Office Intercommunal de Tourisme du Pays d'Ajaccio

What Office Intercommunal de Tourisme du Pays d'Ajaccio does

The Office Intercommunal de Tourisme du Pays d'Ajaccio (OIT) is a French public industrial and commercial establishment (EPIC) operating under the authority of the Communauté d'Agglomération du Pays Ajaccien (CAPA), serving as the official intercommunal tourism office for the Pays d'Ajaccio territory in Corsica. The organization operates a single 16-employee unit headquartered at 3 Boulevard du Roi Jérôme in Ajaccio, delivering visitor information and trip-planning services, a dematerialized City Pass Pays d'Ajaccio, guided heritage tours led by a dedicated local guide (Pierre-André), curated Exclusive Experiences with eco-partners, and a year-round cultural event calendar anchored at the Espace Jean Schiavo.

Its core product surface is delivered through a WordPress CMS website (ajaccio-tourisme.com) available in French, English, Italian, and German; the Tourinsoft tourism listings platform for partner-side inventory; the proprietary reservation.ajaccio-tourisme.com e-ticketing and bookings engine for tours, excursions, Exclusive Experiences, and event tickets; and Pack Séjour bundles combining transport and accommodation. Supporting infrastructure includes a Tourism Observatory (quantitative and qualitative visitor, accommodation, and satisfaction data collection), a physical Espace Accueil boutique selling artisan and OIT-branded merchandise, and a Slow Partner identification system that surfaces eco-certified operators.

The business model combines four recurring and transactional revenue streams: annual membership fees from a network of 350+ partner tourism professionals (accommodations, restaurants, activity providers, transport operators) sold on tiered multi-channel advertising offers; transaction-based commissions from City Pass and ticket sales through the e-ticketing platform; commission or margin on Exclusive Experiences and Pack Séjour bundles; and retail margin from the boutique. Demand is generated via content marketing across the website, blog, email newsletter, organic social (Facebook, Instagram, YouTube), event-led programming at Espace Jean Schiavo, and co-marketing with the partner network, transport operators, and ADEME-funded slow tourism campaigns. End customers are fragmented across leisure visitors, business tourists, group organizers, and local residents, with no named enterprise logo concentration.

Name

Office Intercommunal de Tourisme du Pays d'Ajaccio

Legal name

Office Intercommunal de Tourisme du Pays d'Ajaccio

Website

https://ajaccio-tourisme.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Office Intercommunal de Tourisme du Pays d'Ajaccio is a French public tourism office (EPIC) serving Corsica's Pays d'Ajaccio region, delivering visitor services, the City Pass Pays d'Ajaccio, guided tours, e-ticketing, Exclusive Experiences, and cultural event programming through a 350+ partner network under the authority of CAPA.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Travel Agencies (56151), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industries

Tours, Activities & Experiences Booking (HSACAKAF), Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

Keywords

• Destination tourism services
• Sightseeing pass products
• Guided tour experiences
• Visitor information services
• Travel concierge services

Headquarters

HQ city

Ajaccio

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership and Partnership Fees: Annual membership fees from tourism professionals in the 350+ partner network, with multi-channel advertising offers at different tiers
2. Ticket Sales and Bookings: Commission from ticket sales through the e-billetterie platform for guided tours, boat excursions, Exclusive Experiences, and cultural events
3. Retail Sales: Sales of local artisan products and exclusive OIT collection items through the tourist office boutique
4. City Pass Sales: Sales of City Pass Pays d'Ajaccio providing access to cultural sites and heritage attractions

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Office Intercommunal de Tourisme du Pays d'Ajaccio is the official intercommunal tourism authority for the Pays d'Ajaccio region in Corsica, France. It provides visitor information, sells the City Pass Pays d'Ajaccio sightseeing pass, operates guided tours, curates exclusive eco-tourism experiences, and runs an e-ticketing platform for tours, excursions, concerts, and cultural events. It also operates a physical tourist office boutique selling local artisan products and manages a partner network of 350+ tourism professionals.

Product overview

The Office Intercommunal de Tourisme du Pays d'Ajaccio operates a multi-channel tourism services platform centered around the official website www.ajaccio-tourisme.com. The core offerings include the City Pass Pays d'Ajaccio (a dematerialized sightseeing pass), guided tours led by local experts, and Exclusive Experiences with eco-partners. Supporting services include an e-ticketing and reservations platform (reservation.ajaccio-tourisme.com), Pack Séjour packages, downloadable digital brochures, a physical Tourist Office Boutique, and an event programming calendar. The office also conducts conferences, produces documentary content, manages a partner network of over 350 professionals, and promotes slow tourism initiatives supported by ADEME funding. The destination is positioned around cultural heritage, natural landscapes, agritourism, and sustainable travel experiences.

