Alba Thermal Springs & Spa

What Alba Thermal Springs & Spa does

Alba Thermal Springs & Spa is a privately held luxury wellness destination located on a 15-hectare site at 282 Browns Road, Fingal, on Victoria's Mornington Peninsula, approximately 90 minutes from Melbourne. The company operates as Alba Thermal Springs Pty Ltd (ABN 53 636 191 467) and was founded in 2021, opening to guests in 2022. Its core offering is contemporary geothermal bathing across more than 30 pools sourced from a natural aquifer 550 metres below the surface, with water naturally heated to 37-43°C and classified as a sodium chloride bicarbonate spring. Wastewater is treated and re-injected to maintain aquifer sustainability, and the site has been carbon neutral since opening through a partnership with Trace.

The product surface extends beyond bathing to a luxury spa with 50+ treatments across 20+ treatment rooms (including signature rituals by Sodashi and Vanessa Megan), all-day dining at Thyme restaurant under chef Karen Martini, overnight accommodation at The Sanctuary (five villas and two studio rooms launched in 2025), corporate and private group events for 10-200 guests, an annual membership program (The Springs Club), and a branded retail shop. Distribution is direct-to-consumer through a proprietary booking platform, phone reservations, and a dedicated corporate groups team, with 15% surcharges applied to walk-in bathing. The company employs 48 people and is independently owned with no disclosed external funding.

Name

Alba Thermal Springs & Spa

Legal name

Alba Thermal Springs Pty Ltd

Website

https://albathermalsprings.com.au

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Alba Thermal Springs & Spa is a privately held luxury wellness destination on Victoria's Mornington Peninsula, operating 30+ geothermal pools, a 50-treatment spa, Thyme restaurant, and The Sanctuary accommodation on 15 hectares of native gardens, serving day visitors, couples, families, corporate groups, and recurring members.

Ownership category

akta.pro rank

Product category

Luxury Wellness Destination / Thermal Springs & Spa Resort

NAICS

Accommodation (721), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE)

akta.pro secondary industries

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Destination Spa Resorts (THAGAMAA), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Thermal springs bathing
• Luxury spa treatments
• Wellness retreat destination
• Fine dining restaurant
• Boutique accommodation villas

Headquarters

HQ city

Fingal

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Geothermal Bathing: Day visitor access to over 30 geothermal pools including rain pools, forest pools, botanical pools, cold plunge pools, and private experiences. Pricing varies by time (weekday vs weekend, twilight sessions). Includes locker, towel, and bathrobe.
2. Spa Treatments: Over 50 treatments including massages, facials, body treatments, Vichy therapies, hammam experiences. Features Australian skincare partners Sodashi and Vanessa Megan. Half-day and full-day wellness journeys available.
3. Thyme Restaurant: All-day dining at Thyme restaurant featuring locally-sourced seasonal produce. Breakfast, lunch, dinner, high tea, and special events. Located at heart of springs complex with indoor and outdoor seating.
4. The Sanctuary Accommodation: Luxury accommodation comprising five standalone villas and two studio rooms perched on upper ridge. Includes Aesop amenities, minibar with Ten Minutes by Tractor wine, breakfast at Thyme, and access to geothermal bathing.
5. The Springs Club Membership: Annual membership offering unlimited geothermal bathing, upgrades to private pools, 20% off food at Thyme (weekdays), early access to events, Alba bathrobe, and Five Class Pack for yoga/pilates from Studio Paradise.
6. Retail Shop: Online store selling Alba-branded merchandise including candles, bath salts, body oils, essential oils, sarongs, tumblers, tote bags, and bathrobes. Also stocks candles and related wellness products.
7. Gift Cards: Gift cards valid for three years from issue date. Redeemable across property including The Sanctuary, spa, springs, boutique, and restaurant.
8. Group Events & Corporate Bookings: Private spaces for celebrations, corporate events, and wellness experiences. The Ridge accommodates 20-40 guests; Terrace Pools for 10-20 guests; exclusive buyouts available. Catering from Thyme and wellness activities can be incorporated.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Alba Thermal Springs & Spa is a luxury wellness destination on Victoria's Mornington Peninsula operating geothermal bathing across more than 30 thermal pools, a 20+ room day spa with 50+ treatments, an all-day restaurant called Thyme, and luxury overnight accommodation at The Sanctuary. The business serves individual day visitors, members, groups, and corporate event clients with direct online booking, an annual membership program, and a branded retail shop.

Product overview

Alba Thermal Springs & Spa operates as a multi-experience wellness destination combining five core product pillars: geothermal bathing through over 30 thermal springs pools, luxury spa treatments and rituals, fine dining at Thyme restaurant, and overnight accommodation at The Sanctuary (five villas and two rooms). Additional offerings include The Springs Club annual membership, curated spa and dining packages, private event spaces for corporate and social groups, indulgent signature experiences, and a retail shop selling branded merchandise. The property opened in 2022 and is set within 15 hectares of landscaped native gardens on Victoria's Mornington Peninsula.

