Apteka internetowa AleLeki.pl

What Apteka internetowa AleLeki.pl does

Apteka internetowa AleLeki.pl (operating as Apteka Rosa / Apteka Internetowa Rosa) is a Poland-based online pharmacy headquartered in Łódź at Leopolda Tyrmanda 4, holding official "Legalna apteka" regulatory certification (registration 1019693) from the Polish Pharmaceutical Inspection. The company sells medications (OTC and prescription-available), dietary supplements, cosmetics, medical equipment, baby and infant products, hygiene products, healthy food, and specialized lines for men's health and pregnancy/maternity directly to Polish consumers through its e-commerce website aptekarosa.pl. The platform is organized into thousands of granular category and subcategory pages optimized for organic search, and is supplemented by a health education blog (Poradnik o zdrowiu) and email newsletter managed by Stefańczyk Spółka Jawna.

The business operates a hybrid online/offline distribution model: customers can order online for home delivery via InPost parcel lockers (with same-day shipping available) or pick up orders at a network of physical pharmacy locations. Product pricing is unit-based, displayed individually on the website, ranging from approximately 8 to over 200 PLN, with a free shipping option (0 zł) available for qualifying orders. The underlying technology is described as a standard e-commerce platform with no disclosed proprietary AI/ML components, integrations, or APIs. The go-to-market motion is direct-to-consumer with no named enterprise or B2B customers, and revenue is generated through transactional product sales across all categories.

Financially, the company is privately held with no disclosed external funding, no parent company, no subsidiaries, and no publicly available revenue figures. Ownership commentary suggests an owner-operated structure with a partnership arrangement for newsletter services. The company holds brand certifications from Terranova and Solgar, and its competitive positioning rests on broad assortment, hybrid fulfillment flexibility, regulatory compliance, and SEO-driven category depth rather than on technology differentiation or unique intellectual property.

Name

Apteka internetowa AleLeki.pl

Legal name

Apteka Rosa

Website

https://aleleki.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Apteka internetowa AleLeki.pl (Apteka Rosa) is a Poland-based online pharmacy selling medications, supplements, cosmetics, and medical equipment directly to Polish consumers via e-commerce with InPost delivery and physical pharmacy pickup.

Ownership category

akta.pro rank

Product category

Online Pharmacy

NAICS

Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro industry

PRIMARYCRAFAFAI

Pharmacy & Health Essentials Delivery

Consumer Products & Retail/E-commerce & Marketplaces/Grocery & On-demand Delivery Commerce

SECONDARYHLAFALAA

Retail & Community Pharmacies (Chain/Independent)

Healthcare & Life Sciences/Healthcare Providers & Systems/Pharmacy & Medication Management Services

SECONDARYCRAEAHAJ

Discount Drugstores with Convenience Food & Beverage (Value C-Store Hybrid)

Consumer Products & Retail/Discount, Club & Value Retail/Discount Drugstores & Value Pharmacies

Keywords

• Online pharmacy services
• Pharmaceutical retail
• Medication delivery
• Dietary supplements
• Medical equipment

Headquarters

HQ city

Łódź

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Product Sales: Revenue generated through direct online sales of medications (OTC and prescription-available), supplements, cosmetics, medical devices, and health-related products to consumers. The platform operates on a transactional e-commerce model with product categories spanning health, beauty, baby care, medical equipment, and wellness products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Apteka Rosa is an online pharmacy (apteka internetowa) selling prescription and over-the-counter medications, dietary supplements, cosmetics, medical equipment, baby and infant products, and hygiene products directly to consumers through its e-commerce platform. The company operates a hybrid model combining online ordering with home delivery (including InPost parcel lockers) and a network of physical pharmacy locations for in-person pickup, with same-day shipping available.

