Agvance Nutrition

What Agvance Nutrition does

Agvance Nutrition is a privately held, family-owned New Zealand company specializing in mineral and vitamin nutrition supplements for dairy cows, with secondary offerings for goats, sheep, and soil/pasture health. The company manufactures and distributes a portfolio of 50+ products organized by delivery format — water-soluble trace minerals (Solutrace range), feed pre-mixes, in-shed feeding prills (Optiprill), free-choice loose licks, calf nutrition, calcium/phosphorus supplements, and specialty items (yeast, biotin, seaweed, liver tonics). Its core technology centers on water-soluble mineral delivery systems combining inorganic forms (sulphates) and organic chelates, notably German-made copper glycinate and KemTRACE chromium for heat stress mitigation; the Customizer Program enables farm-specific formulation. BioGro certification covers a wide range of products for the certified organic dairy segment.

Name

Agvance Nutrition

Legal name

Agvance Nutrition

Website

https://agvance.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Agvance Nutrition is a family-owned New Zealand company manufacturing mineral and vitamin supplements for dairy, goat, and sheep farmers, distributed via on-farm consultants and e-commerce with BioGro organic-certified options.

Ownership category

akta.pro rank

Product category

Livestock Mineral and Vitamin Supplements

NAICS

Other Animal Food Manufacturing (311119), Animal Food Manufacturing (3111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Mineral Premixes (AFADAGAB)

akta.pro secondary industries

Functional Minerals & Chelates (Trace Mineral Complexes) (AFADAKAJ), Non-Antibiotic Health & Performance Supplements (Immune, Gut Health, Stress/Heat Support) (AFADALAO), Milk Replacers, Colostrum & Neonatal Nutrition (HLAMAHAJ), Livestock & Pasture Supply Retail (Feed Supplements, Animal Health Inputs) (AFABAJAJ)

Keywords

• Dairy mineral supplements
• Livestock nutrition products
• Animal feed supplements
• Dairy cow nutrition
• Trace mineral blends

Headquarters

HQ city

Howick

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Mineral Supplement Sales: Primary revenue from manufacturing and selling mineral and vitamin supplements for dairy cows, goats, and sheep. Products sold in various delivery formats including water-soluble, feed pre-mix, in-shed feeding, loose licks, and specialty products. Both off-the-shelf and customized formulations available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Agvance Nutrition manufactures and sells mineral and vitamin supplement products for dairy cows, calves, goats, and sheep across New Zealand. Products are delivered via multiple formats including water-soluble trace mineral blends, feed pre-mixes, in-shed feeding prills, free-choice loose licks, and specialty supplements, with both off-the-shelf and customized formulations tailored to herd, system, and regional requirements.

Product overview

Agvance Nutrition is a family-owned New Zealand company providing mineral and vitamin supplement solutions for dairy herds and livestock. The product portfolio spans multiple delivery formats including water-soluble trace minerals (Solutrace range including Pentamin SI Plus, Solutrace Amino, CuZinc, Dairy, DCM, DCM Plus, FE, Southerner, Metabolizer Plus), in-shed feeding prills (Optiprill range for performance, summer, rumen support, springer safety), free-choice loose licks (Premium Loose Lick, Fodder Beet Loose Lick, Transition Starter, Colostrum Starter), calf nutrition products (Calf Protect, Calf Protect+, Calf Protect Grower, Calf Amino Boost), feed premixes (Anionic Springer Blend, Premium Milkers Premix, DCM Organic), calcium/phosphorus supplements (Calsea, CalciPhos, SoluPhos, Matrix Rumen Buffer), and specialty products (Angel Yeast, Coolaid, Liverade, Biotin, Ascocool, Novasil Plus, Iodocow, Selenium SmartSel, Monensin, MecoVit, MooFat Active, Diatesorb Ultrabed). The company also offers soil health products (Biotrace GA, Metapasture). Products are categorized by delivery method, animal type (cattle, goats, sheep), life stage (calves, springers, milkers), and condition (heat stress, facial eczema, transition management, reproduction). The entire organic range is BioGro certified for certified organic dairy farming.

Differentiator

Problem solved

Functional benefit

Brands

• Solutrace: Range of water-soluble mineral products designed to be added to drinking water
• Calf Protect
• Optiprill
• Premium Milkers Premix
• Premium Transition Premix
• Free Choice
• Liverade

