Aktion Hoffnung Rottenburg-Stuttgart e. V.

What Aktion Hoffnung Rottenburg-Stuttgart e. V. does

Aktion Hoffnung Rottenburg-Stuttgart e. V. is a Catholic, registered non-profit charitable association (eingetragener Verein, founded 1992) affiliated with the Diocese of Rottenburg-Stuttgart. It operates as a charitable textile-collection and secondhand-retail organization, collecting used clothing, shoes, and bedding through more than 1,360 containers and parish-level street collections across the Diocese of Württemberg, and sorting all material through a certified partner (Striebel Textil) under FairWertung ethical criteria. In 2024 the organization collected 6,285 tonnes of textiles, an average of 376 kg per container per month.

The organization's revenue is generated through the wholesale sale of sorted used textiles, retail sales of secondhand clothing and accessories through the SECONTIQUE boutique chain (nine locations in Baden-Württemberg as of 2026: Aalen, Albstadt, Baden-Baden, Nürtingen, Ravensburg, Schwäbisch Hall, Stuttgart, Tübingen, Ulm), time-limited outlet sales events (with a 40/60 revenue split between the organizing member organization and Aktion Hoffnung), direct cash donations, and subsidies (notably from the Diocese for aid transports). Approximately 375,000 EUR was distributed to One World development projects of nine Catholic member organizations and parishes in 2024; this project funding is currently suspended due to pressure in the used-textile market. Aktion Hoffnung is a founding member of the FairWertung national umbrella association, and its executive director, Anton Vaas, chairs FairWertung's board.

Beyond its domestic collection and retail operations, Aktion Hoffnung organizes humanitarian aid transports to Ukraine, Bosnia, and Calais, runs educational campaigns such as "Mantel teilen. Heute!" for kindergartens and primary schools, and collaborates with regional bodies (ako, DEAB, SEZ) and retail drop-off partners (Bekleidungshaus bredl, Modehaus May). In 2025 the organization dismantled its container operations in Landkreis Biberach and is actively restructuring its funding model, while continuing to expand its SECONTIQUE retail footprint as a partial offset to declining textile-market proceeds. The organization holds tax-exempt charitable status under §§ 52 ff. AO and is governed by a managing executive board led by Anton Vaas, with Wolfgang Schleicher chairing the membership assembly.

Name

Aktion Hoffnung Rottenburg-Stuttgart e. V.

Legal name

Aktion Hoffnung Rottenburg-Stuttgart e.V.

Website

https://aktion-hoffnung.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Aktion Hoffnung Rottenburg-Stuttgart e. V. is a Catholic non-profit charitable association founded in 1992 that collects used textiles via 1,360 containers across Württemberg and operates nine SECONTIQUE secondhand boutiques in Baden-Württemberg to fund development projects of Catholic member organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Container and Street Collection Revenue: Revenue generated from selling collected and sorted used clothing and shoes in the wholesale market according to FairWertung criteria, plus proceeds from SECONTIQUE retail boutiques. In 2024, total textiles collected were 6,285 tonnes, generating approximately 375,000 EUR for social projects.
2. SECONTIQUE Boutique Retail: Revenue from retail sales of secondhand clothing and accessories at SECONTIQUE boutiques across nine locations in Baden-Württemberg. Proceeds fund development projects worldwide.
3. Outlet Sales: Time-limited outlet sales events with fashionable current donated goods, organized jointly with member organizations. 40% of proceeds remain with the organizing member, 60% flows to Aktion Hoffnung for project funding.
4. Cash Donations: Direct monetary donations accepted; donors receive a donation certificate (Spendenbescheinigung) for donations of 100 EUR or more.
5. Subsidies and Grants: Subsidies received, particularly for aid transports financed through the Diocese Rottenburg-Stuttgart.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Aktion Hoffnung Rottenburg-Stuttgart e.V. collects used clothing, shoes, and textiles through a network of 1,360 containers and street-level collections across Württemberg, sorts them under FairWertung ethical criteria at partner firm Striebel Textil, and channels the proceeds through its SECONTIQUE secondhand boutique chain (nine locations in Baden-Württemberg), outlet sales, and wholesale market to fund Catholic One World development projects and humanitarian aid transports.