Differentiator

Problem solved

Functional benefit

Brands

• City Pass Pays d'Ajaccio: A sightseeing pass offering access to cultural sites and attractions in the Ajaccio region
• Expériences Exclusives
• Slow Partenaires
• Espace Accueil Boutique

Products and services

• City Pass Pays d'Ajaccio
• Guided Tours
• Exclusive Experiences
• Pack Séjour
• Tourist Office Boutique
• Event Programming and Ticketed Concerts

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ADEME (Agence de la Transition Ecologique)coreStrategic or Co-development Partner · 1 January 2022Partnership from 2022-2025 supporting two key operations: (1) Sustainable Tourism Fund supporting accommodations and restaurants with environmental improvements, including dedicated sustainable tourism officer; (2) Slow tourism, agritourism, and oenotourism project as national call-for-projects winner, co-funding Exclusive Experiences programming and seasonal campaigns.
• Faire-SavoircoreTechnology or IntegrationWebsite design, functional development, editorial support, hosting, and maintenance provider. Responsible for 98.75% digital accessibility compliance (April 2025).
• CAPA (Communauté d'Agglomération du Pays Ajaccien)coreStrategic or Co-development PartnerJoint environmental initiatives including waste management, recycling programs, and sustainable mobility. CAPA provides collection services and operates public transport including Angelo teleferique and maritime shuttle.
• ODARC (Office de Développement Agricole et Rural de Corse)minorStrategic or Co-development PartnerCo-developer of Gusti di Corsica label for restaurants committed to local sourcing and short supply chains.
• Agence du Tourisme de la CorseminorStrategic or Co-development PartnerRegional tourism agency providing support for European Ecolabel certification from guidance phase through certification for Corsican establishments.
• Chambre d'Agriculture de CorseminorImplementation/ SI/ Consulting PartnerSupporting farmers toward Bienvenue à la ferme certification. Contact: Isabelle Mariani.
• Tourism Partner NetworkcoreChannel Partner/ Reseller/ Distributor350+ tourism professionals including accommodations, restaurants, activity providers, and transport operators. Partners benefit from multi-channel advertising, training, and network collaboration for annual destination promotion.
• Slow Partners (Eco-Partners)minorStrategic or Co-development PartnerCertified sustainable tourism partners including establishments with European Ecolabel, Clé Verte, Gusti di Corsica, and Tourisme & Handicap certifications, as well as Teritoria group members and farm-direct product providers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• GetYourGuide: Global private OTA for tours, activities and experiences — competes for discovery and booking of the same experiences OIT sells through its e-billetterie platform.

Direct peers

• Office de Tourisme de Lyon: Metropolitan-scale French DMO with similar city pass product, partner network and event programming — useful benchmark for intercommunal DMO operating models in France.
• Visit Paris (Office du Tourisme et des Congrès de Paris): Largest French DMO under similar EPIC/public-office structure, running a City Pass, e-ticketing platform and 350+ partner ecosystem analogue.
• Visit Monaco: Small, affluent Mediterranean destination DMO running its own city pass and curated experiences — directly comparable in scale, luxury positioning and seasonal Mediterranean dynamics.
• Office de Tourisme de Marseille: Municipal DMO for Marseille operating the same EPIC-style destination-marketing and visitor-services model with city passes, guided tours and partner networks — directly comparable in scope and governance.
• Office de Tourisme de Nice: Comparable Mediterranean French DMO with a multilingual site, city pass, guided tours and partner network — same operating model on a larger coastal French destination.
• Bordeaux Tourisme: Intercommunal-scale French DMO with city pass, guided tours, partner network and event programming — structurally identical to the Ajaccio operation.

Broad incumbents

• Atout France: National French tourism development agency that issues the Destination d'Excellence label OIT is pursuing — frames the OIT as part of a national quality and sustainability system.
• Agence du Tourisme de la Corse: Regional tourism agency for the entire island of Corsica — direct strategic partner of OIT Pays d'Ajaccio but operates at broader regional scale on marketing, certification support and destination promotion.

Regional players

• Visit Brussels: European city DMO running a comparable city pass, partner network and content marketing engine — useful analogue for digital visitor-services design outside France.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/office-intercommunal-de-tourisme-du-pays-d-ajaccio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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