Junior Achievement of Georgia

What Junior Achievement of Georgia does

Junior Achievement of Georgia (JA of Georgia) is a nonprofit educational organization founded in 1943 and headquartered at 275 Northside Drive Northwest, Atlanta, GA. It operates as a local area licensee within the Junior Achievement USA and Junior Achievement Worldwide network and serves as the statewide JA presence in Georgia. JA of Georgia delivers experiential learning programs across three thematic pillars: financial literacy, career readiness, and entrepreneurship, with a primary beneficiary base of middle school students and secondary audiences including homeschool families, high school students, and alumni. Core products include JA BizTown (a simulated city where students run businesses), JA Finance Park (a household financial-decision simulation), the 3DE Schools model (a high-school redesign initiative that integrates business experiences into academic curriculum), the JA Dream Accelerator (student entrepreneurship support), JA Homeschool Days, the 3DE Alumni Association, and the JA 19 Under 19 recognition event.

The organization's go-to-market is community-led: programs are delivered through partnerships with schools and school districts, supplemented by recruitment of business volunteers who serve as mentors and simulation facilitators. Physical delivery occurs on school campuses and at dedicated JA simulation facilities. A CrossKnowledge-administered Learning Management System provides the digital layer for web-based programs and blended-learning content. JA of Georgia is funded through donations, corporate sponsorships, and charitable contributions — it does not charge students or schools for participation — and operates five annual regional Business Hall of Fame events (Atlanta, Greater Augusta, Northeast Georgia, Northwest Georgia, Savannah) that function as the primary donor, sponsor, and volunteer engagement mechanism. The organization is staffed by 51–100 employees, celebrated its 75th anniversary in 2025, and works under a broad sponsor ecosystem that includes financial institutions (Wells Fargo, Regions Bank, Truist, Georgia United Credit Union, Georgia's Own Credit Union, JPMorgan Chase, PNC), corporates (The Coca-Cola Company, Delta Air Lines, Georgia Power, The Home Depot, Mercedes-Benz USA, Meta, Cox Enterprises), and professional services firms (KPMG, EY, ADP, Publix, Invesco, Assurant).

Name

Junior Achievement of Georgia

Legal name

Junior Achievement of Georgia

Website

https://georgia.ja.org

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

51–100 employees

Short description

Junior Achievement of Georgia is a 1943-founded nonprofit delivering experiential financial literacy, career readiness, and entrepreneurship programs to middle school students statewide, partnering with schools and business volunteers through simulations like JA BizTown and JA Finance Park.

Ownership category

akta.pro rank

Product category

Youth Financial Literacy and Career Readiness Education

NAICS

Educational Services (61), Educational Support Services (611710), Business and Secretarial Schools (611410)

SIC

Services-Educational Services (8200)

akta.pro primary industry

After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC)

akta.pro secondary industries

Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN), Small Business & Entrepreneurship Community Education (EDAAAFAK), Workforce Development & Continuing Education Divisions (Noncredit) (EDAHADAG)

Keywords

• Financial literacy education
• Career readiness programs
• Youth entrepreneurship training
• Experiential learning simulations
• Volunteer mentorship programs

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: JA of Georgia is a nonprofit organization funded primarily through donations from individuals, corporations, and charitable foundations. The organization conducts fundraising campaigns, including a 75th anniversary campaign with a goal of $19,490, to support hands-on learning and financial literacy programs statewide.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Junior Achievement of Georgia delivers free, volunteer-led experiential learning programs in financial literacy, career readiness, and entrepreneurship to K-12 students across the state of Georgia. Core programs include JA BizTown (a simulated city for running a business), JA Finance Park (a household financial decision simulation), 3DE Schools (a high-school redesign model), the JA Dream Accelerator, JA Homeschool Days, the 3DE Alumni Association, and the JA 19 Under 19 recognition event, all delivered through partnerships with schools, school districts, and corporate volunteer networks.

Product overview

Junior Achievement of Georgia operates a portfolio of experiential education programs focused on three core areas: financial literacy, career readiness, and entrepreneurial mindset development. The flagship programs include JA BizTown (a simulated city where students run businesses) and JA Finance Park (household financial decision simulation), which are complemented by 3DE Schools (an education redesign initiative), the JA Dream Accelerator for student entrepreneurs, JA Homeschool Days, and the 3DE Alumni Association. These programs work together as a unified educational ecosystem, with volunteer business professionals delivering hands-on, real-world scenarios that prepare students for success in the modern economy.

