The Salvation Army Alaska Division
The Salvation Army Alaska Division is a non-profit religious organization providing free food assistance, emergency housing, youth programs, senior services, and disaster relief to Alaska residents, funded by donations, thrift-store proceeds, and corporate partnerships under the USA Western Territory.
- Company typePrivate
- Founded1865
- HeadquartersAnchorage, Alaska, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Salvation Army Alaska Division does
The Salvation Army Alaska Division is a regional operating unit of The Salvation Army National Corporation, headquartered in Alexandria, Virginia, and part of the USA Western Territory. It provides free social services to Alaska residents, including food assistance (food pantries, mobile distributions, SNAP support), emergency and transitional housing (men's, women's, youth, and family shelters), youth programs (after-school, summer camps), senior services (community centers, adult day care), disaster relief, and substance abuse rehabilitation. All services are provided at no cost to recipients; the organization does not charge fees for assistance programs.
The division is funded entirely by donations, thrift-store proceeds, seasonal campaigns, corporate partnerships, and in-kind gifts. Revenue streams include individual monetary donations (one-time, recurring, cryptocurrency, planned giving, stocks and bonds), thrift-store sales (887 stores nationwide), the Red Kettle holiday campaign, the Angel Tree gift program (operated with Walmart), corporate partner giving across Platinum/Gold/Silver/Kettle/In-Kind tiers, and donated goods via SATRUCK.org pickup scheduling. Distribution is anchored by 6,400+ service centers in nearly every U.S. ZIP code, mobile disaster-response canteens, and digital channels including the Classy-powered donation portal, ZIP-based location finder, and toll-free 1-800-SAL-ARMY phone line.
The technology stack is non-proprietary and off-the-shelf: Zesty.io CMS for web, Classy for donation processing, and Google Analytics, Adobe Analytics, and Microsoft Clarity for web analytics. No APIs, SDKs, proprietary software products, or AI/ML capabilities are disclosed. The Alaska Division relies on national infrastructure for digital fundraising, analytics, and corporate partnership management while delivering local services through community-based service centers.
The Salvation Army Alaska Division firmographics
Firmographics- Name
- The Salvation Army Alaska Division
- Legal name
- The Salvation Army National Corporation
- Website
- https://alaska.salvationarmy.org
- Company type
- Private
- Founded year
- 1865
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Salvation Army Alaska Division is a non-profit religious organization providing free food assistance, emergency housing, youth programs, senior services, and disaster relief to Alaska residents, funded by donations, thrift-store proceeds, and corporate partnerships under the USA Western Territory.
- Ownership category
- akta.pro rank
The Salvation Army Alaska Division industry classification
Industry- Product category
- Social Services
- NAICS
- Emergency and Other Relief Services (624230), Religious Organizations (8131), Community Housing Services (62422)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF)
- akta.pro secondary industry
- Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)
Keywords
Where The Salvation Army Alaska Division is headquartered
LocationHeadquarters
- HQ city
- Anchorage, Alaska
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Salvation Army Alaska Division business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Individual Donations: One-time and recurring monetary donations from individuals supporting local communities. Donors can give once or monthly. Processing via online portal, phone (1-800-SAL-ARMY), mail, or cryptocurrency.
- Thrift Store Proceeds: 887 thrift stores across the United States sell donated goods. Proceeds fund rehabilitation programs and local community services. Revenue is derived from sale of clothing, household items, and other donated goods.
- Seasonal Campaigns: Annual Red Kettle Campaign during Christmas season, Angel Tree gift program, and other seasonal fundraising initiatives. Corporate partners sponsor point-of-sale activations and round-up programs.
- Corporate Partnerships: National corporate partnerships with tiered recognition (Platinum, Gold, Silver, Kettle Partners, In-Kind Partners). Partners engage through seasonal activations, disaster response, grants, in-kind donations, point of sale/round up, cause marketing, volunteer engagement, and matching gifts.
- Walmart Angel Tree Partnership: Partnership with Walmart for Angel Tree gift collection and registry. Walmart shoppers adopt angels and purchase gifts, which are distributed by Salvation Army to families in need.
- Donated Goods (In-Kind): Acceptance of donated clothing, furniture, vehicles, and other items through SATRUCK.org and 1-800-SA-TRUCK pickup service. Goods are sold through thrift stores or directly to those in need.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free social services for individuals and families in need |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels10 records
The Salvation Army Alaska Division product offering
Product offeringCore offering
The Salvation Army Alaska Division provides free emergency and ongoing social services—including food assistance, emergency and transitional housing, youth and senior programs, and disaster relief—to Alaska residents through local service centers. Programs are delivered free of charge to recipients and are funded entirely through individual donations, corporate partnerships, and proceeds from 887 thrift stores nationwide.
