Ajwaa Alsaudia

What Ajwaa Alsaudia does

Ajwaa Alsaudia is a Saudi Arabia-based B2B event management company founded in 2018, headquartered in Riyadh (with a secondary presence indicated in Khobar) and operating domestically across Riyadh, Jeddah, Diriyah, and Hail. The firm delivers end-to-end event planning and execution across six service lines: Entertainment Events, Cultural Events, Sport Activation & Fan Zones, Corporate Events, Tailored Events, and bundled Marketing Services. Its customer base spans corporate clients (product launches, trade shows, business dinners), entertainment promoters (notably Live Nation Entertainment), and government-affiliated Saudi Seasons (Jeddah Season, Diriyah Season, Hail Season, Saudi Games), with explicit alignment to Saudi Vision 2030 sports and entertainment initiatives.

The company's underlying technology is limited to standard event management and digital marketing tooling; no proprietary AI/ML, platform architecture, or patented systems are disclosed. Revenue is generated through project-based, quote-driven professional services engagements rather than recurring subscriptions or platform fees. The go-to-market is direct B2B sales via website contact forms, phone enquiries, and a portfolio-driven mid-funnel showcasing of past events across entertainment, cultural, sports, and corporate verticals.

The firm is privately held with no disclosed funding, no parent company, no subsidiaries, and no public ticker. Headcount is reported at approximately 14 employees, consistent with a boutique regional agency. Notable anchors include multi-year execution of The Beach Festival editions (2018-2021) and the 2021 Live Nation engagement for the 42nd Edition off-road endurance rally in Qiddiya Desert featuring internationally recognized performers. The company shows no regulatory actions, no M&A activity, and no management team disclosures beyond a general contact channel.

Name

Ajwaa Alsaudia

Legal name

Ajwaa Alsaudia

Website

https://ajwaaalsaudia.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Ajwaa Alsaudia is a Saudi Arabian event management firm founded in 2018 that plans and executes entertainment, cultural, sport, corporate, and tailored events, serving corporate clients, global entertainment promoters, and government-led Saudi Season initiatives in alignment with Vision 2030.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Performing Arts, Spectator Sports, and Related Industries (711), Advertising Agencies (541810)

SIC

Services-Management Services (8741), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Event Planning & Management Services (Agencies/Planners) (MPAGAHAL)

akta.pro secondary industries

Trade Shows & Industry Expos (B2B) (MPAGAHAB), Exhibitions, Trade Shows & Booth Management (HSACADAH), Account-Based Marketing (ABM) for Events (THAHAGAF)

Keywords

• Event management services
• Corporate event planning
• Entertainment event production
• Cultural festival management
• Sport activation services

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Planning and Management Services: Professional event management services including concept development, planning, execution, and marketing for various event types including cultural, entertainment, corporate, sports, and tailored events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ajwaa Alsaudia is a Saudi Arabia-based event management company providing end-to-end event planning, execution, and marketing services. Its portfolio spans entertainment events (concerts, festivals), cultural and heritage festivals, sport activations and fan zones aligned with Vision 2030, corporate events (product launches, trade shows, business dinners), tailored/bespoke events, and integrated marketing services. Clients engage the company to deliver concept development, on-site execution, crowd management, and brand-aligned creative design for events across the Kingdom.

Product overview

Ajwaa Alsaudia is an event management company offering a unified suite of event planning and execution services. The company provides six core service offerings: Entertainment Events (immersive experiences for large crowds), Cultural Events (heritage-focused festivals and cultural gatherings), Sport Activation & Fan Zones (Vision 2030-aligned sporting events), Corporate Events (product launches, trade shows, business dinners), Tailored Events (personalized/custom events), and Marketing Services (accompanying event marketing). The services are delivered as an integrated offering rather than as separate modules, combining planning and execution with marketing support.

Differentiator

Problem solved

Functional benefit

Products and services

• Entertainment Events Immersive entertainment experiences designed to attract large crowds and deliver memorable entertainment value, including concerts, festivals, and high-profile performances featuring international artists such as DJ Snake, Wiz Khalifa, and Young Thug. Targeted at entertainment companies, promoters, and venues.
• Cultural Events Seasonal festivals spanning over months and one-day cultural events that promote Saudi heritage through creative designs and concepts. Delivered for government and cultural organizations across Saudi seasons including Diriyah Season, Jeddah Season, and Hail Season.
• Sport Activation & Fan Zones Sport activations and fan zones aligned with Saudi Vision 2030, enabling community participation through creative sport event design and on-site execution. Includes projects such as Saudi Games GSE and supporting activations for major off-road endurance rallies.
• Corporate Events Brand-aligned corporate events including product launches, trade shows, and business dinners, designed to keep brand approach consistent with original concepts. Targeted at corporate marketing and brand teams requiring on-brand event execution.
• Tailored Events Personalized events tailored to client aesthetics, brand personality, or specific event objectives. A specialty service offering custom event design for clients requiring bespoke creative direction beyond standardized event formats.
• Marketing Services Event marketing services delivered alongside planning and execution offerings, providing promotional and audience engagement support for events across the company's portfolio of cultural, entertainment, corporate, and sport engagements.

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Live Nation EntertainmentcoreStrategic or Co-development Partner · 2 May 2020Ajwaa Alsaudia was engaged by Live Nation Entertainment to support the 42nd Edition of the annual off-road endurance rally in Qiddiya Desert, Saudi Arabia. The company worked alongside creative colleagues to deliver the visually impressive event, creating site and stage design that blended into the desert backdrop, with performances by DJ Snake, Wiz Khalifa, and Young Thug.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• GES (Global Experience Specialists): Global events and exhibitions company with Middle East operations. Comparable as a large-scale event and trade show service provider serving enterprise and association clients.
• Pico International: Global event and experiential marketing agency with significant Middle East presence. Comparable as a full-service event management firm serving enterprise clients in the region, though at much larger scale.
• MCI Group: Global association, event, and audience engagement company with offices across the Middle East. Comparable as a large-scale event management and congress organizer serving corporate and association clients.
• Freeman: Global event management and brand experience agency with growing Middle East footprint. Comparable as an end-to-end event production and corporate event services provider.
• Informa Markets: Global exhibitions and B2B events organizer with significant Saudi presence. Comparable on trade shows and corporate events, though at much larger scale and with proprietary event IP.

Emerging players

• MDLBEAST: Saudi-based entertainment company behind Soundstorm and other music festivals. Comparable as a Saudi entertainment events operator aligned with Vision 2030, though focused on music festival IP rather than B2B event services.
• Sportfive: Global sports marketing agency with strong Middle East presence. Comparable for sport activation and fan zone work that Ajwaa Alsaudia delivers, though with a broader rights and sponsorship focus.

Regional players

• GL Events: French-listed global event management and venue services company with Middle East partnerships. Comparable for large-scale event operations and trade show services, primarily serving the region from outside Saudi Arabia.

Direct peers

• Done Events: UAE-headquartered full-service event management agency with strong presence across the Middle East. Directly comparable as a corporate and entertainment event planner operating in the same regional market and targeting similar enterprise and government clients.
• Mandoob Events: Saudi-based event management company delivering corporate, entertainment, and government events across the Kingdom. Comparable headcount, geography, and Vision 2030-aligned client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ajwaaalsaudia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ajwaa Alsaudia