Asociación Nacional de la Industria de Suplementos Alimenticios

What Asociación Nacional de la Industria de Suplementos Alimenticios does

Asociación Nacional de la Industria de Suplementos Alimenticios, A.C. (ANAISA) is a Mexican civil association (non-profit trade body) founded in 2011 that represents the dietary supplement industry in Mexico. It was formed through a joint effort between leading national and international supplement companies and COFEPRIS, Mexico's federal health authority, with the stated mission of protecting consumers from misleading advertising and the sale of "miracle products" that could endanger public health. ANAISA does not manufacture or sell dietary supplements; its deliverables are informational and representational rather than commercial.

The association's core offering is anaisa.mx, a Spanish-language educational platform that aggregates ingredient profiles (vitamins, minerals, amino acids, omega-3, botanical superfoods), regulatory and labeling guidance for supplements, FAQs, infographics, a blog (Entérate), a video library, a press/media room, and a digital flip-book member directory profiling brands such as 4Life, Amway, Biofarma, Entera, Herbalife, Isagenix, Natures Sunshine, Nutrisa, Omnilife, Plexus, Sanofi, Usana, and Valmex. Distribution is digital-first across the website, Facebook, Instagram, X/Twitter, YouTube, LinkedIn, and an email newsletter subscription. The underlying technology stack is a standard WordPress-based content site with no developer-facing API, SDK, or proprietary technical components.

As an Asociación Civil, ANAISA is governed by its member companies and funded through member contributions rather than product sales or external capital. Pricing, dues schedules, and revenue are not publicly disclosed. The single disclosed staff leader is M en A. Coral Moctezuma (Gerente / Manager). ANAISA operates from a single headquarters office in the Hipódromo Condesa district of Mexico City and confines its activities to the Mexican market, with no disclosed international expansion, no subsidiaries, no parent company, and no recorded M&A, funding, or restructuring activity.

Name

Asociación Nacional de la Industria de Suplementos Alimenticios

Legal name

Asociación Nacional de la Industria de Suplementos Alimenticios A.C.

Website

https://anaisa.mx

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

ANAISA (Asociación Nacional de la Industria de Suplementos Alimenticios, A.C.) is a Mexican non-profit trade association founded in 2011 that represents leading national and international dietary supplement companies, providing consumer education, regulatory guidance, and industry advocacy in collaboration with COFEPRIS.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City (CDMX)

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels7 records

Core offering

Asociación Nacional de la Industria de Suplementos Alimenticios (ANAISA) is a Mexican non-profit trade association (Asociación Civil) founded in 2011 that represents and advocates for the dietary supplements industry in Mexico. It provides industry representation, regulatory guidance in collaboration with COFEPRIS, educational content for consumers, and a directory of member companies across the supplements sector.

Product overview

ANAISA (Asociación Nacional de la Industria de Suplementos Alimenticios, A.C.) is a Mexican industry trade association founded in 2011, not a commercial product company. It does not manufacture or sell dietary supplement products. Its primary offering is an educational and informational digital platform (anaisa.mx) that serves consumers and industry members with scientific information about dietary supplements, ingredients, and nutrition. The platform comprises an Ingredients & Nutraceuticals Database (covering vitamins, minerals, amino acids, fiber, botanical superfoods, omega-3), a Blog (Entérate) with news and educational articles, a Videos section, a Member Company Directory (digital flip-book covering brands such as 4Life, Amway, Biofarma, Herbalife, Isagenix, Omnilife, Sanofi, Usana, and others), Regulatory & Labeling Guidance, and a Media/Press section. An email newsletter subscription provides updates on events and courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Industry Membership Program Annual membership program for dietary supplements companies in Mexico, providing regulatory advocacy, industry representation before COFEPRIS, and collective voice for the sector.
• Member Company Directory Online directory listing vetted member companies in the Mexican dietary supplements industry, including brands such as 4Life, Amway, Biofarma, Herbalife, Isagenix, Omnilife, Sanofi, and Usana.
• Consumer Education Content

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• 4LifeminorOthers · 1 January 2011Dietary supplement company operating in Mexico, listed as a member of ANAISA's sports supplements section.
• HerbalifeminorOthers · 1 January 2011International dietary supplement company, listed as a member company of ANAISA.
• IsagenixminorOthers · 1 January 2011Dietary supplement company, listed as a member of ANAISA.
• SanofiminorOthers · 1 January 2011International pharmaceutical and healthcare company with dietary supplement products, listed as a member of ANAISA.
• UsanaminorOthers · 1 January 2011Dietary supplement company, listed as a member of ANAISA.
• COFEPRIS (Comisión Federal para la Protección contra Riesgos Sanitarios)coreStrategic or Co-development PartnerANAISA was formed in 2011 through joint effort with Mexican health authorities (COFEPRIS) with the purpose of protecting consumers from the growing advertising and sale of miracle products that could endanger public health.

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• American Herbal Products Association (AHPA): US trade association for the herbal products industry, providing self-regulatory standards, label guidance, and consumer education. Closely aligned in mission and operating model to ANAISA, with deeper botanical-supplement focus.
• Food Supplements Europe (FSE): European trade association representing the food supplements sector, focused on regulatory advocacy, science communication, and consumer information. Comparable to ANAISA at the European regional level.
• Natural Products Association (NPA): US trade association representing the natural products industry, including dietary supplements, with consumer-education campaigns and a member certification program. Similar non-profit member-driven model to ANAISA.
• International Alliance of Dietary/Food Supplement Associations (IADSA): Global alliance of national supplement associations. Directly comparable umbrella body; its member associations perform the same role ANAISA does nationally, and IADSA could be a partner or competitor depending on ANAISA's regional ambitions.
• Council for Responsible Nutrition (CRN): US trade association representing the dietary supplement and functional food industry. Directly comparable to ANAISA in role, structure (non-profit member-funded), and activities (regulatory advocacy, science-based consumer education, member code of conduct).

Emerging players

• International Probiotics Association (IPA): Global non-profit trade association for the probiotics industry. Similar non-profit member-funded structure and consumer-education focus, but narrower category scope than ANAISA.

Broad incumbents

• CHPA (Consumer Healthcare Products Association): US trade association covering OTC, dietary supplements, and consumer health products more broadly. Larger and broader than ANAISA, but with overlapping membership types (e.g., Sanofi is a member of both organizations).

Regional players

• AFEPADI (Asociación de Empresas de Dietéticos y Complementos Alimenticios): Spanish supplements trade association representing manufacturers, distributors, and ingredient suppliers. Closely analogous in mandate and operating model; differs by geography (Spain/EU vs. Mexico) and serves as a benchmark for ANAISA's potential EU/Spanish-language content expansion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/anaisa_mx
• YouTubeyoutube.com/channel/UCuHPpIIaTDOtqr3j6ONDLdg
• Facebookfacebook.com/Anaisasuplementosalimenticios
• LinkedInlinkedin.com/company/asociaci%C3%B3n-nacional-de-la-industria-de-suplementos-alimenticios
• Instagraminstagram.com/anaisamx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asociación Nacional de la Industria de Suplementos Alimenticios