Ai Training & Consulting

What Ai Training & Consulting does

Ai Training & Consulting (legal entity Ai Global Solutions Limited, company number 7161784) is a UK specialist training and consulting provider founded in 2016, headquartered in Luton and operating across five UK training venues. Its core offering is BILD-certified Prevention and Management of Violence and Aggression (PMVA) training delivered under PMVA Associates, making it one of only four organisations authorised to provide training compliant with the Restraint Reduction Network (RRN) Training Standards — a mandatory requirement for NHS commissioned services since April 2020 and for CQC-regulated services since April 2021. The portfolio spans 3-day induction courses (£195–£230 per delegate), 2-day refresher courses (£110–£130), a 10-day Train the Trainer programme (£2,500 per delegate), and an e-learning catalogue covering Health & Safety, Health & Social Care, and Business Skills topics licensed from VideoTile Learning Ltd and priced from £12.50 to £699.

The company serves NHS mental health and acute trusts, independent/private mental health hospitals, social care providers, and bank/agency healthcare workers who require RRN-compliant certification. Distribution is primarily direct: a self-service website booking system for open courses, bespoke in-house training delivered at client sites, and a 24/7 self-paced e-learning platform. GTM is direct-to-consumer for open courses and direct-to-buyer for enterprise in-house contracts, with light digital marketing via LinkedIn and Twitter/X.

Revenue is generated through per-delegate course fees, bespoke in-house training contracts, and e-learning course sales, supplemented by specialist consulting for policy writing, service reviews, and managing complex behaviours of concern. No funding rounds, M&A activity, or public listing are evidenced; the firm is privately held by its operating team, including Lead Consultant Abu Idris who is a founding member of PMVA Associates.

Name

Ai Training & Consulting

Legal name

Ai Global Solutions Limited

Website

https://aitrainingandconsulting.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Ai Training & Consulting is a UK specialist training provider delivering BILD-certified PMVA training, e-learning courses, and consulting services to NHS trusts and independent healthcare organisations.

Ownership category

akta.pro rank

Headquarters

HQ city

Luton

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PMVA Training Courses: In-person classroom training for Prevention and Management of Violence and Aggression (PMVA), including 3-day induction courses, 2-day and 1-day refresher courses, and Train the Trainer courses. Revenue generated from per-delegate course fees at various UK locations.
2. In-House/Bespoke Training: Customised training delivered at client sites, designed to meet specific organisational requirements. Includes direct support in managing complex behaviours of concern.
3. E-Learning Courses: Online self-paced courses sold individually at various price points ranging from £12.50 to £699, covering Health & Safety, Health & Social Care, and Business Skills topics.
4. Consulting Services: Specialist consulting services for health and social care organisations, including policy writing, service reviews, and direct support in managing complex behaviours.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Ai Training & Consulting delivers BILD-certified PMVA (Prevention and Management of Violence and Aggression) training courses, including 3-day inductions, 2-day refreshers, and 10-day Train the Trainer programmes, alongside bespoke in-house healthcare training. The firm also runs an e-learning catalogue covering Health & Safety, Health & Social Care, and Business Skills topics, and provides specialist consulting such as policy writing, service reviews, and direct support in managing complex behaviours.

Product overview

Ai Training & Consulting is a specialist provider of health and social care training and consulting services, operating since 2016. The company offers a unified portfolio consisting of PMVA Training (BILD-certified courses for violence and aggression management), PMVA Train the Trainer programmes, and E-Learning Courses spanning Business Skills, Health & Social Care, and Health & Safety categories. Additional offerings include bespoke In-House Training, Consultation Services, and Curriculum Development. The core product is the PMVA Training programme, which is certified under PMVA Associates through BILD Association of Certified Training and complies with Restraint Reduction Network (RRN) Training Standards.

