Ayer Keroh Country Club Berhad

What Ayer Keroh Country Club Berhad does

Ayer Keroh Country Club Berhad (AKCC) operates a 27-hole golf and country club in Ayer Keroh, Melaka, Malaysia, established in 1964 as the first and oldest golf club in the state. The club sits on a course carved from virgin jungle, comprising three nine-hole layouts (Governor's Nine, Tunku's Nine, and Ghafar's Nine) totaling 10,011 metres, including a 643-metre par-5 18th hole — one of the longest in Southeast Asia. AKCC is a private company (Co. Reg. No. 297044-M) effectively controlled by the Malacca State Government, whose nominees constitute the board of directors.

The business offers five membership tiers (Individual, Corporate, Government Servant, Term, and Junior) priced from RM240 to RM50,000, alongside green fees (RM135–RM360 per round), caddy and buggy fees, F&B outlets, an on-site hotel, sauna, swimming pool, driving range, function hall (capacity 150), and conference room. The club's core technology platform is the QiSoft@Club mobile application, which delivers digital membership cards, account statements, online payments, tee time booking, and tournament registration. Walk-in golfers access tee times through the Deemples online booking platform, and AKCC maintains reciprocal arrangements with 71 affiliated clubs — 44 domestic and 27 international across Singapore, Indonesia, Thailand, China, India, Nepal, Australia, Brunei, and the Philippines.

Revenue is generated through a hybrid model: lifetime membership entry fees (RM2,000–RM50,000), recurring monthly subscriptions (RM115/month for select tiers), per-round green/buggy/caddy fees, F&B and facility charges, hotel accommodation, and ancillary services such as annual golf insurance. Distribution is direct-to-consumer via the club's website, the QiSoft@Club app, email newsletters, Facebook, on-site sales, and the Deemples booking platform. The 1989 Malaysian Open remains the club's most prominent competitive milestone.

Name

Ayer Keroh Country Club Berhad

Legal name

Ayer Keroh Country Club Berhad

Website

https://akcc.com.my

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

Ayer Keroh Country Club Berhad operates a 27-hole golf and country club in Melaka, Malaysia, established in 1964 and controlled by the Malacca State Government. It sells lifetime and term memberships, green fees, F&B, and hotel services, and offers reciprocal access to 71 affiliated clubs across Asia and Oceania.

Ownership category

akta.pro rank

Product category

Golf and Country Club Services

NAICS

Golf Courses and Country Clubs (713910), Traveler Accommodation (7211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels & Motels (7011), Retail-Eating Places (5812)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Golf club membership
• Golf course facilities
• Country club services
• Recreational sports
• Leisure hospitality

Headquarters

HQ city

Ayer Keroh

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Fees: Lifetime membership fees ranging from RM2,000 to RM50,000 depending on category (Individual, Corporate, Government Servant, Term, Junior). Additional monthly subscription fees apply for certain categories.
2. Green Fees: Green fee revenue from walk-in golfers and guests, with weekday rates from RM135 (9 holes) to RM360 (18 holes weekend), plus special promotional rates for local guests and member guests.
3. Food & Beverage: F&B outlets at the club offering food and beverage services to members and guests, with members' charging privileges and signing facilities available.
4. Club Facilities: Revenue from swimming pool, sauna, function hall (Cenderawasih), conference room, and driving range facilities offered to members and guests at various rates.
5. Golf Services: Additional golf-related revenue streams including buggy fees, caddy fees, daily golf insurance, and annual golf insurance plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ayer Keroh Country Club Berhad operates a 27-hole golf course across three nine-hole layouts (Governor's Nine, Tunku's Nine, Ghafar's Nine) totaling 10,011 metres, anchored by a 643-metre Par 5 that is one of the longest in Southeast Asia. It sells lifetime, term, corporate, government servant, and junior memberships, plus green fees for walk-in golfers, and supplements golf with F&B outlets, hotel accommodation, swimming pool, sauna, driving range, function halls, conference rooms, and reciprocal access to 71 affiliated clubs across Malaysia and internationally.

Product overview

Ayer Keroh Country Club Berhad operates a golf and sports club in Melaka, Malaysia. The core offering is a 27-hole golf course carved from virgin jungle, consisting of three nine-hole courses (Governor's Nine, Tunku's Nine, and Ghafar's Nine) with a total playing length of 10,011 metres. The club supplements golf with the QiSoft@Club mobile application for digital membership management, various membership tiers (Individual, Corporate, Government Servant, Term, and Junior), and additional facilities including swimming pool, sauna, driving range, hotel accommodation, function halls, conference rooms, and F&B outlets. The club also offers reciprocal access to 44 local and 27 international golf clubs.

