Guarani co-designed the project with Experiência Gastronômica and SEBRAE. At course completion, Guarani donates a product kit to each graduate to support entrepreneurship.
• Rede IquegamiminorGTM or Marketing PartnerRegional retail partner based in São José do Rio Preto. Iquegami runs promotional actions at point of sale offering event tickets to consumers who purchased Guarani sugar. Partnership for rodeo events including Rodeio de Olímpia, Catanduva Rodeo Festival, and Rodeio de Palestina.
• YescomcoreGTM or Marketing PartnerYescom organizes major themed running events licensed by Warner Bros./DC and others (Batman & Batgirl Run, Superman & Supergirl Run, Mulher Maravilha Run, Corrida Cartoon Network). Guarani has been an ongoing sponsor of multiple Yescom events including the São Paulo and Rio editions, promoting active lifestyle brand positioning.
• Numen ProdutoraminorStrategic or Co-development PartnerNumen Produtora is the creator of the 'Cidade Viva' (Living City) cultural urban art project. Guarani is a sponsor of this project, which includes mural art installations such as the 'Mães D'Água' mural in Olímpia, creating cultural engagement in the communities where Tereos operates.
• Cia. Fábrica de SonhoscoreGTM or Marketing PartnerGuarani is the official sponsor of the Cia. Fábrica de Sonhos performing arts company based in São José do Rio Preto. The company runs the Espaço FS cultural venue and organizes the annual 'Festival Em Janeiro Teatro Para Crianças é o Maior Barato' children's theater festival. Partnership reflects Guarani's cultural sponsorship and community engagement strategy.
• SEBRAEminorStrategic or Co-development PartnerBrazilian Support Service for Micro and Small Enterprises (SEBRAE) partners with Guarani and Experiência Gastronômica on the 'Confeitando Sonhos' project to provide entrepreneurship training for women in vulnerable situations.
• Instituição de Ensino Francisco de Assis (IEFA)minorOthersIEFA is the São José do Rio Preto educational institution that hosts the monthly 'Confeitando Sonhos' culinary workshops for women in social vulnerability. Guarani partners with IEFA to deliver the training program and product kit donations.
• Rio Preto ShoppingminorGTM or Marketing PartnerRio Preto Shopping mall partners with Guarani for the annual October Rosa (Breast Cancer Awareness) photographic exhibition organized by Roseli de Alcântara. The event raises awareness about breast cancer prevention and early diagnosis.
• Tereos Group (Parent)coreOthersIn December 2016, Tereos Group assumed 100% control of Guarani S.A., which was renamed Tereos Açúcar e Energia Brasil. The Guarani consumer brand is owned by Tereos, which is the 4th largest sugar producer globally, 3rd largest in Brazil, and 1st in France. Tereos provides the industrial production platform (sugar, ethanol, biomass energy) for the Guarani brand.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Archer Daniels Midland (ADM): Global agribusiness with sugar trading, ethanol production, and food ingredient operations. Comparable as a broad incumbent in agricultural commodities with partial overlap in sugar and ethanol processing.
• Bunge: Global agribusiness and food ingredients company with sugar merchandising and milling operations in Brazil and globally. Comparable as a broad incumbent in the sugar value chain with B2B industrial supply capabilities.
• Cosan: Brazilian holding company with majority stake in Raízen (sugar/ethanol/fuel distribution) and other energy and logistics assets. Comparable as a broader incumbent in the Brazilian sugarcane value chain via its subsidiary and complementary downstream businesses.
• Cargill: Global agribusiness that trades and processes sugar, ethanol, and other agricultural commodities. Comparable as a broad incumbent with exposure to Brazilian sugar origination, though not focused on a consumer retail sugar brand.
• Louis Dreyfus Company (LDC): Global commodity merchant with significant sugar origination, processing, and trading operations in Brazil via LDC Açúcar e Etanol. Comparable as a broader incumbent in the sugar value chain with global trading reach rather than a Brazil-only retail focus.

Direct peers

• Raízen: Joint venture between Cosan and Shell, Raízen is the largest sugarcane processor in Brazil and a leading producer of sugar, ethanol, and biomass energy. Directly comparable as a vertically integrated Brazilian sugar/ethanol producer with both B2B and consumer-facing channels.
• Adecoagro: Latin American agribusiness with large-scale sugarcane operations in Brazil (and sugar/ethanol in Argentina), producing sugar, ethanol, and renewable energy. Comparable in vertically integrated sugarcane processing, biomass cogeneration, and ethanol/sugar flexibility.
• Copersucar: Brazil's leading sugar and ethanol trader and one of the largest in the world, with logistics infrastructure and origination from multiple mills. Comparable as a Brazilian sugar merchant platform with both domestic and export B2B exposure.
• São Martinho: One of the largest listed sugar and ethanol producers in Brazil, operating multiple mills in São Paulo state. Comparable to Tereos Açúcar e Energia Brasil in sugarcane crushing capacity, integrated sugar/ethanol production, and B2B industrial supply.
• Usina Coruripe: Brazilian sugar and ethanol producer operating multiple mills across Minas Gerais, Goiás, and São Paulo. Comparable as a mid-to-large Brazilian miller producing raw and refined sugar for industrial and export customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tereos-a%C3%A7%C3%BAcar-e-energia-brasil---unidade-s%C3%A3o-jos%C3%A9

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Tereos Açúcar e Energia Brasil - Unidade São José