AIMS Center

What AIMS Center does

The AIMS Center (Advancing Integrated Mental Health Solutions) is a research and training center within the University of Washington's Department of Psychiatry and Behavioral Sciences, founded in 2004 to disseminate the Collaborative Care Model (CoCM), an evidence-based integrated behavioral health care approach developed at UW in the 1990s and validated by the seminal 2002 IMPACT Trial. The Center serves healthcare organizations—primarily U.S. primary care clinics, federally qualified health centers, and academic medical centers—seeking to integrate mental health treatment into primary care workflows. Its core product is the AIMS Caseload Tracker, a HIPAA-compliant web-based patient registry designed to operate alongside Electronic Health Records to support the systematic caseload review and measurement-based treatment-to-target workflows central to CoCM. The Center also developed the Care Management Tracking System (CMTS) for care coordination workflows.

The AIMS Center generates revenue through three primary streams: per-clinician training program fees (Tier 1 PST Introduction at $825 per clinician and Tier 2 Full PST Certification at $1,425 per clinician, both one-time fees with CE credits), recurring software licensing of the AIMS Caseload Tracker to healthcare organizations, and fee-based implementation support services delivered on multi-year contracts covering coaching, clinical skills training, and program evaluation. Distribution is digital-first, leveraging Zoom-based quarterly webinars, monthly office hours (Implementation, Finance/Billing, and BHCM Learning Community tracks), a comprehensive Resource Library of clinical tools and assessment instruments (PHQ-9, GAD-7, AUDIT, PCL-5, SCARED), and conference participation (notably the CFHA Annual Conference). The go-to-market motion is primarily education-led and community-driven rather than paid sales.

The Center is led by Co-Directors Anna Ratzliff (MD, PhD) and Diane Powers (MA, MBA), with founder Jürgen Unützer serving as Professor and Chair of the department. Key partnerships include the American Psychiatric Association (joint Finance Office Hours), Premera Blue Cross (flagship health equity initiative), Seattle Children's Hospital (FAST program co-directorship), Morris Hospital (NIMH-sponsored CHAMP rural opioid study), UNLV (Behavioral Health Support Specialist program), and the VA National Center for PTSD (PCL-5 instrument). The Center operates as part of a public state university and does not have external investors; funding derives from grants, training fees, software licensing, and university support.

Name

AIMS Center

Legal name

AIMS Center (Advancing Integrated Mental Health Solutions), Department of Psychiatry and Behavioral Sciences, University of Washington

Website

https://aims.uw.edu

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

The AIMS Center is a University of Washington research and training center that advances the Collaborative Care Model (CoCM) for integrated behavioral health, offering per-clinician training programs, HIPAA-compliant Caseload Tracker registry software licensing, and implementation support services to U.S. primary care clinics and healthcare organizations.

Ownership category

akta.pro rank

Product category

Integrated Behavioral Health Services

NAICS

Computer Systems Design and Related Services (54151), Other Individual and Family Services (624190), Social Assistance (624)

SIC

Services-Management Consulting Services (8742), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Integrated Behavioral Health in Primary Care (Collaborative Care) (HLAFACAO)

akta.pro secondary industries

Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC), Care Management & Coordination Platforms (case/disease management workflows) (HLACAHAD)

Keywords

• Integrated behavioral health
• Collaborative care training
• Care management registry
• Mental health integration
• Psychiatry implementation support

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training Program Fees: The AIMS Center charges per-clinician fees for training programs. Tier 1 PST Training costs $825 per clinician with up to 10 CE credits available. Tier 2 Full PST Certification costs $1,425 per clinician with up to 13 CE credits. These are one-time fees for training completion.
2. Software Licensing: The AIMS Caseload Tracker can be licensed for use by healthcare organizations from the University of Washington. Organizations can obtain licenses to use the registry software.
3. Implementation Support Services: Fee-based implementation coaching, clinical skills training, and program evaluation services provided to healthcare organizations implementing Collaborative Care. Organizations can request a free quote for these services.
4. Resource Downloads and Materials: Various clinical resources, implementation guides, and tools available for download. Some materials require copyright permission for reproduction while others are freely available.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

The AIMS Center provides training, implementation support, and a HIPAA-compliant patient registry software (AIMS Caseload Tracker) to help healthcare organizations implement the Collaborative Care (CoCM) model for integrated behavioral health. Its offerings include certified training programs for Behavioral Health Care Managers, Psychiatric Consultants, and Primary Care Providers, paid implementation coaching services, and a comprehensive Resource Library of clinical tools and assessment instruments.

