Alfa Marine
Alfa Marine is a privately-held B2B distributor of new, unused, and used marine and industrial automation equipment, sourcing primarily from India's Alang Ship Recycling Yard and serving ship owners, operators, and industrial buyers globally via its e-commerce storefront.
- Company typePrivate
- Founded-
- HeadquartersBhavnagar, India
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Alfa Marine does
Alfa Marine is a privately-held B2B supplier of marine and industrial automation equipment, headquartered in Bhavnagar, Gujarat, India, with 33 employees. The company sources new, unused, and used automation, control, navigation, hydraulic, pneumatic, safety, and machinery spares primarily from the Alang Ship Recycling Yard, one of the world's largest ship breaking facilities, and supplements inventory from ship stores and other suppliers. Its catalog spans over 100 brands including Deif, Danfoss, Damcos, Desautel, Siemens, Honeywell, Alfa Laval, Allen Bradley, and Bosch, organized into product lines covering automation and control, machinery and spares, safety equipment, hydraulic and pneumatic systems, oil rigs, boiler spares, heat detectors, navigation, antiques, and miscellaneous industrial equipment.
The company operates a Magento-based e-commerce storefront (alangalfamarine.com) with quote-based commercial pricing rather than fixed list prices, reflecting the variable condition of its inventory and the B2B nature of transactions. Its go-to-market combines the storefront with social media presence on Facebook, Instagram, and LinkedIn, plus an email newsletter. Distribution is direct-to-buyer with global shipping via UPS, DHL, and FedEx, typically delivered within 7-15 working days. The primary customer segment is the marine industry (ship owners, operators, and offshore companies sourcing legacy, current-production, and OEM-obsolete parts), with a secondary industrial automation segment.
Alfa Marine presents as an independently-owned niche distributor with over 20 years of claimed operating experience, no disclosed funding rounds, no parent company, no listed management team, and no patents, certifications, or partnership announcements in the available data. Its commercial model is one-time transactional sales of physical hardware, with no disclosed software, API, mobile app, or recurring revenue layer.
Alfa Marine firmographics
Firmographics- Name
- Alfa Marine
- Legal name
- Alfa Marine
- Website
- https://alangalfamarine.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alfa Marine is a privately-held B2B distributor of new, unused, and used marine and industrial automation equipment, sourcing primarily from India's Alang Ship Recycling Yard and serving ship owners, operators, and industrial buyers globally via its e-commerce storefront.
- Ownership category
- akta.pro rank
Alfa Marine industry classification
Industry- Product category
- Marine Equipment Supply
- NAICS
- Ship Building and Repairing (336611), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Marine MRO Parts & Consumables Distribution (TLAKAOAJ)
- akta.pro secondary industry
- Electrical, Automation & Navigation MRO (Power, Controls, Comms, ECDIS/Radar) (IMAJAFAD)
Keywords
Where Alfa Marine is headquartered
LocationHeadquarters
- HQ city
- Bhavnagar
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Alfa Marine business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Alfa Marine generates revenue through the sale of new, unused, and used marine automation equipment, controls, navigation systems, hydraulics, safety equipment, and machinery spares. They source products from ship breaking yards at Alang, India, as well as from ship stores and other sources, providing legacy, current production, and OEM obsolete equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based commercial pricing |
Distribution channels1 record
Marketing channels3 records
Alfa Marine product offering
Product offeringCore offering
Alfa Marine supplies new, unused, and used marine and industrial automation equipment, including automation and control components, navigation equipment, machinery and spares, safety equipment, hydraulic and pneumatic systems, boiler spares, and oil rig components. The company sources inventory primarily from Alang Ship Recycling Yard in India and ship stores, stocking over 100 brands such as Deif, Danfoss, Damcos, and Desautel, and sells to commercial buyers worldwide via a quote-based e-commerce platform with global shipping.
Product overview
Alfa Marine is a marine and industrial automation equipment supplier based in Bhavnagar, India, sourcing equipment from the Alang ship recycling yard. The company offers a diverse portfolio of new, unused, and used automation, control, navigation, machinery, safety, hydraulic, and pneumatic equipment. Their product categories include Automation and Control Equipment (controllers, PCB cards, synchronizers, transducers), Navigation Equipment, Machinery and Spares, Safety Equipment, Hydraulic and Pneumatic Equipment, Boiler Spares, Oil Rigs equipment, Heat Detectors, Antique items, and Miscellaneous equipment. They stock products from over 100 brands including Deif, Danfoss, Damcos, and Desautel, primarily serving the marine industry with equipment sourced from ship stores and various suppliers.
Differentiator
Problem solved
Functional benefit
Products and services
- Automation and Control Equipment Industrial automation and control equipment including controllers, PCB cards, synchronizers, frequency converters, and transducers for marine vessels and industrial facilities. Sold as new, unused, or used components sourced from Alang Ship Recycling Yard and ship stores.
- Navigation Equipment Marine navigation equipment and components for vessel navigation systems, sold to ship owners and operators.
