Akademija Dositej

What Akademija Dositej does

Akademija Dositej is a privately held Serbian educational institution network headquartered in Belgrade, operating a portfolio of accredited secondary and higher education programs under a single umbrella brand. The network comprises seven sub-brands: Srednja škola Dositej (general secondary, the only private secondary school in Serbia with DNV-GL certification for nautical studies), Visoka škola akademskih studija Dositej (higher education in economics and other fields), Informacione tehnologije / IT Dositej (IT programs), Srednja medicinska škola Dositej (medical secondary with branches across Serbia), Tehnička škola Beograd (technical secondary), Visoka brodarska škola akademskih studija Beograd (maritime higher education), and Udruženje mladih Dositej (youth arts association). The institution also operates Radio Dositej as an owned media channel and runs short-format professional courses (web development, PR, foreign languages, beauty care, crafts, photography, icon painting, exam preparation) as well as a healthcare-worker placement program for Germany.

Revenue is generated primarily through recurring annual tuition fees starting at EUR 1,200 per program, billed on an academic-year cadence. The go-to-market motion is direct-to-consumer: prospective students and families are reached via education fairs, school visits, community events, social media (Facebook, Twitter/X, Instagram, YouTube), and direct enrollment at the headquarters in Belgrade plus six branch campuses in Bor, Pirot, Novi Pazar, Aleksandrovac, and Požega. Customer segments include secondary and higher-education students (primary), adult learners seeking vocational upskilling, and healthcare workers seeking German-language certification and international job placement.

The business is differentiated by Ministry of Education accreditations, ISO 9001 quality certification, DNV-GL maritime certification, five gold medals for educational quality at the 14th International Education Fair "Putokazi" (2019), and a multi-city branch footprint. The institution is led by Director Zoran Jovanović and Assistant Director Marija Kalinić, operates without disclosed external investors or funding rounds, and is reported to have 11 listed employees at the central level — implying that regional teaching staff are largely contracted rather than centrally employed.

Name

Akademija Dositej

Legal name

Akademija Dositej

Website

https://akademijadositej.edu.rs

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Akademija Dositej is a private Serbian education network headquartered in Belgrade, operating seven accredited secondary and higher-education sub-brands across six cities, funded by annual tuition starting at EUR 1,200, and serving students, adult learners, and healthcare workers seeking German placement.

Ownership category

akta.pro rank

Headquarters

HQ city

Belgrade

HQ country

Serbia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tuition fees (Školarina): The primary revenue stream comes from tuition fees charged to students for secondary and higher education programs. Tuition starts from 1200 EUR.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Akademija Dositej operates a network of accredited private educational institutions in Serbia, providing secondary education (general, medical, technical, IT), higher education (academic studies and maritime/nautical), and a portfolio of professional courses covering web development, foreign languages, PR, beauty care, photography, icon painting, and crafts. The academy also operates Radio Dositej as a media sub-brand and runs a healthcare-worker placement program for employment in Germany.

Product overview

Akademija Dositej is an educational institution network in Serbia consisting of multiple secondary schools, higher education institutions, and specialized training centers. The organization operates as a platform of educational sub-brands including Srednja škola Dositej (general secondary), Visoka škola akademskih studija Dositej (higher education with economics programs), Srednja medicinska škola Dositej (medical secondary with branch locations in Bor, Pirot, Novi Pazar, Aleksandrovac, and Pozega), Tehnička škola Beograd (technical secondary), Informacione tehnologije (IT programs), Visoka brodaska škola (maritime academy), and Udruženje mladih Dositej (youth arts association). Additional offerings include professional certification courses (web developer, web administrator, PR, foreign languages, beauty care, crafts), recreational programs, and Radio Dositej media brand. The institution emphasizes dual education concepts and has international partnerships for specialized training programs.

Differentiator

Problem solved

Functional benefit

Brands

• Radio Dositej: Radio station operated by Akademija Dositej

Products and services

• Srednja škola Dositej (Dositej Secondary School)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered minor.

• Chess Federation of Serbia (Šahovski savez Srbije)minorGTM or Marketing Partner · 16 October 2020Golden sponsorship agreement signed between Akademija Dositej and the Chess Federation of Serbia. Director Zoran Jovanović and President Dragan Lazić signed the agreement at a press conference. Plans include special educational programs and courses with preferential conditions for chess players.
• Yunus Emre InstituteminorStrategic or Co-development Partner · 18 January 2020Partnership for organizing language and cultural courses at Akademija Dositej. New course announced for interested participants.
• Healthcare worker placement partners for GermanyminorStrategic or Co-development Partner · 17 December 2019Project for healthcare workers seeking employment in Germany conducted in cooperation with four permanent partners: consulting company as project coordinator, accredited language school from Germany, Akademija Dositej from Belgrade, and Academy for Education of Healthcare and Social Workers from Düsseldorf.
• GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit)minorStrategic or Co-development PartnerDevelopment organization listed as collaborator on the Akademija Dositej website. Nature of collaboration not detailed in available sources.
• InnesminorOthersBroadcasting technology company listed as collaborator on the website.
• Pedagogical Society of Serbia (Pedagoško društvo Srbije)minorStrategic or Co-development PartnerCollaboration on seminars and professional development for teachers. Organized seminar on 'Children's Safety on the Internet' in cooperation with parents.
• Life, Fitness and Education OrganizationminorStrategic or Co-development PartnerCo-organized Festival of Sport and Education FOS 2018 with the City of Belgrade.

Scale indicators2 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Laureate International Universities: Global network of for-profit accredited universities. Comparable as a scaled private higher-education platform, but operating at international scale with a much broader program portfolio than Dositej's regional focus.
• Cognita: International group of private schools operating across multiple countries. Comparable as an established multi-brand private-education platform, although serving a different (typically premium international) student segment than Dositej.
• GEMS Education: Global K-12 and higher-education operator with schools across multiple regions. Comparable as a large private-education network, but focused on premium international schooling rather than domestic vocational/medical pathways.

Direct peers

• IGlobal University: Private higher-education institution in Serbia offering multiple study programs to domestic students. Closely comparable as a domestically accredited, tuition-funded private school competing for the same Serbian student base.
• EDUCONS University: Private university in Serbia offering academic and professional programs. Directly comparable private-sector higher-education competitor targeting Serbian students with tuition-funded degrees.
• Belgrade Business School: Private higher-education institution in Belgrade focused on business and economics programs. Comparable as a city-based private school competing for the same secondary-to-higher-education transition students in Serbia.
• Megatrend University: One of Serbia's largest private universities, offering undergraduate, master, and doctoral programs across business, IT, and applied sciences. Comparable as a multi-vertical private higher-education brand operating in the same Serbian market.

Regional players

• Algebra (Croatia): Leading private vocational/IT education provider in Croatia with a multi-city campus footprint across the former-Yugoslav region. Comparable as a regional private education network specializing in technical and vocational programs, although operating primarily outside Serbia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/VSdositej
• YouTubeyoutube.com/channel/UCG1qDYg5SLtWoK8AW1GdwJw
• Facebookfacebook.com/AkademijaDositej
• Instagraminstagram.com/dositej.akademija/?utm_source=ig_profile_share&igshid=16cqjdfyag114
• LinkedInlinkedin.com/company/akademija-dositej

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Akademija Dositej