Adult Learning Australia
Adult Learning Australia is a non-profit, membership-based national body that advocates for adult and community education in Australia, representing ACE providers, publishing literacy and numeracy resources (including AJAL and PageTurners), and delivering professional development webinars to educators and practitioners.
- Company typePrivate
- Founded1960
- HeadquartersFootscray, VIC, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Adult Learning Australia does
Adult Learning Australia (ALA) is a national, non-profit membership organization founded in 1960 and headquartered in Footscray, Victoria. It operates as the designated national voice for the Adult and Community Education (ACE) sector in Australia, representing not-for-profit and community education providers, advocating for equitable access to lifelong learning, and convening member networks across disability, language/literacy/numeracy, and international adult education forums.
ALA monetizes its mission through four primary streams: (1) recurring membership fees paid by ACE providers and practitioners, granting access to advocacy, events, research, and publications; (2) one-time and annual publication sales through its online shop, including the peer-reviewed Australian Journal of Adult Learning (AJAL, $85/year print), the five-level PageTurners literacy reader series ($8 per title, with pack and full-set configurations up to $152), teacher resources such as Spelling and Numeracy: Teaching Maths in Context ($29.95), and EAL resources; (3) revenue from professional development webinars and recorded sessions for educators; and (4) donations routed through the affiliated Learning Changes Lives Foundation.
ALA's underlying technology stack is not publicly specified; the core operational platform appears to be a standard CMS-driven website (ala.asn.au) with an e-commerce module for the member shop. Its go-to-market motion is community-led: member acquisition through sector networks, recurring engagement via webinars and events, and revenue diversification through content publishing and donor fundraising. Customer segments include ACE providers (primary), adult learning practitioners and educators (secondary), and individual adult learners purchasing resources directly.
Adult Learning Australia firmographics
Firmographics- Name
- Adult Learning Australia
- Legal name
- Adult Learning Australia
- Website
- https://ala.asn.au
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adult Learning Australia is a non-profit, membership-based national body that advocates for adult and community education in Australia, representing ACE providers, publishing literacy and numeracy resources (including AJAL and PageTurners), and delivering professional development webinars to educators and practitioners.
- Ownership category
- akta.pro rank
Adult Learning Australia industry classification
Industry- Product category
- Adult and Community Education Services
- NAICS
- Educational Support Services (611710), Educational Services (611), Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Community & Adult Education (Municipal/Community Schools) (EDAAAEAB)
- akta.pro secondary industry
- Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)
Keywords
Where Adult Learning Australia is headquartered
LocationHeadquarters
- HQ city
- Footscray, VIC
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Adult Learning Australia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Membership fees: ALA operates a membership model where members can access advocacy opportunities, events, research, resources, updates and publications. The membership page at /join-now suggests tiered membership benefits.
- Publication sales: Sale of educational resources including the Australian Journal of Adult Learning (AJAL), PageTurners literacy readers at multiple levels, numeracy and literacy workbooks, and teaching resources. Products sold as single items, packs, or full sets at various price points from $8 to $152.
- Professional development events: Online professional development events and webinars for educators and adult learning practitioners. Upcoming events and recorded sessions are offered through the professional development section.
- Donations: Accepts donations through the Learning Changes Lives Foundation to support vulnerable and disadvantaged adult Australians through education.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | PageTurners Level 1 single copy |
| Unit Pricing | Pay-as-you-go | PageTurners Level 2 single copy |
| Unit Pricing | Pay-as-you-go | PageTurners Level 3 single copy |
| Unit Pricing | Pay-as-you-go | PageTurners Level 4 single copy |
| Unit Pricing | Pay-as-you-go | PageTurners Level 4+ single copy |
| Subscription | Annual | AJAL print edition |
| One time/ perpetual license | Pay-as-you-go | Literacy and teaching resources |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Adult Learning Australia product offering
Product offeringCore offering
Adult Learning Australia is a national peak body that operates a membership program for adult and community education (ACE) providers, advocates for adult lifelong learning policy, publishes the peer-reviewed Australian Journal of Adult Learning (AJAL), and produces a catalogue of literacy and numeracy teaching resources (including the PageTurners leveled readers, Spelling workbooks, Everyday Literacy series, and EAL teaching materials) sold via its online shop. It also delivers professional development webinars and coordinates the annual Adult Learners Week event.
