Belgrade Business School - Higher Education School For Applied Studies

What Belgrade Business School - Higher Education School For Applied Studies does

Belgrade Business School (operating legally as BAPUSS — Београдска академија пословних и уметничких струковних студија / Belgrade Academy of Business and Arts Applied Studies) is a state-accredited private higher education institution in Serbia, founded in 1956 and self-positioned as the first and largest academy of applied studies in Serbia and the wider Balkans. It delivers 18 accredited professional study programs across three tiers — Basic Professional Studies (undergraduate, 180 ECTS), Specialist Professional Studies, and Master Professional Studies — spanning business, applied informatics, finance, accounting, banking, marketing, taxes and customs, management, and public administration. Teaching is anchored at the main campus at Kraljice Marije 73, Zvezdara, Belgrade, with an additional accredited higher education unit in Čačak operating a parallel admissions process.

Its digital infrastructure comprises the Student Internet Service (SIS) portal at sis.bpa.edu.rs for online exam registration and record management, an e-Learning platform at elearning.bpa.edu.rs for distance learning and online testing, and ADA (Akademska Digitalna Asistentkinja), an AI-powered text chatbot on chatbot.bpa.edu.rs covering over 100 student-facing scenarios and branded as the first virtual assistant project of its kind in the Balkans' higher education sector, currently in beta. Beyond academics, BAPUSS runs the annual BELEKON scientific/professional conference (proceedings documented 2022–2026), the FOKUS festival, an academic journal (Vesnik), a student magazine, and short courses in German (DaF) and business skills; the Center for International Cooperation governs Erasmus+ KA1 mobility and KA2 project partnerships with foreign universities.

Revenue is generated primarily through annual tuition fees (visine naknada troskova skolovanja) across the three program tiers, billed on a recurring academic-year cycle, with students either state-budget-funded (top-ranked) or self-funded and paying into a designated bank account (840-32942845-43). Distribution is direct: candidates apply through the school's online enrollment portal (prijavanakonkurs.bpa.edu.rs) and attend classes in person at the Belgrade or Čačak campuses, supplemented by e-Learning, Erasmus+ international mobility, employer-partnered professional practice placements via the Center for Professional Practice and Cooperation with the Economy, and a small set of add-on short courses. The primary customer segment is domestic Serbian students — recent high school graduates and working professionals pursuing vocational higher education.

Name

Belgrade Business School - Higher Education School For Applied Studies

Legal name

Београдска академија пословних и уметничких струковних студија

Website

https://bbs.edu.rs

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Belgrade Business School (BAPUSS) is a state-accredited Serbian higher education institution founded in 1956, operating 18 accredited professional applied study programs in business, applied informatics, finance, marketing, and public administration. It serves domestic Serbian students from campuses in Belgrade and Čačak.

Ownership category

akta.pro rank

Headquarters

HQ city

Belgrade (Beograd)

HQ country

Serbia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Fee Revenue: The Academy generates primary revenue through tuition and fee payments from students enrolled in its accredited undergraduate (OSS), specialist (SSS), and master professional study programs (MSS). Tuition rates are publicly disclosed as 'visine naknada troskova skolovanja' (tuition fee amounts) on the school's website. Revenue is classified as recurring on an annual academic-year billing cycle.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

BAPUSS offers accredited undergraduate (Basic Professional Studies), specialist, and master professional study programs in business, applied informatics, and public administration at its Belgrade and Čačak campuses. Beyond degree programs, the institution delivers short-format professional development courses, German language (DaF) training, state-exam mentorship, and supports students with digital infrastructure (SIS portal, e-Learning platform, ADA AI virtual assistant) for administration and distance learning.

Product overview

Belgrade Business School (BPA) is a higher education institution offering a portfolio of 18 accredited study programs across three levels: Basic Professional Studies (undergraduate), Specialist Professional Studies, and Master Professional Studies. The institution delivers educational programs in business disciplines including Information Systems, Finance/Accounting, Marketing, Management, Public Administration, and Taxes/Customs. Alongside formal degree programs, BPA operates several digital platforms and services including ADA (virtual chatbot assistant), SIS (student portal), and e-Learning platform for distance education. The school also provides professional development courses in business skills, German language training, and organizes academic events including the BELEKON conference and FOKUS festival.

Differentiator

Problem solved

Functional benefit

Brands

• АДА (Akademska Digitalna Asistentkinja): Virtual assistant project - first project in the Balkans in the field of education, providing better communication, time savings, and more efficient service delivery for students.