Product overview

Aktion Hoffnung Rottenburg-Stuttgart e.V. is a Catholic charitable organization that operates as a comprehensive textile collection and recycling network. Founded in 1992 and affiliated with the Diocese of Rottenburg-Stuttgart, the organization functions as a charitable clothing collection service with multiple integrated product lines: (1) SECONTIQUE - a network of second-hand boutiques selling donated clothing to fund development projects; (2) Containersammlung - collection of used textiles via over 1,300 containers; (3) Straßensammlung - street-level collection campaigns at deanery level; (4) Hilfsgütertransporte - direct humanitarian aid transports; (5) Projektförderung - funding for social projects; and (6) Outlet sales - temporary retail events. All activities follow FairWertung ethical standards for textile collection and recycling.

Differentiator

Problem solved

Functional benefit

Brands

• SECONTIQUE: Second-hand fashion boutiques operated by Aktion Hoffnung in Baden-Württemberg, selling donated clothing, shoes, and accessories. Proceeds fund global social projects. Nine locations as of 2026: Aalen, Albstadt, Baden-Baden, Nürtingen, Ravensburg, Schwäbisch Hall, Stuttgart, Tübingen, Ulm.
• Mantel teilen. Heute!
• SECONTIQUE (brand for secondhand retail)

Products and services

• SECONTIQUE Second-Hand Boutiques Network of nine secondhand boutiques selling donated clothing, shoes, and accessories across Baden-Württemberg cities (Aalen, Albstadt, Baden-Baden, Nürtingen, Ravensburg, Schwäbisch Hall, Stuttgart, Tübingen, Ulm); proceeds fund global social projects of member organizations.
• Containersammlung (Container Collection) Public drop-off service for used clothing, shoes, and bedding via 1,360 containers across Württemberg; items are sorted under FairWertung criteria.
• Straßensammlung (Street Collection) Door-to-door collection of used clothing, shoes, and blankets organized through church deaneries; 40% of proceeds remain with the organizing deanery, 60% fund Aktion Hoffnung projects.
• Hilfsgütertransporte (Aid Transports) Direct humanitarian aid deliveries to partner organizations in Western Ukraine, Bosnia, and Calais refugee networks, including clothing, food, medicine, bicycles, and wheelchairs.
• Projektförderung (Project Funding) Funding program for sustainable social projects worldwide, including youth programs, education initiatives, violence prevention, and humanitarian aid, managed through a Vergabeausschuss allocation committee.
• Outlet Sales Events Temporary retail events selling fashionable donated clothing; 40% of proceeds remain with the organizing member organization, 60% flow to Aktion Hoffnung for project funding.
• Mantel teilen. Heute! (Share a Coat) Campaign Annual seasonal campaign collecting gently used winter clothing from kindergartens, primary schools, and youth groups for social projects and direct aid programs.

