Jackalope Brewing Company

What Jackalope Brewing Company does

Jackalope Brewing Company is a craft brewery and hospitality venue founded in May 2011 in Nashville, Tennessee, operating from a 429B Houston Street location in the Wedgewood-Houston (WeHo) neighborhood. The company produces 20+ year-round beers and operates a 29-tap taproom with a full food menu, weekly live music, and a dog-friendly outdoor patio. Following the January 2026 acquisition of Black Abbey Brewing Company, Jackalope now produces and sells under two brand portfolios — its flagship Jackalope brand and the monastic-inspired European-style Black Abbey brand — both brewed at the WeHo production facility.

The business operates a multi-stream revenue model combining on-premise taproom sales, off-premise retail beer sales (cans, growlers, kegs), corporate and private event venue rental across three configurable spaces (The Loft, Taproom, and Patio) accommodating 20-275+ guests, direct-to-consumer online beer shipping to 43 states via a Shopify storefront, and branded merchandise sales. Distribution covers Tennessee statewide and Alabama through the Alabev distribution partner. The company's go-to-market combines direct-to-consumer (taproom and online), channel partners (Alabev in Alabama), and a sales-led corporate event function managed by a dedicated Director of Events using TripleSeat for inquiry management. Corporate event pricing ranges from $1,250 to $5,000 in venue rental plus $500-$3,000 in F&B minimums across weekday and weekend 3-hour blocks.

The company was acquired by Steve Barone and Tacoma & Hoyt, LLC in 2024, with co-founders Bailey Spaulding and Steve Wright retained for continuity. Key technology investments include a CO₂ recapture system (the first such installation by a Nashville brewery) supporting production-side sustainability, and a 2018 move to a larger WeHo facility that expanded both production capacity and event hosting footprint. No public revenue or financial figures are disclosed.

Name

Jackalope Brewing Company

Legal name

Jackalope Brewing Company

Website

https://jackalopebrew.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Nashville-based craft brewery founded in 2011, operating a taproom with 29 draft lines, three event venues, and distribution across Tennessee and Alabama with DTC shipping to 43 states. Produces 20+ year-round beers under Jackalope and Black Abbey brands.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (722410), Beer and Ale Merchant Wholesalers (42481)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft beer brewing
• Craft beer distribution
• Taproom hospitality
• Private event hosting
• Branded merchandise

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Taproom On-Premise Sales: Direct consumer sales of 29 draft beers on tap including Jackalope and Black Abbey brands, cocktails, wine, cider, and non-alcoholic options. Food menu created by F&B veteran Armando Monterroso with 20+ years experience.
2. Off-Premise Beer Sales: Retail beer sales in cans (4-packs, 6-packs, 12-packs, cases), growlers (64oz), and kegs ($100 deposit) at taproom and through distribution network across Tennessee and Alabama. Seasonal and taproom-only releases available for in-person purchase.
3. Corporate Event Venue Rental: Three private event spaces (The Loft, The Taproom, The Patio) rented for corporate events including team offsites, client entertainment, holiday parties, product launches, executive dinners, and sales kickoffs. Pricing ranges from $1,250-$5,000 venue rental plus F&B minimums ($500-$3,000).
4. Private Social Event Venue Rental: Event spaces rented for birthdays, engagements, graduations, rehearsal dinners, reunions, and celebrations of life. Inquiry-based booking through TripleSeat platform.
5. Direct-to-Consumer Online Shipping: E-commerce beer shipping to 43 states directly from Nashville taproom. Year-round core beers available; seasonal and taproom-only beers in-person only.
6. Merchandise Sales: Branded merchandise including hats, shirts, glasses sold through online store (shop.jackalopebrew.com) and potentially at taproom.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Jackalope Brewing Company is a Nashville craft brewery that produces and sells year-round and seasonal beers under the Jackalope and Black Abbey brands from its Wedgewood-Houston brewery and taproom. It operates a 29-tap taproom with full food service, weekly live music, and a dog-friendly patio, while also running three private event spaces (The Loft, The Taproom, The Patio) for corporate and social bookings. Revenue is diversified through off-premise wholesale distribution across Tennessee and Alabama, direct-to-consumer beer shipping to 43 states, and an online branded merchandise store.

Product overview

Jackalope Brewing Company is a craft brewery and hospitality venue in Nashville, Tennessee, established in 2011. The company operates a unified offering consisting of: (1) its core beer products — year-round flagship and seasonal beers brewed on-site under the Jackalope brand; (2) the acquired Black Abbey brand — monastic-inspired European-style beers now brewed under Jackalope's roof following the January 2026 acquisition; (3) taproom hospitality services — the main venue offering 29 beers on tap, full food menu, live music, and dog-friendly patio; and (4) private/event services — corporate and social event hosting across three spaces (The Loft, The Taproom, The Patio) with optional add-ons including brewery tours, custom branded merchandise, and custom small batch brews. The company distributes across Tennessee and Alabama and ships beer directly to customers in 43 states via its Shopify-powered online store.

Differentiator

Problem solved

Functional benefit

Brands

• Black Abbey: Monastic-inspired European-style beer brand now brewed under the Jackalope roof. The same European styles, same precision with more reach, more resources, and more room to grow.

