Domaine Albert Morot

What Domaine Albert Morot does

Domaine Albert Morot is a historic Burgundy wine estate founded in 1820 in Beaune, France, operating as a private limited company (Société ALBERT MOROT, SAS) under family ownership. The estate cultivates 8 hectares of vines across 10 appellations in organic agriculture (Bio-certified since 2015, in transition since 2010), including 7 Beaune premier cru climats (Bressandes, Grèves, Teurons, Marconnets, Cent-Vignes, Aigrots, Toussaints) and the rare ~2-hectare Clos de la Bataillère monopole in Savigny-Vergelesses 1er Cru, which produces both red (Pinot Noir, 1.20 ha) and white (Chardonnay, 0.67 ha) wines. Production is 100% estate-bottled, with no purchase of grapes or bulk wine, using traditional Burgundy methods: whole-cluster pressing for whites, indigenous-yeast fermentation in French oak barrels (350L and 400L), 12 months of oak aging followed by 6 months in stainless steel, slow malolactic fermentation, and gravity bottling without fining or filtration. The portfolio of ~16 wines (Bourgogne, village, and 1er Cru) is priced from €25 to €122+ per bottle and €102-€134 for magnums.

The business operates exclusively through direct-to-consumer channels. Wine is sold through the proprietary e-commerce boutique (boutique.albertmorot.fr) shipping to France and 8 European countries, on-site estate sales (Monday-Friday 9h-17h, Saturday by appointment), private tasting experiences at €30 per person, and the newly inaugurated Château Albert Morot — a Belle Époque property accommodating up to 15 guests across 10 rooms for exclusive seminars, prestige stays, and wine tourism. In 2023, the estate was acquired by the family group of Guillaume and Sophie Poitrinal from Geoffroy Choppin De Janvry, who brought in renowned Rhône Valley vigneron Pierre-Jean Villa (25+ years of experience) as Director General and completed a full renovation of the winery and château (inaugurated June 2026). The estate has 6 employees and serves three customer segments: wine enthusiasts and collectors (primary), luxury hospitality guests, and HORECA (hotels, restaurants, cafés) seeking distinctive Burgundy wines.

Name

Domaine Albert Morot

Legal name

Société ALBERT MOROT

Website

https://albertmorot.fr

Company type

Private

Founded year

1820

Operating status

Operating

Headcount range

1–10 employees

Short description

Domaine Albert Morot is a historic 1820-founded Burgundy wine estate cultivating 8 hectares organically across 7 Beaune premier crus and the Savigny Clos de la Bataillère monopole, selling wines and enotourism experiences directly to collectors, hospitality guests, and HORECA clients via its e-commerce boutique, estate, and château.

Ownership category

akta.pro rank

Product category

Fine Burgundy Wines

NAICS

Wineries (31213), Grape Vineyards (111332)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Organic Vineyard & Wine Grape Farming (AFAGAKAI), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Burgundy wine production
• Organic viticulture
• Premier cru wines
• Estate bottled wines
• Wine tourism experiences

Headquarters

HQ city

Beaune

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales (Direct-to-Consumer): Primary revenue stream from selling wines directly through the online boutique (boutique.albertmorot.fr) and at the property. Products include red wines (Beaune 1er Crus, Pommard, Savigny Clos de la Bataillère, Bourgogne Pinot Noir) and white wines (Beaune 1er Cru Aigrots, Meursault, Auxey-Duresses, Savigny Clos de la Bataillère blanc, Bourgogne Chardonnay).
2. Enotourism and Château Stays: Revenue from hosting exclusive seminars, prestigious stays, and wine tourism experiences at Château Albert Morot. The château accommodates up to 15 guests in 10 rooms with private bathrooms, offering private tastings and cave tours as part of the experience.
3. Tasting and Tour Experiences: Private tasting experiences including guided cave tours (Eiffel-style caves on 2 levels), winemaking technique discovery, museum visit, and guided tasting of 5 wines (2 whites and 3 reds). Priced at €30 per person for groups up to 15 people, duration 1h30.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Domaine Albert Morot is a historic Burgundy wine estate cultivating 8 hectares of organically certified vineyards across 10 appellations, including 7 Beaune premier crus (Bressandes, Grèves, Teurons, Marconnets, Cent-Vignes, Aigrots, Toussaints) and the rare Clos de la Bataillère monopole in Savigny-Vergelesses. The estate produces and sells Pinot Noir red wines and Chardonnay white wines, complemented by Pommard, Auxey-Duresses, Meursault, and Bourgogne appellations.