Product overview
The Salvation Army operates as a comprehensive social services organization offering a broad portfolio of community programs rather than a unified technology product. The Alaska Division specifically provides emergency assistance, seasonal programs, and localized services across Alaska. The broader national organization serves nearly 28 million people annually through approximately 7,400 service centers, combining food assistance (hunger relief/food pantries), shelter services (emergency, transitional, and permanent housing for men, women, youth, and families), youth development (after-school programs, summer camps), senior services (community centers, adult day care), disaster relief (hurricane, wildfire, flood, tornado response), rehabilitation programs (Adult Rehabilitation Centers, Harbor Light substance abuse treatment), and fundraising operations (thrift stores, online donations, Angel Tree holiday gifts). These programs operate as interconnected services sharing infrastructure such as the Location Finder service locator tool, unified donation platforms, and volunteer coordination systems to maximize community reach and operational efficiency.
Differentiator
Problem solved
Functional benefit
Brands
- Angel Tree: Christmas gift program that provides new clothing and toys to children in need, with over 1 million children served annually
- Salvation Army Thrift Stores
- Red Kettle Campaign
- Kroc Centers
- Adult Rehabilitation Centers
- Harbor Light Centers
Products and services
- Food Assistance Programs Provides nutritious meals and groceries through neighborhood pantries, mobile food distributions, community kitchens, home delivery, disaster feeding, and SNAP enrollment assistance for families and individuals struggling with food insecurity.
- Homeless Shelter Services Emergency and transitional shelter services for men, women, children, veterans, and families experiencing homelessness or housing instability, including gender-specific and youth shelters with case management, counseling, and long-term housing placement support.
- Youth Development Programs After-school programs, summer camps, mentorship, youth sports, dance, art, music programs, and tutoring designed to support the social, emotional, and academic development of young people in communities nationwide.
- Summer Camps Free summer camp programs offering outdoor recreation, educational activities, swimming, sports, arts and crafts, music, and character-building experiences for children from low-income families.
- Senior Services Community centers, activities, housing assistance, adult day care facilities, and residential options at 192 community centers designed to promote dignity, independence, and well-being for senior citizens.
- Disaster Relief Services Immediate and long-term relief services for communities affected by natural disasters including wildfires, floods, tornadoes, and hurricanes, providing food, shelter, mobile showers, emotional and spiritual care, and recovery support through mobile feeding units.
- Angel Tree Gift Program Annual Christmas gift program providing new clothing and toys to over 1 million children in need annually, allowing donors to shop for specific child wish lists through Walmart registries or in-store Angel Tree tags.
- Salvation Army Thrift Stores 887 thrift stores across the United States providing affordable clothing, household items, and furniture, with proceeds funding Adult Rehabilitation Centers and community services.
- Online Donation Platform (Give with Joy) Online donation platform enabling one-time or monthly monetary gifts to support food assistance, shelters, disaster relief, and other community programs, with options for planned giving, stock transfers, and cryptocurrency donations.
- Goods Donation Program (SATRUCK) Program accepting donated clothing, furniture, vehicles, and other items through SATRUCK.org with scheduled pickup via 1-800-SA-TRUCK and drop-off location finder, with goods sold through thrift stores to fund rehabilitation programs.
Quantifiable outcome
- 183,111,494 meals served to those in need last year
- +5 more outcomes
Companies that use The Salvation Army Alaska Division
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles4 records
The Salvation Army Alaska Division technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Salvation Army Alaska Division partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship - platinum partner, core - gold partner, core - silver partner, core - kettle partner, core - strategic alliance, core - in-kind partner, minor - in-kind partner, core - technology partner and core - silver/kettle partner.
- Walmartflagship - platinum partnerPlatinum Partner ($1M+ cumulative giving in a single year). Major Angel Tree gift program partner with in-store displays and online Spark Good Registry. Over 40-year collaboration including point-of-sale donations and seasonal campaigns.
- MAP Internationalflagship - platinum partnerPlatinum Partner with $1M+ cumulative giving in a single year. International Christian organization providing medicines and health programs.
- UPScore - gold partnerGold Partner ($500,000-$999,999 cumulative giving). Logistics and shipping partner supporting disaster relief operations and program distribution.
- Krogercore - silver partnerSilver Partner ($100,000-$499,999 cumulative giving). Grocery retailer partner with point-of-sale and cause marketing programs.
- Lowe'score - silver partnerSilver Partner ($100,000-$499,999 cumulative giving). Home improvement retailer supporting disaster relief and community programs.
- FedExcore - silver partnerSilver Partner ($100,000-$499,999 cumulative giving). Logistics partner supporting transportation and delivery for disaster relief efforts.
- Walgreenscore - kettle partnerKettle Partner supporting Red Kettle Campaign and seasonal fundraising initiatives.
- Sam's Clubcore - kettle partnerKettle Partner supporting Red Kettle Campaign and holiday giving programs.
