Alberta Mentoring Partnership

What Alberta Mentoring Partnership does

Alberta Mentoring Partnership (AMP) is a non-profit coordinating body headquartered in Edmonton, Alberta, that operates as the connective infrastructure for youth mentoring across the province. The organization links individual volunteer mentors with more than 200 partner youth-serving organizations, including Big Brothers Big Sisters of Calgary and Area, YWCA Edmonton, Bent Arrow's Coyote Pride Program, and Boys & Girls Clubs Big Brothers Big Sisters Edmonton and Area, while also serving the broader population of Alberta children and youth, including Indigenous youth, newcomers, and youth in care. AMP's core programmatic offerings are delivered through the Knowledge Hub (hub.albertamentors.ca), an online repository hosting mentor and mentee training (Foundations of Mentoring), specialized toolkits (Girls Group Mentoring, Trauma-Informed Pathways to Healing), Indigenous cultural resources, evaluation frameworks, communications and social media playbooks, and Alberta Education-approved high school CTS courses (HSS 1050, 1080, 2050, 3050, 3060). The organization also runs the Mirror Mirror public awareness campaign in retail environments, the Connections First natural supports initiative, the MentoringMinute newsletter, a podcast, webinars, and annual AMP Summits.

AMP's underlying technology is non-proprietary and built on standard web content infrastructure, with no disclosed APIs, integrations, or AI/ML components. Its differentiation is entirely network- and content-based rather than software-based. The business model is a non-profit, publicly funded structure: AMP does not charge fees for connecting mentors with organizations or for accessing training and resource materials, and revenue derives from government grants (Alberta Children's Services, Alberta Education), partnership arrangements, and in-kind support. The go-to-market is community-led, relying on partner referrals, content marketing, social media, and earned media rather than direct sales. Strategic positioning is reinforced by academic alignment with the University of Alberta's Evaluation Capacity Network and co-hosting the 2026 Canadian Mentoring Summit in Ottawa, the first national-level extension of AMP's mandate beyond Alberta.

Name

Alberta Mentoring Partnership

Legal name

Alberta Mentoring Partnership

Website

https://albertamentors.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Alberta Mentoring Partnership is a non-profit, Edmonton-based coordinating body that connects volunteer mentors with 200+ youth-serving organizations across Alberta, delivering training, toolkits, public awareness campaigns, and Alberta Education-approved mentoring curriculum.

Ownership category

akta.pro rank

Product category

Youth Mentoring Services

NAICS

Child and Youth Services (62411), Educational Support Services (611710), Civic and Social Organizations (813410), Educational Support Services (61171)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

akta.pro secondary industries

Student Mentoring & Peer Support Programs (EDAJALAL), Mentoring, Coaching, Alumni Networking & Peer Support Platforms (EDAFAMAN), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Youth mentoring services
• Mentor training programs
• Nonprofit mentoring networks
• Mentoring resource hub
• Volunteer mentor recruitment

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Partnership and Network Services: AMP functions as a non-profit provincial network supporting mentoring programs and youth-serving organizations. Revenue appears to derive from government funding, grants, and partnership arrangements rather than direct service fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Alberta Mentoring Partnership coordinates and supports youth mentoring across Alberta by connecting prospective volunteer mentors with more than 200 youth-serving partner organizations. It delivers free training (Foundations of Mentoring, Mentee Training), publishes toolkits and evaluation resources through its Knowledge Hub, runs the Mirror Mirror mentor-recruitment campaign, and convenes the sector through summits, webinars, and a provincial communications network.

Product overview

The Alberta Mentoring Partnership operates a resource and program coordination platform rather than a traditional software product. The core offering centers on the Knowledge Hub, an online repository providing training programs (Mentor Training, Mentee Training), toolkits (Girls Group Mentoring, Trauma-Informed Pathways to Healing), and educational resources. The organization runs the Mirror Mirror Campaign for mentor recruitment and provides specialized programming for Indigenous youth, natural supports, and youth in care. Additional offerings include high school Career and Technology Studies (CTS) courses, evaluation resources, communications and social media playbooks, a podcast, and the MentoringMinute newsletter. The portfolio functions as a coordinated ecosystem of resources rather than a single unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• MentoringMinute: Monthly newsletter providing mentoring updates and information
• Mirror Mirror
• Knowledge Hub

Products and services

• Knowledge Hub Online resource repository serving as AMP's central platform for toolkits, training materials, evaluation frameworks, webinars, and educational content for Alberta's youth mentoring sector.
• Foundations of Mentoring Training Free online training program covering the fundamentals of mentoring for prospective and current volunteer mentors in Alberta.
• Mentee Training Free online training program that prepares young mentees to get the most out of their mentoring relationships.
• Mirror Mirror Campaign Provincially coordinated mentor-recruitment campaign featuring decals on mirrors in malls and public spaces, paired with press release templates and resources for partner organizations to amplify the call for mentors.
• Girls Group Mentoring Toolkit Standalone toolkit providing resources and guidance for organizations running group mentoring programs for girls in Alberta.
• Trauma-Informed Pathways to Healing Toolkit Standalone resource offering trauma-informed approaches and practical guidance for mentors working with youth who have experienced trauma.
• Connections First (Natural Supports) Initiative providing resources and guidance for building natural support networks within mentoring relationships, delivered via a dedicated Connections First website.
• Evaluation Resources and Evaluation Moment Series Frameworks, tools, and the Evaluation Moment series supporting Alberta mentoring programs in measuring outcomes and building internal evaluation capacity.
• Alberta Education High School Mentoring Courses (CTS) Alberta Education-approved Career and Technology Studies (CTS) high school courses on mentorship, including Introduction to Mentorship, Leadership Fundamentals, Becoming a Mentor, Becoming a Mentee, and Extending the Mentoring Relationship.

