Alexander Accountancy

What Alexander Accountancy does

Alexander Accountancy (legal entity D. Alexander & Co. Ltd) is a privately held, independent accountancy practice headquartered in Burton upon Trent, Staffordshire, United Kingdom. Founded circa 1985 by David Alexander (currently Chairman), the firm operates with approximately 8 employees and serves a primarily SMB and individual client base across Burton, Staffordshire, Derby, Derbyshire, and the wider UK via remote delivery. Core service lines span accounting, bookkeeping and VAT, payroll and workplace pensions, tax planning, business advisory, management information, budgets and forecasts, back-office support, Construction Industry Scheme (CIS) compliance, grants and funding applications, start-up services, and dedicated property landlord services covering residential lettings, HMOs, commercial lets, and holiday rentals.

The firm is positioned as a consultative, relationship-led practice that emphasizes significantly longer client engagement time than typical accountancy firms — reportedly often double — supported by six-weekly client reviews and free initial consultations. Technology stack relies on certified partnerships with MTD-compatible cloud accounting platforms (Xero, QuickBooks, FreeAgent) rather than proprietary software. The firm also operates the Property People bi-monthly networking events, co-hosted with Crew Property, which connect landlords, developers, mortgage advisors, and service providers in a referral ecosystem.

The revenue model is a blend of recurring subscription services (accounting, bookkeeping, payroll) and project-based professional services (tax planning, business advisory, sector-specific work such as CIS and start-ups). Pricing is quote-based and not publicly disclosed. Distribution is entirely direct, via personal consultations, website quote requests, and community-led networking channels. In 2024 the firm extended its footprint by launching Alexander's Financial Planning, a sister company providing personal financial planning reviews led by Stuart Reynolds, indicating incremental horizontal expansion within the same client base rather than geographic or scale expansion.

Name

Alexander Accountancy

Legal name

D. Alexander & Co. Ltd

Website

https://alexander-accountancy.co.uk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Alexander Accountancy is an independent, privately held UK accountancy practice (8 employees, founded ~1985) based in Burton upon Trent, serving SMBs and individuals across the East Midlands and UK-wide with compliance, tax, payroll, advisory, and specialist property and CIS services, supported by a community networking ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Burton upon Trent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Accountancy and Compliance Services: Ongoing accounting services including preparation of company accounts, tax returns, VAT returns, and compliance work for businesses and individuals.
2. Bookkeeping Services: Regular bookkeeping and data processing services, management accounts preparation.
3. Payroll Services: Payroll administration and workplace pension management for clients.
4. Tax Planning: Strategic tax planning services including personal tax planning, property tax, and pension-related tax matters.
5. Business Advisory: Strategic business advice, budgets and forecasts, management information, and growth planning.
6. Specialized Sector Services: Construction Industry Scheme (CIS) support, grants and funding applications, start-up support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Alexander Accountancy is a UK-based accountancy firm delivering compliance, tax, bookkeeping, payroll, and business advisory services to small and medium-sized businesses and individual property investors. Its portfolio includes specialized services for property landlords (including Renters' Rights Act support) and Construction Industry Scheme (CIS) contractors, plus independent financial planning via a sister company. The firm also operates the bi-monthly Property People networking community connecting property professionals in the Burton-on-Trent area.

Product overview

Alexander Accountancy provides a comprehensive suite of accountancy and business services delivered as individual service offerings rather than a unified software platform. The core portfolio includes Accounting, Back Office Services, Bookkeeping & VAT, Budgets & Forecasts, Business Advice, Construction Industry Scheme (CIS), Grants & Funding Applications, Independent Financial Planning, Management Information, Payroll Services & Workplace Pensions, Start Up Services, Tax Planning Service, and Property Landlords Services. The firm also operates Property People, a bi-monthly networking community for property professionals. As certified partners with MTD-compatible software providers (Xero, QuickBooks, and FreeAgent), the firm supports clients with digital tax compliance under Making Tax Digital regulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting Services Preparation of company accounts, financial statement preparation, and compliance reporting for businesses.
• Back Office Services Back-office support and data processing services to help businesses manage administrative tasks and operational workflows.
• Bookkeeping & VAT Bookkeeping services and VAT return preparation, management, and compliance support for businesses.
• Budgets & Forecasts Financial planning services including budget preparation, financial forecasting, and projection services to support business decision-making.
• Business Advice Strategic business advice and consultancy services to help businesses navigate challenges and achieve growth objectives.
• Construction Industry Scheme (CIS) Specialist CIS compliance and management services for construction industry contractors and subcontractors.
• Grants & Funding Applications Assistance with identifying and applying for business grants and funding opportunities.
• Independent Financial Planning Personal financial planning reviews and services provided through Alexander's Financial Planning, including pension and retirement planning.
• Management Information Management accounts and financial reporting services providing regular insights into business performance.
• Payroll Services & Workplace Pensions Payroll administration services including workplace pension setup and compliance management.
• Start Up Services Specialist accounting and business support services for new business startups, from company formation through initial growth phases.
• Tax Planning Service Strategic tax planning and tax return filing services to optimize tax positions for individuals and businesses.
• Property Landlords Services Specialist accounting and compliance services for property landlords covering residential lettings, HMOs, commercial lets, and holiday rentals, including support for Renters' Rights Act compliance.
• Property People Network Bi-monthly networking events for property professionals connecting landlords, developers, mortgage advisors, and property investors with industry experts.

