Ceramica Alberdi

What Ceramica Alberdi does

Cerámica Alberdi is an Argentine manufacturer of ceramic and porcelain tiles, headquartered in José C. Paz, Buenos Aires. Founded in 1907, the company employs 235 people and operates production facilities domestically with sales coverage across Latin America, the Caribbean, Central America, and the United States. Its product portfolio is organized into three main lines: Porcellanato (porcelain tiles for high-traffic areas), Cerámica esmaltada (glazed ceramic tiles marketed under the "Allpa" sub-brand), and Supergres (a premium rectified porcelain sub-brand available in formats up to 120x120 cm). The portfolio spans formats from 20x80 cm to 120x120 cm with finishes including satin, polished, low-slip, and micro-relief textures, and aesthetic effects covering marble, stone, cement, wood, and textile looks. Products are classified for traffic intensity (Grupo 3–4 for medium to intense traffic) and include specialized lines for applications such as pools and radiant floor heating.

The company's business model is built on exclusive distribution through a network of authorized resellers — Cerámica Alberdi does not sell directly to consumers or professionals. Pricing is quote-based and not publicly disclosed. The distribution network covers Argentina and 12 international markets, supported by separate MercadoLocal and MercadoInternacional commercial teams. Customers are segmented into Construction Professionals (architects, designers, builders) and End Consumers purchasing through authorized distributors for residential and commercial projects.

Cerámica Alberdi invests in professional enablement tools including a digital catalog library, an interactive Environment Simulator for design visualization, and a dedicated Professional Resources area with downloadable technical documentation (installation manuals, packing data spreadsheets, and technical sheets). The company markets to construction professionals via its website, an email newsletter, and an SEO-optimized distributor locator, with technical specification compliance and aesthetic variety serving as primary differentiators. No external investors, private equity ownership, or public listing have been disclosed.

Name

Ceramica Alberdi

Legal name

Cerámica Alberdi

Website

https://alberdi.com.ar

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

101–250 employees

Short description

Cerámica Alberdi is an Argentine ceramic and porcelain tile manufacturer founded in 1907, employing 235 people, that sells exclusively through authorized distributors across Argentina and 12 international markets, serving construction professionals and end consumers.

Ownership category

akta.pro rank

Product category

Ceramic and Porcelain Tiles

NAICS

Clay Building Material and Refractories Manufacturing (327120)

SIC

Structural Clay Products (3250)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

Keywords

• Porcelain tile manufacturing
• Ceramic floor tiles
• Glazed ceramic tiles
• Wall cladding products
• Building materials

Headquarters

HQ city

José C. Paz, Buenos Aires

HQ country

Argentina

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Distribution channels2 records

Marketing channels5 records

Core offering

Cerámica Alberdi manufactures and supplies ceramic and porcelain floor and wall tiles from its production plants in Argentina. Its offering is organized into three core product families — Porcellanato (rectified porcelain for high-traffic areas), Cerámica esmaltada marketed under the Allpa brand, and the premium Supergres porcelain sub-brand — in formats ranging from 20x80 cm to 120x120 cm with multiple finishes and effects. Products are sold exclusively to construction professionals and end consumers through authorized distributors in Argentina and more than a dozen international markets.

Product overview

Ceramica Alberdi is an Argentine ceramic tile manufacturer offering a diversified portfolio of products organized into three main categories: Porcellanato (porcelain tiles) for high-traffic applications, Cerámica esmaltada (glazed ceramic tiles) under the Allpa brand for interior wall and floor applications, and Supergres as a premium porcelain sub-brand with rectified tiles in multiple sizes. The product lines feature various finishes including satin, polished, low-slip, and micro-relief textures, with formats ranging from 20x80 cm to 120x120 cm. The company also provides technical support services including installation manuals, packing data, and an environment simulator tool for design visualization.

Differentiator

Problem solved

Functional benefit

Brands

• Supergres: Rectified porcelain tile product line available in multiple formats (61x61, 61x122, 60x60, 80x80, 120x120, and others) with various finishes and designs
• Allpa

Products and services

• Porcellanato Porcelain tile product line with rectified edges, suitable for high-traffic areas, available in multiple formats and finishes including satin, polished, and low-slip surfaces. Targeted at construction professionals and end consumers requiring durable flooring and wall cladding.
• Cerámica esmaltada (Allpa) Glazed ceramic tile product line marketed under the Allpa brand, available in formats including 34x51, 46x46, and 36x36 cm. Designed for interior wall and floor applications.
• Supergres Premium porcelain tile sub-brand featuring rectified tiles in multiple formats (120x120, 61x122, 80x80, 60x60, 61x61, and others) with various surface finishes and textures including stone, marble, cement, and wood effects, available in satin and polished variants.
• Digital Catalogs Downloadable digital catalog service providing PDF catalogs for the Porcellanato, Supergres, and Cerámica Esmaltada product lines, including a specialized Low Slip catalog. Targeted at professionals and distributors for product specification.
• Environment Simulator Interactive web tool allowing construction professionals and users to visualize Alberdi products in virtual room settings for design planning purposes.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Marazzi Group: One of the world's largest ceramic tile manufacturers (owned by Mohawk Industries), offering an extensive portfolio of porcelain, ceramic, and mosaic tiles. Larger incumbent with overlapping product categories but global scale.
• Mohawk Industries: US-headquartered flooring giant whose Marazzi subsidiary is a global tile leader. Broad incumbent with overlapping tile, porcelain, and stone-look categories competing in premium and export channels.
• Duratex (Deca/Mexa): Brazilian building materials conglomerate with a meaningful tile division serving Latin American construction markets. Larger incumbent providing comparable ceramic/porcelain product categories.

Direct peers

• Vitromex: Mexican ceramic and porcelain tile manufacturer with diversified product lines and Latin American distribution. Comparable regional peer with similar mid-market and premium positioning.
• ILVA (Grupo San Juan): Argentine ceramic tile producer offering porcelain and ceramic tiles through distributors. Another direct domestic peer competing for the same construction professional and consumer segments.
• Grupo Lamosa: Mexican ceramic and porcelain tile producer with strong presence across Latin America via multiple brands. Comparable mid-to-large regional player with similar distribution-led model.
• Portobello Group: Brazilian porcelain tile manufacturer with a broad portfolio of large-format, rectified products aimed at Latin American and export markets. Comparable product mix and channel strategy; major regional competitor.
• Cerro Negro: Argentina's largest ceramic tile manufacturer, with a comparable portfolio of porcelain and glazed ceramic tiles and a similar authorized distributor model. Direct head-to-head competitor in the Argentine domestic market.
• Cerámica San Lorenzo: Argentine manufacturer of ceramic and porcelain floor/wall tiles serving construction professionals and distributors. Competes directly with Alberdi across price points and formats in the domestic Argentine market.
• Pamesa Grupo: Spanish manufacturer of porcelain and ceramic tiles with extensive global distribution. Comparable product range including large-format rectified porcelain; broad incumbent competing for premium Latin American export share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alberdi-ceramica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ceramica Alberdi