What AITO does

AITO is an automotive brand operating under SERES Group (赛力斯), a Chinese automotive manufacturer headquartered in Shenzhen. Founded in 2021, AITO produces premium intelligent electric and hybrid vehicles with three current models: the AITO 9 flagship, the AITO 7 mid-range family SUV, and the AITO 5 sporty performance model. All vehicles are positioned around "Leading Intelligence" and "Flagship Intelligence" product pillars, emphasizing advanced driving assistance, connected vehicle systems, and luxury cabin features.

The brand sells through a direct-to-consumer model via its corporate website (aitoauto.com) and has established a regional presence in the United Arab Emirates and Qatar, with localized English and Arabic websites, indicating expansion beyond its primary mainland China market. Revenue is generated primarily through hardware sales of vehicles; pricing is not publicly disclosed. The go-to-market is supported by corporate marketing, regional websites, and video content showcasing vehicle features and design philosophy. The listed headcount of approximately 40 suggests a brand, marketing, and channel-management entity operating on top of the SERES Group manufacturing and capital base rather than a standalone vehicle manufacturer.

AITO's strategic positioning targets premium and luxury vehicle buyers seeking intelligent electric vehicles that combine luxury design, high-performance powertrains, advanced safety features, and connected technology. As a brand under SERES Group, AITO inherits parent-company manufacturing capacity and corporate infrastructure. Detailed ownership structure, financials, leadership, and M&A activity are not disclosed in available sources.

Name

AITO

Legal name

AITO

Website

https://aitoauto.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

AITO is a Chinese automotive brand under SERES Group selling premium intelligent electric and hybrid SUVs. It targets luxury vehicle buyers through three models — AITO 9, 7, and 5 — with regional operations in China, the UAE, and Qatar.

Ownership category

akta.pro rank

Product category

Premium Electric Vehicles

NAICS

Automobile and Light Duty Motor Vehicle Manufacturing (33611), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

akta.pro primary industry

Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)

akta.pro secondary industries

Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ), Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)

Keywords

• Electric vehicles
• Hybrid SUVs
• Intelligent driving
• Luxury automotive
• Connected vehicles

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Vehicle Sales: Primary revenue from manufacturing and selling electric and hybrid vehicles under the AITO brand

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

AITO designs, manufactures, and sells premium electric and hybrid SUVs under three model lines: AITO 9 (flagship), AITO 7 (mid-range family), and AITO 5 (sporty performance). The vehicles combine luxury design with intelligent driving assistance, connected vehicle technology, and high-performance electric powertrains, targeting premium vehicle buyers in China and the Middle East.

Product overview

AITO is an automotive brand under SERES that offers a lineup of three electric/hybrid vehicle models. The portfolio consists of three distinct models: AITO 9 (flagship), AITO 7 (mid-range family vehicle), and AITO 5 (sporty performance model). All models emphasize 'Leading Intelligence' as a key differentiator, combining luxury features with advanced technology across the lineup.

Differentiator

Problem solved

Functional benefit

Brands

• AITO 9: Flagship SUV model featuring stellar design, leading performance, luxury space, flagship intelligence, and ultimate safety.
• AITO 7
• AITO 5

Products and services

• AITO 9 Flagship SUV model featuring stellar design, leading performance, luxury space, flagship intelligence, and ultimate safety. Positioned as the premium offering in the AITO vehicle lineup, targeting luxury vehicle buyers seeking top-tier electric or hybrid SUVs.
• AITO 7 Mid-range SUV model featuring pure design, comfortable ride, flexible large space, leading intelligence, and all-round safety. Designed for families seeking comfort and versatility in a premium electric or hybrid vehicle.
• AITO 5 Sporty SUV model featuring sporty design, extraordinary performance, luxury cabin, leading intelligence, and all-round safety. Targeted at performance-oriented drivers seeking a dynamic premium electric or hybrid vehicle.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• SEREScoreOthersAITO is a brand under SERES (赛力斯), a Chinese automotive manufacturer. SERES operates as the parent group for the AITO brand, providing manufacturing capabilities and corporate infrastructure. The relationship is confirmed through the 'Our Group' link on the AITO website linking to the SERES corporate site (en.seres.cn).

Recent moves6 records

Expansion highlights4 records

Direct peers

• XPeng: XPeng is a Chinese smart EV manufacturer focused on intelligent driving technology and premium positioning, directly competing with AITO in the Chinese smart EV SUV market with overlapping technology narratives.
• NIO: NIO is a leading Chinese premium electric vehicle manufacturer offering SUVs and sedans that target similar luxury Chinese EV buyers as AITO, with a comparable technology-forward positioning and direct-to-consumer sales model.
• Avatr: Avatr is a Chinese premium EV brand backed by Changan, Huawei, and CATL, focused on smart electric SUVs with advanced intelligent driving features - directly comparable to AITO's technology-led premium positioning.
• Zeekr: Zeekr is a Chinese premium electric vehicle brand under Geely, offering premium EVs with intelligent features targeting similar premium Chinese buyers as AITO with comparable SUV offerings.
• Li Auto: Li Auto is a Chinese premium EV and extended-range electric vehicle (EREV) brand offering family-oriented premium SUVs with intelligent driving features, directly comparable to AITO's premium SUV positioning and intelligent technology focus.
• Voyah: Voyah is a premium Chinese electric vehicle brand under Dongfeng Motor, offering premium SUVs and sedans with intelligent driving features that target the same customer segment as AITO.

Broad incumbents

• BYD: BYD is China's largest EV manufacturer with broad premium and mass-market offerings, including the Denza and Yangwang premium sub-brands that compete with AITO across multiple premium price segments and product categories.
• Tesla: Tesla is the global EV market leader offering premium EVs (Model X, Model Y) with industry-leading intelligent driving features, establishing the benchmark that AITO competes against in the premium smart EV category globally.

Others

• Huawei Intelligent Automotive Solution: Huawei provides intelligent driving and connected vehicle technology stacks to multiple Chinese automakers, including key partnerships with several AITO competitors. Huawei's smart car solutions shape the technology landscape in which AITO competes, though Huawei itself does not sell competing branded vehicles under its own badge.

Emerging players

• Polestar: Polestar is a premium electric performance brand under Volvo/Geely, offering premium EVs with intelligent features that target similar premium buyers in select international markets where AITO also operates or may expand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/aitoauto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AITO