Alabama Safari Park

What Alabama Safari Park does

Alabama Safari Park is a 350-acre drive-thru and walk-thru zoological attraction located in Hope Hull, Alabama, approximately south of Montgomery and accessible via I-65 Exit 158. The park maintains a collection of more than 500 animals spanning 80+ species, including rare and endangered animals such as Grevy's zebras, reticulated giraffes, and Southern White Rhinos. Its core product is a unified admission experience combining a Safari Drive-Thru, where visitors feed wildlife from their vehicles, with a Safari Village walk-through area featuring giraffes, sloths, tortoises, lemurs, and a budgery aviary. Premium add-on products include structured Animal Encounters (Sloth, Lemur, Giraffe, Tortoise), wagon rides, field-trip packages for K-12 schools, and group bookings for scouts, churches, and corporate parties.

The park generates revenue through six streams: per-person admissions ($18.95–$25.95), tiered annual memberships ($75/$140/$285) with reciprocal access across the four-park Zoofari Parks network, paid animal encounters ($15–$40), animal feed and gift shop retail, on-site dining (Snack Shop), and group/field-trip packages. Pricing is uniformly transactional with a subscription layer for memberships, and tickets are sold direct at the gate and online through the FareHarbor booking platform. Go-to-market is direct-to-consumer with group sales for schools and organizations.

The park is privately held and operated by Zoofari Parks Corporation, which also runs Gulf Breeze Zoo, Virginia Safari Park, and Texas Zoofari Park; CEO Eric Mogensen leads all four facilities with more than 50 years of industry experience. The park is AZA-accredited since 1983 at the corporate level, ZAA-accredited, and supports conservation partnerships spanning more than 135 countries. Alabama Safari Park opened in May 2023 and has since announced ongoing expansion of on-site amenities and a successful endangered species breeding program, including the park's first giraffe calf in 2025.

Name

Alabama Safari Park

Legal name

Alabama Safari Park

Website

https://alabamasafaripark.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Alabama Safari Park is a 350-acre privately operated drive-thru and walk-thru zoological attraction in Hope Hull, Alabama, owned by Zoofari Parks Corporation and serving families, school groups, and tourists with wildlife experiences across 500+ animals.

Ownership category

akta.pro rank

Product category

Wildlife Safari Park and Zoological Attractions

NAICS

Zoos and Botanical Gardens (712130), Nature Parks and Other Similar Institutions (712190), Amusement and Theme Parks (71311)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Safari Parks & Drive-Through Wildlife Parks (THAAAFAD)

akta.pro secondary industries

Wildlife Safaris & Game Drives (THAJAIAB), Safari & Game Drives (Land-Based) (THAAAEAC), Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE), Safari & Overland Wildlife Adventures (4x4/Jeep) (THAJABAD), Safari & Wildlife Adventure Tour Operators (Land-Based) (THAAADAD)

Keywords

• Wildlife safari park
• Drive-thru zoo
• Animal encounters
• Educational field trips
• Zoological attractions

Headquarters

HQ city

Hope Hull

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Admission Tickets: Per-person admission charges for drive-thru safari and village walk-thru access. Pricing tiers for adults, seniors, children, and free entry for under 1. Military discount of $2 off per admission.
2. Annual Memberships: Recurring annual memberships (Adventure Member $75, Adventure Duo $140, Adventure Family $285) providing unlimited visits, 10% discounts on feed/gifts/food, and reciprocal admission to sister parks.
3. Animal Encounters: Paid add-on experiences including Sloth Experience ($40/person), Ring-Tailed Lemur Experience ($35/person), Giraffe Experience ($25/person), and Aldabra Tortoise Encounter ($15/person). Park admission not included.
4. Animal Feed and Retail: Animal feed sales including Safari Feed Bucket ($6 or 4 for $20), Village Goat Feed Cup ($4), Budgie Feed Stick ($2 or 4 for $7), Romaine Lettuce for Giraffes ($5), and Village Feed Bundle ($12). Gift shop merchandise including plush animals, apparel, and souvenirs.
5. Dining and Concessions: Snack Shop located in Gift Shop offering Nathan's hot dogs, kids meals, soft pretzels, nachos, Dippin' Dots, ice cream, and cold drinks. Picnic tables available in Safari Village.
6. Group Tours and Field Trips: Safari Package ($10/student, FREE teachers, $16/chaperones) and Adventure Package ($13/student, $19/chaperones) for school groups. Group Wagon Tours for private bookings. $50 deposit required.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Alabama Safari Park operates a 350-acre drive-thru safari park and walk-thru wildlife village where visitors observe and feed more than 500 animals across 80+ species from their vehicles and on foot. The park sells per-person admission tickets, annual memberships, premium animal encounter experiences (sloth, lemur, giraffe, tortoise), wagon rides, group/field trip packages, and on-site food and gift shop merchandise.

