AI Training Institute

What AI Training Institute does

AI Training Institute (legal entity AITI AI Training Institute Ltd., registered in Larnaca, Cyprus) is a privately held, founder-owned AI education company operating primarily for the German-speaking DACH market. Founded in 2023 by Raphael Schaad, the company delivers practical AI training for working professionals through a three-step learning path: a free 90-minute AI Crashkurs webinar held every 14 days via Zoom; the AI Explorer Club, a paid membership with a 4-week Agent Bootcamp, weekly live calls, exclusive workshops, and a community plus 50+ hours of recorded content; and the TÜV-Ausbildung, a 12-week certified program with official TÜV Rheinland certificates in three tracks (AI Trainer, AI Consultant, AI Agent Builder). Headcount is approximately 34, with no external investors disclosed.

The company runs a content and community platform — newsletter ('KI zum Kaffee' reaching 137,394 readers), editorial blog ('Denkanstöße'), YouTube/social channels, and an annual in-person AI Superevent in Vienna (300+ attendees in 2025, 500+ targeted for September 2026) — using Vercel/Cloudflare hosting, Zoom for live delivery, Zoho Desk for support, and Stripe, PayPal, GoCardless, AffiliCon, and ThriveCart for payment processing. Five university partners lend academic credibility, and TÜV Rheinland provides the certification anchor for the premium tier. A book ('Gebt der KI ein Zuhause', BusinessVillage, May 2026, ISBN 978-3-86980-867-3) extends the AI Competence Center framework to executives, HR, and IT decision-makers.

The revenue model is a layered freemium-to-subscription-to-certification funnel: free Crashkurs as top-of-funnel acquisition, monthly/annual Explorer Club subscriptions as the recurring revenue engine, premium-priced TÜV-Ausbildung programs as the high-margin professional tier, and quote-based enterprise workshops, keynotes, and AI Competence Center implementations. Cumulative trained participants exceed 259,000 across all programs. Enterprise logos (BMW, Mercedes-Benz, Siemens, SAP, Allianz, Deutsche Telekom, Bayer, BASF, and others) are documented as newsletter subscribers rather than named paying contracts, and no revenue or ARR is disclosed in the source materials.

Name

AI Training Institute

Legal name

AITI AI Training Institute Ltd.

Website

https://aitraining.institute

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

AI Training Institute is a DACH-focused AI education company offering a three-step learning path — free Crashkurs webinar, paid AI Explorer Club membership, and TÜV Rheinland-certified 12-week programs — for working professionals, freelancers, and enterprise teams across Germany, Austria, and Switzerland.

Ownership category

akta.pro rank

Product category

Professional Education and Training Services

NAICS

Professional and Management Development Training (61143), Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDABAFAE

Data Science, Machine Learning & AI (Modeling, MLOps, GenAI)

Education/Corporate Training & Professional Development/Technical & IT Skills Training

SECONDARYEDAMACAG

AI & Machine Learning (Foundations & Applied)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Coding & Computer Science Programs

Keywords

• AI professional training
• Corporate AI workshops
• AI certification programs
• Desktop agent training
• AI community membership

Headquarters

HQ city

Larnaca

HQ country

Cyprus

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. AI Explorer Club Membership: Monthly/annual subscription membership providing access to Agent Bootcamp (4-week program), weekly live calls, exclusive workshops, community access, and 50+ hours of workshop recordings archive. Recurring revenue from subscription with monthly or multi-year billing.
2. TÜV-Ausbildung (Certified Training Programs): 12-week certified programs in AI Trainer, AI Consultant, and AI Agent Builder roles with official TÜV Rheinland certification. Premium-priced professional education programs.
3. Enterprise Training: Customized AI workshops, keynotes, and AI Competence Center implementations for corporate clients. Individual solutions tailored to company needs.
4. AI Crashkurs (Free Entry Point): Free 90-minute live webinar held every 14 days as top-of-funnel acquisition tool. Converts participants to paid programs. No direct revenue but drives customer acquisition.
5. Book Publication: Book 'Gebt der KI ein Zuhause' published May 2026 through BusinessVillage publisher — 204 pages on AI Competence Center with 11 building blocks and 6-month roadmap.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

AI Training Institute is a German-language AI education provider that teaches working professionals across the DACH region how to use AI and Desktop Agents through a three-step learning path: a free 90-minute AI Crashkurs live webinar, the AI Explorer Club paid membership with a 4-week Agent Bootcamp and community access, and TÜV Rheinland-certified 12-week TÜV-Ausbildung programs (AI Trainer, AI Consultant, AI Agent Builder). The company also delivers customized AI Workshops, Keynotes, AI Competence Center implementations, and individual solutions for enterprise clients, supported by the KI zum Kaffee newsletter and annual AI Superevent in Vienna.

Product overview

AI Training Institute is an educational platform offering a three-step learning path for professionals: (1) AI Crashkurs — a free 90-minute live webinar teaching AI fundamentals; (2) AI Explorer Club — a membership with a 4-week Agent Bootcamp and ongoing community access; and (3) TÜV-Ausbildung — a 12-week TÜV Rheinland-certified program with three tracks (AI Trainer, AI Consultant, AI Agent Builder). For enterprise clients, offerings include AI Workshops, Keynotes, AI Competence Center, and Individuelle Lösungen. The institute publishes weekly content through KI zum Kaffee newsletter and Denkanstöße blog articles, organizes the annual AI Superevent in Vienna, and maintains a curated KI-Tools Übersicht with 31 rated AI tools. Founded by Raphael Schaad in 2023, the institute has trained over 259,000 participants across the DACH region.