- Machinery and Spares Mechanical machinery components and spare parts for marine and industrial operations, sourced from manufacturers like Caterpillar and others.
- Safety Equipment Safety-related marine and industrial equipment and components, including heat detectors and related safety instrumentation for industrial applications.
- Hydraulic and Pneumatic Equipment Hydraulic and pneumatic systems, components, and spare parts for industrial and marine applications, including products from Danfoss/Sauer Danfoss.
- Boiler Spares Replacement parts and components for industrial boiler systems used in marine and industrial settings.
- Oil Rigs Equipment Equipment and spare parts for oil rig operations, supplied to offshore and upstream oil and gas operators.
Companies that use Alfa Marine
Customer profileSegments2 records
Ideal customer profiles2 records
Alfa Marine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alfa Marine partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights4 records
Alfa Marine competitors and assessment
Company assessmentBroad incumbents
- Alfa Laval: Global supplier of heat transfer, separation, and fluid handling equipment to marine and industrial markets. Comparable to Alfa Marine on marine spares and aftersales parts, with Alfa Marine even stocking Alfa Laval branded components.
- Wärtsilä: Major marine equipment manufacturer and lifecycle services provider covering engine, propulsion, and automation systems. Overlaps with Alfa Marine on marine automation and control spare parts, particularly as Alfa Marine resells surplus Wärtsilä-adjacent components.
- Wilhelmsen: Global maritime services group with a large ship spares and solutions division distributing marine products worldwide. Comparable to Alfa Marine as a broad-line marine parts distributor, but at significantly larger scale and with OEM-authorized product lines.
- ABB Marine & Ports: Global supplier of marine automation, propulsion, and electrical systems. Directly relevant to Alfa Marine's automation, control, and electrical product categories, with Alfa Marine stocking ABB-branded spare parts.
- Kongsberg Maritime: Provider of navigation, automation, and control systems for the maritime industry. Overlaps with Alfa Marine's navigation equipment and marine automation product categories, particularly on legacy KONGSBERG components sourced through Alang.
- Siemens Energy (Marine): Supplier of marine electrical and automation solutions, including drives, controls, and instrumentation. Comparable to Alfa Marine's Siemens-branded inventory across automation and control categories.
Direct peers
- Imtra: U.S.-based distributor of marine equipment, parts, and supplies for commercial and recreational vessels. Directly comparable to Alfa Marine as a multi-brand marine equipment distributor serving ship owners and operators with a broad catalog of legacy and OEM parts.
- Diesel & Marine Electric: U.S. marine electrical and engine parts distributor serving commercial and industrial marine customers. Comparable to Alfa Marine as a specialist distributor of marine electrical, automation, and engine spares with a broad multi-brand catalog.
- Maritime Logistics Solutions (formerly ShipsPlanet): Online marine parts and spares e-commerce platform. Directly comparable to Alfa Marine's e-commerce-first distribution model for marine automation, navigation, and machinery parts.
Emerging players
- MarCon Group: Marine equipment supplier and service provider focused on automation, navigation, and engine spares. Comparable to Alfa Marine in product scope and customer base, particularly on automation and control equipment for marine operators.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Alfa Marine social profiles
Digital presenceAlfa Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alfa Marine leadership team
Management profileNumber of profiles
Alfa Marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alfa Marine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alfa Marine
What does Alfa Marine do?
Alfa Marine supplies new, unused, and used marine and industrial automation equipment, including automation and control components, navigation equipment, machinery and spares, safety equipment, hydraulic and pneumatic systems, boiler spares, and oil rig components. The company sources inventory primarily from Alang Ship Recycling Yard in India and ship stores, stocking over 100 brands such as Deif, Danfoss, Damcos, and Desautel, and sells to commercial buyers worldwide via a quote-based e-commerce platform with global shipping.
Is Alfa Marine a public or private company?
Alfa Marine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alfa Marine founded?
Alfa Marine was founded in -1. It employs 11 to 50 people.
Where is Alfa Marine based?
Alfa Marine is headquartered in Bhavnagar, India, in the Asia region.
How does Alfa Marine make money?
One revenue line is on record: equipment Sales.
Who are Alfa Marine's main competitors?
Broad incumbents on record are Alfa Laval, Wärtsilä, Wilhelmsen, ABB Marine & Ports, Kongsberg Maritime and Siemens Energy (Marine). Direct peers are Imtra, Diesel & Marine Electric and Maritime Logistics Solutions (formerly ShipsPlanet). MarCon Group is listed as an emerging player.
Does Alfa Marine have an API?
No public API is recorded for Alfa Marine.
What industry is Alfa Marine in?
Alfa Marine's product category is Marine Equipment Supply. Its primary akta.pro industry code is TLAKAOAJ, Marine MRO Parts & Consumables Distribution, with a secondary code of IMAJAFAD, Electrical, Automation & Navigation MRO (Power, Controls, Comms, ECDIS/Radar). Its NAICS code is 336611 and its SIC code is 5084.