Products and services

• Pentamin SI Plus A cost-effective water-soluble trace mineral blend containing both inorganic and organic mineral sources, covering the five key trace minerals for dairy cow performance and health.
• Solutrace Amino A water-soluble trace mineral blend with key minerals in both chelated and sulphate form, providing wide-ranging nutrient delivery and tolerance to different feeds including those with high manganese levels.
• Solutrace CuZinc A water-soluble mineral supplement with copper supplied in amino acid chelated form, designed to be added during facial eczema season to maintain copper levels while supplementing zinc.
• Solutrace Dairy A basic yet comprehensive water-soluble trace mineral supplement designed for New Zealand dairy conditions, containing all trace elements known to affect dairy cow performance and health.
• Solutrace DCM A comprehensive blend of inorganic trace elements providing all eight trace minerals to balance dairy herd diets year-round at optimized cost.
• Solutrace DCM Plus A premium water-soluble trace mineral blend containing copper glycinate chelate and covering all eight key trace minerals for year-round dairy cow health, immunity, and performance.
• Solutrace FE A water-soluble mineral supplement designed for summer pressures, providing higher zinc levels for facial eczema prevention along with chromium for heat stress management.
• Solutrace Southerner A water-soluble trace mineral blend specifically formulated for Southland region, with higher copper levels in glycinate form and better selenium availability for high-rainfall crop grazing conditions.
• Solutrace Metabolizer Plus Agvance's flagship water-soluble trace mineral blend supplying nine key trace minerals including high-quality copper and zinc chelates with KemTRACE Chromium for year-round cow performance, reproduction, and heat stress support.
• Solutrace Metabolizer Plus Goat A complete water-soluble mineral blend specifically formulated for goats, providing high mineral levels in organic form including vitamin D for comprehensive goat nutrition and wellbeing year-round.
• Calf Protect A calf supplement containing bentonite and probiotics designed to firm manure and support gut balance during digestive stress and scours in young calves.
• Calf Protect+ A calf supplement adding trace minerals, B vitamins, live yeast and antioxidants to Calf Protect for support during poor weather, transport or disease pressure.
• Calf Protect Grower A calf supplement designed for weaned calves and those moving to pasture, providing extra magnesium and B12 to support appetite, rumen development and growth rates post-weaning.
• Calf Amino Boost A premium calf supplement providing minerals, vitamins, amino acids, seaweed and monensin for calves from four days old through weaning to improve calf health, reduce disease susceptibility and boost growth rates.
• Anionic Springer Blend A high-chloride premix that lowers DCAD in pre-calving diets to support calcium mobilisation, reduce milk fever risk, and promote smoother calvings.
• Premium Milkers Premix A comprehensive mineral formulation rich in calcium, magnesium, and phosphorus to support New Zealand dairy cows through the lactation period.
• Premium Milkers Premix plus Zinc A comprehensive mineral formulation with added zinc levels to guard against facial eczema while supporting lactation.
• DCM Organic A certified organic mineral solution meeting BioGro standards for certified organic dairy farming, with flexible delivery methods including mixer wagon, trough, dosing pump or dosing bin.
• Optiprill Performance A well-balanced early-to-late lactation mineral prill supplement for daily in-shed feeding with flavors cows actually eat.
• Optiprill Summer A complete summer mineral prill supplement for South Island herds providing electrolytes and targeted trace minerals for heat stress management over 21C.
• Optiprill Rumen Plus SI A fast-acting mineral prill providing rumen health support and early lactation performance for South Island in-shed feeding systems.
• Optiprill Springer Safe North Island A well-balanced early lactation mineral prill specifically designed to be safe for springers while meeting lactating cow mineral requirements in the North Island.
• Optiprill Springer Safe South Island A well-balanced early lactation mineral prill specifically designed to be safe for springers while meeting lactating cow mineral requirements in the South Island.
• Premium Loose Lick North Island A mineral lick containing a total range of macro and trace minerals for free-choice feeding to grazing cattle in the North Island.
• Premium Loose Lick South Island A cost-effective free-choice stock lick providing a balanced mineral supplement for South Island winter grazing conditions.
• Premium Fodder Beet Loose Lick A free-choice loose lick specifically formulated for cattle on fodder beet, supplying minerals, buffer and yeast to address fodder beet-specific mineral gaps.
• Free Choice Transition Starter A free-choice mineral delivering negative DCAD mineral salts for close-up cows, suitable for run-off, PK trailers or bins where full negative DCAD dosing is difficult.
• Free Choice Colostrum Starter A free-choice mineral providing instant calcium support and balanced minerals for faster recovery and better colostrum in freshly calved cows.
• Calsea A highly effective rumen buffer and calcium source for dairy cattle.
• CalciPhos Granular A granular calcium and phosphorus supplement for dusting on conserved feeds or addition to feed rations.
• CalciPhos Dusting Grade A dusting-grade calcium and phosphorus supplement for top-dressing on conserved feeds.
• SoluPhos A high-concentration phosphate supplement for water-soluble delivery to address phosphorus deficiencies.
• Matrix Rumen Buffer A rumen buffer supporting pH, fibre digestion and dry matter intake in high-performing dairy cows.
• Angel Yeast A specialty product containing live yeast to prevent acidosis and boost milk yield in dairy cows.
• Coolaid A heat stress management product to help reduce heat stress in ruminants during summer months.
• Liverade A liver tonic delivering herbs, amino acids, minerals and vitamins designed to aid in rebuilding liver cells for recovery from liver damage in cattle and sheep.
• Biotin 2% A biotin supplement where adequate levels have been shown to reduce incidence of laminitis and other causes of lameness in dairy cows.
• Ascocool Seaweed Concentrated Extract A seaweed extract to combat central nervous system type diseases in dairy cows such as grass staggers and heat stress.
• Premium Iodocow An iodine-based energy supplement to increase energy levels in cows when they need it, approved for organic farming use.
• Monensin 200 An ionophore providing energy boost for dairy cattle.
• Bioyeastar 4C A specialty product providing steadier digestion and feed use during diet changes in dairy cattle.
• Selenium - SmartSel A rumen-protected selenium supplement providing steadier uptake when herd selenium levels are low.
• MecoVit A microencapsulated synergistic blend of nutrients targeting liver metabolism in dairy cattle.
• MooFat Active A high-energy feed supplement formulated to support cows through the most demanding stages of lactation.
• Diatesorb Ultrabed A natural bedding additive that rapidly absorbs moisture, reduces odour and infection risk, and supports healthier environments for calves.
• Novasil Plus A natural clay binder that safely reduces toxin absorption and supports animal health.
• Biotrace GA A soil health product containing blend of gibberellic acid at full recommended rate along with trace elements to underpin pasture growth.
• Metapasture (DCAD Pasture) Spray A unique blend of trace elements acting as mineral co-factors to enhance pasture mineral balance.
• Customizer Program A tailored mineral programme customization service that adjusts blends to suit individual herd, system, and regional requirements for dairy farmers seeking specialized formulations beyond the off-the-shelf offerings.

