Costa Blanca Tourism Board

What Costa Blanca Tourism Board does

Costa Blanca Tourism Board (legal name: El Patronato de Turismo Costa Blanca, doing business as Turismo Costa Blanca) is the official public tourism promotion body for the Costa Blanca region, which corresponds to the province of Alicante in the Valencian Community of Spain. The entity operates under and is funded by the Diputación de Alicante (Provincial Council of Alicante) and has no private shareholders, commercial revenue, or product pricing. Its function is destination marketing: attracting domestic and international leisure travelers across a deliberately broad set of personas including beach, culture, gastronomy, golf, adventure, MICE/events, accessible, pet-friendly, film, sports (cycling), study, and remote work tourism. It supports local tourism businesses through aid plans, the Made in Costa Blanca supplier program, and the Professional Web Portal, and coordinates promotion of signature festivals such as Hogueras de San Juan, Moros y Cristianos, and the Habaneras competition.

The organization's product surface is a digital destination ecosystem rather than a traditional software stack. Core products include the costablanca.org website with an interactive map and event agenda, native iOS and Android mobile applications, an editorial blog, the Saborea Costa Blanca videorecipe series, the Costa Blanca Film Commission service platform, the Made in Costa Blanca experiences program, and the Portal Web Profesional serving B2B stakeholders with statistics and industry resources. The technology layer is conventional web and mobile infrastructure; no AI/ML capabilities, APIs, or proprietary technical moats are disclosed. Distribution is multi-channel: owned social media on Instagram, X, and YouTube, email newsletters, mobile apps, and physical presence at international tourism fairs such as BikeExpo Warsaw.

The business model is non-commercial. There are no products or services sold, no pricing tiers, and no subscription revenue. The entity is financed through recurring public budgets allocated by the Diputación de Alicante, with revenue model classified as subscription/recurring in the public funding sense. Go-to-market is event-driven: the board promotes destinations through trade show participation (BikeExpo Warsaw), event sponsorship, festival amplification (e.g., Convivencia de Candidatas in Toledo with the Federación de les Fogueres de Sant Joan), and air-connectivity partnerships with AENA and carriers such as Ryanair (new Saarbrücken route). Key named partners include the Diputación de Alicante (parent/funding body), the Federación de les Fogueres de Sant Joan (festival promotion), and AENA (airport/air route development). The board is headquartered in Alicante, Spain.

Name

Costa Blanca Tourism Board

Legal name

El Patronato de Turismo Costa Blanca

Website

https://costablanca.org

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Costa Blanca Tourism Board (El Patronato de Turismo Costa Blanca) is the government-funded tourism promotion body for the province of Alicante, Spain. It markets the Costa Blanca destination across beach, culture, gastronomy, sports, MICE, and film tourism to international visitors via digital channels, trade fairs, and partnerships with AENA and local federations.

Ownership category

akta.pro rank

Product category

Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Destination marketing services
• Regional tourism promotion
• Travel information portal
• Event and festival promotion
• Tourism industry support

Headquarters

HQ city

Alicante

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Public funding: Funded by the Provincial Council of Alicante (Diputación de Alicante). The Patronato de Turismo Costa Blanca operates as a public tourism promotion body financed through government budgets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Costa Blanca Tourism Board (El Patronato de Turismo Costa Blanca) is a public destination marketing organization that promotes the Costa Blanca region in the province of Alicante, Spain. It provides destination information, event calendars, interactive maps, mobile applications, video content, film commission services, and industry resources to attract tourists and support local tourism businesses across beach, cultural, gastronomic, golf, sports, MICE, and other tourism verticals.

Product overview

Costa Blanca Tourism Board operates a comprehensive digital tourism ecosystem centered on its main website (costablanca.org) and mobile application. The platform provides a unified destination discovery experience through its interactive map, editorial blog, and video content series (Saborea Costa Blanca). The product portfolio includes specialized service platforms such as Costa Blanca Film Commission for production support, the Professional Web Portal for industry statistics and aid plans, and the Experiencias Made in Costa Blanca program showcasing local artisan and gastronomic experiences. The ecosystem also encompasses thematic tourism verticals covering beaches, gastronomy, golf, culture and festivals, adventure tourism, health and wellness, MICE events, sports tourism, film tourism, education tourism, and remote work tourism.