Quantifiable outcome

• 6,285 tonnes of textiles and shoes collected in 2024, with 376 kg average per container per month
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Striebel TextilcoreStrategic or Co-development PartnerPrimary sorting and recycling partner. Striebel Textil operates a certified sorting facility in Langenenslingen near Riedlingen on the Schwäbische Alb with over 120 employees. All clothing collected by Aktion Hoffnung is sorted here under FairWertung criteria. Usable clothing goes to market; non-usable textiles are recycled into painter's fleece, insulation materials, and automotive parts.
• FairWertung e.V. (Dachverband)coreStrategic or Co-development PartnerAktion Hoffnung is a founding member of FairWertung, the German umbrella association of non-profit clothing collectors. FairWertung sets and monitors strict ethical criteria for textile collection and marketing, advocates for social-economy actors in policy, and commissions studies on the impact of used clothing exports.
• Aktion Hoffnung Augsburg gGmbHminorStrategic or Co-development PartnerBavarian counterpart organization also operated by Catholic organizations. There is close contact and professional exchange between the two organizations, as both collect used clothing and fund development projects.
• Hauptabteilung Weltkirche der Diözese Rottenburg-StuttgartcoreStrategic or Co-development PartnerLong-standing cooperation with the Diocese's World Church department in substantive matters and mutual support and information sharing. The Diocese also provides financial support for aid transports.
• Bekleidungshaus bredl GmbH (Ravensburg)minorChannel Partner/ Reseller/ DistributorClothing retailer in Ravensburg where customers can donate unwanted clothing items for responsible reuse. Aktion Hoffnung ensures the clothing is put to good use and proceeds fund social projects.
• Modehaus May (Waldshut)minorChannel Partner/ Reseller/ DistributorFashion house in Waldshut where customers can have clothing repaired on-site or donate it to Aktion Hoffnung. The company actively promotes reuse and recycling.
• Arbeitsgemeinschaft katholischer Organisationen und Verbände Rottenburg-Stuttgart (ako)minorStrategic or Co-development PartnerClose substantive and structural cooperation with ako, evidenced in jointly organized events and intensive collaboration on One World topics.
• Dachverband Entwicklungspolitik Baden-Württemberg e.V. (DEAB)minorStrategic or Co-development PartnerCollaboration on One World engagement and development education. Aktion Hoffnung supports the 'Südzeit' magazine and works with Regionalpromotor/-innen on events.
• Stiftung Entwicklungszusammenarbeit Baden-Württemberg (SEZ)minorStrategic or Co-development PartnerCollaboration on fair textile topics including the Stuttgart Fair Fashion Day and the annual Fair Handeln trade fair.
• Caritas Schwarzwald-Alb-DonaucoreStrategic or Co-development PartnerJoint operator of SECONTIQUE Albstadt. This partnership demonstrates Aktion Hoffnung's strategy of opening boutiques in cooperation with local partners. The shop also integrates people from unemployment into employment.
• TchibominorGTM or Marketing PartnerThrough the FairWertung Dachverband, Aktion Hoffnung benefits from a Tchibo customer awareness campaign. Tchibo recommends clothing donations to FairWertung members and provides information on its campaign page about proper disposal of used clothing.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• SOEX Group Germany: Major commercial textile sorter and recycler operating in Germany with sorting facilities comparable in function to Aktion Hoffnung's partner Striebel. Adjacent business model at industrial scale.
• Vinted: Largest consumer-to-consumer secondhand fashion platform in Europe. Competes indirectly for the same donor/seller pool and shifts resale activity online, pressuring offline boutique economics.
• Humana Secondhand: One of Europe's largest operators of secondhand clothing retail and textile recycling, with a dense German shop network. A broad incumbent with overlapping retail and wholesale activities at significantly greater scale.

Direct peers

• Caritas Deutschland: The German Caritas confederation operates clothing collections and secondhand shops nationwide (e.g., co-operation with Aktion Hoffnung on SECONTIQUE Albstadt). Overlapping mission, donor base, and operating model make it a direct comparator.
• Deutsches Rotes Kreuz (DRK) Kleidersammlung: The German Red Cross runs one of the largest nationwide used-clothing collection networks via container infrastructure and partnerships with municipal waste authorities. Closest direct peer in terms of container-based collection and non-profit resale.
• Kolpingwerk Deutschland: Catholic social organization that is a member of Aktion Hoffnung and operates its own used-textile and donation activities. Comparable mission, donor community, and German footprint.
• Aktion Hoffnung Augsburg gGmbH: Bavarian sister organization, also founded by Catholic institutions, that collects used clothing and funds development projects. The two organizations are explicitly described as maintaining close contact and professional exchange, making them the closest direct peer.
• Oxfam Deutschland Shops: Operates a chain of Oxfam Secondhand shops across Germany selling donated clothing to fund international development projects. Direct comparability on the retail-charity model and donor-driven secondhand assortment.

Others

• FairWertung e.V. National umbrella association of non-profit clothing collectors of which Aktion Hoffnung is a founding member. Defines the ethical collection standards Aktion Hoffnung follows and provides industry advocacy.
• Striebel Textil GmbH: Certified sorting and recycling partner that processes all of Aktion Hoffnung's collected textiles. Functionally critical infrastructure provider rather than a competitor, but a directly comparable operator in the textile-sorting value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=XuQOqdaqoIY
• Facebookfacebook.com/Aktion-Hoffnung-Rottenburg-Stuttgart-eV-162905417096339
• Instagraminstagram.com/aktion_hoffnung_rostu
• LinkedInlinkedin.com/company/aktion-hoffnung-rottenburg-stuttgart

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Aktion Hoffnung Rottenburg-Stuttgart e. V.