Recanvis Aicrag

What Recanvis Aicrag does

Recanvis Aicrag (legal name: RECANVIS AICRAG, S.A.) is a family-owned Spanish automotive aftermarket parts distributor founded in 1979 and headquartered in Tarragona, Catalonia. The company distributes multi-brand spare parts and accessories \u2014 over 100,000 SKUs spanning maintenance, mechanical, electronic, bodywork, paint, tires, machinery, and accessories categories \u2014 to independent automotive repair workshops (talleres) across the provinces of Tarragona and Barcelona. Aicrag operates 15+ delegate offices supported by more than 35,000 m\u00b2 of warehouse space, an own delivery fleet enabling multiple daily routes, and a 57-operator call center processing roughly 5,800 calls per day. As of April 2024 it employs 273 staff, up \u224841% versus 2022. The company is a member of Grupo SERCA Automoci\u00f3n, itself part of the international Nexus/IDAP aftermarket group (\u20ac37B global turnover), and Aicrag\u2019s Director General, Agust\u00edn Garc\u00eda, serves as President of Grupo SERCA.

The core commercial offering is the distribution of aftermarket auto parts under quote-based, transaction-by-transaction B2B pricing, complemented by the NEXT digital platform suite (NextControl ERP, NextSertec/Next Shop visual catalog and e-commerce, NextAssist technical hotline, NextAcademy training, NextWeb hosting) developed within Grupo SERCA\u2019s Service Next unit and delivered to workshops. Aicrag also operates workshop network affiliations (SPG Talleres, Profesional Plus, Bosch Car Service, Rep@net) that provide affiliated workshops with brand identity, quality protocols, and exclusive commercial terms, and the company distributes complementary product lines including Magic Motorsport mechatronics equipment, FlashLED V16 emergency beacons, and ENI lubricants. Revenue is split between wholesale parts distribution (transaction-based) and workshop services such as technical training, diagnostic support, and network affiliation programs.

The go-to-market is sales-led and relationship-driven: commercial representatives operate as embedded members of each workshop\u2019s team, supported by the call center and an expanding digital channel (Next Shop, WhatsApp, email). Geographic expansion is ongoing, with new delegations in Sant Andreu de la Barca (2023) and Vilanova i la Geltr\u00fa (2024), construction of a 9,650 m\u00b2 corporate HQ in Tarragona (target 2024), and an acquisition of Recambios Telfer in 2021. Pricing is not publicly disclosed and is managed through direct commercial relationships.

Name

Recanvis Aicrag

Legal name

RECANVIS AICRAG, S.A.

Website

https://aicrag.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Recanvis Aicrag is a family-owned Spanish multi-brand automotive aftermarket parts distributor, founded 1979 and headquartered in Tarragona, serving independent repair workshops across Tarragona and Barcelona provinces via 15+ branches, 100,000+ SKUs, an own delivery fleet, and the NEXT digital platform suite, as a member of Grupo SERCA/Nexus.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Parts Distribution

NAICS

Automotive Parts and Accessories Retailers (44133), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

akta.pro secondary industry

Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF)

Keywords

• Automotive parts distribution
• Aftermarket spare parts
• Workshop supply services
• Vehicle repair components
• Multi-brand auto distribution

Headquarters

HQ city

Tarragona, Tarragona

HQ country

Spain

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Aftermarket Auto Parts Distribution: Core revenue is generated through the wholesale distribution of automotive spare parts and accessories to independent repair workshops (multi-brand/aftermarket). The company stocks over 100,000 SKUs across maintenance, mechanical, electronic, body/paint, tire, machinery, and accessory categories, serving as the primary revenue driver.
2. Workshop Services (Training, Technical Support, Networks): Revenue is supplemented through workshop support services including technical training programs, diagnostic and technical information services, and workshop network affiliation programs (SPG Talleres, Profesional Plus, Bosch Car Service). These services strengthen customer loyalty and drive recurring parts purchase volume.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Recanvis Aicrag is a wholesale distributor of multi-brand automotive aftermarket spare parts (over 100,000 SKUs across maintenance, mechanical, electronic, bodywork, paint, tire, machinery and accessory categories) supplying independent repair workshops across the provinces of Tarragona and Barcelona. It complements parts distribution with the NEXT digital ecosystem (workshop management software, technical assistance hotline, online ordering, training, web hosting), an own multi-daily delivery fleet, technical training, and affiliation to branded workshop networks (SPG Talleres, Profesional Plus, Bosch Car Service, Rep@net).

