AKSUVİTAL

What AKSUVİTAL does

AKSUVİTAL (AksuVital Doğal Ürünler Gıda Sanayi Ticaret Anonim Şirketi) is a privately held Turkish manufacturer of natural health products founded in 1989 in Istanbul, operating a portfolio of approximately 400 SKUs across food supplements, vitamins, minerals, dermocosmetics, traditional foods, sports nutrition, and pet supplements. The company's brand architecture consists of the AKSUVİTAL core brand plus seven sub-brands (Shiffa Home, Avicenna, Softem, Vitalest, Eznevita, Natural Hekimce, Hayvita) targeting distinct consumer segments, with products manufactured in six delivery formats: softgel, effervescent, tablet, liquid, sachet, and capsule. Its technical foundation rests on Turkey's first TÜBİTAK-certified R&D center in the natural products sector, comprising a 600 M2 laboratory equipped with HPLC, GC-MS, atomic absorption, and other analytical instruments, 25 TÜBİTAK-funded projects, 42 total R&D projects, at least one registered patent, and 15-20,000 analyses performed annually, supported by academic collaborations with five Turkish universities.

The company's go-to-market combines a multi-channel domestic distribution network (pharmacies, herbalist shops, supermarkets, own e-commerce storefront at shop.aksuvital.com.tr, and mobile applications) with an international export operation covering 93 countries across 5 continents, weighted toward Middle East markets. Revenue is generated almost entirely through unit-priced product sales — ranging from approximately 98 TL for entry-level supplements to 1,950 TL for premium sports nutrition products — with promotional levers including free shipping above 1,500 TL and a 10% new-member discount. A seller registration portal (seller.aksuvital.com) extends the third-party reseller base beyond traditional channels. Certifications including GMP (food and cosmetic), ISO 22000, ISO 9001, TSE, and Halal function as regulatory entry barriers for export markets. The company employs 107 staff and its revenue is not publicly disclosed.

Name

AKSUVİTAL

Legal name

AksuVital Doğal Ürünler Gıda Sanayi Ticaret Anonim Şirketi

Website

https://aksuvital.com.tr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

AKSUVİTAL is a privately held Turkish manufacturer founded in 1989 that produces approximately 400 natural health SKUs — including food supplements, dermocosmetics, sports nutrition, and pet supplements — under eight brands, distributes through pharmacies, herbalists, supermarkets, and its own e-commerce platform domestically, and exports to 93 countries led by Middle East markets.

Ownership category

akta.pro rank

Product category

Dietary Supplements & Natural Health Products Manufacturing

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (4242), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Multivitamins & Daily Packs (CRADAGAC), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Vitamins, Minerals & Multivitamin Supplements (HLAMALAF)

Keywords

• Dietary supplements
• Natural health products
• Food supplement manufacturing
• Dermocosmetic products
• Herbal supplement production

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of approximately 400 varieties of natural health products including food supplements, vitamins, minerals, herbal products, personal care items, and traditional foods through multiple distribution channels including own e-commerce, pharmacies, herbalist shops, and supermarkets
2. B2C E-commerce: Direct-to-consumer sales through shop.aksuvital.com.tr with shipping across Turkey (free shipping for orders over 1500 TL) and promotional campaigns including new member discounts
3. B2B Distribution: Wholesale distribution to pharmacies (eczane), herbalist shops (aktar), and supermarkets under multiple brand portfolios including AKSUVİTAL, Shiffa Home, Avicenna, Softem, Vitalest, Eznevita, Natural Hekimce, and Hayvita
4. International Export: Export sales to 93 countries across 5 continents, primarily targeting Middle East markets, with products meeting international quality standards including GMP and Halal certifications

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

AKSUVİTAL manufactures and sells approximately 400 varieties of natural health products including food supplements (vitamins, minerals, omega fatty acids, multivitamins), traditional foods (honey, molasses, herbal teas, herbal pastes), dermocosmetics (skin and hair care, essential oils), sports nutrition (whey protein, L-Carnitine), and pet health supplements. Products are produced in six delivery forms—softgel, effervescent, tablet, liquid, sachet, and capsule—across a portfolio of eight brands (AKSUVİTAL, Shiffa Home, Avicenna, Softem, Vitalest, Eznevita, Natural Hekimce, Hayvita) and distributed domestically through pharmacies, herbalist shops, supermarkets, and the company's own e-commerce store, with exports to 93 countries.

Product overview

AKSUVİTAL is a natural products manufacturer operating since 1989, producing approximately 400 varieties of food supplements, traditional foods, and dermocosmetics. The company operates under a multi-brand portfolio architecture, with AKSUVİTAL serving as the core parent brand, complemented by eight specialized sub-brands: Shiffa Home (vitamins, minerals, personal care), Avicenna (pharmacy products), Softem (skin/hair care, essential oils), Vitalest (sports nutrition), Eznevita (health products), Natural Hekimce (herbal supplements), and Hayvita (pet supplements). Products are manufactured in six delivery formats: Softjel capsules, Effervescent tablets, Tablets, Liquid products, Sachets, and Capsules. The flagship product lines include Holistrakt liquid extracts, pure essential oils, multivitamin/mineral complexes, omega supplements, and protein powders. Distribution spans traditional herbal shops, pharmacies, and supermarkets domestically, with exports to 93 countries across 5 continents.

