What Toyota Iraq does

Toyota Iraq (legal entity: Toyota Al Iraq Company for Trading and Services of Vehicles ltd) is the authorized distributor and franchise holder of Toyota Motor Corporation in Iraq, headquartered in Erbil and founded in 2016. The company sells Toyota, Lexus, and Hino-branded vehicles across 21 models spanning four segments — sedans (Yaris, Corolla, Camry, Crown), GR performance cars (GR86, GR Yaris), SUVs (Urban Cruiser, Corolla Cross, RAV4, Fortuner, Highlander, Prado, Land Cruiser 300, Land Cruiser HEV, LC70 Hard-Top), and commercial vehicles (LC70 Pickup, Hilux, Hiace, Granvia, Innova, Coaster). Distribution is executed exclusively through an authorized dealer network comprising SAS Trading and Vehicle Services, Jihan Motors, Al-Ahmar Group, Al-Baaj Company, and Karmran Motors across Baghdad, Erbil, Sulaymaniyah, Basra, Dohuk, Kirkuk, Najaf, Diwaniyah, Anbar, and Wasit.

The business generates revenue across four streams: one-time new vehicle sales (the primary stream), Toyota Genuine Parts transactions, recurring aftersales services (including the Nabd Service Package and warranty work), and insurance licensing via Toyota Iraq Tamin. Supporting technology assets include Toyota's hybrid powertrain (regenerative braking systems on Corolla, RAV4, Crown) and Gazoo Racing (GR) motorsport-derived performance technology, alongside customer-facing digital tools (toyota.iq website, mobile app, USelect used-car marketplace, Toyota Club loyalty program, VIN lookup). Marketing spans traditional channels (auto-show participation including the 49th Baghdad International Fair and Erbil Auto Show), community programs (Prado Off-Road, Dream Car Art Contest), and a full social media presence across Facebook, Instagram, LinkedIn, X, YouTube, and TikTok.

Toyota Iraq's customer base is segmented into individual consumers (personal/family transportation), commercial and business buyers (fleets using Hilux, Hiace, Granvia, Coaster), and off-road enthusiasts (Land Cruiser, Prado, Fortuner). The go-to-market is sales-led through authorized dealers, with digital touchpoints (test drive booking, service scheduling, quote requests) serving as lead-conversion and customer-engagement mechanisms. The company is privately held under a Toyota brand-licensing arrangement, with no disclosed parent-company or external funding structure.

Name

Toyota Iraq

Legal name

Toyota Al Iraq Company for Trading and Services of Vehicles ltd

Website

https://toyota.iq

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Toyota Iraq is the authorized distributor of Toyota, Lexus, and Hino vehicles in Iraq, selling 21 sedan, SUV, GR, and commercial models through an authorized dealer network across 10+ Iraqi cities, supplemented by genuine parts, aftersales services, insurance, and loyalty programs.

Ownership category

akta.pro rank

Product category

Passenger Vehicles

NAICS

Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Motor Vehicle Parts & Accessories (3714), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ)

Keywords

• Passenger vehicle distribution
• Automotive dealership
• Vehicle aftersales services
• Genuine auto parts
• Commercial vehicle sales

Headquarters

HQ city

Erbil

HQ country

Iraq

HQ region

Middle East

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Primary revenue stream from selling Toyota vehicles including sedans, SUVs, hybrids, and commercial vehicles through authorized dealers across Iraq.
2. Genuine Parts Sales: Toyota Genuine Parts sold through authorized dealers and service centers for vehicle maintenance and repairs.
3. Aftersales Services: Service and maintenance packages including Nabd Service Package, warranty services, and scheduled maintenance through dealer network.
4. Toyota Iraq Tamin (Insurance): Insurance products offered through the Toyota Iraq platform for vehicle coverage.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Toyota Iraq is the authorized distributor and franchise holder of Toyota Motor Corporation in Iraq, selling Toyota, Lexus, and Toyota GR vehicles across 21 models in sedan, SUV, GR sports, and commercial segments. The company operates an authorized dealer network spanning more than 10 Iraqi cities with showrooms and service centers, and provides certified used cars (USelect), Toyota Genuine Parts, warranty coverage (3 years/100,000 km), free maintenance (2 years/40,000 km), and the Nabd vehicle-monitoring service package.

Product overview

Toyota Iraq operates as an authorized distributor of Toyota Motor Corporation vehicles in Iraq, offering a comprehensive vehicle portfolio across four main categories: Sedans (Yaris, Corolla, Camry, Crown), GR Sports Cars (GR86, GR Yaris), SUVs (Urban Cruiser, Corolla Cross, RAV4, Fortuner, Highlander, Prado, Land Cruiser 300, Land Cruiser HEV, LC70 Hard-Top), and Commercial vehicles (LC70 Pickup, Hilux, Hiace, Granvia, Innova, Coaster). The company provides supporting services including authorized maintenance through Toyota Services, warranty programs (3 years/100,000 km plus 2 years free maintenance), genuine parts supply, insurance via Toyota Iraq Tamin, vehicle monitoring through the Nabd Service Package, loyalty rewards via Toyota Club, and the USelect pre-owned vehicle marketplace. The product ecosystem is unified under the Toyota brand with Gazoo Racing (GR) as the performance sub-brand and Land Cruiser representing the heritage off-road lineup.