Differentiator

Problem solved

Functional benefit

Brands

• JA BizTown: A program where students take on the challenge of running a business
• JA Finance Park
• JA Dream Accelerator
• 3DE Schools

Products and services

• JA BizTown A simulated city program in which students take on the challenge of running a business, learning about entrepreneurship, financial literacy, and career readiness through hands-on role-playing at a dedicated JA facility serving 130+ students per on-site session. Targeted at middle school students in Georgia.
• JA Finance Park A simulation in which students navigate household financial decisions, learning budgeting, saving, credit, and other essential personal finance skills. Delivered on-site at a dedicated JA facility serving 130+ students per session, targeted at middle and high school students in Georgia.
• 3DE Schools A school-redesign initiative that reimagines high-school education to be more experiential and relevant to the modern economy, connecting academic learning with real-world business applications. Implemented in partnership with select Georgia high schools.
• JA Dream Accelerator An accelerator program that supports student entrepreneurs in developing and launching their own business ideas. Targeted at high school students in Georgia.
• JA Homeschool Days Special programming designed for homeschool students to participate in JA's experiential learning activities, including access to JA BizTown and JA Finance Park simulations.
• 3DE Alumni Association An alumni network for students who have completed the 3DE Schools program, providing continued support, networking, and engagement opportunities.
• JA 19 Under 19 An annual recognition event and program celebrating young people under 19 who have demonstrated entrepreneurial spirit and community impact across Georgia.

Quantifiable outcome

• 130+ students served per simulation session at JA BizTown and JA Finance Park facilities.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

46 partnerships are on record, tiered flagship, core and minor.

