Ajuntament d'Alcoi :Portal del comerciant

What Ajuntament d'Alcoi :Portal del comerciant does

Ajuntament d'Alcoi :Portal del comerciant is the municipal commerce portal of the City Council of Alcoi (Ajuntament d'Alcoi), located in Alcoy, Alicante province, Valencian Community, Spain. It is a public-sector service instrument operated in collaboration with the Generalitat Valenciana under the Portal del Comerç Sostenible framework, and is delivered operationally through the AFIC agency (Agència per al Foment de la Innovaciò Comercial d'Alcoi), staffed by approximately four municipal employees including a Director of Commerce, Commerce Technician, and Administration Technician. The portal serves local SMB merchants, entrepreneurs, and citizens of Alcoi (population ~60,322 as of January 2024), providing free information, online advisory, subsidies administration, business licensing procedures, e-commerce support, and commercial animation campaigns. The platform's core products include the main Portal del Comerç website, an interactive commercial directory/map (alcoi.comercioscomunitatvalenciana.com), the Assessoria en Línia online advisory service, the Encerta virtual business simulator, and the Atractivitat Comercial portal for showcasing commercial premises.

The underlying technology is a modest SaaS platform developed and maintained by Sernutec Servicis i Noves Tecnologies S.L. (Moncada, Valencia), hosted on Microsoft Azure within the EU, using Google Analytics for behavior metrics and cookie-based session management (PHPSESSID). The platform integrates with regional systems through the Generalitat Valenciana's Portal del Comerç Sostenible network and connects local merchants to subsidy pipelines from municipal budgets, Generalitat Valenciana (IVACE, AVI, LABORA), and EU sources (EDUSI-Alcoidemà). Commercial animation includes annual events such as the Christmas Market (40+ stalls), Mostra d'Art i Disseny, Outlet del Comerç, Fashion Week, and shop window decoration contests.

The business model is non-commercial: the portal generates no revenue and all services are provided free of charge to users. Funding flows through public budgets — over 4 million EUR was disbursed to local commerce and industry in 2023, including 1.2M EUR from LABORA for employment programs (64 people contracted) and 1.5M EUR from IVACE for industrial area improvements. The customer base comprises all 3,904 registered companies in Alcoi (up from 3,640 in 2013), with IT/telecom +30% and professional/technical services +20% over the period. Named strategic customers are uniformly SMB retailers (Carnisseria Vilaplana — 100-year butcher, Guaita, Caperucita Rosa, Mail Boxes, Estrena). Distribution is hybrid: in-person at the AFIC office (Carrer Sant Francesc 38), self-serve online portal, and physical events/markets. Strategic positioning has expanded beyond traditional commerce support into innovation ecosystem-building via the Urban Sandbox (2022, first in Valencian Community), the Local Innovation Agency (2021), Vice-Presidency of Red Innpulso (2024-2027), and partnerships with CEEI, Xarxa FP, Districte Digital, and Universitat Jaume I.

Name

Ajuntament d'Alcoi :Portal del comerciant

Legal name

Ajuntament d'Alcoi

Website

https://alcoi.portaldelcomerciante.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Ajuntament d'Alcoi's Portal del Comerciant is a municipal government commerce portal serving Alcoi's ~3,900 local SMB merchants and entrepreneurs with free advisory, subsidies administration, licensing, and commercial animation campaigns, operated through the AFIC agency under the Generalitat Valenciana's Portal del Comerç Sostenible framework.

Ownership category

akta.pro rank

Headquarters

HQ city

Alcoi/Alcoy

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Public services (no commercial revenue): Ajuntament d'Alcoi is a municipal government entity. The Portal del Comerç Sustainable Commerce Portal is a public service instrument managed by Generalitat Valenciana in collaboration with local administration for modernizing and organizing local commerce. No commercial revenue generation.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Portal del Comerç is a municipal commerce portal operated by the Ajuntament d'Alcoi (City Council of Alcoy) in collaboration with the Generalitat Valenciana. It delivers information, advisory services, subsidies, training, digital tools, and promotional campaigns to local merchants and entrepreneurs. The AFIC agency (Agència per al Foment de la Innovació Comercial d'Alcoi) provides in-person technical support, online advisory, virtual business planning (Encerta), and organizes fairs and commercial animation events for the local retail sector.

Product overview

The Portal del Comerciant is a comprehensive municipal commerce portal operated by Ajuntament d'Alcoi in collaboration with the Generalitat Valenciana. The platform provides a unified ecosystem of services including the core Portal del Comerç, the AFIC agency for commercial innovation, commercial mapping tools (Mapa Comercial), online advisory services (Assessoria en Línia), virtual business planning (Encerta simulator), and the Atractivitat Comercial portal for commercial premises. Additional modules include market information, live commerce events (AFIC Comerç Viu), and the broader Portal del Comerç Sostenible framework. The portal supports merchants, entrepreneurs, and citizens with information, business development tools, and municipal commerce management.

