Al-Baaj - Authorized Toyota Dealer

What Al-Baaj - Authorized Toyota Dealer does

Al-Baaj Company for Trade and Auto Services Limited is a privately-held authorized dealer for Toyota and HINO vehicles headquartered in Al Diwaniyah, Al-Qadisiyyah Governorate, Iraq. Founded in 2019, the company imports officially certified Toyota vehicles and sells them through its authorized dealership showroom alongside genuine Toyota spare parts and certified maintenance services. Its operational footprint spans at least three Iraqi governorates — Al-Qadisiyyah (headquarters), Wasit (service center opened November 2024 in Al-Namaniyah), and Dhi Qar (product launches) — supported by approximately 110 employees.

The company's product portfolio includes Toyota's flagship SUV (Land Cruiser), premium sedan (Crown), Camry sedan (including the 2025 hybrid variant), and RAV4 SUV, with the lineup incorporating hybrid powertrains, Toyota Safety Sense advanced driver-assistance systems, regenerative braking, and panoramic view monitoring technologies sourced from the OEM. Al-Baaj operates under Toyota Service Advantage+ standards, provides a 3-year or 100,000 km warranty on new vehicles, and participates in the Toyota app loyalty program for customer retention.

The business model combines one-time revenue from new vehicle sales and parts/accessories with recurring revenue from maintenance and repair services performed by certified technicians using genuine imported Toyota parts. Go-to-market is direct-to-consumer through physical showrooms and authorized service centers, supplemented by Toyota Iraq-led marketing initiatives including the Beyond Zero sustainability program and the UN Habitat Japan Village partnership. Pricing is not publicly disclosed, and the company has not raised institutional capital; it operates as a regional franchise entity under Toyota Iraq's national brand license.

Name

Al-Baaj - Authorized Toyota Dealer

Legal name

شركة البعاج للتجارة وخدمات السيارات المحدودة

Website

https://al-baaj.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Al-Baaj is a privately-held authorized Toyota and HINO dealer headquartered in Al Diwaniyah, Iraq, selling Toyota vehicles, genuine parts, and certified maintenance services across southern Iraqi governorates since 2019.

Ownership category

akta.pro rank

Headquarters

HQ city

Dhiwaniyah (Al-Diwaniyah)

HQ country

Iraq

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Toyota vehicles including Land Cruiser, Crown, Camry, and RAV4 models. The company imports official Toyota certified vehicles and sells them through authorized dealership showrooms.
2. Parts & Accessories: Sale of genuine Toyota spare parts and accessories. Original Toyota parts are imported to meet maintenance and replacement needs of vehicle owners.
3. Maintenance & Repair Services: Vehicle maintenance and repair services through certified technicians using genuine Toyota parts. Toyota Service Advantage+ commitment provides competitive pricing and modern facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Al-Baaj is an authorized Toyota and HINO dealer that imports and sells new Toyota passenger and commercial vehicles — including Land Cruiser, Crown, Camry, and RAV4 — through its showroom in Al-Diwaniyah, Iraq. The company also provides certified vehicle maintenance and repair services through Toyota Service Advantage+, supplies genuine Toyota spare parts and accessories, and backs new vehicles with a 3-year / 100,000 km warranty.

Product overview

Al-Baaj is an authorized Toyota dealer operating in Al-Qadisiyah Province, Iraq, established in 2019. The company offers a comprehensive portfolio of Toyota vehicles including Land Cruiser (SUV), Crown (sedan), Camry (sedan with hybrid variant), and RAV4 (SUV). The product lineup includes traditional and hybrid vehicles. Complementing vehicle sales, Al-Baaj provides Toyota Service Advantage+ maintenance services, genuine Toyota parts and accessories, and a 3-year/100,000 km warranty program. The company also participates in Toyota Iraq's sustainability initiatives including the Beyond Zero environmental program and hybrid technology offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Toyota Land Cruiser (لاند كروزر) Iconic Toyota SUV known for rugged design and off-road capabilities; one of the most famous vehicles in Iraq, sold through Al-Baaj's authorized showroom to individual buyers.
• Toyota Crown (كراون) Premium Toyota sedan with a modern front grille and polished taillights, representing luxury and sophistication; sold to individual consumers through Al-Baaj's authorized dealership.
• Toyota Camry (كامري) Elegant Toyota sedan with contemporary design offering a powerful and eco-friendly driving experience; available in a hybrid variant (Camry 2025 Hybrid) at Al-Baaj.
• Toyota RAV4 Sport utility vehicle (SUV) with modern design combining strength and dynamism, featuring advanced drive systems, improved fuel efficiency, and Toyota Safety Sense technologies including pre-collision system, radar cruise control, and off-road driving support; sold through Al-Baaj's authorized showroom.
• Toyota Hybrid Vehicles Toyota hybrid vehicle lineup including Corolla Classic, RAV4 Hybrid, and Camry Hybrid, featuring regenerative braking technology that converts kinetic energy into electrical energy for improved efficiency; sold through Al-Baaj's authorized dealership.
• Toyota Genuine Parts & Accessories Original Toyota spare parts and accessories designed specifically for Toyota vehicles, imported and stocked at authorized Al-Baaj service centers to ensure quality, fit, and reliability for vehicle maintenance and repairs.
• Toyota Service Advantage+ Maintenance & Repair Certified vehicle maintenance and repair services delivered by Toyota- and HINO-trained technicians using genuine Toyota parts, with competitive pricing, modern facilities, timely delivery, and proper first-time repair.
• Toyota New-Vehicle Warranty 3-year / 100,000 km new-vehicle warranty (whichever comes first) covering repairs or replacement of parts with manufacturing defects under normal use, attached to each new Toyota vehicle sold by Al-Baaj.