Product overview

The AIMS Center at the University of Washington offers a comprehensive portfolio of products and services centered on Collaborative Care (CoCM), an evidence-based model of integrated behavioral health care. The core product is the AIMS Caseload Tracker, a HIPAA-compliant web-based patient registry designed for Collaborative Care workflows that integrates alongside Electronic Health Records. The Center provides extensive training programs including Behavioral Health Care Manager Training, Psychiatric Consultant Training, and Primary Care Provider Training, along with specialized Problem-Solving Treatment (PST) certification programs at Tier 1 and Tier 2 levels. Implementation support services help healthcare organizations adopt CoCM, while the Resource Library offers clinical tools, assessment instruments (PHQ-9, GAD-7, AUDIT-C, PCL-5, SCARED, SMFQ, NICHQ Vanderbilt), implementation guides, and billing resources. Ongoing support includes Quarterly Webinar Series and Office Hours sessions covering implementation, finance/billing, and Behavioral Health Care Manager community learning. The portfolio also includes specialty guides for pediatric populations and psychiatry resident training curricula.

Differentiator

Problem solved

Functional benefit

Products and services

• AIMS Caseload Tracker A HIPAA-compliant secure web-based patient registry that supports behavioral health teams working in Collaborative Care and other integrated care settings. Provides tracking and reporting functions alongside Electronic Health Records. Licensed to healthcare organizations from the University of Washington.
• Tier 2: Full Problem Solving Treatment (PST) Certification Full certification training program for clinicians in Problem Solving Treatment (PST), requiring 19-22 hours of participant time and culminating in certification as a PST practitioner. Includes kickoff webinar, online training, phone-based practice sessions, case presentations, and audio recording review. Up to 13 CE credits available. Priced at $1,425 per clinician.
• Tier 1: A Course in Problem Solving Treatment (PST) Introduction course in Problem Solving Treatment consisting of self-paced online modules (approximately 5 hours) and 6 monthly case presentation calls. Develops beginning skills in PST. Up to 10 CE credits available. Priced at $825 per clinician.
• Behavioral Health Care Manager (BHCM) Online Training Comprehensive online training program for Behavioral Health Care Managers practicing in Collaborative Care and integrated care settings. Eligible for 9 CE credits and now includes pediatric content.
• Online Trainings Suite (BHCM, Psychiatric Consultant, PCP, Advanced Skills) Comprehensive online training programs covering four distinct curricula: Behavioral Health Care Manager Training, Psychiatric Consultant Training, Primary Care Provider Training, and Advanced Skills Training for BHCMs. Designed for clinicians building Collaborative Care competency.
• Implementation Support Services Fee-based consulting and coaching services for healthcare organizations implementing Collaborative Care. Includes implementation coaching, clinical skills training, and program evaluation. Research shows clinics receiving this support have significantly better patient outcomes. Quotes provided on request.
• Collaborative Care Implementation Guide Comprehensive roadmap for healthcare leaders, managers, clinicians, and staff in primary care for implementing Collaborative Care, centered around core principles of the model.
• Pediatric Collaborative Care Implementation Guide Implementation guide for multi-disciplinary primary care teams seeking to improve care access and behavioral health outcomes for children and adolescents through implementing Collaborative Care.
• Quarterly Collaborative Care Webinar Series Free quarterly webinar series featuring expert insights and resources on integrated care, held every third Tuesday of January, April, July, and October. Delivers practical strategies and real-world implementation insights from experts and clinics that have successfully implemented Collaborative Care.
• Office Hours (Implementation, Finance, BHCM Learning Community) Three free monthly office hour calls via Zoom covering Implementation Office Hours (third Thursday), Finance Office Hours (first Wednesday), and BHCM Learning Community (second Tuesday). Provides ongoing support and creates community among implementing organizations.