Differentiator

Problem solved

Functional benefit

Brands

• Thyme: On-site restaurant celebrating Mornington Peninsula produce through a seasonal all-day menu designed to complement Alba's wellness philosophy.
• The Sanctuary
• The Springs Club

Products and services

• Thermal Springs Bathing Contemporary geothermal bathing experience across 30+ pools (rain, forest, sunset, cold plunge, private rooftop, salt and Terrace pools), priced from $100 per person on weekdays, with twilight Night Owl sessions from $90 after 5:30pm. Includes locker, towel and bathrobe. Targeted at day visitors and overnight guests.
• Spa Treatments & Rituals Luxury spa menu of 50+ treatments across 20+ treatment rooms, including signature rituals (Breathe Easy, Fire & Ice, Anahata, Spa Sanctuary), massages, facials (Sodashi, Vanessa Megan), body treatments, Vichy immersion, hammam float, self-care suite and half-day/full-day journeys. Prices start at $405 for Breathe Easy. Targeted at wellness-focused consumers and corporate retreat attendees.
• Thyme Restaurant On-site all-day restaurant celebrating Mornington Peninsula produce through a seasonal menu designed by chef Karen Martini. Serves breakfast, brunch, lunch, dinner and high tea, with indoor and outdoor seating and pool house picnic options. Targeted at day visitors, overnight guests and group events.
• The Sanctuary Accommodation Luxury overnight accommodation comprising five stand-alone villas and two studio rooms positioned on the upper ridge with sweeping Mornington Peninsula views. Each villa features Aesop amenities, a minibar with Ten Minutes by Tractor wines, breakfast at Thyme and access to the geothermal bathing estate. Targeted at leisure guests seeking multi-day wellness retreats.
• The Springs Club Membership Annual subscription membership offering unlimited geothermal bathing, upgrades to The Terrace, The Salts and The Clouds (subject to availability), 20% off food at Thyme on weekdays, early-bird access to events, an Alba bathrobe, spa lounge access, and a Five Class Pack for yoga/pilates from Studio Paradise. Targeted at repeat local visitors and wellness enthusiasts.
• The Ridge Private Bathing Enclave Exclusive private bathing enclave featuring three geothermal pools with sun lounges, tables and seating, designed for groups of 20 to 40 guests. Suitable for milestone birthdays, bridal celebrations, executive retreats and business meetings. Targeted at private groups and corporate clients.
• Corporate Groups & Private Events Private event programming for groups of 10–200 guests, covering executive retreats, team building, product launches, rewards & incentives and wellness retreats. Includes access to The Ridge, Terrace Pools, individual pools and full-property buyouts, with catering from Thyme and curated wellness activities. Targeted at corporate clients and group event organizers.
• Indulgent Experiences Premium signature experiences including Champagne & Caviar (decadent celebrations), The Jewel (a five-hour sensory journey featuring a Vanessa Megan scent consultation), and The Stars (the top-tier combined Alba experience). Targeted at high-spend leisure guests and milestone celebrants.
• Retail Shop Products Alba-branded merchandise sold on-site and online, including The Cape Candle ($55), The Salts bath salts ($20–45), The Cape Essential Oil ($50), The Cape Body Oil ($32), Tea Thyme herbal tea, the Alba Sarong ($70), Alba Kinto tumblers, the Alba tote bag and Bemboka bathrobes ($180). Targeted at day visitors, members and gift purchasers.
• Gift Cards Three-year-valid gift cards redeemable across the property including The Sanctuary accommodation, spa treatments, bathing, the boutique and Thyme restaurant. Targeted at gift purchasers and visitors introducing new guests to the property.

