Mohammed bin Abdulaziz Alrajhi (Alaseel Dates)

What Mohammed bin Abdulaziz Alrajhi (Alaseel Dates) does

Alaseel Dates is a Saudi Arabia-based premium dates marketing and distribution company founded in 2001 and headquartered in Riyadh, operating under the Mohammed Bin Abdulaziz AlRajhi Endowments. The parent endowment owns what the company describes as the world's largest individual date palm farm, with more than 250,000 palm trees, and operates the largest dedicated palm trees R&D center, giving Alaseel a vertically integrated supply chain spanning cultivation, varietal innovation, and processing. The company markets branded retail SKUs including Segae and Sukary varieties packaged in 800g metal boxes and 1kg formats, alongside innovative value-added products such as dates covered with fine chocolate and dates stuffed with premium nuts. Its customer base is split between luxury/premium consumers in the local Saudi market served through a proprietary e-commerce ordering platform, native iOS and Android applications, and home delivery, and international food companies supplied in bulk under long-term "founding partner" relationships. Alaseel holds ISO 22000 food safety and GlobalGAP agricultural certifications that underwrite its export-grade positioning, and reaches consumers through owned digital channels supplemented by Instagram, Twitter, and Snapchat. The business carries no external venture capital or public-market backing, with ownership concentrated within the AlRajhi family endowment structure.

Name

Mohammed bin Abdulaziz Alrajhi (Alaseel Dates)

Legal name

Al Aseel Dates

Website

https://alaseeldates.com.sa

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Alaseel Dates is a Saudi premium dates marketer and distributor founded in 2001, operating under the Mohammed Bin Abdulaziz AlRajhi Endowments which owns the world's largest individual date palm farm of 250,000+ trees, supplying both retail consumers via e-commerce and bulk buyers among international food companies.

Ownership category

akta.pro rank

Product category

Premium Dates and Date Products

NAICS

Sugar and Confectionery Product Manufacturing (3113)

SIC

Sugar & Confectionery Products (2060), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Coconut & Date Palm Plantations (Coconuts, Dates) (AFAGACAH)

akta.pro secondary industry

Seasonal & Gift Confectionery Wholesale (AFAIAFAH)

Keywords

• Premium dates production
• Date palm cultivation
• Luxury food distribution
• Bulk date supply
• Innovative date products

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Premium Dates Production and Distribution: Alaseel produces and distributes premium dates through B2C e-commerce and B2B channels to international food companies. The company offers innovative date products including dates covered with fine chocolate and stuffed with finest nuts.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Alaseel Dates is a marketer and distributor of premium dates operated under Mohammed Bin Abdulaziz AlRajhi Endowments. The company cultivates, processes, packages, and distributes luxury dates sourced from the world's largest individual date palm farm with over 250,000 palm trees. Its product portfolio includes Segae and Sukary branded dates in metal box packaging, as well as innovative offerings such as dates covered with fine chocolate and dates stuffed with premium nuts.

Product overview

Alaseel Dates is a premium dates marketing and distribution company operated under Mohammed Bin Abdulaziz AlRajhi Endowments. The company offers a portfolio of dates products including the Segae and Sukary branded products in various packaging formats (metal boxes ranging from 800g to 1kg). The company also develops innovative products such as dates covered with fine chocolate and dates stuffed with premium nuts. Alaseel positions itself as a supplier to international food companies, distributing luxury dates from what they claim is the world's largest individual farm exceeding 250,000 palm trees.

Differentiator

Problem solved

Functional benefit

Products and services

• Segae Metal Box (800g) Premium Segae dates product packaged in an 800-gram metal box, sold directly to consumers and through distribution channels.
• Sukary Dameed (1 kg) Premium Sukary dates product in 1 kilogram packaging, marketed as a luxury dates offering.
• Sukary Metal Box (800g) Premium Sukary dates product packaged in an 800-gram metal box.
• Dates Covered with Fine Chocolate Innovative premium dates product covered with fine chocolate, developed by Alaseel's integrated team of experts to meet new market needs.
• Dates Stuffed with Finest Nuts Premium dates stuffed with the finest nuts, representing one of Alaseel's innovative product offerings developed to inspire customers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Mohammed Bin Abdulaziz AlRajhi EndowmentscoreOthersAlaseel Dates is operated under the management of Mohammed Bin Abdulaziz AlRajhi Endowments, which owns the world's largest individual date palm farm with over 250,000 trees. This parent organization runs the largest R&D palm trees center, providing Alaseel with significant agricultural infrastructure and research capabilities.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Nurture Group: Premium dates brand operating in Saudi Arabia and international markets with branded packaged dates and B2B supply. Comparable to Alaseel in product positioning and export focus.
• Bateel: Saudi-headquartered luxury dates brand with global retail footprint and gourmet date-based products (chocolate-covered dates, date-based confectionery). Most directly comparable premium/luxury dates peer to Alaseel.
• Lion Dates: Premium dates brand from Saudi Arabia focused on packaged dates for retail and gifting. Comparable to Alaseel's Segae and Sukary gift-box product lines.
• Barari Dates: Premium dates producer with vertical integration from farm to packaged products. Directly comparable supply chain and product format to Alaseel.
• Al Barakah Dates: Established Saudi dates manufacturer and exporter with bulk and branded offerings for international markets. Overlaps with Alaseel's B2B supply model and product portfolio.
• Tamra: Premium Saudi dates producer and distributor selling gift-packaged and bulk dates through online and retail channels. Competes with Alaseel in the premium/luxury Saudi dates segment.
• Sedr Group: Saudi premium dates producer and exporter supplying both retail and B2B channels. Comparable in scale, geography, and customer mix to Alaseel.

Broad incumbents

• Lulu Group (Y International): GCC-based mass retailer that operates its own dates sourcing and private-label dates program. Comparable as a downstream channel and as a competing branded dates seller in the region.
• Saudi Dates Company: Larger Saudi dates sector player with broader portfolio across multiple date varieties, B2B supply, and government-aligned distribution. Comparable supply role but broader scope than Alaseel.

Regional players

• Arabian Dates Company: Regional MENA dates manufacturer and exporter focused on bulk and branded supply. Comparable to Alaseel's B2B export model with regional rather than Saudi-centric positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/alaseel_dates
• Instagraminstagram.com/alaseel_dates
• LinkedInlinkedin.com/company/alaseel-dates

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mohammed bin Abdulaziz Alrajhi (Alaseel Dates)