Product overview

Domaine Albert Morot is a historic Burgundy wine estate founded in 1820, cultivating 8 hectares in organic agriculture across the prestigious Beaune premiers crus (Bressandes, Grèves, Teurons, Marconnets, Cent-Vignes, Aigrots, Toussaints) and the monopole Clos de la Bataillère in Savigny-Vergelesses. The domain produces a portfolio of Pinot Noir reds and Chardonnay whites, with additional production from Pommard, Auxey-Duresses, and Meursault. Beyond wine production, the estate offers oenotourism experiences including private cave tastings (Eiffel-style cellars) and operates the Château Albert Morot as a luxury accommodation venue for seminars and exclusive stays. Products are sold through an e-commerce boutique.

Differentiator

Problem solved

Functional benefit

Products and services

• Beaune 1er Cru Les Aigrots Rouge Premier Cru red wine from the Aigrots climat in Beaune, known for full-bodied, generous wines with rich fruit notes.
• Beaune 1er Cru Les Aigrots Blanc Premier Cru white wine from the Aigrots climat, producing rich whites with mineral notes from stony soil rich in loams and clay.
• Beaune 1er Cru Les Bressandes Premier Cru red wine from the Bressandes climat, presenting very subtle wines with dense, bold body and beautiful silkiness.
• Beaune 1er Cru Les Grèves Premier Cru red wine from Les Grèves, a small plot at the foot of the slope with light and stony soil, presenting fine fruit notes and delicate flavours.
• Beaune 1er Cru Les Marconnets Premier Cru red wine from Les Marconnets climat, located at the top of the slope with limestone soil mixed with loams, sands and clay.
• Beaune 1er Cru Les Teurons Premier Cru red wine from Les Teurons, located in the middle of the slope with limestone soil, producing deeply-coloured, full-bodied and powerful wines.
• Beaune 1er Cru Les Cent-Vignes Premier Cru red wine from Les Cent-Vignes climat at the bottom of the slope with clay and loams soil, notable for colour and delicacy of aromas.
• Beaune Clos du Dessus des Marconnets Village appellation red wine from a 10 ares plot at the top of the slope, offering richness and distinction comparable to Premier Crus.
• Savigny-lès-Beaune 1er Cru Clos de la Bataillère Monopole Rouge Monopole Premier Cru red wine from the Clos de la Bataillère, extending over 1.20 hectares facing south/south-east with limestone and sand soil.
• Savigny-lès-Beaune 1er Cru Clos de la Bataillère Monopole Blanc Monopole Premier Cru white wine from the Clos de la Bataillère, a Chardonnay plot of 0.67 hectares with limestone and sand soil.
• Pommard Village La Rue au Port Village appellation Pommard from a 30 ares plot at the foot of the slope with soil rich in loams, clay and sand, producing dense, powerful reds.
• Bourgogne Côte d'Or Pinot Noir Regional appellation red Burgundy from Pinot Noir grapes, native to Burgundy, producing elegant wines with small red and black fruits.
• Meursault Les Narvaux White wine from the Meursault appellation, producing rich and lively Chardonnay with round, persistent fruit on the finish.
• Meursault Les Vireuils White wine from the Meursault Les Vireuils climat, producing Chardonnay with distinct character.
• Auxey-Duresses Blanc White wine from Auxey-Duresses, one of Burgundy's sanctuaries for Celtic and Gallo-Roman vines, producing rich, lively and persistent wines.
• Bourgogne Chardonnay Regional appellation Chardonnay from the south of Côte de Beaune, with intense aromas of white-fleshed fruits, floral and slightly toasted notes.
• Dégustation Privée et Visite des Caves Private tasting experience including visit to 2-level Eiffel-style caves, discovery of vinification and aging techniques, visit to the small Vine and Wine museum, and commented tasting of 5 wines (2 whites and 3 reds). Duration 1h30, priced at €30 per person for groups up to 15.
• Château Albert Morot Luxury Accommodation Belle Époque chateau accommodating up to 15 people in 10 bedrooms with private bathrooms, featuring vast living spaces, home cinema, meeting room, for exclusive seminars, wine tourism stays, and family gatherings. Located 12 minutes walk from Beaune historic center.

