Albert Heijn Vos

What Albert Heijn Vos does

Albert Heijn Vos (legal entity Vos Supermarkten Holding BV) is a privately held Dutch retail franchisee operating under the Albert Heijn banner, part of the Ahold Delhaize group. Founded in 1999 by the Vos family — Peter and Masha Vos, and Paul and Natasja Vos — the company traces its grocery heritage back roughly 100 years through grandfather Jan Vos and a great-grandfather who sold produce door-to-door in Haarlem. The portfolio comprises five Albert Heijn supermarkets in Haarlem (Westergracht, Raaks, Schipholweg, Spoorwegstraat) and Koog aan de Zaan (Verzetstraat), three to four co-located Gall & Gall liquor stores, and one Etos drugstore, serving approximately 700 employees and an undisclosed customer base of local residents, families, and senior citizens in the Haarlem and Zaanstad region of North Holland, Netherlands.

The operating model is multi-format grocery and convenience retail. Core supermarket revenue is generated through high-volume consumer transactions across fresh produce, packaged goods, and specialty departments (butcher, bakery, deli, sushi), supplemented by in-store services such as photo printing, dry cleaning, OV chipcard top-up, ATM, free WiFi, self-scanning, and Bol.com parcel pickup. Gall & Gall contributes alcoholic beverage sales across more than 1,000 wines and spirits with a 10%-discount loyalty card, and Etos adds health, beauty, baby, and prescription medication revenue via a Thuisapotheek partnership and the Etos+ app. Pricing is centrally administered through the Albert Heijn parent brand with promotional offers and the Bonus loyalty program; the company itself does not disclose public pricing tiers.

Technology is leveraged rather than built: the franchisee uses Albert Heijn's proprietary digital stack, including the AH app, Scan&Go self-scanning, AGF dashboards, and dynamic pricing and inventory tools, plus the Allerhande recipe platform for content marketing. There are no proprietary technology assets, patents, or AI/ML capabilities disclosed at the franchisee level. Marketing combines physical in-store promotions, community sponsorships (HVV DSK, S.V. Alliance '22, SportSupport, Sportfever), charitable programs (Hartenwens wish-fulfillment, food donations to Stem in de Stad, Leger des Heils, Voedselbank, and Too Good To Go surplus app), and an active social media presence across Facebook, Instagram, Twitter, and TikTok. Strategic positioning centers on family-led local embeddedness combined with the scale, sustainability credentials (Albert Heijn's six consecutive years as the Netherlands' most sustainable supermarket chain per Sustainable Brand Index), and brand equity of the franchisor.

Name

Albert Heijn Vos

Legal name

Vos Supermarkten Holding BV

Website

https://ah-vos.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Family-owned Dutch franchisee operating five Albert Heijn supermarkets, three to four Gall & Gall liquor stores, and one Etos drugstore in the Haarlem and Zaanstad region; serves local residents, families, and seniors through multi-format grocery, beverage, and health-and-beauty retail under the Ahold Delhaize ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Supermarket retail sales: Revenue is generated through the sale of grocery products across 5 Albert Heijn supermarket locations in the Haarlem and Zaanstad region. The company offers a wide range of products including fresh produce, packaged goods, specialty departments (butcher, bakery, deli, sushi), and general merchandise. Revenue is derived from high-volume consumer retail transactions, supplemented by in-store services.
2. Gall & Gall liquor store sales: Revenue from alcohol beverage sales across 3-4 Gall & Gall store locations (Schipholweg, Verzetstraat/Koog aan de Zaan, Westergracht) operating in conjunction with Albert Heijn supermarket locations. The assortment includes over 1,000 wines, whisky, spirits, and sparkling wines, with a customer loyalty card offering 10% discount on wines, sparkling wines, and whisky.
3. Etos drugstore retail sales: Revenue from the Etos drugstore at Westergracht in Haarlem, offering beauty, personal care, health, and baby products. Also includes prescription medication fulfillment through a partnership with Thuisapotheek, using the Etos+ app for digital prescription management.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Albert Heijn Vos is a regional franchisee operating five Albert Heijn supermarkets, three to four Gall & Gall liquor stores, and one Etos drugstore in the Haarlem and Zaanstad region of North Holland, Netherlands. The company sells fresh produce, packaged groceries, alcoholic beverages, health and beauty products, and artisan specialties under the Vos Pareltjes label, complemented by in-store convenience services such as Bol.com parcel pickup, photo printing, dry cleaning, OV chipcard top-up, ATM, and self-scanning.