Product overview

Alabama Safari Park is a 350-acre drive-thru safari park offering a single unified admission experience combining the Safari Drive-Thru and Safari Village. The core experience allows visitors to drive through wildlife habitats and feed animals from their vehicles, then explore walk-thru areas featuring additional exhibits. Premium add-on experiences include paid animal encounters (Sloth Experience at $40, Lemur Experience at $35, Giraffe Experience at $25, Tortoise Encounter at $15), wagon rides, and budgery aviary access. The park offers three membership tiers (Adventure at $75, Adventure Duo at $140, Adventure Family at $285) with reciprocal benefits at sister Zoofari Parks locations. Educational offerings include field trip packages (Safari Package and Adventure Package) with guided wagon tours. Supporting services include on-site dining (Snack Shop) and retail (Safari Trading Post gift shop).

Differentiator

Problem solved

Functional benefit

Products and services

• Safari Drive-Thru A drive-through wildlife experience where visitors interact with and feed animals including bison, deer, camels, llamas, zebras, and antelope directly from their vehicles across a 350-acre park.
• Safari Village A walk-thru wildlife area featuring animal encounters, aviary experiences, and interactive exhibits with giraffes, kangaroos, budgies, Aldabra tortoises, and lemurs.
• Sloth Experience Premium up-close encounter where guests feed and learn about two-toed sloths; $40 per person, offered daily at 11am, 1pm, and 3pm with up to 10 participants.
• Ring-Tailed Lemur Experience Interactive feeding and learning experience with ring-tailed lemurs; $35 per person, approximately 20 minutes, maximum 6 participants, ages 8 and older.
• Giraffe Experience Personal giraffe barn tour and meet-and-greet with reticulated giraffes; $25 per person, limited to 10 participants, 20-30 minutes.
• Aldabra Tortoise Encounter Hands-on educational encounter with Aldabra tortoises, the second-largest tortoise species; $15 per person, offered daily at 1:30pm.
• Wagon Rides Guided tractor-pulled wagon tours through the drive-thru area with narrated educational content about park animals; available on weekends and accommodates up to 35 people per wagon.
• Budgery Aviary Interactive aviary experience where guests have budgies (budgerigars) perch on their arms within the Safari Village area.
• Adventure Membership Annual single-pass membership providing unlimited admission for one year, 10% discount on feed, gifts, and food, plus reciprocal admission to Zoofari Parks sister parks; priced at $75.
• Adventure Duo Membership Annual membership for named pass holder plus one guest each visit for one year; 10% discounts and reciprocal sister park benefits; priced at $140.
• Adventure Family Membership Annual membership for named pass holder plus four guests each visit for one year; 10% discounts and reciprocal sister park benefits; priced at $285.
• Safari Package (Field Trips) Educational field trip package including 1-hour guided wagon tour, half bucket of grain, and village walk-thru; $10 per student, teachers free, $16 per chaperone.
• Adventure Package (Field Trips) Enhanced educational field trip package including Safari Package content plus one giraffe romaine leaf and one budgery stick; $13 per student, $19 per chaperone.
• Group Wagon Tours 60-minute privately booked guided safari wagon tour for groups of 15+ guests including feed bucket, village petting area visits, and use of covered picnic area and restrooms.
• Safari Trading Post (Gift Shop) On-site gift shop offering plush animals, safari-themed apparel, toys, collectibles, snacks, and park supplies located at the main entrance.
• Snack Shop (Dining) On-site food service located in the gift shop offering Nathan's hot dogs, kids meals, soft pretzels, nachos, Dippin' Dots ice cream, and cold drinks.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and flagship.