Differentiator

Problem solved

Functional benefit

Products and services

• PMVA Training Courses BILD-certified Prevention and Management of Violence and Aggression courses including 3-day inductions and 2-day refreshers, teaching NHS and healthcare staff to assess, identify, prevent, and manage behaviours that challenge including aggression and violence. Delivered at multiple UK training venues across Luton, London, Portsmouth, Southampton, and Bournemouth, open to both employed staff and bank/agency workers.
• PMVA Train the Trainer A 10-day intensive certification programme designed to equip participants to deliver PMVA training within their own organisations, priced at £2,500 per delegate. Aimed at healthcare organisations and senior practitioners seeking to build internal PMVA training capacity.
• In-House / Bespoke Training Bespoke in-house training tailored to individual organisational requirements, including conflict resolution, first aid for social care and mental health settings, relational and procedural security, risk assessment/management, positive behavioural support, and other healthcare courses, delivered at client sites with flexible scheduling.
• Consultation Services Specialist consulting services for health and social care organisations providing direct support in managing complex and intense behaviours of concern, plus policy and procedural writing or updating and service reviews.
• E-Learning Course Catalogue Self-paced accredited online training across Business Skills (leadership, communication, project management, AI, cybersecurity, social media marketing), Health & Social Care (dementia, autism, safeguarding, mental health, first aid, infection control, person-centred care), and Health & Safety (workplace risks, fire safety, manual handling, food hygiene, PPE, regulatory compliance). Courses are approved/accredited by IOSH, IIRSM, CPD, Gatehouse Awards, Institute of Hospitality, IFE, Laser Awards, and ETA Awards.
• Curriculum Development & Other Interventions Custom training and interventions developed and delivered specific to organisational needs, including on-the-job coaching, 1:1 tutoring/support, and workshops that complement classroom training programmes.

Quantifiable outcome

• Training compliance with RRN Standards mandated for NHS commissioned services
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• PMVA Associates / PMVAAcoreStrategic or Co-development PartnerExclusive partnership as one of only 4 organisations authorised to deliver BILD-certified PMVA training under PMVA Associates. The Lead Consultant and Director of Ai Training & Consulting is a founding member of PMVA Associates. PMVA Associates is a certified organisation through Bild Association of Certified Training Scheme meeting all RRN Training Standards requirements.
• Bild Association of Certified Training (bildact.org.uk)coreStrategic or Co-development PartnerBILD ACT is the certifying body for PMVA training programmes. Their certification scheme ensures training complies with Restraint Reduction Network (RRN) Training Standards, which became mandatory for NHS commissioned services from April 2020.
• Restraint Reduction Network (RRN)coreStrategic or Co-development PartnerRRN sets the Training Standards that certified PMVA training must comply with. These standards became a requirement for NHS commissioned services for people with learning disability, autism or mental health condition in April 2020, and Care Quality Commission expects compliance from all health and social care services from April 2021.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Skills for Care: Sector skills body for adult social care in England, providing training frameworks and workforce development resources. Not a direct competitor but an ecosystem participant whose guidance shapes social care training purchasing decisions.
• Restraint Reduction Network (RRN): Sets the Training Standards that certified PMVA training must comply with across NHS commissioned services. Not a competitor but a standards body whose policy decisions (e.g., the April 2020 mandatory requirement) directly drive demand for Ai's certified training.
• BILD (British Institute of Learning Disabilities): Certifying body whose ACT (Association of Certified Training) scheme certifies PMVA training programmes. Not a competitor but a critical ecosystem partner whose standards and certification decisions directly shape Ai's market access.
• Royal Society for Public Health (RSPH): Provides training qualifications and certifications in health-related areas including health and social care. Functions as an awarding body and ecosystem participant rather than a direct training delivery competitor.
• PMVA Associates: Umbrella organisation under which Ai Training & Consulting delivers certified PMVA training, and whose founding membership includes Ai's Lead Consultant. Functions as a partner/ecosystem entity rather than a competitor, but the relationship creates both leverage and dependency.

Direct peers

• Maybo: One of the largest UK providers of conflict resolution, positive behaviour support, and physical intervention training for health, social care, and education. Closest direct competitor in the PMVA-equivalent training space with broader course portfolio and deeper trainer bench.
• High Speed Training: UK e-learning provider focused on health and social care, food safety, and business compliance training. Directly comparable to Ai's e-learning arm, with similar CPD/IOSH-accredited course catalogue sold online to individuals and employers across the UK.

Broad incumbents

• St John Ambulance: UK charity providing first aid, health and safety, and clinical training including mental health awareness. Much larger organisation with broader training portfolio that overlaps with Ai's e-learning catalogue in Health & Safety and Health & Social Care segments.
• Crisis Prevention Institute (CPI): Global leader in Nonviolent Crisis Intervention and crisis prevention training, with significant UK presence serving healthcare, education, and human services. Operates at much larger scale with internationally recognised curriculum overlapping substantially with PMVA content.
• British Red Cross: Provides first aid and health/social care training across the UK, including training for healthcare professionals. Much larger established charity brand that competes for employer training budgets in adjacent health and safety categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/AbuUIdris
• LinkedInlinkedin.com/company/ai-training-consulting

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ai Training & Consulting