Junior Achievement of Alabama

What Junior Achievement of Alabama does

Junior Achievement of Alabama is a 501(c)(3) nonprofit educational organization and a local chapter of Junior Achievement USA, headquartered in Birmingham, Alabama and founded in 1954. The organization delivers experiential learning programs in financial literacy, workforce readiness, and entrepreneurship to K-12 students across Alabama, reaching 25,043 students through 1,108 classes at 106 schools with 1,067 business volunteers and 149,747 contact hours. Its program portfolio spans elementary (JA Ourselves, JA Our Community, JA Our City, JA Our Families), middle school (JA Our Region, JA Finance Park, JA It's My Future), and high school (JA Company Program, JA Titan, JA Economics, JA Financial Literacy, JA Career Success, JA Be Entrepreneurial) audiences, delivered free of charge in classrooms, after-school settings, and virtually through the JA Learning Platform and JA Finance Park Virtual.

The underlying technology stack is a blended-learning architecture combining in-person volunteer-led instruction with digital curricula, interactive vodcasts, and simulation-based experiential modules such as JA Finance Park (a personal budgeting simulation) and JA Titan (a competitive business simulation). Programs are built on JA USA's continuously redeveloped curriculum, with major recent digitization supported by national grants from The Hartford, KPMG, Janus Henderson Foundation, Chick-fil-A Foundation, and Accenture, and a new 30,000 square foot JA McWane Economic Education Center under development in downtown Birmingham to serve more than 20,000 students annually.

Revenue is generated entirely through donations, corporate sponsorships, and foundation grants — programs are delivered at no cost to students, schools, or educators. Major recurring corporate sponsors include Southern Company, Motion Industries, McWane, Regions Bank, Wells Fargo, PNC Bank Foundation, BCBS, Toyota, Vulcan Materials, State Farm, and Protective, alongside recurring fundraising events (Southern Company Bowling Classic, Motion Bowling Classic, PlayForeJA Topgolf, Spirit of Free Enterprise Luncheon, Stock Market Challenge). The organization operates with a lean staff of 16 employees and multiple regional offices across Marshall County, Camden/Wilcox, Mobile, North Alabama, and Tuscaloosa County.

Name

Junior Achievement of Alabama

Legal name

Junior Achievement of Alabama, Inc.

Website

https://alabama.ja.org

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

Junior Achievement of Alabama is a Birmingham-based 501(c)(3) nonprofit that delivers free K-12 financial literacy, workforce readiness, and entrepreneurship programs through 1,067 volunteers to 25,043 students across 106 Alabama schools, funded by corporate sponsorships, donations, and foundation grants.

Ownership category

akta.pro rank

Product category

Youth Education Services

NAICS

Educational Services (611), Educational Support Services (611710), Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC)

akta.pro secondary industries

Youth & Young Adult Workforce Programs (Out-of-School Youth) (EDAAAOAD), Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN)

Keywords

• Youth financial literacy
• Workforce readiness education
• Entrepreneurship education K-12
• Experiential learning programs
• Nonprofit education services

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Donations: Individual donors contribute to support JA programs delivered to local students at no cost
2. Corporate Sponsorships: Corporate partners sponsor events and programs, including presenting sponsorships for bowling classics and Topgolf events
3. Foundation Grants: National Junior Achievement receives grants from foundations like KPMG Foundation, Chick-fil-A Foundation, and others that support program development

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Junior Achievement of Alabama is a nonprofit that provides free K-12 educational programs in financial literacy, workforce readiness, and entrepreneurship, delivered in classrooms and virtual settings by trained business volunteers. Its offerings include flagship experiential simulations such as JA Finance Park and JA Titan, the student-run JA Company Program, age-appropriate curriculum across elementary, middle, and high school, and digital supplements, schools request programs at no cost to students while funding comes from corporate sponsors, foundation grants, and individual donors.