Quantifiable outcome

• Over 40 years of operational experience in the business community
• +1 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• XerocoreTechnology or IntegrationCertified partner providing MTD-compatible cloud accounting software. Xero is one of the leading platforms recommended to clients for digital record-keeping and Making Tax Digital compliance.
• QuickBookscoreTechnology or IntegrationCertified partner providing MTD-compatible accounting software. QuickBooks recommended as one of the options for clients transitioning to digital record-keeping.
• FreeAgentcoreTechnology or IntegrationCertified partner providing MTD-compatible cloud accounting software. FreeAgent offered as option for sole traders and small businesses needing MTD compliance.
• OvisominorGTM or Marketing PartnerAward-winning mortgage and insurance business based in Derby. Matt Simpson from Oviso presents at Property People events on the current mortgage market and buy-to-let opportunities.
• New Chapter Property FinancecoreGTM or Marketing PartnerCraig Adams, director of New Chapter Property Finance, provides regular financial updates at Property People events covering residential, buy-to-let, HMO, bridging finance, and specialist mortgages. Long-standing partnership supporting property sector clients.
• Crew PropertycoreGTM or Marketing PartnerProperty development and management company co-hosting Property People events with Alexander Accountancy. Run by Jon and Sarah Crew, they co-host events and share industry expertise with the property community.
• Veritas Facilities ManagementminorGTM or Marketing PartnerFounded by Anthony Murphy, a leading voice in business transformation. Anthony speaks at Property People events providing insights on facilities management for property sector professionals.
• Alexander's Financial PlanningcoreStrategic or Co-development PartnerIndependent Financial Planning business providing personal financial planning reviews for Alexander Accountancy clients. Led by Stuart Reynolds. Sister company providing complementary services. Offers guides on financial planning, critical illness, and retirement planning.
• YMCA BurtonminorOthersLocal charity partner. Alexander Accountancy organizes annual charity events including crazy golf days and quiz nights to raise funds for YMCA Burton which provides housing, food, and mental health support services.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Crowe UK: Top-10 UK accountancy and advisory firm with a broad mid-market and SME client base. Comparable as a UK-wide accountancy competitor for SME clients, though materially larger and offering far broader service lines than Alexander's regional specialisation.
• Mazars UK: International mid-tier accounting and advisory firm with substantial UK SME and mid-market practice. Comparable on service breadth (accounts, tax, payroll, advisory) but operates at materially larger scale and broader geographic footprint than Alexander.
• BDO UK: Top-5 UK accounting and advisory network with a strong SME and mid-market practice across regions. Comparable in serving owner-managed businesses and offering compliance plus advisory services, though substantially larger and broader in scope.
• RSM UK: Mid-tier UK accounting and consulting firm serving owner-managed and mid-market businesses across multiple verticals. Comparable on target SME client profile and full-service accountancy offering, though operating at substantially greater scale and geographic reach.
• MHA (MacIntyre Hudson): UK top-20 accountancy network with strong regional member firms serving SMEs and mid-market clients across England and Wales. Comparable as a UK-wide competitor for property, construction and SME accounts/tax work, but at meaningfully larger scale.

Direct peers

• Bishop Fleming: UK top-30 chartered accountancy firm focused on SMEs, owner-managed businesses and not-for-profits with regional office network. Comparable in target client (SMB/landlord/construction), service breadth (accounts, tax, payroll, advisory) and regional multi-office delivery model.
• Dains Accountants: East Midlands-based chartered accountancy firm serving SMEs and owner-managed businesses across the same Burton/Staffordshire/Derbyshire corridor. Directly comparable: Director Phil Brailsford previously worked at Dains for 16 years before joining Alexander, indicating overlapping client mix and service scope.
• TC Group: Top-30 UK chartered accountancy group with regional offices serving owner-managed businesses, including property and construction clients. Directly comparable in target client (landlords, construction, hospitality, SMEs) and full-suite service model.
• Scrutton Bland: East Anglian/South East chartered accountancy firm with regional offices serving owner-managed businesses, landlords and construction clients. Comparable as a regional multi-office accountancy firm with similar SME and property client focus.
• Streets Chartered Accountants: East Midlands-headquartered chartered accountancy firm with offices across the region serving SMEs, property investors and construction-sector clients. Comparable in geographic footprint (East Midlands), vertical mix and SME-led accountancy/tax advisory offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alexanderaccs
• Facebookfacebook.com/AlexanderAccountancyBurtonOnTrent
• LinkedInlinkedin.com/company/alexander-accountancy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alexander Accountancy