• Georgia United Credit UnionflagshipStrategic or Co-development PartnerGeorgia United Credit Union is a Diamond-level sponsor of the JA Northwest Georgia Business Hall of Fame. As a financial institution focused on community development, it supports JA of Georgia's mission of financial literacy education for students.
• Engineered FloorsflagshipStrategic or Co-development PartnerEngineered Floors is a Diamond-level sponsor of the JA Northwest Georgia Business Hall of Fame, supporting the organization's regional programming and educational initiatives.
• VitruvianflagshipStrategic or Co-development PartnerVitruvian is a Diamond-level sponsor of the JA Northwest Georgia Business Hall of Fame.
• Macon-Bibb County Economic Opportunity CouncilcoreStrategic or Co-development PartnerMacon-Bibb County Economic Opportunity Council is a Diamond-level sponsor of the JA Northwest Georgia Business Hall of Fame.
• TVFCU (Tennessee Valley Federal Credit Union)coreStrategic or Co-development PartnerTVFCU is a Diamond-level sponsor of the JA Northwest Georgia Business Hall of Fame.
• TRCC (The Rome City-County Government)coreStrategic or Co-development PartnerTRCC is a Diamond-level sponsor of the JA Northwest Georgia Business Hall of Fame.
• Georgia's Own Credit UnioncoreStrategic or Co-development PartnerGeorgia's Own Credit Union is a Platinum-level sponsor of the JA Northwest Georgia Business Hall of Fame, supporting financial literacy education initiatives in Northwest Georgia.
• Regions BankcoreStrategic or Co-development PartnerRegions Bank is a Platinum-level sponsor of the JA Northwest Georgia Business Hall of Fame and also sponsors the JA Greater Augusta and JA Atlanta Hall of Fame events.
• Wells FargocoreStrategic or Co-development PartnerWells Fargo is a Silver-level sponsor of the JA Northwest Georgia Business Hall of Fame and also appears as a sponsor of the JA Greater Augusta Hall of Fame.
• Georgia United Credit UnionflagshipStrategic or Co-development PartnerGeorgia United Credit Union is a sponsor of the JA Northeast Georgia Business Hall of Fame, supporting financial literacy and youth programs in the Northeast Georgia region.
• King's HawaiiancoreStrategic or Co-development PartnerKing's Hawaiian is a sponsor of the JA Northeast Georgia Business Hall of Fame, supporting regional programming.
• Peach State BankcoreStrategic or Co-development PartnerPeach State Bank is a sponsor of the JA Northeast Georgia Business Hall of Fame.
• Peach State Truck BrokersminorStrategic or Co-development PartnerPeach State Truck Brokers is a sponsor of the JA Northeast Georgia Business Hall of Fame.
• Norfolk SoutherncoreStrategic or Co-development PartnerNorfolk Southern is a sponsor of the JA Northeast Georgia Business Hall of Fame. Norfolk Southern is also listed as a sponsor of the JA Atlanta Hall of Fame.
• Brenau UniversityminorStrategic or Co-development PartnerBrenau University is a sponsor of the JA Northeast Georgia Business Hall of Fame, supporting education and community programs in the region.
• Georgia United Credit UnionflagshipStrategic or Co-development PartnerGeorgia United Credit Union is a Diamond-level sponsor of the JA Greater Augusta Business Hall of Fame, supporting the Central Savannah River Area (CSRA) community.
• Georgia's Own Credit UnionflagshipStrategic or Co-development PartnerGeorgia's Own Credit Union is a Diamond-level sponsor of the JA Greater Augusta Business Hall of Fame, supporting youth programs in the Augusta region.
• PiedmontflagshipStrategic or Co-development PartnerPiedmont is a Diamond-level sponsor of the JA Greater Augusta Business Hall of Fame, supporting regional programming and workforce development initiatives.
• Augusta UniversitycoreStrategic or Co-development PartnerAugusta University is a Silver-level sponsor of the JA Greater Augusta Business Hall of Fame, supporting educational programming in the Augusta region.
• Ronald McDonald House Charities of AugustaminorStrategic or Co-development PartnerRonald McDonald House Charities of Augusta is a Silver-level sponsor of the JA Greater Augusta Business Hall of Fame.
• ADPcoreStrategic or Co-development PartnerADP is a Silver-level sponsor of the JA Greater Augusta Business Hall of Fame, supporting workforce readiness and youth education initiatives.
• Wells FargocoreStrategic or Co-development PartnerWells Fargo is a Silver-level sponsor of the JA Greater Augusta Business Hall of Fame, supporting financial literacy education and community programs.
• Delta Air LinescoreStrategic or Co-development PartnerDelta Air Lines is a sponsor of the JA Atlanta Business Hall of Fame, supporting the flagship regional event.
• The Coca-Cola CompanyflagshipStrategic or Co-development PartnerThe Coca-Cola Company is a sponsor of the JA Atlanta Business Hall of Fame, supporting Atlanta's premier business recognition event.
• Truist FinancialcoreStrategic or Co-development PartnerTruist Financial is a sponsor of the JA Atlanta Business Hall of Fame, supporting regional business community engagement.
• Georgia PowerflagshipStrategic or Co-development PartnerGeorgia Power is a sponsor of the JA Atlanta Business Hall of Fame, supporting educational and community programs in the Atlanta region.
• Mercedes-Benz USAcoreStrategic or Co-development PartnerMercedes-Benz USA is a sponsor of the JA Atlanta Business Hall of Fame.
• MetacoreStrategic or Co-development PartnerMeta is a sponsor of the JA Atlanta Business Hall of Fame.
• The Home DepotcoreStrategic or Co-development PartnerThe Home Depot is a sponsor of the JA Atlanta Business Hall of Fame, supporting workforce development and youth education in Georgia.
• NCR VoyixminorStrategic or Co-development PartnerNCR Voyix is a sponsor of the JA Atlanta Business Hall of Fame.
• Children's Healthcare of AtlantacoreStrategic or Co-development PartnerChildren's Healthcare of Atlanta is a sponsor of the JA Atlanta Business Hall of Fame, supporting community investment in youth education.
• EYcoreStrategic or Co-development PartnerEY is a sponsor of the JA Atlanta Business Hall of Fame, supporting workforce readiness and educational initiatives.
• KPMGcoreStrategic or Co-development PartnerKPMG is a sponsor of the JA Atlanta Business Hall of Fame, supporting professional development and education programs.
• PublixcoreStrategic or Co-development PartnerPublix is a sponsor of the JA Atlanta Business Hall of Fame, supporting community education initiatives.
• JPMorgan ChasecoreStrategic or Co-development PartnerJPMorgan Chase is a sponsor of the JA Atlanta Business Hall of Fame, supporting workforce development and financial literacy education.
• PulteGroupminorStrategic or Co-development PartnerPulteGroup is a sponsor of the JA Atlanta Business Hall of Fame.
• Spelman CollegecoreStrategic or Co-development PartnerSpelman College is a sponsor of the JA Atlanta Business Hall of Fame. Dr. Beverly Daniel Tatum, President Emerita of Spelman College, was inducted into the JA Atlanta Business Hall of Fame.
• Georgia-PacificcoreStrategic or Co-development PartnerGeorgia-Pacific is a sponsor of the JA Atlanta Business Hall of Fame, supporting community investment and educational programming.
• InvescominorStrategic or Co-development PartnerInvesco is a sponsor of the JA Atlanta Business Hall of Fame.
• Metro Atlanta ChambercoreStrategic or Co-development PartnerMetro Atlanta Chamber is a sponsor of the JA Atlanta Business Hall of Fame, supporting the Atlanta business community's engagement with youth education.
• PNCcoreStrategic or Co-development PartnerPNC is a sponsor of the JA Atlanta Business Hall of Fame, supporting financial literacy and workforce readiness programs.
• AssurantminorStrategic or Co-development PartnerAssurant is a sponsor of the JA Atlanta Business Hall of Fame.
• Cox EnterprisescoreStrategic or Co-development PartnerCox Enterprises is a sponsor of the JA Atlanta Business Hall of Fame, supporting community education and youth development initiatives.
• CrossKnowledgecoreTechnology or IntegrationCrossKnowledge administers the JA Learning Management System (LMS), which delivers web-based programs, games, and related content for blended learning formats. CrossKnowledge uses physical, technical, and administrative safeguards to protect user data.
• JA Worldwide / JA USAflagshipStrategic or Co-development PartnerJunior Achievement of Georgia is a local area licensee of JA Worldwide and JA USA. The organization operates under the JA brand and related intellectual property licensed from JA Worldwide. JA of Georgia's website and programs are part of the broader JA network including ja.org, juniorachievement.org, and *.engage.ja.org domains.
• Elan Credit CardcoreStrategic or Co-development PartnerElan Credit Card donated $75,000 to various local community organizations on Credit Union Day 2025, with over $300,000 donated since 2022. Donations support causes such as food insecurity, financial literacy, and youth programs. The partnership reflects Elan Credit Card's commitment to community development aligned with JA of Georgia's mission.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• EVERFI: Digital financial-literacy and life-skills education platform that delivers online curricula to K-12 schools, often funded by corporate partners. Competes with JA of Georgia for school contracts and corporate-sponsored financial-literacy dollars, but via scalable software rather than physical simulations.