Product overview

Apteka Rosa is an online pharmacy offering a comprehensive e-commerce platform for health and wellness products. The core offering consists of medications (both prescription and OTC), dietary supplements, cosmetics, and medical equipment. The platform is organized into major product categories including health products, children's items, hygiene products, and healthy food. Additional modules include products for men, pregnant women and mothers, and pre-configured product bundles. The company operates both online with home delivery and maintains physical pharmacy locations, serving customers across Poland with same-day InPost shipping options.

Differentiator

Problem solved

Functional benefit

Products and services

• Leki (Medicines) Prescription and over-the-counter medications covering pain relief, cold and flu, allergies, digestive issues, cardiovascular health, nervous system, immune support, and other therapeutic areas. Sold to Polish consumers online with home delivery and in-store pickup.
• Suplementy diety (Dietary supplements)
• Kosmetyki (Cosmetics)
• Sprzęt medyczny (Medical equipment)
• Produkty dla dzieci i niemowląt (Baby and infant products)
• Higiena (Hygiene products)
• Zdrowa żywność (Healthy food)
• Preparaty dla mężczyzn (Products for men)
• Produkty dla kobiet w ciąży i mam (Products for pregnant women and mothers)
• Zestawy i pakiety (Kits and bundles)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• InPostcoreChannel Partner/ Reseller/ DistributorInPost provides parcel locker delivery services for Apteka Rosa's online orders, enabling customers to receive their pharmaceutical and health product orders at convenient self-service parcel lockers across Poland. Same-day shipping to InPost lockers is available.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Allegro: Allegro is Poland's dominant e-commerce marketplace and now operates marketplace categories and approved-pharmacy programs that compete with Apteka Rosa on selection, pricing visibility, and traffic. It is a comparable channel and competitive force, though not a pharmacy specialist.
• Hebe: Hebe is a Polish health-and-beauty retailer (part of the Jeronimo Martins group) with strong e-commerce operations. It directly overlaps with Apteka Rosa on cosmetics, supplements, and wellness SKUs and competes for the same Polish online consumer basket.
• Super-Pharm: Super-Pharm is a Polish drugstore chain combining a pharmacy counter with broader health, beauty, and household assortments. It is comparable to Apteka Rosa as a hybrid retail pharmacy, though with a stronger physical-store footprint and broader non-pharma assortment.
• Rossmann (Rossmann Polska): Rossmann is Poland's largest drugstore chain with extensive private-label and branded health, beauty, and baby care products. It overlaps with Apteka Rosa's supplements, cosmetics, baby, and hygiene categories, though Rossmann is broader (no prescription dispensing) and primarily physical.

Direct peers

• Apteka Ziko: Ziko Apteka is a Polish pharmacy chain with online ordering and parcel-locker delivery. It competes directly with Apteka Rosa across online prescription dispensing, supplement assortments, and same-day fulfillment in major Polish cities.
• Cefarm (CEFARM): Cefarm is a Polish online pharmacy offering OTC/Rx medications, supplements, and health products with home delivery. It is directly comparable to Apteka Rosa in business model, assortment, and Polish consumer target audience.
• DOZ (DOZ.pl): DOZ is one of Poland's largest pharmacy chains with a fully developed online pharmacy storefront. It directly competes with Apteka Rosa on OTC/Rx medication delivery, supplement assortment, and parcel-locker fulfillment across Poland.
• Gemini Polska: Gemini operates a sizable Polish pharmacy chain with online ordering and home delivery. It is comparable to Apteka Rosa as a hybrid retail-and-online pharmacy serving Polish consumers with broad health and wellness assortments.
• Dr.Max (Dr.Max Polska): Dr.Max is a major Central European pharmacy chain with a substantial Polish footprint and e-commerce operations. It competes head-to-head with Apteka Rosa in online dispensing of medications, supplements, and personal care products.

Regional players

• Pharmacy2U: Pharmacy2U is the UK's largest online pharmacy, offering prescription dispensing and home delivery. It is a useful international reference for the e-pharmacy model Apteka Rosa operates, though serving a different geography (UK vs Poland).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/apteka-internetowa-aleleki.pl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apteka internetowa AleLeki.pl