• Sumatran Orangutan SocietycoreStrategic or Co-development PartnerConservation partnership supporting orangutan protection. Part of CEO Eric Mogensen's organized partnerships between Zoofari Parks and top conservation programs. Mogensen has organized partnerships with multiple conservation organizations to support wildlife protection through captive breeding programs, habitat preservation, and public education.
• Giraffe Conservation FoundationcoreStrategic or Co-development PartnerConservation partnership supporting giraffe species. Reticulated giraffes are listed as Vulnerable with fewer than 5,000 remaining. Partnership contributes to breeding programs and field conservation efforts.
• International Rhino FoundationcoreStrategic or Co-development PartnerConservation partnership supporting rhino protection and anti-poaching efforts. Part of coordinated conservation approach across Zoofari Parks.
• Source Population AlliancecoreStrategic or Co-development PartnerConservation partnership supporting source population management. Helps maintain healthy wild populations through coordinated breeding and relocation programs.
• Dyer Island Conservation TrustcoreStrategic or Co-development PartnerPenguin conservation partnership. Supports artificial nesting sites installation for wild penguins and conservation efforts at Dyer Island.
• Cheetah Conservation FundcoreStrategic or Co-development PartnerConservation partnership supporting cheetah protection and habitat preservation. Part of global conservation network supporting field conservation in Africa.
• Zoological Association of America (ZAA)coreStrategic or Co-development PartnerZAA Accredited member operating zoos under ZAA standards. Schmidt's Guenon Animal Management Program affiliated with ZAA. Professional membership since establishment.
• African Wildlife FoundationcoreStrategic or Co-development PartnerInternational conservation partner supporting Grevy's zebra protection. Helps address habitat loss, competition for resources, and poaching threats to endangered species.
• Lewa Wildlife ConservancycoreStrategic or Co-development PartnerConservation partner supporting Grevy's zebra conservation efforts. Works to protect endangered species through field conservation in Kenya.
• Association of Zoos and Aquariums (AZA)coreStrategic or Co-development PartnerAZA member since 1983. Zoofari Parks operates AZA-accredited facilities meeting rigorous standards for animal care, conservation, and education.
• Exotic Wildlife Association (EWA)coreStrategic or Co-development PartnerProfessional membership for exotic wildlife operators. Part of industry network maintaining high standards for wildlife management and conservation.
• Zoofari Parks Sister Parks NetworkflagshipStrategic or Co-development PartnerAlabama Safari Park is one of four zoological facilities operated by Zoofari Parks Corporation, along with Gulf Breeze Zoo, Virginia Safari Park, and Texas Zoofari Park. Sister parks offer reciprocal membership benefits and shared conservation initiatives supporting wildlife in 135+ countries.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wild Wilderness Drive-Through Safari: Drive-through safari in Gentry, Arkansas with a similar "drive your vehicle through the park and feed the animals" model in a smaller-scale regional footprint.
• Virginia Safari Park: Direct sister park under Zoofari Parks Corporation (same parent:). Operates a comparable drive-thru safari with animal encounters, memberships, and education programs — the most natural direct comp for Alabama Safari Park.
• Natural Bridge Wildlife Ranch: Drive-through safari ranch in the Texas Hill Country operating a similar "feed animals from your vehicle" model with walk-thru areas and animal encounters — directly comparable format to Alabama Safari Park.
• Tanganyika Wildlife Park: Interactive wildlife park in Goddard, Kansas offering close animal encounters (giraffe, sloth, lemur, tortoise) and admission-based experiences that mirror Alabama Safari Park's premium add-ons.
• Gulf Breeze Zoo: Sister park within the Zoofari Parks network. A zoological facility in the same U.S. Southeast region offering animal experiences, memberships, and field trip programming with reciprocal admission benefits.
• Global Wildlife Center: Drive-through wildlife preserve in Folsom, Louisiana, offering drive-thru safari tours and wagon rides across hundreds of acres with free-roaming exotic animals — a clear format peer in the U.S. Southeast.
• Texas Zoofari Park: The fourth facility in the Zoofari Parks portfolio, operating a comparable wildlife park model with memberships and reciprocal visitor benefits.

Regional players

• Montgomery Zoo: Regional zoo located just minutes from Alabama Safari Park in Montgomery, Alabama. Different format (traditional walk-through zoo vs. drive-thru safari) but direct regional competitor for ticket and field-trip spend.
• Chehaw Park & Zoo: Zoo and park in Albany, Georgia operating animal exhibits, encounters, and education programs in the U.S. Southeast — comparable regional zoological competitor for family and school field-trip visitation.

Broad incumbents

• Disney's Animal Kingdom: Large incumbent theme park / zoological experience in the broader Southeast U.S. market with animal encounters, conservation messaging, and themed attractions — competes for the same family leisure dollars at a different price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@alabamasafaripark5890/featured
• Facebookfacebook.com/AlabamaSafari
• Instagraminstagram.com/alabamasafaripark
• TikToktiktok.com/@alabamasafaripark
• LinkedInlinkedin.com/company/alabama-safari-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alabama Safari Park