Quantifiable outcome

• 200+ partner organizations served across Alberta
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• Southcentre MallcoreGTM or Marketing Partner · 11 April 2023Campaign launch partner for the Mirror Mirror campaign, hosting decals on mirrors in public spaces to encourage people to see themselves as mentors.
• Kingsway MallcoreGTM or Marketing Partner · 11 April 2023Campaign launch partner hosting the Mirror Mirror campaign launch event on April 11, 2023.
• Oxford PropertiescoreGTM or Marketing Partner · 1 January 2023Campaign launch partner for the Mirror Mirror initiative, providing retail space for visibility.
• Big Brothers Big Sisters of Calgary and AreacoreStrategic or Co-development Partner · 1 January 2023Key partner in the Mirror Mirror campaign launch and one of the 200+ AMP partner organizations serving youth through mentoring programs.
• YWCA EdmontoncoreStrategic or Co-development Partner · 1 January 2023Campaign launch partner for Mirror Mirror and active AMP partner organization serving women and youth.
• Bent Arrow's Coyote Pride ProgramcoreStrategic or Co-development PartnerIndigenous mentoring program partner collaborating on webinars and awareness initiatives for Indigenous children and youth.
• Boys & Girls Clubs Big Brothers Big Sisters Edmonton and AreacoreStrategic or Co-development PartnerMajor partner in Indigenous mentoring outreach, with over 50 Indigenous children and youth currently seeking mentors through joint initiatives.
• Alberta Children's ServicescoreStrategic or Co-development PartnerGovernment ministry partner providing oversight and support for youth mentoring initiatives in Alberta.
• Alberta EducationcoreStrategic or Co-development PartnerGovernment ministry partner supporting mentoring in schools and educational contexts.
• Evaluation Capacity Network, University of AlbertacoreStrategic or Co-development PartnerAcademic partner providing evaluation expertise and capacity building for mentoring programs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Big Brothers Big Sisters of Canada: Canada's largest direct-delivery youth mentoring organization; both Calgary and Edmonton affiliates are AMP partners. Operates the same target market (youth needing mentors) at significantly larger national scale, providing a benchmark for what AMP's network model supports.
• Boys & Girls Clubs of Canada: National federation delivering youth development programs (including mentoring) across local clubs, with the Edmonton affiliate being an AMP partner. Represents the broader incumbent youth-services category in which AMP's partners operate.
• YMCA Canada: National federation of local YMCAs delivering youth programs including mentoring, newcomer settlement, and Indigenous programming — overlapping meaningfully with AMP's partner organizations' service portfolio across Alberta.

Emerging players

• Children First Canada: National advocacy and research organization focused on child welfare and youth outcomes in Canada. Comparable to AMP in convening stakeholders and producing research/expertise to support children's well-being, though less operational on mentoring.
• Pathways to Education Canada: National youth-serving nonprofit focused on educational mentoring and wraparound supports for low-income youth. Comparable in mission (youth mentoring as a lever for educational outcomes) and Canadian footprint, with a more program-direct model.
• Indspire: National Indigenous-led charity that provides scholarships, mentoring, and resources for Indigenous youth. Comparable to AMP's Indigenous Cultural Resources and Indigenous Engagement Lead work, with deeper Indigenous-specific programming.
• Volunteer Canada: National nonprofit that promotes volunteerism and supports volunteer engagement across Canada. Comparable to AMP in mobilizing volunteers (mentors) and is referenced by AMP in its recruitment/engagement resources.

Direct peers

• Mentor Canada: National charitable organization that advocates for and supports mentoring across Canada, including the Mentor Me Equal program referenced by AMP. Operates at a national level with a similar network-builder and capacity-building model, making it AMP's most direct functional peer.
• MENTOR National (United States): U.S. national mentoring partnership that convenes mentoring programs, develops resources, and advocates for the mentoring field. Closest cross-border analog to AMP's convening/resource-building role within a national/state ecosystem.

Others

• CANVAS (Canadian Art & Social) / TakingITGlobal: Canadian nonprofits that use digital platforms to connect youth with mentors and global learning opportunities. Comparable to AMP's Knowledge Hub as a digital platform supporting youth mentoring, though focused more on arts/global citizenship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/albertamentors
• Facebookfacebook.com/Alberta-Mentoring-Partnership-130104317026841
• LinkedInlinkedin.com/company/alberta-mentoring-partnership
• Instagraminstagram.com/albertamentors

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alberta Mentoring Partnership