Differentiator

Problem solved

Functional benefit

Products and services

• 27-Hole Golf Course
• QiSoft@Club Mobile Application
• Individual Membership
• Corporate Membership
• Government Servant Membership
• Term Membership
• Junior Membership
• Golf Green Fees
• F&B Outlets
• Hotel Accommodation
• Function Hall (Cenderawasih)
• Conference Room
• Swimming Pool
• Sauna
• Driving Range
• Annual Golf Insurance
• Reciprocal Club Access Member access to 44 local clubs across Malaysia and 27 international clubs in Singapore, Indonesia, Thailand, China, India, Nepal, Australia, Brunei, and Philippines under reciprocal arrangements, with up to 14 reciprocal visits per calendar year.

Quantifiable outcome

• 18-hole par 5 at 643 metres - one of the longest in Southeast Asia
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Tanjong Puteri Golf & ResortcoreStrategic or Co-development Partner · 13 January 2026New reciprocal arrangement with Tanjong Puteri Golf & Resort, Pasir Gudang, Johor. Members receive maximum 14 visits per calendar year with no green fees payable. Members may introduce guests at prevailing visitor rates. No signing facility available.
• DeemplescoreGTM or Marketing PartnerOnline tee time booking platform partner enabling walk-in golfers to book tee times at AKCC through deemples.com/my/course/ayer-keroh-country-club
• Batu Pahat Golf ClubminorStrategic or Co-development PartnerLocal reciprocal club in Johor/Batu Pahat with no green fee terms
• Johor Golf & Country ClubminorStrategic or Co-development PartnerLocal reciprocal club in Johor/Johor Bahru with no green fee terms
• Palm Resort Golf & Country ClubminorStrategic or Co-development PartnerLocal reciprocal club in Johor/Senai with no green fee terms
• Royal Selangor Golf Club (Kelab Golf Sultan Abdul Aziz Shah)minorStrategic or Co-development PartnerLocal reciprocal club in Selangor/Shah Alam with no green fee terms
• Royal Pahang Golf ClubminorStrategic or Co-development PartnerLocal reciprocal club in Pahang/Kuantan with no green fee terms
• Royal Perak Golf ClubminorStrategic or Co-development PartnerLocal reciprocal club in Perak/Ipoh with no green fee terms
• Penang Golf ClubminorStrategic or Co-development PartnerLocal reciprocal club in Pulau Pinang/Bayan Lepas with corporate rate terms
• Mission Hills ChinaminorStrategic or Co-development PartnerInternational reciprocal club in China with no green fee terms
• Keppel ClubminorStrategic or Co-development PartnerInternational reciprocal club in Singapore with no green fee terms
• Jakarta Golf ClubminorStrategic or Co-development PartnerInternational reciprocal club in Indonesia/Jakarta with no green fee terms

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Batu Pahat Golf Club: Local Malaysian golf club in Batu Pahat with active reciprocal relationship with AKCC. Targets similar member-golfer segments and offers comparable ancillary club facilities.
• Royal Selangor Golf Club: Long-established membership-based country club in Shah Alam, Malaysia, listed as a reciprocal partner of AKCC. Operates a championship-quality course and similar full club facilities (F&B, function rooms, swimming), competing directly for Malaysian golfers.
• Tanjong Puteri Golf & Resort: Resort-style golf club in Pasir Gudang, Johor, which entered a reciprocal arrangement with AKCC in January 2026. Comparable integrated resort facilities (course, hotel, F&B) and member pricing structure.
• Penang Golf Club: Heritage golf club in Penang with corporate membership options and an established reciprocal relationship with AKCC. Comparable business model centred on member subscriptions and reciprocal-club access across Malaysia.
• Johor Golf & Country Club: Members-only club in Johor Bahru listed as a reciprocal partner of AKCC. Closely comparable subscription-driven country-club business in Malaysia.
• Palm Resort Golf & Country Club: Johor-based country club named as an AKCC reciprocal partner. Operates a similar integrated golf, leisure, and member-services model for Malaysian golfers.
• Royal Pahang Golf Club: Established Malaysian country club in Kuantan and named reciprocal of AKCC. Operates under a similar member-subscription and reciprocal-access framework targeting Malaysian golfers.
• Royal Perak Golf Club: Royal-status membership golf club in Ipoh, listed as a reciprocal partner. Closely comparable historic country-club operating model with full facilities and member subscriptions.

Emerging players

• Horizon Hills Golf & Country Club: Modern integrated residential-resort golf and country club in Iskandar Malaysia, Johor. Comparable integrated golf-and-leisure facilities and premium membership tiers, serving a newer/upscale segment in southern Malaysia.

Broad incumbents

• Kuala Lumpur Golf & Country Club (KLGCC): Larger, professionally-run Malaysian golf and country club with full facilities (course, hotel, F&B, tennis). Represents a major incumbent in the premium Malaysian country-club space and a key aspirational peer for membership-based positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/akccb
• LinkedInlinkedin.com/company/ayer-keroh-country-club-berhad

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayer Keroh Country Club Berhad