Differentiator

Problem solved

Functional benefit

Brands

• Shiffa Home: Quality and effective natural products brand under AKSUVİTAL.
• Avicenna
• Softem
• Vitalest
• Eznevita
• Natural Hekimce
• Hayvita

Products and services

• Holistrakt Sıvı Ekstrat (Liquid Extract Series)

Quantifiable outcome

• Export to 93 countries across 5 continents
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• TÜBİTAKcoreStrategic or Co-development PartnerTÜBİTAK (Scientific and Technological Research Council of Turkey) is a key research partner supporting the company's R&D center with 25 funded projects. The company collaborates with TÜBİTAK on innovative natural product development.
• İstanbul Üniversitesi (Istanbul University)coreStrategic or Co-development PartnerAcademic partnership for R&D collaboration in natural products sector, working on research projects in apitherapy, phytotherapy, and aromatherapy.
• Ege Üniversitesi (Ege University)coreStrategic or Co-development PartnerAcademic partnership for R&D collaboration in natural products development and analysis.
• Bezm-i Âlem Vakıf ÜniversitesicoreStrategic or Co-development PartnerAcademic partnership for research collaboration in natural products and health sciences.
• Yeditepe Üniversitesi (Yeditepe University)coreStrategic or Co-development PartnerAcademic partnership for R&D collaboration and scientific research in natural products.
• Düzce Üniversitesi (Düzce University)coreStrategic or Co-development PartnerAcademic partnership for natural products research and development activities.
• Partner brands and subsidiariescoreOthersAKSUVİTAL portfolio includes subsidiary brands: Shiffa Home (personal care), Avicenna (pharmacy products), Softem (skin/hair care), Vitalest (sports nutrition), Eznevita (health products), Natural Hekimce (natural supplements), Hayvita (pet health), operating under the parent company's quality standards and certifications.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Solgar: Global premium vitamins, minerals, and herbal supplements brand sold through pharmacies and health retailers. Comparable to AKSUVİTAL on product categories (multivitamins, omega, herbal) and pharmacy-led GTM, but operates at materially larger scale and global brand recognition.
• Optimum Nutrition: Global sports nutrition brand (whey protein, performance supplements) under Glanbia. Comparable to AKSUVİTAL's Vitalest brand on whey protein, BCAA, and sports nutrition positioning, and competes for the same fitness-oriented consumer.
• Now Foods: Large US-based supplement manufacturer with thousands of SKUs across vitamins, sports nutrition, herbs, and personal care. Comparable to AKSUVİTAL on multi-format manufacturing, supplement breadth, and export footprint, though at substantially larger scale.
• Nature's Way: US-headquartered herbal and botanical supplement brand with global distribution. Closely comparable to AKSUVİTAL in herbal/botanical positioning (the segment in which AKSUVİTAL's R&D center is concentrated) and GMP-certified manufacturing.
• Herbalife: Global nutrition company with a deep direct-selling network across Turkey and the Middle East. Comparable to AKSUVİTAL on sports nutrition and meal-replacement categories, and a relevant incumbent competitor in the same Middle East export geography.

Direct peers

• Orzax: Turkish vitamins and dietary supplements manufacturer with a comparable multi-channel GTM (pharmacy + e-commerce) and a similarly broad SKU portfolio. Directly competes with AKSUVİTAL across multivitamin, mineral, and herbal supplement categories in the Turkish domestic market.
• Berko İlaç: Turkish pharmaceutical and food supplement producer with vitamin, mineral, and pediatric supplement lines. Comparable to AKSUVİTAL in domestic Turkish pharmacy-channel positioning and pediatric supplement portfolio (overlapping with children's supplement offerings).
• Zade Vital: Turkish producer of cold-pressed natural oils and herbal supplements with strong domestic brand recognition. Comparable to AKSUVİTAL in product breadth (oils, supplements, dermocosmetics) and Turkish-market channel mix.
• Numil: Turkish pediatric and clinical nutrition manufacturer operating in food supplements and enteral nutrition. Comparable to AKSUVİTAL in Turkish regulatory expertise, GMP-certified manufacturing, and pharmacy-led distribution.

Emerging players

• Nutramax Laboratories: US manufacturer of pet health supplements (joint, liver, skin) sold through veterinary and pet retail channels. Closely comparable to AKSUVİTAL's Hayvita sub-brand on pet supplement category and product positioning, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/aksuvital
• YouTubeyoutube.com/@AksuvitalDogalUrunler
• Facebookfacebook.com/aksuvital
• LinkedInlinkedin.com/company/aksuvital
• Instagraminstagram.com/aksuvital

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AKSUVİTAL