Quantifiable outcome

• Over 30 geothermal pools across 15 hectares of native gardens
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• Ten Minutes by TractorcoreStrategic or Co-development PartnerWine partner supplying minibar in The Sanctuary villas. Has wine list judged Australia's best. Collaborative dining experiences and wine pairing offerings at Thyme restaurant.
• Studio ParadisecoreStrategic or Co-development PartnerWellness partner offering yoga, pilates and wellbeing classes at studios in St Andrews and Dromana. Provides Five Class Pack for Springs Club members. Hosts wellness experiences in the springs at 11am each weekday.
• Pt. Leo EstateminorGTM or Marketing PartnerRecommended partner for dining with award-winning Laura restaurant and cellar door with spectacular views over Western Port and sculpture park.
• St Andrews BeachminorGTM or Marketing PartnerRecommended partner for golf. Classic 18-hole links-style golf course ranked as number one public access course on Australian mainland since 2009.
• SodashicoreStrategic or Co-development PartnerAustralian luxury skincare brand partner providing handcrafted, plant-powered formulations for spa treatments. Skincare created in Western Australia, synonymous with purity, balance and radiant skin.
• Vanessa MegancoreStrategic or Co-development PartnerAustralian luxury skincare partner featuring native Australian botanicals including finger lime caviar, native plums, banksia, kangaroo paw and 24kt gold. Collaborated on exclusive signature treatment 'The Jewel'.
• JackalopeminorGTM or Marketing PartnerRecommended partner luxury hotel set on pristine vineyard with unique destination and design. Features Doot Doot Doot restaurant and cocktail experiences.
• MontaltominorGTM or Marketing PartnerRecommended partner for dining where seasonal, heirloom produce is grown, shared and celebrated. Home estate supplies wines and kitchen gardens for their restaurants.
• HayballcoreTechnology or IntegrationArchitecture and interiors firm responsible for Alba's main building design. Created the distinctive curved concrete walls, ribbed texture façade, and internal spaces with dramatic skylights.
• MALA StudiocoreTechnology or IntegrationLandscape architecture and pool design firm. Created the coastal landscape over two years, transforming run-down farm to expansive ecology and high-end destination. Designed each of 32 pools with meticulous detail using high-quality stone and concrete.
• KWD (Kate Walker Design)coreTechnology or IntegrationLocal designer Kate Walker from Mt Martha responsible for The Sanctuary accommodation interiors. Created soft palette of muted hues for serene atmosphere in the five villas and two studio rooms.
• TracecoreOthersCarbon offset partner working with Alba since first day of operation in 2022. Supports Alba's journey to net zero by measuring, reducing and offsetting carbon footprint.
• WildminorStrategic or Co-development PartnerWellness partner supporting Peninsula Retreat events combining Alba's geothermal bathing with external wellness activities like yoga and meditation.
• Polperro and Even Keel WinesminorGTM or Marketing PartnerRecommended partner in Red Hill offering premium single vineyard wines with focus on organic and biodynamic principles. Vineyard Dining showcases Peninsula produce.
• Hotel SorrentominorGTM or Marketing PartnerRecommended partner clifftop hotel with magic views of Port Phillip Bay, two restaurants, four bars, conference facilities and luxury accommodation.
• InterContinental Sorrento Mornington PeninsulaminorGTM or Marketing PartnerRecommended partner 108-room luxury hotel in wider precinct with six restaurants and bars, stylish guestrooms with complimentary in-room bar.
• Karen MartinicoreStrategic or Co-development PartnerAward-winning chef creating Thyme restaurant's seasonal all-day menu. Menus feature locally-sourced Mornington Peninsula produce with dishes like prawn toast, crumbed fish sandwich, glazed beef short rib, and Sichuan Bolognese.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Gwinganna Lifestyle Retreat: Multi-day wellness retreat in the Gold Coast hinterland offering spa treatments, healthy dining, and immersive wellness programs — direct competitor for the multi-day premium wellness retreat segment that Alba's Sanctuary serves.
• Jackalope Hotel: Luxury Mornington Peninsula hotel and dining destination listed as an Alba partner. Competes for the same affluent weekend visitors and corporate offsite bookings within the same Mornington micro-economy.
• Gaia Retreat & Spa: Award-winning boutique wellness retreat in Byron Bay hinterland offering spa, dining, and accommodation packages comparable to Alba's integrated Sanctuary-plus-spa multi-day positioning.
• Peninsula Hot Springs: Largest natural geothermal bathing destination on Victoria's Mornington Peninsula — same customer base (Melbourne weekend visitors and tourists), same category (hot springs bathing), and overlapping corporate/retreat use cases, making it Alba's closest direct competitor.
• Hepburn Bathhouse & Spa: Heritage mineral springs day spa and accommodation complex in Daylesford, Victoria. Comparable offerings in geothermal/mineral bathing, spa treatments, and accommodation, serving a similar wellness-focused Victorian audience.
• Metung Hot Springs: Recently opened (2019) Victorian thermal bathing and glamping destination in East Gippsland with comparable pool-led experience to Alba, targeting weekend wellness visitors from Melbourne and regional Victoria.

Broad incumbents

• Miraval Resorts: Established multi-property US destination spa brand offering wellness retreats, spa treatments, fitness, and nutrition. Represents the scaled, multi-site destination wellness benchmark Alba would grow toward.
• Cal-a-Vie Health Spa: Long-standing US luxury destination spa resort combining spa treatments, wellness programming, fitness, and fine dining — comparable integrated wellness destination model with longer operating history validating the resort-plus-spa category economics.
• Six Senses Hotels Resorts Spas: Global luxury wellness resort operator with properties focused on integrated wellness, spa, and destination experiences at premium price points — the global category leader whose playbook Alba's integrated model mirrors.

Emerging players

• Civana Wellness Resort: US destination wellness resort with hot springs-style amenities, spa, and curated dining. Comparable integrated 'wellness as experience' positioning to Alba — represents the international category benchmark for Alba's potential expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/albathermalsprings
• LinkedInlinkedin.com/company/alba-thermal-hot-springs
• Instagraminstagram.com/Albathermalsprings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alba Thermal Springs & Spa