À l'adresse du jeu

What À l'adresse du jeu does

À l'adresse du jeu is a French non-profit association (Association loi 1901) founded in 1995 and headquartered at 15 rue Rabelais in Montreuil, Île-de-France. It operates a network of community game libraries (ludothèques) and play spaces designed to foster intercultural and intergenerational exchange through board and tabletop games. The organization runs three core physical offerings: Ludothèque 1, 2, 3 Soleil! in Montreuil, L'R de Jeux at Place de la République in Paris, and Les Ludomouv, a mobile game library service deployed across multiple Paris parks including Kellermann, Monceau, Arènes de Lutèce, and Pont Neuf (Paris Plage).

The association's revenue mechanics are minimal and community-oriented. Access to the ludothèques is free; a €5 annual individual membership unlocks free entry to game evenings, which otherwise cost €5 per session for non-members. Beyond the free-access community model, the association monetizes through three institutional channels: school programs (notably 'Collèges en Jeu' reaching approximately 13 middle schools in Seine-Saint-Denis and Paris, plus Class-Jeu immersion weeks for CE1-CM2 classes since 2010), professional training and consulting for early childhood educators at crèches and youth services, and event services for cultural institutions. Long-standing partnerships include the Musée du Louvre (via the 'Porte du Temps' program), Musée des Arts et Métiers, Musée de la Libération, and the Conseil Départemental du 93 'Réseau du Jeu' steering committee. The annual Festival du Jeu à Paris draws 7,000+ players to a 2,000m² space at Place de la République. The organization operates with approximately 5 employees and no disclosed revenue figures; its technology footprint is limited to a WordPress-based website, with no mobile application, no APIs, and no AI/ML capabilities.

Name

À l'adresse du jeu

Legal name

A l'Adresse du Jeu

Website

https://aladressedujeu.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

À l'adresse du jeu is a French non-profit association operating free community game libraries in Montreuil and Paris, plus mobile play spaces, school programs, and museum event services for the general public, schools, and cultural institutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Montreuil

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership and admission fees: Individual membership at 5€ per year; free game nights accessible to members. Seasonal game evenings for all board game enthusiasts aged 12 and up.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

À l'adresse du jeu runs a network of community game lending libraries and mobile game spaces in Montreuil and Paris (Ludothèque 1, 2, 3 Soleil!, L'R de Jeux, and the Ludomouv mobile service). It sells/contracts educational programs for schools (Classes-Jeu and Collèges en Jeu), professional training and consulting on play pedagogy, and event/temporary game library services for cultural institutions and festivals, including the annual Festival du Jeu à Paris.

Product overview

À l'adresse du jeu is a non-profit association (loi 1901) operating a network of game lending libraries and mobile game services in the Paris region. The core offerings include three physical locations: Ludothèque 1, 2, 3 Soleil! in Montreuil, L'R de Jeux at Place de la République in Paris, and Les Ludomouv mobile libraries serving various Paris parks. The organization also provides free printable games, school programs (Classes-Jeu and Collège en Jeu), professional training services, and organizes large-scale events including the annual Festival du Jeu à Paris.

Differentiator

Problem solved

Functional benefit

Brands

• Ludothèque 1, 2, 3 Soleil!: A ludotheque/game library located in Montreuil, offering game sessions, game nights, and various play activities.
• L'R de Jeux
• Ludomouv

Products and services

• Ludothèque 1, 2, 3 Soleil! Main game lending library located in Montreuil, offering games for all ages and hosting monthly game evenings open to the general public.
• L'R de Jeux Public-market-funded game space at Place de la République in Paris, open during summer and school holidays for walk-in play.
• Les Ludomouv Mobile game library service that brings games to various parks and outdoor locations across Paris neighborhoods.
• Les jeux gratuits (Free Games) Collection of free printable and downloadable games, including card games, dice games, and Print & Play formats, available from the association's website.
• School Programs (Classes-Jeu & Collèges en Jeu) Educational programs including school visits, class immersion weeks (Classes-Jeu), and the Collèges en Jeu project reaching about 13 secondary schools in Seine-Saint-Denis and Paris.
• Professional Training & Consulting Training on play pedagogy, space design, and game collection management for youth services, schools, and daycares; includes pedagogical days and recognized training-provider status.
• Event Services & Temporary Libraries Custom event services including temporary game libraries for museums (Louvre, Musée des Arts et Métiers), parks, festivals, and neighborhood events.
• Festival du Jeu à Paris

Quantifiable outcome

• 7000+ players at Festival du Jeu à Paris in 2019
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Musée des Arts et MétierscoreStrategic or Co-development PartnerEphemeral game libraries during exhibitions and summer festivals. Collaborated on themed games around exhibition topics like 'Permis de Conduire?' and 'Explorer l'infiniment...'. Currently hosting summer festival with daily game library services.
• Musée du LouvrecoreStrategic or Co-development PartnerPartnership through 'Porte du Temps' cultural democratization program. Created 'Viens jouer au Louvre!' - a day of themed games where children from leisure centers played freely in a royal game room after museum visits.
• Conseil Départemental du 93coreStrategic or Co-development PartnerMember of 'Réseau du Jeu' steering committee, participates in 'Rendez-vous du jeu' events, and supports professionals in creating game spaces. Association is listed as a recognized training provider.
• Musée de la LibérationminorStrategic or Co-development PartnerMuseum partnership for game installations and cultural events.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Others

• Conseil Départemental du 93 - Réseau du Jeu: Public-sector network of which À l'adresse du jeu is a member, coordinating game-space initiatives across Seine-Saint-Denis. Comparable as a structural ecosystem partner rather than a competitor.
• Musée des Arts et Métiers: Existing strategic partner hosting ephemeral game libraries and the Estivales summer festival. Comparable as a cultural-institution partner enabling event-based revenue and brand association.

Regional players

• Le Temps des Jeux: French board-game association and event organizer hosting conventions and community play sessions. Comparable as an associational/grassroots play-pedagogy operator, though primarily event-driven rather than fixed library.

Broad incumbents

• Tric Trac: France's leading board-game media and community platform, covering game news, reviews, and community events. Comparable as a French board-game ecosystem player with strong community engagement, though digital rather than physical.
• Magic Bazar: Independent French board-game retailer and publisher with strong community presence and event programming. Comparable as a French board-game ecosystem player that combines retail with community events.
• Philibert: Major French board-game retailer and distributor with deep catalog and community reach. Comparable as a French board-game ecosystem player at scale, though commercial rather than associational.

Direct peers

• Association Française des Ludothèques (AFL): National federation representing ludothèques in France, providing training, professional standards, and advocacy. Comparable as the industry-body umbrella sharing the same ludothèque model and play-pedagogy mission.
• La Maison du Jeu: French community game space / board-game café offering pay-per-play sessions and community events. Comparable as a physical community game venue, though operating on a commercial rather than subscription model.
• Ludothèque de Paris: Municipal game-library network serving Paris residents with board games, puzzles, and play programming for all ages. Most direct comparable in model and geography, though publicly funded rather than associational.

Emerging players

• Ludopole: French play-pedagogy training and consulting organization serving educators, schools, and youth programs. Comparable as a play-based professional services provider operating in adjacent educational and cultural segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/home
• YouTubeyoutube.com/channel/UC5wzTcN3fMWg6MM3V2daSvQ/playlists
• Facebookfacebook.com/assoaladj
• Instagraminstagram.com/aladressedujeu
• LinkedInlinkedin.com/company/%C3%A0-l-adresse-du-jeu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about À l'adresse du jeu