Deemples

What Deemples does

Deemples is a Malaysia-based mobile and web platform that enables golfers across Southeast Asia to find playing partners, book tee times at partner courses, and maintain peer-verified handicaps. The app is available on iOS, Google Play, and Huawei AppGallery, and operates across Malaysia, Singapore, Indonesia, the Philippines, Brunei, Thailand, and Victoria Australia, serving a registered base of 100,000+ golfers and 70+ partner golf courses. The core technology combines a partner-matching engine with booking management, integrated payment processing (Deemples Pay), a peer-verified handicap system requiring partner approval of submitted scores, and automated competition scoring using USGA tiebreaker logic. Legal entity is Deemples Technologies Sdn Bhd, founded in 2016 and headquartered in Kuala Lumpur with a remote team of approximately five employees.

The business model is freemium and transaction-driven. The app is free for individual golfers, who earn Deemples Credits through transactions and referrals that are redeemable for discounts on future bookings. Revenue is generated through (i) platform/processing fees on bookings made through the app, (ii) commissions from the Host Partner Program — where hosts mark up golf course prices by approximately 14% and split the markup 50/50 with Deemples, yielding roughly 7% net retention, and (iii) margin on Stay-and-Play golf packages bundling accommodation with tee times. The go-to-market is product-led and community-led: golfers invite other golfers, tournaments and hole-in-one sponsorships drive engagement, and golf courses integrate directly for booking and payment acceptance.

Deemples has raised approximately US$2.65M across disclosed rounds, including a US$2M investment from Singapore-based V Ventures in June 2024 and a US$345,000 equity crowdfunding round on pitchIN in September 2020 from 59 primarily user-investors. The platform is self-attested PDPA-compliant for Malaysia operations. Recent strategic activity has centered on product expansion (Score Submission v5.4.0x in December 2025, Hole-in-One Sponsorship in September 2025) and geographic broadening across Southeast Asia.

Name

Deemples

Legal name

Deemples Technologies Sdn Bhd

Website

https://deemples.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Deemples is a Malaysia-based mobile golf platform serving 100,000+ Southeast Asian golfers with partner matching, tee-time booking at 70+ courses, and a peer-verified handicap system. It monetizes via transaction fees, a host partner program, and bundled golf packages across six countries.

Ownership category

akta.pro rank

Product category

Golf Booking Platform

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Equipment & Accessories Distribution (CRAOAJAK)

Keywords

• Golf booking platform
• Tee time reservations
• Golf handicap tracking
• Golf social networking
• Golf course marketplace

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Platform/Processing Fees: Deemples charges platform or processing fees on bookings made through the platform, in addition to prices set by golf courses or hosts. Fees support booking management, payment processing, customer support, and platform infrastructure.
2. Host Partner Commission: Host partners mark up golf course prices by approximately 14%, with the split 50/50 between host and Deemples. For example, if golf course price is $100, hosts charge $117, with Deemples retaining approximately 7% after paying out 93% to hosts.
3. Deemples Credits: Credits earned through transactions and referrals can be redeemed for discounts on future bookings. While credits are earned by users, the platform retains float and derives value from user lock-in.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Deemples operates a mobile and web platform that connects golfers with playing partners, enables tee time booking at partner golf courses across Southeast Asia, and provides a peer-verified handicap management system. The platform also includes Deemples Pay for integrated payment processing, allowing golf courses and individual hosts to accept upfront online payments, with Deemples retaining a transaction fee on each booking.

Product overview

Deemples is a unified golf platform consisting of a core mobile/web application (Deemples Golf App) that enables golfer matching, tee time booking, and handicap management, integrated with Deemples Pay for payment processing. The ecosystem is enhanced by a rewards and referral program (Deemples Rewards), automated competition scoring (Automated Game Results), a game host partner program for organizing third-party course games, and bundled hotel-golf packages (Stay and Play Golf Packages). The company has also partnered with golf courses across Southeast Asia for direct booking integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Deemples Golf App A mobile and web golf platform enabling individual golfers to find playing partners, book tee times at partner courses, manage peer-verified handicaps, and join or host golf games across Malaysia, Singapore, Indonesia, Philippines, Brunei, and Victoria Australia.
• Deemples Pay Integrated payment facility enabling golf courses and individual game hosts to accept upfront online payments for bookings. Deemples acts as the payment collection agent and retains a processing fee on each transaction.
• Deemples Handicap System Peer-verified golf handicap calculation system requiring a minimum of 5 verified scores submitted by playing partners. Uses adjusted gross scores with equitable stroke control, course rating, and slope rating to compute handicap index.
• Deemples Rewards Credit-based loyalty program rewarding golfers for app activity. Users earn credits on transactions and referrals, redeemable at checkout for discounts (1 credit = 1 MYR/SGD/THB depending on region).
• Automated Game Results Competition scoring automation feature enabling tournament organizers to collect hole-by-hole scores from participants and automatically calculate net/gross rankings with USGA-compliant tiebreakers displayed on the platform.
• Golf Game Host Partner Program Program enabling individual golfers to organize games at non-partner golf courses. Hosts markup prices to cover platform fees and organizing effort, receive business account access for payment collection, and earn an 8% margin on bookings.
• Stay and Play Golf Packages Bundled golf and accommodation packages offered in partnership with hotel properties, allowing golfers to book combined tee time and hotel stays at discounted rates.

Quantifiable outcome

• 200% increase in active golfers with user base doubling over four years in Malaysia
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• KRTU (Kuala Lumpur Tamil Residents Union)minorStrategic or Co-development Partner · 1 September 2025Deemples partnered with KRTU for hole-in-one sponsorship at Hole 17. Deemples provides the platform for game management while KRTU's insurance covers hole-in-one prizes up to RM2000.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TeeOff.com: TeeOff.com is a large North American tee-time booking platform owned by PGA Tour; serves as a broad golf-booking incumbent whose playbook Deemples could mirror in international markets.
• GolfNow: GolfNow, run by NBC Sports/Golf Channel, is the dominant North American tee-time booking marketplace; a major incumbent that Deemples may eventually compete with for cross-border golf bookings and B2B course relationships.

Direct peers

• Hole19: Hole19 is one of the most widely used golf GPS, scorecard, and stat-tracking apps globally, with strong SEA presence. It competes directly with Deemples on golfer utility and tee-time discovery.
• 18Birdies: 18Birdies is a golf social and performance app with leaderboards, scorecard tracking, and game formats. It directly parallels Deemples' social/community-led golfer-matching angle.
• Golfshot: Golfshot is a golf GPS rangefinder and scorecard app with integrated tee-time booking; like Deemples, it bundles golfer utility with a booking marketplace.
• TheGrint: TheGrint is a golf handicap and stats tracking app with social features; it most closely mirrors Deemples' verified-handicap and community-driven positioning.
• SwingU: SwingU is a golf GPS, scorecard, and handicap app with strong North American traction; competes with Deemples on golfer utility and stat/handicap tracking.

Emerging players

• Arccos Golf: Arccos offers AI-powered shot tracking via sensors with premium subscription pricing; tangentially adjacent to Deemples as a high-tech golf performance product though with hardware-led, rather than marketplace-led, monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/deemplesgolf
• YouTubeyoutube.com/channel/UC_S_vmm1gdaxAzfG0G85PfQ
• Facebookfacebook.com/deemplesgolf
• LinkedInmy.linkedin.com/company/deemples
• Instagraminstagram.com/deemplesgolfapp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deemples