Differentiator

Problem solved

Functional benefit

Brands

• Nabd Service Package: Vehicle service and maintenance package offered by Toyota Iraq, described as 'A Toyota Car's Pulse, Your Lifeline'
• Toyota Iraq Tamin
• USelect
• Toyota Club

Products and services

• Yaris Compact sedan offering efficient performance for urban driving, targeted at individual consumers seeking affordable personal transport.
• Corolla Compact sedan known for reliability and fuel efficiency, targeted at individual consumers and families.
• Camry Mid-size sedan with refined design and comfortable driving experience, targeted at individual consumers seeking premium sedan features.
• Crown Premium luxury sedan representing Toyota's flagship sedan offerings, targeted at high-end individual consumers.
• GR86 Motorsport-inspired sports car offering dynamic driving experience, targeted at performance enthusiasts.
• GR Yaris

Quantifiable outcome

• 3 years warranty or 100,000 km (whichever comes first)
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SAS Trading and Vehicle Services Ltd.coreChannel Partner/ Reseller/ DistributorSAS Trading and Vehicle Services Ltd. is the primary authorized dealer for Toyota in Iraq, operating multiple showrooms and service centers across Baghdad, Erbil, Sulaymaniyah, Basra, Dohuk, Kirkuk, and other cities. The company represents Toyota trademark in Iraq and handles vehicle sales, service, and parts distribution.
• Jihan MotorscoreChannel Partner/ Reseller/ DistributorJihan Motors operates as an authorized Toyota dealer in Erbil and Sulaymaniyah, running showrooms and service centers. Recently expanded services with a new service station launch in Soran to expand Toyota services in the region.
• Al-Baaj CompanycoreChannel Partner/ Reseller/ DistributorAl-Baaj Company serves as an authorized Toyota dealer in Diwaniyah with showroom and service center. Notably organized events celebrating Iraqi Engineers professional presence in Al-Diwaniyah.
• Karmran MotorsminorChannel Partner/ Reseller/ DistributorKarmran Motors operates an authorized Toyota showroom in Sulaymaniyah on Salem street.
• Al-Ahmar GroupcoreChannel Partner/ Reseller/ DistributorAl-Ahmar Group (Al-Amilaqah Al-Ahmar) operates as authorized Toyota dealer in Najaf with showroom and service center, also referred to as 'Al-Ahmar' or 'Work Giant Red'.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Al-Futtaim Toyota (UAE): Authorized Toyota distributor across the UAE with showrooms, service centers, parts, and finance offerings. Operates the same full Toyota/Lexus/Hino portfolio structure in a Middle East market, making it a close operational peer.
• MG Motor Iraq: Direct competitor brand distributed in Iraq through local partners. Comparable because both operate authorized-distributor models selling new vehicles and aftersales services into the same Iraqi customer base.
• Hyundai Iraq: Authorized Hyundai distributor in Iraq competing head-to-head in the passenger and SUV segments. Comparable as a competing international OEM distributor operating showroom/service infrastructure in Iraq.
• Kia Iraq: Authorized Kia distributor in Iraq competing in the passenger and SUV segments. Comparable as a Korean-brand authorized distributor with showroom/service operations in the same Iraqi geography.
• Abdul Latif Jameel (Toyota Saudi Arabia): Authorized Toyota distributor in Saudi Arabia with a similarly comprehensive dealer and aftersales network. Most directly comparable as a regional Toyota franchise operator covering the full Toyota/Lexus portfolio plus parts, service, and used vehicles.
• Toyota Kuwait (Al Sayer Group): Authorized Toyota distributor in Kuwait with full sales, service, and parts operations. Comparable as another GCC/Middle East Toyota franchise holder running showrooms, service centers, and customer engagement programs.

Emerging players

• Chery Iraq: Chinese OEM with growing distribution in Iraq, competing on price in the compact and mid-size segments. Comparable as an emerging challenger brand in the same Iraqi retail channels Toyota Iraq serves.

Broad incumbents

• Inchcape plc: Global multi-brand automotive distributor with operations across emerging markets including the Middle East. Comparable as a diversified authorized distributor model rather than a single-brand Toyota franchise.
• Mercedes-Benz Middle East: Authorized distributor for Mercedes-Benz in the Middle East including Iraq-adjacent markets. Comparable as a premium automotive distributor with structured dealer network and aftersales operations.
• BMW Group Middle East: Regional distributor for BMW and MINI across the Middle East. Comparable as a premium multi-brand authorized distributor operating showrooms, service, and parts in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ToyotaIraq
• YouTubeyoutube.com/c/Toyota-iraq
• Facebookfacebook.com/toyota.iraq
• LinkedInlinkedin.com/company/toyota-iraq
• Instagraminstagram.com/toyotairaq
• TikToktiktok.com/@toyota.iraq.official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Iraq