Quantifiable outcome

• Organic certification achieved in 2015
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Pierre-Jean VillacoreStrategic or Co-development Partner · 1 November 2023Pierre-Jean Villa is a renowned winemaker with over 25 years of experience in both Burgundy and the Rhône Valley. New owners Guillaume and Sophie Poitrinal recruited Villa to lead the domain following its 2023 acquisition. Villa is tasked with elevating the domain's quality and establishing Albert Morot as a reference producer for Beaune appellation wines.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Domaine d'Eugénie: Relatively recently established Burgundy estate (under new ownership) focused on Côte de Nuits holdings including Clos de Vougeot, with a similar new-ownership, quality-repositioning story. Comparable as an emerging Burgundy player under new ownership executing a quality transformation.

Broad incumbents

• Maison Albert Bichot: Burgundy négociant and domaine owner headquartered in Beaune with extensive holdings across Burgundy, including organic and biodynamic estates. Closely comparable in Burgundy/Beaune positioning and organic credentials, but with a much larger portfolio and broader geographic footprint.
• Domaine Faiveley: Major Nuits-Saint-Georges-based Burgundy domaine with broad premier and grand cru holdings across the Côte d'Or. Comparable as a long-established family-owned Burgundy producer, though significantly larger and more geographically diversified than Domaine Albert Morot.
• Maison Louis Jadot: One of the largest Beaune-based Burgundy producers and négociants with deep holdings across Beaune and Côte de Nuits, controlling more than 150 hectares. Comparable in Burgundy heritage and Beaune focus, but operates at much greater scale and through mixed distribution.
• Domaine Bouchard Père & Fils: Historic Beaune-based Burgundy producer (founded 1731) holding an extensive Beaune premier cru portfolio, including the iconic Beaune Grèves Vigne de l'Enfant Jésus. Operates at significantly larger scale with broader distribution and a wider wine range than Domaine Albert Morot.
• Domaine Joseph Drouhin: Major Burgundy producer founded in 1880 with substantial Beaune and Côte de Beaune holdings and a strong DTC and export channel. Comparable in heritage, organic-leaning philosophy, and broad Beaune/Côte de Beaune portfolio, but at significantly larger scale.

Direct peers

• Domaine Méo-Camuzet: Small Burgundy domaine with premier and grand cru holdings across Vosne-Romanée and the Côte de Nuits, selling predominantly via allocation and on-estate channels. Comparable in estate-bottled, low-volume, prestige-driven model.
• Domaine Joseph Voillot: Small Beaune-based family domaine cultivating a similar portfolio of Beaune premiers crus (including monopoles and village wines) with estate-bottled production and a similar DTC, low-volume model. One of the closest direct comparables in size, geography, and product mix.
• Domaine Prieuré-Roch: Small, high-prestige Côte de Nuits / Vosne domaine with a strictly estate-bottled, allocation-driven, DTC-focused model. Comparable in scale, philosophy (whole-cluster, minimal intervention), and exclusivity positioning, though located further north on the Côte.
• Domaine Olivier Leflaive: Burgundy estate focused on estate-bottled white and red Burgundies with a strong direct-to-consumer channel and an on-site hospitality component (restaurant, tastings, cellar visits). Closely comparable in combining traditional estate-bottling with DTC-driven and tourism-driven revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/domaine-albert-morot

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domaine Albert Morot