Product overview

Junior Achievement of Alabama is a nonprofit educational organization offering a comprehensive portfolio of experiential learning programs focused on financial literacy, workforce readiness, and entrepreneurship education for K-12 students. The core product portfolio includes flagship programs like JA Finance Park (personal finance simulation), JA Company Program (student business enterprise), JA Titan (business competition simulation), and JA Be Entrepreneurial (startup planning), alongside elementary programs (JA Ourselves, JA Our Community, JA Our City, JA Our Families), middle school programs (JA Our Region, JA It's My Future), and high school programs (JA Economics, JA Financial Literacy, JA Career Success, JA Launch Lesson, JA Personal Finance 2.0). The organization also offers digital supplements including JA Connect, JA Here to Career, JA Money Quiz, and online tools like JA Access Your Future (developed with PwC). Key program enhancements include JA Finance Park Virtual for remote learning, The Hartford-supported JA MyBiz Builder for entrepreneurial concepts, and the 3DE Schools initiative for innovative high school engagement. A major upcoming facility is the JA McWane Economic Education Center, a 30,000 sq ft regional center in Birmingham serving 20,000+ students annually. Programs are delivered through community volunteers in classroom, after-school, and virtual formats.

Differentiator

Problem solved

Functional benefit

Products and services

• JA Finance Park Experiential learning program where middle school students participate in a four-week personal finance curriculum and then visit a realistic on-site or virtual community to create and manage a personal budget based on assigned fictional life situations.
• JA Finance Park Virtual Online version of JA Finance Park enabling remote participation in personal finance simulations, allowing students to explore careers and budgeting through an interactive online game format.
• JA Company Program Flagship 13-week after-school program where students start and run a real business enterprise under volunteer mentorship, learning entrepreneurship, financial literacy, and business success basics.
• JA Titan High school business simulation where teens compete as managers of computer-simulated businesses in changing economic conditions, teaching essential economic and financial concepts.
• JA Be Entrepreneurial High school program challenging students to start their own entrepreneurial venture through interactive classroom activities, including three variants: Creative Problem Solving, Rapid Business Planning, and Think Like an Entrepreneur.
• JA Economics One-semester blended-learning high school course connecting students to economic principles through experiential activities aligned with national and state education standards.
• JA Financial Literacy Financial literacy curriculum for students focusing on money management and understanding how business works.
• JA Career Success Program teaching essential career and life skills including problem solving, critical thinking, and conflict management for high school students.
• JA Launch Lesson 50-minute educational experience delivered by entrepreneurs in classrooms introducing students to starting a business and the entrepreneurial journey.
• JA It's My Future Program providing students with knowledge and skills for career planning and job searching, recently reimagined with Emerson support.
• JA It's My Job (Soft Skills) Soft skills training program helping students develop workplace competencies and professional demeanor.
• JA Personal Finance 2.0 Personal finance curriculum providing students with practical skills for managing money and financial planning.
• JA More Than Money Program teaching students about money management, earning, and sharing through hands-on activities.
• JA High School Heroes Leadership development program for high school students to develop mentoring and teaching skills.
• JA Ourselves Elementary program introducing young students to basic economic concepts and the role of work in earning money.
• JA Our Community Elementary program teaching students about communities, civic responsibility, and economic interactions within neighborhoods.
• JA Our City Elementary program introducing students to city resources, careers, and community economics.
• JA Our Region Middle school program exploring regional economics, careers, and business interactions within a broader geographic area.
• JA Our Families Elementary program teaching students about family economics, needs, wants, and financial responsibilities.
• JA Access Your Future Free online resource developed with PwC to help teens explore post-high school options, calculate student loan debt repayment, and compare education costs.
• 3DE Schools Initiative Innovative high school model launched in 2018 to increase student engagement and accelerate academic outcomes through relevant, connected learning experiences.
• JA McWane Economic Education Center 30,000 square foot regional facility in downtown Birmingham, AL providing experiential learning of financial literacy, work readiness, and entrepreneurship to more than 20,000 students annually, serving schools within a one-hour drive.
• JA Learning Platform Digital learning management system for delivering JA educational content to students, volunteers, and educators.
• JA MyBiz Builder Online resource developed with The Hartford to teach entrepreneurial concepts to teens through interactive business building activities.
• JA Economics for Success Program developed with The Allstate Foundation helping students develop, plan and set personal financial goals, covering careers, budgeting, personal finance, and credit.
• JA Project Management Training Module Online training module and game to help teens explore careers in project management, developed through partnership with PMI Educational Foundation.