Quantifiable outcome

• First authorized Toyota maintenance center in Al-Namaniyah district, Wasit Governorate
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• UN Habitat (برنامج الأمم المتحدة للمستوطنات البشرية - الموئل)minorStrategic or Co-development Partner · 1 November 2024Toyota Iraq partnered with UN Habitat for the Japan Village project to improve infrastructure and living conditions for approximately 9,000 residents in the Japan Village and surrounding neighborhoods in Mosul. Toyota Iraq committed to installing 32 solar streetlights along main streets and constructing a multi-purpose sports field, contributing to enhanced safety and community participation.
• Toyota Iraq (شركة تويوتا العراق)coreChannel Partner/ Reseller/ Distributor · 1 January 2019Al-Baaj operates as the authorized dealer for Toyota and HINO vehicles in Al-Qadisiyyah Governorate, Iraq. The company is licensed by Toyota Iraq to use the Toyota brand trademark and sells official Toyota certified vehicles. Al-Baaj provides vehicle sales, genuine parts, and after-sales services following Toyota's standards and certified technicians.
• SAS Automotive Trading and Services LLCminorChannel Partner/ Reseller/ DistributorFellow Toyota Iraq authorized dealer. SAS won first place in the after-sales service category at the Toyota Iraq Kaizen Marathon 2024 competition held at Rotana Erbil hotel.
• Jihan MotorsminorChannel Partner/ Reseller/ DistributorFellow Toyota Iraq authorized dealer. Jihan Motors won first place in the sales category at the Toyota Iraq Kaizen Marathon 2024, demonstrating excellence in innovative solutions meeting customer expectations.
• Al-Akbar Al-Ahmar (Red Giant)minorChannel Partner/ Reseller/ DistributorFellow Toyota Iraq authorized dealer. Participated in the Toyota Iraq Kaizen Marathon 2024 competition in sales and after-sales service categories.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Jihan Motors: Fellow authorized Toyota Iraq dealer that won first place in the sales category at the Toyota Iraq Kaizen Marathon 2024. Direct competitor in the Toyota Iraq authorized dealer network with the same vehicle, parts, and service offering.
• SAS Automotive Trading and Services LLC: Fellow authorized Toyota Iraq dealer and co-participant in the Toyota Iraq Kaizen Marathon 2024. Operates in the same regulated Toyota Iraq franchise network with identical product lineup and competing for the same Iraqi consumer base.
• Al-Bar Company: Authorized Toyota Iraq dealer in Al-Namaniyah, Wasit Governorate, whose certified service center opening in November 2024 was supported by Al-Baaj's broader Toyota Iraq network activities. Competes in adjacent geographic territory within the Toyota dealer ecosystem.
• Al-Akbar Al-Ahmar (Red Giant): Fellow authorized Toyota Iraq dealer that participated alongside Al-Baaj in the Toyota Iraq Kaizen Marathon 2024. Competes head-to-head in the same Toyota Iraq sales and after-sales categories.

Regional players

• Al-Futtaim Motors: Authorized Toyota dealer in the UAE and broader Gulf region. Operates the Toyota franchise in multiple geographies with full vehicle sales, parts, and certified service center network analogous to Al-Baaj's business model in Iraq.
• Abdul Latif Jameel: Long-standing authorized Toyota distributor across Saudi Arabia and multiple MENA markets. Comparable as a regional authorized Toyota distributor operating multi-location dealer networks in Middle Eastern emerging markets with similar product, parts, and service offerings.

Broad incumbents

• Toyota Iraq: The principal Toyota entity in Iraq that grants the authorized dealer franchise to Al-Baaj. As the master distributor, Toyota Iraq operates the broader brand, marketing, and supply chain that Al-Baaj executes against, and serves as both parent partner and ultimate brand steward.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/albaajcompany

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al-Baaj - Authorized Toyota Dealer