Product overview

Albert Heijn Vos (operated by Vos Supermarkten) operates a multi-format retail portfolio across the Haarlem and Zaanstad region, comprising 5 Albert Heijn supermarket franchise locations, 3 Gall & Gall liquor stores, and 1 Etos health & beauty store. The offering spans full-service grocery retail with fresh departments (produce, bakery, deli, butcher, sushi), alcoholic beverages through Gall & Gall, and health/beauty/pharmacy through Etos. Additional services include photo printing, parcel pickup (Bol.com), public transport card loading, dry cleaning, free WiFi, self-checkout, and a community wish-fulfillment program (Hartenwens). Local artisan products are curated under the 'Vos Pareltjes' label, and recipe inspiration is available via the Albert Heijn Allerhande platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Albert Heijn Supermarkten Multi-format full-service grocery retail franchise operated across five locations in Haarlem and Koog aan de Zaan, offering fresh produce, packaged goods, butcher, bakery, deli, and sushi counters to local consumers.
• Gall & Gall Slijterijen Alcoholic beverage specialty stores at three to four co-located sites offering 1,000+ wines, whisky, spirits, and sparkling wines with expert advice and a loyalty card providing 10% discount on wines, sparkling wines, and whisky.
• Etos Drogisterij Health and beauty retail store at Westergracht in Haarlem offering beauty, personal care, health, and baby products with trained cosmetic advisors and prescription medication pickup through Thuisapotheek via the Etos+ app.
• Vos Pareltjes Curated line of local artisan products from regional Haarlem and Zaanstad producers, sold within Albert Heijn Vos supermarkets under the 'Vos Pareltjes' (Vos pearls) branding.
• In-Store Convenience Services A bundle of in-store convenience services available at AH Vos locations including Bol.com parcel pickup, photo printing, dry cleaning, OV chipcard top-up, ATM, self-scanning, and free WiFi.

Quantifiable outcome

• Over 20,000 products offered at Albert Heijn Vos Westergracht (2,700 m²)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

19 partnerships are on record, tiered minor and core.