Product overview

Recanvis Aicrag is a family-owned spare parts distributor for automotive workshops operating since 1979, serving Tarragona and Barcelona provinces with 15 sales points and 35,000+ square meters of warehouse space. The company operates a multimarca (multi-brand) distribution model offering over 100,000 references across maintenance, mechanical, electronic, bodywork, paint, tools, tires, and accessories categories. The core offering centers on the NEXT digital platform suite - a comprehensive ecosystem including Next Control (garage management software), Next Assist (technical support hotline), Next Academy (training), Next Sertec/Next Shop (online ordering), and Next Web (web hosting). This platform is complemented by workshop network affiliations (SPG Talleres, Profesional Plus, Bosch Car Service, Rep@net), technical information services, repair time databases, and specialized equipment distribution including Magic Motorsport diagnostic/programming tools, ENI lubricants, and FlashLED V16 emergency beacons. The company also provides management training, technical training on latest vehicle technologies, and integration with Grupo Serca services including Serca Gestión and Service Next.

Differentiator

Problem solved

Functional benefit

Brands

• Service Next: Integral service platform for workshops developed by Grupo SERCA Automoción, including Nextcontrol, Nextsertec, Nextassist, Nextacademy, and Nextweb tools.
• NEXT GO
• Serca Gestión

Products and services

• Multi-Brand Automotive Spare Parts Distribution Wholesale distribution of multi-brand aftermarket spare parts and accessories covering maintenance, mechanical, electronic, bodywork, paint, tire, machinery and accessory categories. Over 100,000 SKUs stocked across 35,000+ m² of warehouse space, delivered via own fleet with multiple daily deliveries to independent repair workshops in Tarragona and Barcelona provinces.
• NEXT Digital Platform Suite Integrated digital ecosystem for workshops developed within Grupo SERCA, covering garage management software, personalized technical assistance, training, online parts ordering, and web hosting — designed as a standalone digital platform offering for affiliated workshops.
• Workshop Network Affiliation Programs Branded affiliation programs for independent automotive repair workshops that provide members with recognized brand identity, standardized quality protocols, customer acquisition tools, technical training, and preferential purchasing terms on parts.
• Technical Training Programs for Workshops Technical training services for workshop professionals covering latest vehicle technologies, electronic diagnostics, mechatronics, ECU/TCU programming, and advanced repair techniques — designed to help workshops adapt to vehicle electrification and modern complexity.
• Workshop Management Training Business and management training programs tailored for workshop owners and managers to improve operational efficiency, financial control, and overall business performance.
• Online Ordering Platform (Plataforma de Pedidos Online) Digital ordering platform allowing registered workshops to search parts visually, view real-time stock and pricing, and place orders 24/7, integrated with the ERP and customer portal systems.
• Magic Motorsport Mechatronics Equipment Specialized mechatronics equipment (Flex) for ECU and TCU programming in modern vehicles, supplied by Aicrag with advisory services for equipment selection, orientation, implementation support, and technical training.
• FlashLED V16 Emergency Beacon Road safety V16 emergency beacon with geolocation and SOS Alert app connectivity, distributed to workshops for onward sale to motorists ahead of the 2026 Spanish regulatory mandate.
• ENI Chainsaw Oil (Professional Lubricants) Professional-grade ENI lubricant product for forestry and gardening equipment, supplied in 5-liter jerrycan format, distributed by Aicrag as part of its broader parts and consumables offering.