Differentiator

Problem solved

Functional benefit

Brands

• KI zum Kaffee: Weekly Saturday newsletter delivering 5-minute curated AI updates — read by 137,394 people as of 2026. Covers AI developments relevant for business with human curation.
• KI-Tools (AITI-Stack)
• Denkanstöße
• Wiener Post
• AI Explorer Club
• AI Superevent

Products and services

• AI Crashkurs Free 90-minute live webinar (held every 14 days via Zoom) that teaches the most important AI tools through live demos with immediately actionable tips. No prior knowledge required, includes recording and resources via email. Designed for working professionals and individuals wanting a practical introduction to AI.
• AI Explorer Club Monthly/annual membership providing access to a 4-week Agent Bootcamp for building own AI agents, weekly live calls, exclusive workshops, the strongest AI community in the DACH region, and 50+ hours of workshop recordings archive. Billed monthly or with multi-year contract options.
• TÜV-Ausbildung 12-week certified training programs with official TÜV Rheinland certificate in three tracks: AI Trainer, AI Consultant, and AI Agent Builder. Premium-priced professional education designed for individuals seeking recognized AI credentials.
• AI Workshop (Enterprise) Practically oriented training formats for corporate teams that want to apply AI directly in their daily work. Customized to company needs with real use cases, available on-site or remote. Targeted at enterprise teams seeking structured AI upskilling.
• AI Keynote (Enterprise) Motivational and informative keynote presentations on AI topics for corporate events and conferences. Targeted at enterprise audiences and leadership teams.
• AI Competence Center (Enterprise) Comprehensive AI competence center offering with 11 building blocks and a 6-month roadmap for organizations, as detailed in the book 'Gebt der KI ein Zuhause'. Targeted at enterprise clients seeking structured organization-wide AI adoption.
• Individuelle Lösungen (Enterprise) Custom AI solutions tailored to specific company requirements and use cases. Quote-based pricing via Typeform inquiry. Targeted at enterprise clients with bespoke AI adoption needs.
• AI Business Week Intensive week-long AI business program for organizations and professionals. Targeted at professionals and teams seeking a concentrated practical AI immersion.

Quantifiable outcome

• 259,000+ participants trained across all programs
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability11 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• BusinessVillageminorOthers · 27 May 2026Publisher partnership for the book 'Gebt der KI ein Zuhause' (Give AI a Home). Published May 27, 2026, 204 pages, ISBN 978-3-86980-867-3. Targets business leaders, HR managers, and IT decision-makers with AI Competence Center framework.
• TÜV RheinlandcoreStrategic or Co-development PartnerCertification partnership for professional AI training programs. AITI offers TÜV-certified courses in AI Trainer, AI Consultant, and AI Agent Builder roles. 12-week programs with official TÜV Rheinland certificate upon completion.
• ARENA EventlocationminorOthersVenue partner for annual AI Superevent in Vienna. Hosted first edition in 2025 (300+ attendees) with full program, DJ set, and poetry slam.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Codecademy: Interactive online learning platform with a strong AI-assisted coding and prompt-engineering curriculum. Comparable as a self-paced subscription platform teaching practical AI tool use to professionals, though anchored more heavily in programming fundamentals.
• Maven: Cohort-based learning platform hosting expert-led courses including AI and product topics. Comparable as a high-touch, instructor-led alternative to self-paced AI training, with overlap in working-professional persona and recurring community-driven cohorts.

Broad incumbents

• Udemy: Global marketplace for professional courses with extensive AI and prompt-engineering inventory. Comparable as a destination for self-directed professionals learning AI tools, though Udemy is a broad multi-subject marketplace rather than a specialist AI training brand.
• Haufe Akademie: Major German corporate training provider offering professional development across HR, finance, and digital topics. Comparable as a DACH-anchored enterprise training brand with established corporate relationships; AITI competes for the same enterprise L&D budgets on AI-specific scope.
• Coursera: Large-scale online learning platform with deep AI and machine learning catalog from universities and companies. Overlaps with AITI on AI upskilling for working professionals, but operates globally and at much larger scale with broader subject coverage.

Direct peers

• DataCamp: Online learning platform specializing in data science, AI, and Python upskilling for professionals and enterprises. Closely comparable in product, target persona, and recurring subscription model; differs by being English-first and not regionally focused.
• DeepLearning.AI: Founded by Andrew Ng, DeepLearning.AI is a leading AI education platform offering courses, specializations, and short programs on generative AI, machine learning, and AI engineering. Directly comparable as a content-led AI training brand targeting professionals, and the closest English-language analog to AITI's positioning.
• StackFuel: Berlin-based data science and AI training provider serving the DACH market with cohort-based programs and corporate training. Direct regional competitor with overlapping target customers, similar working-professional focus, and enterprise upskilling motion.

Regional players

• neuefische: German bootcamp provider offering data, AI, and web development programs with strong DACH employer relationships. Comparable as a DACH-region technical training brand competing for the same corporate upskilling budget, with a longer-format bootcamp delivery model.
• Bitkom Akademie: German digital association's training arm offering technology and digital transformation courses to professionals and corporates. Directly comparable as a DACH-region tech training brand with established enterprise customers and certification-adjacent credibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AITrainingInst
• YouTubeyoutube.com/channel/UCni81VOYjMhF6L-9SydcS0g
• Facebookfacebook.com/AI-Training-Institute-105092149099017
• LinkedInlinkedin.com/school/ai-training-institute
• Instagraminstagram.com/aitraininginst
• Pinterestpinterest.de/aitraininginstitute
• TikToktiktok.com/@aitraininginst

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AI Training Institute