Products and services

• Basic Professional Studies (Основне струковне студије) Three-year undergraduate professional degree programs (180 ESPB / ECTS credits) covering Information Systems and Technologies, Finance / Accounting / Banking, Marketing, Taxes and Customs, Management, and Public Administration, aimed at high-school graduates and working professionals seeking vocational credentials in business and applied informatics.
• Specialist Professional Studies (Специјалистичке струковне студије) One-year postgraduate specialist programs (60 ECTS) in Accounting, Control and Auditing, and Public Administration / Tax and Customs Systems, intended for graduates of basic professional studies or equivalent qualifications seeking specialization.
• Master Professional Studies (Мастер струковне студије) Two-year master's-level professional programs (120 ECTS) in Business Economics, Information Systems, and Public Administration, with Master Management being added through the accreditation process for 2026, aimed at students progressing from undergraduate or specialist studies.
• Business Skills Courses (Пословне вештине) Standalone short-format professional development courses covering ECDL training, Business Correspondence, Communication, Presentation Skills, Social Media, Time Management, Project Management, Creative Problem Solving, and Video/Audio/Image Processing, intended for working professionals and students seeking targeted skill upgrades.
• German Language Courses and Testing (DaF - Kursеви немачког језика и тестирања) German language instruction courses together with official DaF (Deutsch als Fremdsprache) test-center certification for German-language proficiency, offered to the public as both training and credentialing services.
• Mentor for Professional State Exam (Ментор за стручни државни испит) Preparation and mentorship service for students preparing to sit professional state examinations, delivered by the Academy to candidates seeking guided support for the state credentialing process.

Quantifiable outcome

• 18 accredited study programs delivered across undergraduate, specialist, and master levels
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Erasmus+ Partner UniversitiescoreStrategic or Co-development PartnerThe Academy holds an Erasmus Charter and maintains active Erasmus+ partnerships (KA1 mobility and KA2 project-based cooperation) with international universities across Europe and beyond. These partnerships enable student and staff exchanges, joint projects, and collaborative academic activities. The Academy's International Cooperation Center and published Erasmus Declaration govern these relationships.
• National Body for Accreditation and Quality Assurance in Higher Education (NAT)coreOthersThe National Body for Accreditation and Quality Assurance in Higher Education (Nacionalno telo za akreditaciju i obezbedjenje kvaliteta u visokom obrazovanju - NAT) is the official state regulator that grants and maintains the Academy's institutional and program accreditation. The Academy references NAT's student guide and accreditation documents on its website, confirming its accredited status.
• Employer Council (Savet poslodavaca)coreStrategic or Co-development PartnerThe Academy has a formally constituted Employer Council (Savet poslodavaca) as part of its governance structure. This body provides industry input on curriculum relevance, professional practice placements, and graduate employability, ensuring alignment between educational programs and labor market needs.
• Student Center Belgrade (Studentski centar Beograd)minorOthersThe Academy coordinates with the Student Center Belgrade for student housing (domovi) and meal services (ishrana) for eligible students. Students receive subsidized accommodation and meals under government-supported pricing schemes. The Academy facilitates the process by issuing confirmation letters for budget-priced student welfare eligibility.
• Companies and Institutions for Professional PracticecoreStrategic or Co-development PartnerThe Center for Professional Practice and Cooperation with the Economy (Centar za strucnu praksu i saradnju sa privredom) at BAPUSS has established cooperation with a large number of companies and institutions where students undertake mandatory professional practice. This enables students to apply theoretical knowledge in real business environments and provides employers with access to potential future employees.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Regional players

• South East European University: An international private university in North Macedonia offering applied bachelor and master programs in business, public administration, and informatics. Comparable to BAPUSS as a Western Balkans applied studies institution with international student populations, though operating in a different national market.
• International Burch University: A private university in Sarajevo offering English-taught applied bachelor and master programs in economics, business, and engineering. Comparable to BAPUSS as a Balkans-region private applied studies institution serving a similar student demographic, though operating in a separate country.
• Budapest Business School (Hungary): A Hungarian public university of applied sciences offering bachelor and master programs in business, finance, tourism, and management. Comparable to BAPUSS as a Central European applied studies institution with a similar applied-business portfolio, though serving a different geographic market.

Direct peers

• John Naisbitt University: Private Belgrade-based university offering applied bachelor and master programs in business, management, and information technology. Directly competes with BAPUSS for the same Serbian student segments with overlapping program portfolio.
• Algebra University (Croatia): A Croatian private higher education institution specializing in applied business, IT, and digital programs with strong employer-aligned curricula. Closely comparable to BAPUSS as a regional applied studies peer focused on professional degree pathways in business and informatics.
• Singidunum University: A private accredited university in Belgrade offering undergraduate, specialist, and master programs in business, informatics, and management. It is the closest direct competitor to BAPUSS in the Serbian private applied higher education segment, competing for the same domestic student pool with similar tuition-driven economics.
• Megatrend University: Belgrade-based private university offering applied bachelor, master and doctoral programs in economics, management, law, and informatics. Directly competes with BAPUSS for Serbian high school graduates pursuing business and IT degrees.
• Educons University: Private accredited university in Novi Sad with strong applied studies focus across business, economics, and engineering. Comparable to BAPUSS as a Serbian private higher education institution targeting similar professional degree pathways.
• Metropolitan University: Belgrade-based private university focused on applied studies in IT, business, and design. Targets a similar Serbian student demographic with similar program mix and tuition-driven model, including recent expansion into design-related fields overlapping with BAPUSS's art and design department.

Broad incumbents

• University of Belgrade Faculty of Economics: The largest state-funded economics faculty in Serbia, offering comprehensive undergraduate, master, and doctoral programs. While a public, broader research-oriented institution, it competes for the same Serbian students considering business and economics degrees and is the dominant benchmark for program quality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/belgrade-business-school-higher-education-school-for-applied-studies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Belgrade Business School - Higher Education School For Applied Studies