Product overview
Adult Learning Australia operates as a national membership organization and publisher serving the adult and community education sector. The core offering consists of the Australian Journal of Adult Learning (AJAL), a peer-reviewed academic publication, alongside a comprehensive portfolio of literacy and numeracy teaching resources. The PageTurners series provides leveled reading materials across five difficulty levels (Level 1 through Level 4+) specifically designed for adult beginning readers. Additional resources include spelling teaching materials, numeracy workbooks, EAL (English as an Additional Language) teaching resources, and everyday literacy publications. The organization also publishes general adult learning narratives and stories through titles like Lifelong & Lifewide. These products serve educators, trainers, and students in the adult education sector, with resources available for purchase through the membership shop in both physical and digital formats.
Differentiator
Problem solved
Functional benefit
Products and services
- Australian Journal of Adult Learning (AJAL) Peer-reviewed academic journal published by Adult Learning Australia, covering research and practice in adult education and community learning, sold by annual print subscription at $85.00 (inc. GST) per edition.
- ALA Membership Program Membership program providing ACE sector organisations and practitioners access to advocacy shaping, professional development events, research resources, sector updates, and publications.
- Professional Development Webinars and Events Online professional development webinars and recorded sessions delivered to educators, tutors and adult learning practitioners, with live upcoming events and an archived library of past sessions and podcasts.
- PageTurners Leveled Literacy Readers (Levels 1-4+) Series of leveled adult-literacy reading materials across five difficulty tiers (Level 1 Yellow ~100 words, Level 2 Red ~100-200 words, Level 3 Blue ~200-300 words, Level 4 Green ~400-600 words, Level 4+ Mint) sold at $8 per title or in packs of 5, 10 or full sets ($24-$152).
- Spelling Teacher Resource and Student Workbook Evidence-based spelling teaching resource for adults or young people with spelling difficulties, sold with companion student workbook ($29.95 print / $29.70 digital teacher resource; $20.00 print student workbook).
- Numeracy Teaching Resources Numeracy teaching materials including Numeracy: Teaching Maths in Context, Car Costs: A Numeracy Workbook (real-life maths via car topics), and Having Fun with Maths (cooperative games for maths anxiety), priced at $29.95 per title.
- Everyday Literacy and Literacy for Living Series Practical literacy resources for EAL learners and those with reading or learning disabilities, including Everyday Literacy Book One ($49.95), Everyday Literacy Book Two, and Literacy for Living Book Two.
- Food: EAL Teaching Resource Teaching resource for English as an Additional Language (EAL) learners containing reading, writing, speaking and listening activities themed around food, with videos and practical cooking activities.
- Lifelong & Lifewide Publication Publication showcasing stories of adult learning, conveying the message that it is never too late to improve education and life through new skills; sold at $29.50.
- Adult Learners Week National Event Annual national event coordinated by ALA celebrating adult learning across Australia, including countdown campaigns such as Adult Learners Week 2026.
Companies that use Adult Learning Australia
Customer profileSegments3 records
Ideal customer profiles2 records
Adult Learning Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Adult Learning Australia partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ACE DisAbility NetworkcoreNetwork partner focused on disability issues within the adult and community education sector. ALA hosts and supports this network as part of its sector-wide network initiatives.
- Asia South Pacific Association for Basic and Adult Education (ASPBAE)coreRegional international network partner for basic and adult education across the Asia South Pacific region. ALA participates as part of its international education network.
- Australian Coalition for Education and Development (ACED)coreCoalition partner working on education and development issues. ALA collaborates through this coalition for broader advocacy impact.
- International Council for Adult Education (ICAE)coreGlobal network partner for adult education. ALA represents Australia in this international body for adult education.
- Learning communities networkcoreNetwork of learning communities supported by ALA, fostering community-based adult learning initiatives.
- LLN network (Language, Literacy and Numeracy)coreSpecialist network focused on language, literacy and numeracy in adult education, supporting practitioners in this specialized area.
- Energy efficiency for ACEminorProject initiative focused on energy efficiency within adult and community education facilities.
- Learning Changes Lives FoundationcoreRelated charitable foundation that accepts donations to support vulnerable and disadvantaged adult Australians. ALA promotes donations through this foundation at learningchangeslives.org.au/donate/
- Preston Reservoir Adult Community EducationminorPublisher of the PageTurners literacy readers - ALA distributes these publications through its shop. The PageTurners series provides accessible reading materials for beginner adult readers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Adult Learning Australia competitors and assessment
Company assessmentRegional players
- Adult Migrant English Program (AMEP): Australian government-funded English language program for adult migrants, delivered through providers in the same ACE sector ALA represents. Comparable as an Australia-specific adult learning initiative and a stakeholder in the same provider ecosystem.