Quantifiable outcome

• CoCM more than doubles the effectiveness of depression treatment compared to usual care
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• American Psychiatric AssociationcoreStrategic or Co-development PartnerThe AIMS Center collaborates with the American Psychiatric Association to host monthly Finance Office Hours. These sessions answer questions about using Collaborative Care billing codes, the Financial Modeling Workbook, and other billing/financial sustainability matters. The partnership combines APA's psychiatric expertise with AIMS Center's implementation experience.
• Collaborative Family Healthcare Association (CFHA)coreGTM or Marketing PartnerThe AIMS Center actively participates in the CFHA Annual Conference, contributing multiple sessions led by team members. The 2025 conference theme 'Breaking Boundaries: Redefining Access and Expansion in Integrated Care' aligns with AIMS Center's mission. Sessions cover topics including caseload size, health equity, BHCM skill development, and rural CoCM implementation.
• Premera Blue CrossflagshipStrategic or Co-development PartnerA Premera-supported initiative brings together an interdisciplinary team from three agencies and clinics to advance health equity in Collaborative Care. The partnership focuses on using baseline data to identify disparities and track progress, with measurable outcomes in equitable care improvements.
• University of Nevada, Las Vegas (UNLV)coreStrategic or Co-development PartnerDr. Brenna Renn, Assistant Professor at UNLV's Department of Psychology, collaborates with AIMS Center on the Premera Rural Mental Health Integration Initiative and the development of the Behavioral Health Support Specialist program. The partnership extends AIMS Center methodologies to additional academic settings.
• Morris HospitalflagshipStrategic or Co-development PartnerMorris Hospital in Morris, IL serves as a partner in AIMS Center's NIMH-sponsored research study CHAMP: Collaborating to Heal Addiction and Mental Health in Primary Care. Dr. Jennifer Thomas leads Morris Hospital's partnership with AIMS Center, focusing on increasing access to medication for Opioid Use Disorder in rural settings.
• Seattle Children's HospitalcoreStrategic or Co-development PartnerThe First Approach Skills Training (FAST) program is co-directed at Seattle Children's, providing brief behavioral treatments for integrated primary care and school settings. Dr. Erin Schoenfleder Gonzalez serves as FAST Co-Director, linking academic pediatric care with AIMS Center methodologies.
• Perinatal Psychiatry Washington Provider Consultation LineminorStrategic or Co-development PartnerDr. Ramanpreet Toor provides psychiatric consultation for the Perinatal Psychiatry Washington Provider Consultation Line, extending AIMS Center's collaborative care approach to perinatal mental health services.

Scale indicators4 records

Expansion highlights6 records

Direct peers

• Beck Institute for Cognitive Behavioral Therapy: Academic-aligned training and certification center for a specific evidence-based clinical model (CBT), with training programs, workshops, and clinical resources. Directly comparable to AIMS as a model-originating training and certification center serving healthcare providers.
• Meadows Mental Health Policy Institute: Independent policy and practice institute advancing evidence-based mental health and integrated care through research, training, and consulting. Comparable to AIMS in mission and mix of training, technical assistance, and policy engagement.
• Center for Integrated Healthcare (VA): VA-funded center developing and disseminating integrated behavioral health models in primary care settings. Closely comparable to AIMS as a federally anchored center focused on CoCM-style integration, training, and toolkits.
• Collaborative Family Healthcare Association (CFHA): Member association promoting integrated care through annual conferences, training, and policy advocacy. AIMS is an active partner and presenter; CFHA is a peer organization advancing the same CoCM and integrated care ecosystem.
• Cherokee Health Systems: Federally qualified health center recognized for embedding integrated behavioral health into primary care. Comparable to AIMS as a flagship example of CoCM-style integration and as a training site that disseminates the model.

Broad incumbents

• Institute for Healthcare Improvement (IHI): Independent quality improvement organization offering training, certifications, and improvement frameworks to health systems. Comparable as a training-and-implementation-support organization driving clinical model adoption at scale.
• Kennedy Forum: Mental health policy and advocacy organization promoting parity, integration, and access. Comparable to AIMS for its thought-leadership role in advancing integrated behavioral health, though broader in scope and not a training provider.
• National Council for Mental Wellbeing: Large membership and advocacy organization for behavioral health providers offering training, certification, and technical assistance. Comparable to AIMS for its provider-facing training and resources around integrated care, though with much broader scope.
• American Psychiatric Association Foundation: Affiliated foundation of the APA delivering psychiatric training, education, and integrated care resources. AIMS partners with the APA on Finance Office Hours; both are major psychiatric training and dissemination organizations.

Emerging players

• HealthTeamWorks: Practice transformation consulting organization delivering training, coaching, and implementation support to primary care and behavioral health providers. Comparable to AIMS in the practice-coaching and CoCM implementation-support niche.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AIMSCenter
• LinkedInlinkedin.com/company/uw-aims-center

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about AIMS Center