Quantifiable outcome

• Farm production up to 162,000 MS (1500 MS/ha) achieved by customers using Solutrace mineral blends for 18 years
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• BioGro New ZealandcoreStrategic or Co-development PartnerAgvance Nutrition is proudly BioGro certified, with a wide range of livestock and soil nutrition products approved for organic use. This certification supports the growth of Certified Organic Farming in New Zealand with a complete and customisable range of approved minerals.
• Veterinarian NetworkcoreStrategic or Co-development PartnerAgvance works with a professional veterinarian network to achieve organic certification requirements. Veterinary involvement helps meet certification requirements, provides prescriptions where required, and ensures products are fit for purpose for certified organic farming operations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• BioMultimin: Producer of injectable trace mineral supplements for cattle, addressing deficiencies via a different delivery route. Comparable at the trace mineral supplementation level for dairy/beef but addresses the same problem via injection rather than water/feed delivery.

Broad incumbents

• Alltech: Global animal nutrition company offering mineral programs, yeast products (e.g., Yea-Sacc), and on-farm support for dairy producers. Overlaps with Agvance's specialty/specialty-product category (yeast, organic minerals, dairy performance programs) but at global scale.
• Ballance Agri-Nutrients: NZ farmer-owned cooperative supplying fertilizers, feed, and trace mineral supplements across pasture-based farming. Overlaps with Agvance on trace mineral products for NZ dairy and is a broader incumbent with capital and distribution scale Agvance lacks.
• Kemin Industries: Global ingredient manufacturer supplying trace minerals, gut health, and specialty nutrition products to livestock producers. Comparable technology platform (chelated trace minerals including KemTRACE chromium used by Agvance), but at much larger scale and global reach.
• Zinpro Performance Minerals: Global leader in chelated trace minerals (zinc, copper, manganese) for dairy, poultry, and swine. Comparable at the technology/formulation level (organic chelated minerals) and serves dairy customers internationally, but with a broader species and global footprint.
• Farmlands Co-operative: Large NZ farmer co-operative distributing agronomy inputs, animal nutrition, and farm supplies nationwide. Overlaps with Agvance in mineral supplements and stockist-style distribution, but operates as a broad ag-input retailer rather than a specialist nutrition formulator.

Direct peers

• SealesWinslow: NZ-based animal feed and nutrition manufacturer (part of PGG Wrightson) producing compound feeds, mineral premixes, and supplementary feeds for dairy, sheep, and beef. Directly comparable as a NZ dairy-focused premix/feed supplier competing in the same on-farm channel.
• BEC Feed Solutions: NZ-based feed manufacturer and nutrition solutions provider for dairy, sheep, and beef. Comparable NZ dairy-focused premix and supplementary feed manufacturer competing for the same on-farm customer base.
• AgriHealth NZ: NZ animal health and nutrition company distributing supplements, vitamins, and dairy cow nutritional products to NZ farmers. Comparable NZ-focused animal nutrition supplier with overlapping product categories (minerals, vitamins) and shared vet-channel relationships.
• Nutritech International: NZ animal nutrition company focused on dairy and livestock mineral/vitamin supplementation and feed additives. Closely comparable in product scope (mineral premixes, supplements) and customer base (NZ dairy farmers).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/agvance
• Facebookfacebook.com/agvance
• LinkedInlinkedin.com/company/agvance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agvance Nutrition