Quantifiable outcome

• 25,043 students reached locally with measurable outcomes
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered major and general.

• Southern CompanymajorGTM or Marketing PartnerPresenting sponsor for Southern Company Bowling Classic fundraiser event supporting JA programs
• Motion IndustriesmajorGTM or Marketing PartnerPresenting sponsor for Motion Bowling Classic and PlayForeJA events benefitting Junior Achievement of Alabama
• McWanemajorGTM or Marketing PartnerMajor supporter; JA McWane Economic Education Center named after McWane with significant support for the new 30,000 sq ft facility
• Regions BankmajorGTM or Marketing PartnerCorporate supporter and sponsor of JA events including Regions Bowling Classic
• BCBS (Blue Cross Blue Shield)generalGTM or Marketing PartnerCorporate sponsor supporting JA programs
• BHE GT&SgeneralGTM or Marketing PartnerCorporate sponsor supporting JA programs
• EBSCOgeneralGTM or Marketing PartnerCorporate sponsor supporting JA programs
• ProtectivegeneralGTM or Marketing PartnerCorporate sponsor supporting JA programs
• RSMgeneralGTM or Marketing PartnerCorporate sponsor supporting JA programs
• SpiregeneralGTM or Marketing PartnerCorporate sponsor supporting JA programs
• State FarmgeneralGTM or Marketing PartnerCorporate sponsor and partner for JA workforce readiness programs
• ToyotageneralGTM or Marketing PartnerCorporate sponsor supporting JA programs
• Vulcan MaterialsgeneralGTM or Marketing PartnerCorporate sponsor supporting JA programs
• Wells FargogeneralGTM or Marketing PartnerCorporate sponsor supporting JA programs

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Take Stock in Children: Florida-based youth nonprofit combining mentoring, scholarships, and college/career readiness programming; comparable in mission (K-12 career and financial readiness) and in its dependence on corporate and donor funding.

Direct peers

• Network for Teaching Entrepreneurship (NFTE): National nonprofit providing entrepreneurship education to young people from under-resourced communities, with similar K-12 curriculum, corporate sponsorship, and outcome-measurement focus as Junior Achievement's JA Be Entrepreneurial and JA Company Program.
• Junior Achievement of North Texas: Another large JA local chapter delivering the same K-12 curriculum suite, corporate-funded programs, and signature JA Finance Park-style experiential facilities to students in its region.
• Junior Achievement of South Florida: Sibling JA local chapter delivering the same JA curriculum suite to K-12 students in its region via corporate sponsors and volunteers; offers a strong comparable for facility, fundraising, and program-mix benchmarks.
• Junior Achievement USA: National parent organization of Junior Achievement of Alabama. Operates the same K-12 financial literacy, work readiness, and entrepreneurship curriculum, share the JA brand, and provides programmatic and fundraising resources to local chapters.
• Junior Achievement of Georgia: A large JA local chapter serving Georgia with the same mission, curriculum suite (JA Finance Park, JA Company Program), corporate-sponsorship model, and volunteer-driven classroom delivery model as JA of Alabama.
• DECA: National student organization offering K-12 programs in entrepreneurship, finance, marketing, and career readiness, closely overlapping JA's high school portfolio (JA Titan, JA Career Success, JA Economics).
• Future Business Leaders of America (FBLA): National career and technical student organization focused on business leadership, finance, and entrepreneurship education for middle and high school students, directly competing for the same educator and student attention.

Broad incumbents

• Boys & Girls Clubs of America: Large national youth-development nonprofit with broad programming; its financial literacy and career exploration offerings overlap with JA's workforce readiness portfolio, though JA is more specialized in financial literacy and entrepreneurship.
• 4-H: National youth-development organization with a financial literacy and career-readiness curriculum portfolio delivered through extension networks; competes for school-time and donor dollars in overlapping K-12 segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jaofalabama

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Junior Achievement of Alabama