- Habitat for Humanitycore - strategic allianceLong-term disaster recovery partner. Partnered on construction and rehabilitation of over 400 homes. Sponsored 2008 Jimmy & Rosalynn Carter Work Project.
- Delta Air Linescore - in-kind partnerIn-kind partner providing air transportation support for disaster response and personnel deployment.
- Westlake Ace Hardwareminor - in-kind partnerIn-kind partner supporting heat relief efforts with fan drives and cooling equipment donations.
- Classycore - technology partnerDigital fundraising platform powering online donations. Provides secure donation processing and donor management for The Salvation Army's online giving.
- Dallas Cowboyscore - silver/kettle partnerNFL team partnership supporting community outreach, volunteer engagement, and cause marketing initiatives.
Scale indicators17 records
Recent moves6 records
Expansion highlights5 records
The Salvation Army Alaska Division competitors and assessment
Company assessmentDirect peers
- Goodwill Industries International: Operates a national thrift-store network (similar to the Salvation Army's 887 stores) that funds workforce development and rehabilitation programs — a directly comparable retail-funded social-services model.
- Feeding America: Largest U.S. hunger-relief nonprofit operating a national network of food banks. Directly comparable food-assistance and anti-hunger mission serving overlapping beneficiary populations.
- United Way Worldwide: Federated nonprofit model funding local community services across food, housing, and emergency assistance. Comparable through diversified donor base and local-affiliate service delivery model.
- Catholic Charities USA: Faith-based national network providing food, housing, refugee, and disaster services through local agencies. Closely mirrors the Salvation Army's faith-rooted, multi-service local-agency model.
- American Red Cross: The largest U.S. humanitarian aid and disaster relief nonprofit, with overlapping missions in emergency shelter, disaster response, and food assistance. Most directly comparable peer given national scale and disaster-services focus.
Broad incumbents
- Habitat for Humanity International: Already a strategic partner of the Salvation Army in long-term disaster recovery (400+ homes co-built). Overlaps in housing, disaster recovery, and volunteer-driven community development.
- World Vision: International faith-based humanitarian organization addressing poverty, disaster, and child welfare — comparable scope and faith-based funding model to the Salvation Army.
- YMCA of the USA: Operates community centers offering youth programs, senior services, and emergency housing — overlapping with Kroc Centers, senior programs, and shelter services in the Salvation Army portfolio.
Emerging players
- Direct Relief: Humanitarian aid nonprofit focused on disaster relief and emergency medical assistance. Comparable in disaster-services mission and partnership-driven delivery model.
- Boys & Girls Clubs of America: Operates a national network of youth-development centers (after-school, summer programs) directly comparable to the Salvation Army's youth services and Kroc Center offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
The Salvation Army Alaska Division social profiles
Digital presenceThe Salvation Army Alaska Division compliance and trust
Trust signalCompliance3 records
The Salvation Army Alaska Division financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Salvation Army Alaska Division leadership team
Management profileNumber of profiles
The Salvation Army Alaska Division funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Salvation Army Alaska Division M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Salvation Army Alaska Division
What does The Salvation Army Alaska Division do?
The Salvation Army Alaska Division provides free emergency and ongoing social services—including food assistance, emergency and transitional housing, youth and senior programs, and disaster relief—to Alaska residents through local service centers. Programs are delivered free of charge to recipients and are funded entirely through individual donations, corporate partnerships, and proceeds from 887 thrift stores nationwide.
Is The Salvation Army Alaska Division a public or private company?
The Salvation Army Alaska Division is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Salvation Army Alaska Division founded?
The Salvation Army Alaska Division was founded in 1865. It employs 1 to 10 people.
Where is The Salvation Army Alaska Division based?
The Salvation Army Alaska Division is headquartered in Anchorage, Alaska, United States, in the North America region.
How does The Salvation Army Alaska Division make money?
Six revenue lines are on record. Individual Donations are the primary driver. The others are thrift Store Proceeds, seasonal Campaigns, corporate Partnerships, walmart Angel Tree Partnership and donated Goods (In-Kind).
Who are The Salvation Army Alaska Division's main competitors?
Direct peers on record are Goodwill Industries International, Feeding America, United Way Worldwide, Catholic Charities USA and American Red Cross. Broad incumbents are Habitat for Humanity International, World Vision and YMCA of the USA. Emerging players are Direct Relief and Boys & Girls Clubs of America.
Does The Salvation Army Alaska Division have an API?
No public API is recorded for The Salvation Army Alaska Division.
What industry is The Salvation Army Alaska Division in?
The Salvation Army Alaska Division's product category is Social Services. Its primary akta.pro industry code is BPAGAJAF, Faith-Based Humanitarian Aid & Relief Ministries, with a secondary code of BPAGAAAC, Emergency Shelter, Camp Management & Non-Food Items (NFI). Its NAICS code is 624230 and its SIC code is 8300.