Differentiator

Problem solved

Functional benefit

Products and services

• Portal del Comerç (Traders Portal)

Quantifiable outcome

• 784,000 EUR economic impact from Bons Consum campaign with 297 participating shops and 4,432 consumers
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Sernutec Servicis i Noves Tecnologies S.L.coreTechnology or IntegrationWebsite developer and operator of the Portal del Comerç Sustainable Commerce platform under SaaS model. Handles technical infrastructure, support and maintenance. Located at Carrer Mestre Miguel Buendía, 12, 46113 Moncada, València. Acts as data processor for Ajuntament d'Alcoi under GDPR.
• Generalitat Valenciana - Conselleria d'Indústria, Turisme, Innovació i ComerçcoreStrategic or Co-development PartnerRegional government partner managing the Portal del Comerç Sostenible framework. Co-funds commerce subsidies, grants for commerce, handicraft and consumption. Provides AFIC network support and Xarxa Afic resources for local commerce modernization.
• Cambra de Comerç i Indústria d'AlcoicoreStrategic or Co-development PartnerJoint organization of shop window decoration contests, centenary commerce recognition awards, and commercial promotion campaigns. Collaborates on annual commerce events and business support initiatives.
• Federació de Comerç Alcoi ComercialcoreChannel Partner/ Reseller/ DistributorMain trade federation representing local merchants. Collaborates on commerce promotion campaigns, 'La Ruleta del Comerç' neighborhood campaigns, 'Alcoi Motor de Positivitat' image campaigns, and joint initiatives with ACECA.
• ACECA (Associació de Comerços del Centre d'Alcoi)coreChannel Partner/ Reseller/ DistributorCommercial association for the city center. Partners on joint promotions including 'La Ruleta del Comerç' neighborhood campaigns and annual commerce events.
• CEEI (Centre Europeu d'Empresa i Innovació)minorStrategic or Co-development PartnerCooperation agreement for business innovation support. Joint organization of activities to promote entrepreneurship and innovation in Alcoi.
• Xarxa FPminorStrategic or Co-development PartnerEuropean non-profit organization promoting vocational training mobility between local administrations, businesses, and training centers. Alcoi has been a member since 2012 and on the Executive Committee since 2017. Alcoi ranked 3rd for mobility exchanges in 2022.
• Red InnpulsocoreStrategic or Co-development PartnerNetwork of Science and Innovation Cities (90 Spanish cities recognized by Ministry of Science). Alcoi has been a member since 2011 and holds vice-presidency representing 46 medium-sized innovative cities (2024-2027). Enables access to 75% co-financing for Local Innovation Agency staff.
• Districte Digital de la Comunitat ValencianacoreStrategic or Co-development PartnerPartnership to commercialize and promote the Rodes Technology Park. Digital District director visited the site to begin work on attracting technology companies. Collaboration on sandbox urban innovation environment.
• Mancomunitat de Municipis de l'Alcoià i el ComtatminorStrategic or Co-development PartnerJoint organization of the Llotja del Producte Local i Quilòmetre Zero, promoting local and zero-km products across the inter-municipal region.
• Universitat Jaume IminorStrategic or Co-development PartnerUniversitat Jaume I conducting doctoral research 'Resiliència del xicotet comerç minorista independent' (Resilience of independent small retail trade) as part of Alcoi commerce support.
• Escola d'Art i Superior de Disseny d'AlcoiminorStrategic or Co-development PartnerArt and Design school collaborating on shop window decoration contests, providing student support for commercial visual merchandising projects.
• Turisme Costa Blanca / TurespañaminorGTM or Marketing PartnerRegional and national tourism promotion bodies. Alcoi participated in Ferie for Alle (Denmark) and Navartur (Navarra) tourism fairs under the Costa Blanca and Turespaña umbrella.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Others

• Red Innpulso: Network of 90 Spanish cities of science and innovation. The Ajuntament sits on its executive committee as vice-president; functionally comparable only as an innovation-city coordination body rather than a commerce competitor.

Direct peers

• Portal del Comerciante (Generalitat Valenciana network): Regional network of municipal commerce portals run under Generalitat Valenciana. Other municipalities on this network are direct peers, sharing the Sernutec-operated SaaS platform and AFIC agency model.
• Federació de Comerç Alcoi Comercial: Trade federation representing local merchants and running joint promotional campaigns (La Ruleta del Comerç, Alcoi Motor de Positivitat) with the Ajuntament. Closely aligned mission and merchant base.
• Cambra de Comerç d'Alcoi: Local Chamber of Commerce operating in the same municipality with overlapping remit in commerce support, training, centenary commerce awards, and joint campaigns with the Ajuntament. Direct operational peer for SMB-facing services.
• ACECA - Associació de Comerços del Centre d'Alcoi: City-center merchants association partnering on neighborhood campaigns and events. Operates as a direct peer in local commerce animation within the same geography.

Regional players

• Turisme Comunitat Valenciana: Regional tourism promotion body that co-funds Alcoi's tourism activities (DTI seal, Turespaña fairs). Comparable in being a publicly funded destination promotion entity serving a defined region.

Broad incumbents

• Barcelona Comerç: Barcelona's large-scale retail and commerce promotion association, covering many more districts and merchants. Comparable in mission (local commerce support, events, vouchers) but at substantially larger scale.
• Confederación Española de Comercio (CEC): National Spanish commerce confederation representing retail federations across Spain. Operates one tier above municipal commerce bodies but pursues similar objectives: advocacy, training, and subsidies for local retailers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/ajuntament-d'alcoi-portal-del-comerciant

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ajuntament d'Alcoi :Portal del comerciant