Quantifiable outcome

• Multiple daily deliveries in Barcelona and Tarragona provinces
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Grupo SERCA AutomocióncoreStrategic or Co-development PartnerAicrag is a member/socio of Grupo SERCA Automoción, a leading Spanish automotive aftermarket distribution group. Aicrag's Director General, Agustín García, serves as President of Grupo SERCA. SERCA is integrated with IDAP and Nexus (the global aftermarket distribution group with ~37 billion euros in group turnover). Aicrag participates in SERCA's workshop networks (SPG Talleres, Profesional Plus, Nexus Auto), uses SERCA's Next digital service platform, and contributes to group strategy and international initiatives.
• Nexus Automotive InternationalcoreStrategic or Co-development PartnerNexus Automotive International is the global aftermarket distribution group (~37 billion euros group turnover) of which Grupo SERCA — and by extension Aicrag — is a member through IDAP. Aicrag participates in Nexus international programs such as N!TOUR Study, hosting delegations from Nexus China (Nexmento). The relationship provides Aicrag access to global supply chain resources and international partnership opportunities.
• Nexus China / NexmentominorStrategic or Co-development PartnerAicrag hosted a delegation of 20 people from Nexmento (part of Nexus Automotive International's China structure), led by James Zhang, VP of Continental Sales Development. The visit was part of Phase II of the N!TOUR Study program, designed to integrate Nexus Chinese partners with international aftermarket trends. Montse García (Marketing & Quality) and Dani Galiano (Zone Coordinator) received the delegation alongside Bas Donders from PHINIA.
• Service Next (Grupo SERCA)coreStrategic or Co-development PartnerService Next is a company within Grupo SERCA's ecosystem, operating from facilities in Montmeló (Barcelona). Aicrag's Director General highlighted Service Next as 'an important actor and one of the key future companies' that Aicrag is involved with. Service Next provides a comprehensive suite of workshop services including training (NextAcademy), technical assistance (NextAssist), management software (NextControl), and the e-commerce platform NextSertec/Next Shop.
• Bosch Car ServicecoreChannel Partner/ Reseller/ DistributorBosch Car Service is one of the workshop network brands available to Aicrag's workshop customers through Grupo SERCA's affiliation programs. It provides independent workshops with a recognized brand identity, quality standards, and customer acquisition tools, while Aicrag serves as the primary parts distributor to affiliated workshops.
• SPG TallerescoreChannel Partner/ Reseller/ DistributorSPG Talleres is a workshop network brand within Grupo SERCA's ecosystem, providing independent workshops with brand identity, quality protocols, and commercial advantages. Aicrag serves as the primary parts supplier to SPG Talleres affiliated workshops.
• Profesional PluscoreChannel Partner/ Reseller/ DistributorProfesional Plus is a workshop network brand within Grupo SERCA's ecosystem. Aicrag serves as the primary parts supplier to affiliated workshops, which gain access to the network's brand, training, tools, and customer acquisition support.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Mekonomen: Nordic/European automotive aftermarket distributor with multi-brand parts distribution and workshop network concepts. Comparable to Aicrag's aftermarket distribution plus workshop services model, though focused on Nordic geographies.
• Alliance Automotive Group: Large European aftermarket distributor with operations across multiple countries serving workshops and fleets. Comparable business model but at significantly larger scale; represents the type of scaled player Aicrag could eventually compete with or partner through Groupauto/Nexus networks.
• REMA TIP TOP: Global automotive aftermarket distributor with broad product portfolio including tires, service materials, and parts. Overlaps with Aicrag in automotive parts distribution but operates at much larger global scale and broader product breadth.
• Würth España: Subsidiary of global Würth Group providing automotive parts, accessories, and workshop consumables to professional workshops in Spain. Overlaps with Aicrag's B2B distribution model and workshop customer base but addresses a broader industrial consumables portfolio.

Direct peers

• Recalvi: Spanish automotive parts distributor serving workshops across multiple regions. Highly comparable to Aicrag in B2B multi-brand parts distribution model, target customer (independent talleres), and digital platform strategy. A relevant direct competitor within the Spanish aftermarket.
• AD Parts (AD Grupo Internacional): European aftermarket parts distributor serving independent workshops across multiple countries. Directly comparable in B2B multi-brand spare parts distribution, workshop network model, and digital ordering platforms. Competes with Aicrag's value proposition through similar service offerings.
• Groupauto Unión Ibérica: Spanish/European aftermarket distribution network supplying parts to affiliated workshops. Directly comparable to Aicrag's distribution model plus workshop network affiliation (SPG, Profesional Plus, Bosch Car Service, Rep@net) structure. Operates as a competing distribution network in Spain.

Regional players

• Tempelman Group: Dutch-based automotive parts distributor with B2B focus, similar to Aicrag's distribution and workshop client model but concentrated in a different European geography. Comparable in mid-sized regional distributor positioning.

Emerging players

• ATR International AG: European aftermarket parts distributor with growing presence, similar to Aicrag's mid-sized independent distributor profile. Comparable in multi-brand parts distribution and workshop relationships, though smaller scale.

Others

• Grupo SERCA Automoci\u00f3n: Parent membership group of which Aicrag is a member. SERCA operates digital platforms (Next Suite), workshop networks (SPG, Profesional Plus), and group purchasing that Aicrag leverages. Closer to an ecosystem partner/parent alliance than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/recanvis-aicrag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recanvis Aicrag