• HVV DSKminorGTM or Marketing Partner · 1 January 2022Albert Heijn Vos is a sponsor of HVV DSK, a football club located in Haarlem Oost (Amsterdamsewijk). The sponsorship aims to encourage people to exercise and is part of the company's focus on promoting a healthy lifestyle in the local community.
• S.V. Alliance '22coreGTM or Marketing Partner · 1 January 2022Albert Heijn Vos is the proud main sponsor (for 5 years as of 2022) of S.V. Alliance '22, a football club in Haarlem West celebrating its 100th anniversary in 2022. The partnership includes shirt sponsorship and a football sticker album campaign. Also tied to the 'Samen met AH Vos' (Together with AH Vos) community initiative.
• Rotary Club Haarlem OostminorStrategic or Co-development Partner · 1 January 2022Collaboration with Rotary Club Haarlem Oost for the 45th anniversary celebration event for 50 Ukrainian children and their parents, including a city walk, boat tour, and pancakes. Albert Heijn Vos provided goody bags for the children.
• Stichting PresentminorGTM or Marketing Partner · 1 January 2022Partnership with Stichting Present for organizing community events, including the Ukrainian refugee support event with Rotary Club Haarlem Oost. Stichting Present coordinates volunteers to help fulfill community needs.
• BUUVcoreStrategic or Co-development Partner · 1 January 2021BUUV connects volunteers with community members who have posted wishes on the Hartenwens heart display in Albert Heijn Vos stores. BUUV matches wish-makers with volunteers who fulfill the wishes. Funded through donated statiegeld (deposit return) receipts collected at Albert Heijn Vos stores.
• SportfevercoreStrategic or Co-development PartnerPartnership with Sportfever, a childcare organization focused on sports and play, to promote exercise among children. Sportfever organizes holiday camps (Sport 5-daagse) where children can try various sports. Albert Heijn Vos sponsors these programs and provides healthy snacks, including for children from families who cannot afford participation.
• SportSupportcoreStrategic or Co-development PartnerLong-standing partnership with SportSupport Haarlem, organizer of the Grachtenloop, Halve van Haarlem, and Swim to Fight Cancer events. Albert Heijn Vos is a sponsor of Swim to Fight Cancer (2019, 2022) and provides kilograms of healthy snacks for events. SportSupport's motto is 'Een leven lang gezond actief' (A lifetime of healthy activity).
• Too Good To GocoreStrategic or Co-development PartnerAlbert Heijn Vos partners with Too Good To Go (app) to sell products with short expiry dates at significant discounts, reducing food waste. Customers can pick up Surprise Bags of soon-to-expire food items at reduced prices, helping prevent food waste.
• Stem in de StadminorGTM or Marketing PartnerFood donation partnership where edible food that cannot be sold is donated to Stem in de Stad, a local charitable organization helping those in need.
• Leger des Heils (Salvation Army)minorGTM or Marketing PartnerFood donation partnership where edible surplus food is donated to the Leger des Heils to help feed those in need in the community.
• Voedselbank (Food Bank)minorGTM or Marketing PartnerFood donation partnership where edible surplus food is donated to the Voedselbank to support community members experiencing food insecurity.
• ThuisapotheekcoreStrategic or Co-development PartnerPartnership between Etos and Thuisapotheek enables customers to order prescription medications through the Etos+ app and pick them up in-store at the Etos Westergracht location. Thuisapotheek handles insurance claim processing, fully outsourcing the customer from prescription management.
• PaswerkminorImplementation/ SI/ Consulting PartnerPartnership with Paswerk in Haarlem to employ people with a distance to the labor market. This collaboration contributed to Albert Heijn Vos winning the 2018 Participatieprijs for inclusive employment.
• UWVminorImplementation/ SI/ Consulting PartnerPartnership with UWV (Employee Insurance Agency) to support employment of people with occupational challenges. Contributed to the company's inclusive employment recognition.
• jINCminorStrategic or Co-development PartnerPartnership with jINC to help youth discover their talents and prepare for the job market. jINC helps young people enter employment and together with Albert Heijn Vos works toward a society where background does not determine future.
• Praktijk Colleges de Schakel and Oost ter HoutminorStrategic or Co-development PartnerWeekly internship program where children from practical education schools (Praktijk Colleges de Schakel and Oost ter Hout) do internships in Albert Heijn Vos stores to learn about working in a supermarket. Also includes a mock Albert Heijn store at S(V)O de Schelp school in Haarlem for students to practice retail skills.
• Zoefzoef (Personen Vervoersdienst)minorGTM or Marketing PartnerAlbert Heijn Vos sponsors Zoefzoef, a volunteer-driven personal transport service for elderly and mobility-limited individuals in Haarlem, enabling them to participate in social life and remain independent.
• SpaarnelandenminorGTM or Marketing PartnerThe Recyclewagen (recycling cart) organized by Spaarnelanden and the municipality of Haarlem visits the Westergracht parking lot every 2 weeks on Wednesdays from 13:00-15:30, allowing residents to drop off small electronics, iron, metals, batteries, hard plastics, and other recyclables.
• Bol.comminorChannel Partner/ Reseller/ DistributorAlbert Heijn Vos locations serve as Bol.com pickup points where customers can collect their online orders while doing their grocery shopping, combining convenience with the retail visit.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Jumbo: Second-largest supermarket chain in the Netherlands, with hundreds of stores and an aggressive price-positioning strategy. Competes directly with Albert Heijn Vos in Dutch grocery and represents the primary full-service competitor.
• ALDI Nederland: Discount supermarket chain with significant Dutch footprint, competing on value-driven grocery. Direct competitor to Albert Heijn Vos particularly on price-sensitive staples.
• Lidl Nederland: Major German discount supermarket chain with extensive Dutch presence. Competes directly with Albert Heijn Vos on price-sensitive grocery baskets and has been gaining Dutch market share.
• Plus Supermarkt: Mid-size Dutch supermarket chain operating ~400 stores, often franchise-based like Albert Heijn Vos. Comparable multi-store franchise model serving regional Dutch communities.
• Dirk van den Broek: Family-owned Dutch supermarket chain with strong North Holland / Randstad presence, directly overlapping Albert Heijn Vos's geographic catchment and competitive set.
• Coop (Nederland): Dutch supermarket cooperative/franchise model with regional store presence. Comparable franchise structure and community-oriented grocery retail approach.

Broad incumbents

• Albert Heijn (Ahold Delhaize): Parent brand and largest supermarket chain in the Netherlands. Albert Heijn Vos is a multi-store franchisee of Albert Heijn, leveraging the same brand, supply chain, technology, and Bonus loyalty program as the broader parent — making AH the most directly comparable incumbent.

Others

• Picard (diepvries): French premium frozen food retailer with Dutch locations, adjacent to Albert Heijn Vos's premium/specialty grocery positioning through the Vos Pareltjes local artisan product line.

Emerging players

• Spar (Nederland): Neighborhood convenience-focused supermarket franchise operating in the Netherlands. Comparable franchise model targeting local convenience grocery, though at smaller format than Albert Heijn Vos stores.

Regional players

• Hoogvliet: Regional Dutch supermarket chain primarily serving South Holland — adjacent market positioning with similar regional-density focus, though outside Albert Heijn Vos's core geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/albertheijnvos
• Facebookfacebook.com/albertheijnvoswestergracht
• Instagraminstagram.com/ahvoswestergracht
• TikToktiktok.com/discover/albert-heijn-vos-haarlem
• LinkedInlinkedin.com/company/albert-heijn-vos

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Albert Heijn Vos