Broad incumbents

• 4-H (National 4-H Council): Largest U.S. youth-development nonprofit, delivering leadership, career, and life-skills programming through schools, clubs, and county extension offices. Broader in scope than JA but competes for the same school time, volunteers, and corporate CSR funding.
• Boys & Girls Clubs of America: National youth-development nonprofit offering after-school programming including financial literacy and career readiness. Larger and broader than JA of Georgia but overlaps on supplemental education, volunteer engagement, and corporate sponsorship competition.

Direct peers

• Junior Achievement Worldwide: Global parent organization that licenses the JA brand and curriculum used by JA of Georgia. Operates the same programmatic framework in over 100 countries, making it the international analog of the Georgia chapter's model.
• DECA (formerly Distributive Education Clubs of America): Student organization that prepares high school and college students for careers in business, marketing, finance, and entrepreneurship. Overlaps directly with JA's career-readiness and entrepreneurship pillars, with shared corporate-sponsor and educator ecosystems.
• Junior Achievement of New York: Largest U.S. JA chapter delivering the same suite of JA programs across the New York metro area. Comparable scale, corporate-sponsor depth, and program portfolio to JA of Georgia, serving as a useful operating benchmark.
• Junior Achievement of Chicago: Sister JA chapter operating the same JA BizTown, JA Finance Park, and 3DE Schools programs in metro Chicago. Nearest structural peer — same curriculum, same delivery model, same sponsorship tiers — but in a different metropolitan market.
• Junior Achievement USA: National umbrella organization and licensor of JA of Georgia, running the same financial literacy, career readiness, and entrepreneurship programs across U.S. chapters. Closest possible peer as the operating-system provider and brand owner.
• Network for Teaching Entrepreneurship (NFTE): National nonprofit delivering entrepreneurship education to middle and high school students, often in under-resourced schools. Closest direct competitor to JA's entrepreneurship-focused offerings (BizTown, Dream Accelerator, 3DE).
• Future Business Leaders of America (FBLA): Career and business education student organization serving middle school through college, focused on leadership and business competencies. Highly comparable student-outcome mission and school-distribution model to JA of Georgia.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/DDH5a-WOYg8
• Xx.com/ja_usa
• Facebookfacebook.com/jaofgeorgia
• LinkedInlinkedin.com/company/junior-achievement-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Junior Achievement of Georgia