Products and services

• Jackalope Core Beers (Year-Round) Flagship year-round craft beers brewed at the Wedgewood-Houston production facility under the Jackalope brand, available on tap and in cans across Tennessee and Alabama distribution. Distributed via taproom, statewide wholesale channels, Alabama partner Alabev, and direct-to-door shipping to 43 states.
• Jackalope Taproom Seasonals (Draft Only) Rotating seasonal and limited small batch releases under the Jackalope brand, available exclusively on draft at the Nashville taproom. Designed to push creative boundaries beyond the core lineup and reward in-person visitors with beers not available through retail or shipping channels.
• Black Abbey Core Beers (Year-Round) Monastic-inspired European-style beers from the Black Abbey brand, now brewed under Jackalope's roof following the January 2026 acquisition. Maintains Black Abbey's original European styles and precision while benefiting from Jackalope's expanded production capacity and broader Tennessee and Alabama distribution.
• Black Abbey Seasonals (Cans and Draft) Rotating seasonal releases from the Black Abbey brand, available in cans and on draft, preserving the brand's monastic-inspired European brewing traditions after its integration into Jackalope's operations.
• Direct-to-Door Beer Shipping Online beer ordering and direct-to-door shipping service that delivers Jackalope and Black Abbey core year-round beers to customers in 43 U.S. states. Operated via a dedicated Shopify store distinct from the taproom, with seasonal and taproom-only releases restricted to in-person purchase.
• Keg Sales Reservation-based keg sales for events and gatherings, offering year-round core beers plus limited seasonal availability in keg format. Requires a $100 deposit on all reservations with sizing, pricing, and availability provided via email inquiry to [email protected].
• Taproom Experience The on-premise taproom at 429B Houston St in Wedgewood-Houston, Nashville, offering 29 beers on tap across the Jackalope and Black Abbey portfolios, a full food menu overseen by F&B veteran Armando Monterroso, weekly live music on the outdoor stage, a dog-friendly patio, and indoor seating with board games. Open Tue-Thu 4-10PM, Fri-Sat 12-10PM, Sun 12-7PM.
• Corporate Event Venue Rental Rental of three private event spaces (The Loft seating 50/standing 73, The Taproom seating 100/standing 114, The Patio seating 75/standing 87) for corporate events including team offsites, client entertainment, holiday parties, product launches, executive dinners, and sales kickoffs. Includes dedicated coordinator, AV/sound setup, full food menu, catering options, 20% gratuity on open tabs, and $50/hr bartender staffing per 35 guests. Weekday pricing starts at $1,250 venue + $500 F&B minimum; weekend pricing peaks at $5,000 venue + $3,000 F&B minimum.
• Private/Social Event Venue Rental Rental of the same three event spaces for private social celebrations including engagement parties, milestone birthdays, graduations, rehearsal dinners, reunions, and celebrations of life. Inquiry-based booking through the TripleSeat platform with flexible setup configurations for varying group sizes.
• Brewery Tours Private behind-the-scenes tours of the active production floor at the Wedgewood-Houston brewery for groups of 10+. Includes walkthrough of tanks and fermenters producing 20+ year-round beers, the Jackalope origin story, and a tasting flight of Jackalope and Black Abbey beers on draft. Available weekdays after 5PM and weekends during taproom hours.
• Branded Merchandise Jackalope and Nashville-branded apparel and accessories including hats, shirts, glasses, and other gear sold through the dedicated merchandise online store at shop.jackalopebrew.com.

Quantifiable outcome

• First Nashville craft brewery to can beer - established brand leadership
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Black Abbey Brewing CompanycoreStrategic or Co-development Partner · 22 January 2026Jackalope acquired Black Abbey Brewing Company in January 2026, uniting two longtime Nashville craft breweries that shared a relationship for over a decade. Black Abbey, founded in 2013, continues brewing under Jackalope's ownership with increased production capacity and expanded distribution. Co-founder Carl Meier joined Jackalope's sales team. Both brands' identities and community focus preserved in Nashville and Middle Tennessee craft beer scene.
• AlabevcoreChannel Partner/ Reseller/ DistributorAlabama distribution partner enabling Jackalope beer availability in Huntsville, Birmingham, and expanding markets throughout Alabama. Key channel for regional growth beyond Tennessee.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yazoo Brewing Company: Nashville-based craft brewery founded in 2003 with on-site taproom and statewide distribution. Direct geographic peer competing for the same Nashville taproom traffic, tap handles, and shelf space.
• Tennessee Brew Works: Nashville craft brewery with taproom and statewide distribution. Comparable scale, similar Tennessee craft positioning, and overlapping event/corporate clientele in the Nashville market.
• Fat Bottom Brewing: Nashville craft brewery with taproom, distribution, and event hosting. Directly comparable business model combining production brewery, on-premise venue, and private event spaces.
• Blackstone Brewing Company: One of Nashville's oldest craft breweries with taproom and beer garden. Closely comparable vintage (both established Nashville craft institutions), production model, and on-premise experience.
• Good People Brewing Company: Alabama's largest craft brewery based in Birmingham with taproom and statewide distribution. Direct regional competitor for Alabama tap handles and shelf space via the Alabev channel.
• Avondale Brewing Company: Birmingham, Alabama craft brewery with taproom, event venue hosting, and statewide distribution. Comparable model combining brewery, taproom, and private events in the same Alabama market.
• Bearded Iris Brewing: Nashville craft brewery known for hop-forward styles with strong taproom experience. Direct competitor for Nashville craft consumer mindshare and on-premise occasions.
• Trillium Brewing Company: Massachusetts craft brewery with multi-location taprooms, food program, and event hosting. Comparable model combining production brewery, multiple taproom venues, and experiential events.

Broad incumbents

• Sierra Nevada Brewing Co. One of the largest U.S. craft breweries with broad distribution, taprooms, and event venues. Competes for regional craft shelf space and on-premise accounts across Jackalope's markets.
• New Belgium Brewing: National craft brewer (now part of Tilray) with deep distribution and taproom experience. Sets competitive baseline for distribution scale, marketing reach, and taproom hospitality that Jackalope aspires to.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JackalopeBrewingCo
• Instagraminstagram.com/jackalopebrew
• TikToktiktok.com/@jackalopebrew
• Xx.com/jackalopebrew

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackalope Brewing Company