Differentiator

Problem solved

Functional benefit

Products and services

• Costa Blanca Turismo Mobile App Official mobile application available on iOS App Store and Google Play Store, providing tourists with access to destinations, events, experiences, and travel planning tools for the Costa Blanca region.
• Costa Blanca Film Commission Service platform supporting film productions, offering location scouting, permit management, and connections to professional production companies in the Costa Blanca region.
• Experiencias Made in Costa Blanca Curated collection of local artisan and gastronomic experiences including pottery workshops, craft beer tastings, traditional footwear museum visits, and honey production activities that showcase the region's heritage.
• Portal Web Profesional Dedicated professional portal providing tourism statistics, studies, aid plans, and graphic standards for industry professionals and tourism businesses in the region.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Federació de les Fogueres de Sant JoancoreGTM or Marketing PartnerCollaborates with the federation representing the Hogueras de San Juan festival in Alicante. Supports promotional activities for the traditional festival including participation in events outside the region such as the Convivencia de Candidatas in Toledo.
• Diputación de AlicantecoreOthersThe provincial council of Alicante funds and oversees the Patronato de Turismo Costa Blanca as the official regional tourism promotion body.
• AENA (Aeropuerto de Alicante-Elche Miguel Hernández)coreStrategic or Co-development PartnerCollaboration on air connectivity promotion. New routes such as Saarbrücken operated by Ryanair demonstrate ongoing partnership to expand international access to the Costa Blanca region.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Turismo Costa del Sol: Official tourism promotion body for the Costa del Sol region in Andalusia, Spain. Directly comparable as a Spanish Mediterranean coastal destination marketing organization funded by a provincial/diputación body with similar GTM, channels, and verticals (beach, golf, culture).
• Visit Valencia Foundation: Regional tourism promotion entity for Valencia, an adjacent Mediterranean destination on Spain's eastern coast. Directly comparable in mandate, scale, and tourism verticals (beach, culture, gastronomy, MICE), competing for overlapping international source markets.
• Visit Benidorm / Patronato Municipal de Turismo de Benidorm: Municipal tourism promotion body for Benidorm, the largest single tourism hub within the Costa Blanca region. Operates with overlapping verticals (beach, MICE, accessibility) and competes/cooperates with Costa Blanca Tourism Board for international visitors to the same province.
• Promotur Turismo de Canarias: Public entity responsible for promoting the Canary Islands internationally. Comparable Spanish regional tourism board with similar product diversification (sun-and-beach, sports, gastronomy, culture), institutional funding model, and reliance on international air connectivity.
• Fundació Mallorca Turisme / Agència d'Estratègia Turística de les Illes Balears: Official tourism promotion body for the Balearic Islands, another top-tier Spanish Mediterranean destination. Comparable in scope (beach, culture, gastronomy, MICE, sports tourism), funding model (regional government), and competition for the same Northern European leisure traveler.

Broad incumbents

• Turismo de Portugal / Visit Portugal: National tourism authority of Portugal. Functions as a broader incumbent in Iberian Mediterranean-Atlantic tourism promotion, with overlapping visitor base and competing for similar leisure, golf, and cultural tourism flows.
• ENIT - Agenzia Nazionale del Turismo: Italy's national tourism promotion agency. Comparable as a Mediterranean destination marketing organization with overlapping product offerings (beach, culture, gastronomy, MICE) and competing for similar international leisure travelers.
• Turespaña (Instituto de Turismo de España): Spain's national tourism authority under the Ministry of Industry, Trade and Tourism. Functions as the umbrella body above regional entities like Costa Blanca, operating international promotion offices and overarching campaigns; broader mandate but overlapping channels and audiences.

Regional players

• Instituto de Turismo de la Región de Murcia (ITREM): Tourism promotion body for the neighboring Region of Murcia, sharing the western Costa Blanca coastline. Comparable Mediterranean beach-and-cultural product with similar institutional structure and target international source markets.
• Patronat de Turisme de la Diputació de Tarragona: Provincial tourism board for Tarragona on the Catalan coast. Closely comparable as another Spanish Mediterranean provincial tourism promotion entity with identical funding model (Diputación), overlapping beach/golf/culture product, and similar B2B professional portal infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/costablancaorg
• YouTubeyoutube.com/@costablancaturismo
• Instagraminstagram.com/costablancaorg
• LinkedInlinkedin.com/company/patronato-de-turismo-costa-blanca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Costa Blanca Tourism Board