Direct peers
- VALBEC (Victorian Adult Literacy and Basic Education Council): Victorian peak body for adult literacy and basic education practitioners, serving a subset of the same audience as ALA. Directly comparable as a state-level member association producing practitioner resources and advocating for foundation skills.
- Australian Council for Adult Literacy (ACAL): National peak body for adult literacy practitioners in Australia, overlapping with ALA's LLN network and literacy advocacy mission. Directly comparable as a member-based professional association serving the same practitioner audience with similar publications, conferences, and policy advocacy.
- ProLiteracy: US national adult literacy membership organization supporting a network of programs through advocacy, professional development, and resources. Directly analogous to ALA's combination of advocacy, member services, and resource publishing in the adult literacy space.
- Good Things Foundation Australia: Non-profit focused on digital inclusion and adult digital literacy, running the Be Connected program. Highly comparable to ALA as a sector-influencing non-profit addressing adult learners' foundational skills (digital) and partnering with community education providers.
- Reading Writing Hotline: Government-funded national phone referral service directing adults to literacy and numeracy classes. Operates in the same LLN sector that ALA serves, with comparable target population (adults seeking foundation skills) and similar policy/government funder dynamics.
- National Adult Literacy Agency (NALA), Ireland: Ireland's national adult literacy agency, structurally analogous to ALA as a national body advocating for adult literacy and providing tutoring, resources, and policy influence. Closest international peer model for ALA's operating approach.
Broad incumbents
- TAFE Australia: Australia's public vocational education and training system, delivering adult education and foundation skills across hundreds of campuses. Comparable to ALA as a major provider and policy stakeholder in adult and community learning, though operating at vastly larger scale as an institutional educator rather than a peak body.
- National Centre for Vocational Education Research (NCVER): Australia's national VET research and statistics body, operating in adjacent policy and research territory to ALA. Comparable as a national institution producing research and data that informs the adult education sector, though with a broader VET scope.
Others
- Community and Public Sector Union — Education sector: Union representing workers in public education including adult and community education staff. Ecosystem-adjacent to ALA through shared advocacy concerns for the ACE workforce, though not directly competing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Adult Learning Australia social profiles
Digital presenceAdult Learning Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adult Learning Australia leadership team
Management profileNumber of profiles
Adult Learning Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adult Learning Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adult Learning Australia
What does Adult Learning Australia do?
Adult Learning Australia is a national peak body that operates a membership program for adult and community education (ACE) providers, advocates for adult lifelong learning policy, publishes the peer-reviewed Australian Journal of Adult Learning (AJAL), and produces a catalogue of literacy and numeracy teaching resources (including the PageTurners leveled readers, Spelling workbooks, Everyday Literacy series, and EAL teaching materials) sold via its online shop. It also delivers professional development webinars and coordinates the annual Adult Learners Week event.
Is Adult Learning Australia a public or private company?
Adult Learning Australia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Adult Learning Australia founded?
Adult Learning Australia was founded in 1960. It employs 11 to 50 people.
Where is Adult Learning Australia based?
Adult Learning Australia is headquartered in Footscray, VIC, Australia, in the Oceania region.
How does Adult Learning Australia make money?
Four revenue lines are on record. Membership fees are the primary driver. The others are publication sales, professional development events and donations.
Who are Adult Learning Australia's main competitors?
Adult Migrant English Program (AMEP) is listed as a regional player. Direct peers are VALBEC (Victorian Adult Literacy and Basic Education Council), Australian Council for Adult Literacy (ACAL), ProLiteracy, Good Things Foundation Australia, Reading Writing Hotline and National Adult Literacy Agency (NALA), Ireland. Broad incumbents are TAFE Australia and National Centre for Vocational Education Research (NCVER). Community and Public Sector Union — Education sector is listed as an others.
Does Adult Learning Australia have an API?
No public API is recorded for Adult Learning Australia.
What industry is Adult Learning Australia in?
Adult Learning Australia's product category is Adult and Community Education Services. Its primary akta.pro industry code is EDAAAEAB, Community & Adult Education (Municipal/Community Schools), with a secondary code of EDAAAEAL, Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs. Its NAICS code is 611710 and its SIC code is 8200.